HyperTech
Magazine
INFO TE 17/18 Issue Infote S33 January-April 2018
02
Emerging Technology
CONTENTS Foreword
04
Group 1 - Vritual Reality
06
Group 2 - Gamification
21
Group 3 - Blockchain Technology
32
Group 4 - Mobile Society
50
References
66
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ABOUT GARY A. GREY, MBM Gary A. Grey, MBM, is a consultant for software development engaged in creating optimal decision-making systems and intelligent process support software for the global market. He is concurrently a faculty member of the Ateneo Graduate School of Business where he teaches Information Technology, Business Intelligence, E-Marketing, Technopreneurship, and E-Commerce. In the Ateneo School of Medicine and Public Health teaches Health Informatics. He took up undergraduate studies at De La Salle University where he graduated Magna Cum Laude major in Economics in 1972. He served in the banking community for the last 26 years with stints in Union Bank of the Philippines, Bancom Development Corporation, and PCIBank.
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Emerging Technology
Foreword GARY A. GREY This issue of Hypertech E-magazine features 4 emerging technologies: • Virtual Reality • Gamification • Blockchain •5G All these technologies have converged to form the Web 3.0 - a more connected, open, and intelligent version of Web 2.0 (social media which allowed open collaboration and sharing) with semantic web technologies, distributed processing,
it’s like having to alter each document of which
machine learning, machine reasoning and
everybody has a copy. Blockchain eliminates
autonomous agents.
middlemen and adds a lot of value to either the
databases,
natural
language
producer or consumer since transaction fees of While virtual reality and gamification have reached
the middlemen are eliminated. The advent of 5G
their peaks in the 2015 Gartner Hype Cycle
will bring about faster speed of transactions and
Reports, blockchain technology as embodied in
collaboration and hopefully will be launched in
bitcoin cryptocurrency and 5 G communication
the near future in the Philippines through more
infrastructure are expected to disrupt all aspects
players in the telecommunications industry.
of business in the nearby future. Among the main beneficiaries of blockchain technology
All these technologies while initially expensive
are the finance, healthcare, and government
will gradually be affordable as a result of
sectors. In the Philippines, Union Bank of the
economies of scale. While these technologies
Philippines has pioneered blockchain adoption
are in diverse fields, the common thread is that
in its credit card and retail banking operations.
all of them are subject to the law of accelerating
The
returns with exponential growth in benefits and
blockchain
process
or
algorithm
is
transparent, and immutable and thus produces accountability.
cost reduction.
The steps in blockchain are
seen and clear to everyone and are immutable,
Hypertech Magazine
meaning you cannot change it because to do so,
Issue Infote S33 January-April 2018
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THE HEART AND SOUL ON THE COMPANY IS CREATIVITY AND INNOVATION
06
Emerging Technology
Group 1 VIRTUAL REALITY
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ABOUT To define Virtual Reality, let us first look at definitions
virtual environment by adjusting the environment
of “virtual” and “reality” separately. Virtual is defined
according to the inputs gathered from the user.
as being something in essence or effect, though not actually or in fact. Reality on the other hand, is what
The inputs commonly applied usually uses three
we humans actually experience. Combining two
of the five senses; sight, sound and touch by a
terms, virtual reality basically means near-reality.
person, gestures or movement made by hand and/
A more straightforward technical term came from
or body so that the content of the image moves
Steuer [1995] who proposed a technology-neutral
in some direction. The user becomes part of this
definition of VR: “a virtual reality is defined as a
virtual world or is immersed within this environment
real or simulated environment in which a perceiver
and whilst there, is able to manipulate objects or
experiences telepresence”. The term telepresence
perform a series of actions.
is similar to other authors’ use of presence, choosing it to differentiate from presence in a real
Sophisticated efforts involve approaches that
environment.
includes wrap-around display screens and actual rooms augmented with wearable haptic devices
Today, virtual reality or VR, is defined as an artificial
that projects images in front of your eyes.
software powered environment that is created by highly interactive computer devices. It provides the influence where a user suspends belief and accepts it as a real environment. On a computer, virtual reality is a three-dimensional computer generated environment which can primarily be explored, interacted with and experienced. It creates a feeling that users have control over the
On a computer, virtual reality is a three-dimensional computer generated environment which can primarily be explored, interacted with and experienced. It creates a feeling that users have control over the virtual environment by adjusting the environment according to the inputs gathered from the user.
08
Emerging Technology
TRENDS IN TECHNOLOGY The global VR market anticipates an overall valua-
Emerging Technologies for 2017, VR and AR are
tion of more than US$26 Billion by the end of 2022
two of the most important trends for the next 10
according to a report published by Zion Market
years.
Research. And based on Gartner Hype Cycle for
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VR continuously improve and offer new technolo-
when VR technology is developed enough
gies. It has managed to take the entire world by
through implementation of different sensory
storm. Listed below are the top trends in VR devel-
devices, users can potentially test out smell
opment to look forward to in 2018.
and flavors as well. In November 2016, Alibaba, an e-commerce behemoth, introduced
● Beyond Sound and Vision – An emphasis
VR shopping to its customers across China.
is placed towards two senses – vision and
Shopping experience managed to attract
sounds. However, serious progress is made
more than 30,000 shoppers in no more
involving other senses. At the 2017 Tokyo
than a couple of days. One week later, this
Game Show, developers introduced VAQSO
amount escalated to approximately 8 million
VR – a scent enabling device – the world’s
shoppers.
smallest virtual reality scent device and can be attached to any kind of headset regard-
● Media Integration – The next generation
less of its kind.
media for more effective and better exposure of brands. VR advertising could easily
● Advanced VR Tools – Various specialists
take user information and display relevant
predict that advanced tools for VR systems
advertisements through simulated augment-
are on its way to conquer the world of media.
ed reality. This greatly changes the overall
An example of this is the most anticipated
customer journey.
tool for 2018, the MindShow. It allows regular users to create their own character-driven movies in VR. These tools will likely empower known platforms such as YouTube and Instagram for enhanced storytelling feature. ● V-Commerce – VR is undoubtedly a part of the future of retail. Consumers will be able to test out clothes, gear as well as other products before they place a purchase. And
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Emerging Technology
STRENGTHS ● Quality of the product due to the technical advantages in the mobile market ● Using elements of smartphones to save money on research ● In case of oculus: deep connection with the audience / target group / developers
OPPORTUNITIES ● Broad field for possible usage, many potential markets ● New technology results in small competition ● Big interest in VR - strong and loyal fanbase
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WEAKNESSES ● Motion sickness, uncomfortable use of HMD (Head-mounted Device) for people with glasses
● Cables, no free movement ● No full tracking / No haptic feedback ● Compatibility issues may occur because of undefined hardware specifications
THREATS ● VR hardware depends on VR content - bad / lack of VR content can result in lack of sales ● Bad PR - (typical media reports of addiction to VR can occur) ● Overall failure - no general acceptance for VR
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Emerging Technology
APPLICATIONS
The potential of VR technology is endless. The
For example, astronomy students can learn about
main benefit of VR is the ability to change the
the solar system and how it works by physical
circumstances surrounding the user to make them
engagement with the objects within. They can
live in actual situations saving both time and cost.
move planets, see around stars and track the
Potential VR applications are described below.
progress of a comet. VR also enables them to see how abstract concepts work in a three dimensional
Virtual Reality in the Military
environment
which
makes
them
easier
to
Virtual reality has been adopted by the military –
understand and retain. This is useful for students
this includes all three services (army, navy and air
who have a particular learning style, e.g. creative
force) – where it is used for training purposes. This
or those who find it easier to learn using symbols,
is particularly useful for training soldiers for combat
colours and textures.
situations or other dangerous settings where they have to learn how to react in an appropriate manner. A virtual reality simulation enables them to do so without the risk of death or a serious injury. They can re-enact a particular scenario, for example engagement with an enemy in an environment in which they experience this but without the real world risks. This has proven to be safer and less costly than traditional training methods. Military uses of virtual reality ● Flight simulation
Virtual Reality in Medicine
● Battlefield simulation
Healthcare is one of the biggest adopters of virtual
● Medic training (battlefield)
reality which encompasses surgery simulation,
● Vehicle simulation
phobia treatment, robotic surgery and skills
● Virtual boot camp
training. One of the advantages of this technology is that it allows healthcare professionals to learn new skills as well as refreshing existing ones in a safe environment. Plus it allows this without causing any danger to the patients. 1. Human simulation software - One example of this is the HumanSim system which enables
Virtual Reality in Education
doctors, nurses and other medical personnel
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to interact with others in an interactive
Virtual Reality in Entertainment and Sports
environment.
training
The entertainment and media industry is one of the
scenarios in which they have to interact with
most enthusiastic advocates of virtual reality, most
a patient within a 3D environment. This is
noticeably in games and virtual worlds. But other
an immersive experience which measures
equally popular areas include:
They
engage
in
the participant’s emotions via a series of sensors.
● Virtual Museums, e.g. interactive
exhibitions 2. Virtual reality diagnostics - Virtual reality
● Galleries
is often used as a diagnostic tool in that it
● Theatre, e.g. interactive performances
enables doctors to arrive at a diagnosis in
● Virtual theme parks
conjunction with other methods such as MRI
● Discovery centers
scans. This removes the need for invasive
● VR software for building virtual fashion
procedures or surgery.
stores ● 3D avatars (virtual humans) to help with
3. Virtual robotic surgery - A popular use
clothes design
of this technology is in robotic surgery. It is
● Fashion show in Second Life
performed thru a robotic device controlled by
● 3D fashion portfolio
a human surgeon, which reduces time and risk of complications. Virtual reality has been
Virtual Reality in Heritage
also been used for training purposes and,
This refers to the use of virtual reality in museum
in the field of remote telesurgery in which
and historical settings, e.g. visitor centres.
surgery is performed by the surgeon at a
These settings employ interaction as a means of
separate location to the patient.
communicating information to the general public in new and exciting ways. The old model was that of passive engagement in which people viewed the exhibits but did not get involved in an experience which interaction is the main feature. Interactive displays form a large part of many exhibitions and particularly appeal to children. Spending time in a museum or gallery is not the most appealing experience to children nowadays. However, the use of interactive technologies such as virtual reality has changed that perception and opened up these spaces to a new audience.
Emerging Technology
14
Virtual Reality in Business and Communication
evaluate if additional support is needed to
The business applications of VR are as varied as
handle new technology requirements
the industries the technology could impact; Virtual Reality as a means of business communication both
Virtual Reality and Scientific Visualization
internally and externally has long been envisioned
Virtual reality is increasingly used in the field of
and predicted. The applications can range from
scientific visualization. This field is based upon
“face-to-face” meetings to mass participation
using computer graphics to express complex ideas
through “Virtual Conventions.” Enterprise adoption
and scientific concepts, for example molecular
of VR would also mean the introduction of a
models or statistical results.
massive opportunity for communication providers. Among the benefits in business and communication
Scientific visualization is used as a mean of
include:
communicating abstract concepts to an audience which also aids with understanding. The audience
● VR can improve training processes
can interact with these images. For instance, the
● Minimizing travel
participants can view a molecular structure at
● Improved levels of customer service
different angles or as a mean of problem solving.
● Problem solving
Virtual reality enables scientists to demonstrate a
● Prototyping
method or convey complex ideas in a visual format. This includes semi-immersive and full immersive
Virtual Reality in Engineering and
environments in which they visualise research
Architecture
theories or discuss large data sets. This is used in
Virtual reality walk-throughs enable designers
the following scientific disciplines:
and building owners to better understand how
● Physics
a space will look, function, and operate. A step
● Chemistry
above blueprints, animations, and fly-throughs, a
● Biology
full-scale 3D visualization enables architects and
● Medicine
clients to explore the layout in a 1:1 scale and make changes instantaneously. Virtual reality solutions help building owner clients and AEC partners to: ● Conduct thorough and decisive design reviews ● Establish effective collaboration and decision-making ● Gain a competitive advantage with virtual modeling and 1:1 scale walk-throughs ● Reduce project costs and improve workflow efficiency ● Work with a building’s mechanical, electrical, and plumbing services to
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COST BENEFIT ANALYSIS VR technology is now successfully used in the fields of healthcare, education, military, architecture, among others. Thus, it is a great way for business owners to familiarize the customers with the goods and services that they offer. The market of VR app development is currently unoccupied and waiting for a killer app. Hence, this is a great opportunity for start-ups and existing businesses to find their niche and become the Uber of virtual reality. Imagine a mobile app which gives you a view of what is inside the house you are planning to buy in first person perspective, a detailed view of the new car model in VR or even as little as viewing the actual size of the a burger your planning to eat later for lunch? Using the quoted rates of Think Mobiles Company, a virtual reality mobile application developer, The project cost for VR app development is Php2,000 per hour. On an average, an app can be completed and functional in ten (10) days. As a result, the total cost will reach Php 480,000
For the cost-benefit analysis, we have assumed that by using VR technology the total cost to be avoided by a real estate company for reducing the procurement of 1,000 pieces of brochures per month, their cost will be reduced by Php309,000.00
Emerging Technology
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ETHICAL IMPLICATIONS There are a few ethical issues in regard to virtual
as a result. In some situations, they actively seek
environments which need to be addressed. These
out this type of scenario for the adrenaline rush
are related to human behavior and motivations
and sense of power.
and are also a concern for the gaming industry. This has been noticed with gamers, especially those who play first person shooters or role-playing
They include: ● The problem of ‘desensitization’ Virtual
games which involve a high degree of immersion.
criminality ● The desensitization of virtual reality
Another issue related to this is ‘cyber-addiction’.
● Virtual Pornography
There are people who become addicted to virtual reality games and as a consequence, start to blur
Concerns have been raised about a possible
the boundary between real and virtual life. They
relationship
and
spend increasing amounts of time in the virtual
desensitization. This refers to virtual reality games
environment which has a detrimental effect on
in which there are high levels of violence or training
their real-world life.
between
virtual
reality
exercises for the military in which soldiers engage in simulated combat scenarios which include
Virtual criminality
killing.
It is hard to imagine but what happens if someone commits a criminal act but within a
Desensitization
virtual environment? A potential situation is one
Desensitization means that the person is no longer
in which several people are immersed within a
affected by extreme acts of behavior such as
virtual environment but one of these participants
violence and fails to show empathy or compassion
becomes injured or traumatized due to the actions
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of another person in that situation. The question is whether it is possible for someone to suffer an injury or mental distress as a result of a violent action carried out in a virtual environment. And if this does happen is the perpetrator punished in a similar way to someone who commits this action in the real world? What may be argued is whether a virtual reality participant can experience pain, distress or other emotions associated with a criminal act? Virtual Pornography New VR technology could allow for personal experiences of a kind even more real and perfect than the real world, and the consequences are expected to change every form of experience we have with technology today. Inevitably, those advances are also being used in the pornographic industry, to create new kinds of virtual reality videos. Research has suggested that VR porn could bring with it a whole host of ethical questions and challenges to relationships. The extra “reality� added by the technology could mean that people believe watching such content to be cheating on their partners, for instance, or it might allow people to act out fantasies that are considered violent or extreme. . The disadvantages of virtual reality described above are minute in comparison to the wide benefits of virtual reality as a whole but it is very important that these issues are addressed.
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Emerging Technology
Conclusion
“Need to be regulated.� There should be an age rating fit for the proper age especially for kids. They might have a hard time differentiating the VR world from the Real world. Less Real-world Socialization People may tend to decrease the real-world socialization due to emerging trend of VR Socials wherein you can just enter a room with your avatar and just meet via VR.
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Group MEMBERS Abitria, Joanna Kim P. Cruz, Jesrick N. Miranda, Tom Gerard A. Ortega, Maricris S. Pajaro, Gladie L. Reyes, Michael Dominic Uzziel C. Santos, Nezian M. Verzosa, John Michael O.
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Emerging Emerging Technology Technology
Group 2 GAMIFICATION
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ABOUT Gaming has been an integral part of humanity
scoring, award badges etc.) on non-gaming
since the ancient civilization. Oftentimes it has
experiences to encourage participation and user
been affiliated with entertainment but in recent
interaction. It helps ease learning especially for
years, gaming has been popularly utilized for
people with low attention span and interest on the
learning and education hence igniting the birth of
subject matter. Businesses also utilize gamification
Gamification.
to help create deeper customer loyalty and higher customer satisfaction.
Gamification is commonly defined as application of elements and principles of gaming (such as competition, play mechanics, experience points
TRENDS IN TECHNOLOGY The gaming industry has evolved to a multi-billion
stabilized may have finally reach its plateau.
dollar business through the years and it doesn’t seem to show signs of slowing down anytime
Various
tech
companies
such
as
Google,
soon. Gamification even paved the way to further
Facebook, Nintendo capitalized on this trend
skyrocket the already robust industry.
to enhance user engagement and retention. Widely popular educational games such Big Brain
Popularity of gamification is driven mostly by the
Academy on the Nintendo DS had great reception
rise of millennials entering the workforce and also
and was met with huge success as it deviated
generation of zoomers with attention spans shorter
from the conventional way of learning. This trend
than a goldfish. Although gamification may still be
on education may perhaps be on its golden years.
considered in its infancy however the hype on this creative experience is predicted to have already
Popularity of gamification is driven mostly by the rise of millennials entering the workforce and also generation of zoomers with attention spans shorter than a goldfish.
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Emerging Emerging Technology Technology
STRENGTHS ● Availability of shared minimal language Gamification does not require the design of a full pledged game with shared technique focusing mainly on three main game components - points, badges and leaderboards. Its main strength is simplicity and convenience. ● Availability of ready-to-use solutions Any website, application, or social network, can add game elements by simply embedding codes in their systems or integrating prepackaged software modules. ● Enhancement of user engagement and motivation
OPPORTUNITIES ● Increasing acceptance by the market Usage of game mechanics for increasing user performance and participation is very popular nowadays in a variety of fields such as tutorials, forums, and crowdsourcing platforms. ● Push of Video Game Industry The growth of video game industry contributed a lot to the success of gamification. ● Increasing interest of the academic world ● Changing Behavior Using gamification practices such as exergames and games for improving physical states, such as Super Better, can help change people behavior towards healthier lifestyles and more sustainable consumption practices. ● Inclusion of new game elements There is still a huge quantity of game components and mechanics that can be applied to the enhancement of gamification.
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WEAKNESSES ● Unclear effects on user attitudes and behavior Fitz Walter et al (2011) report on the Orientation Passport, a gamified orientation event application for smartphone states that although the added achievements were generally well received by the users, but once the achievement have been unlocked majority of the users stopped using the application features. ● Simplification and limitation of the game elements employed Despite the simplicity of its language represents a strength, the game elements commonly used in gamified applications rarely go beyond the basic alphabet represented by points, badges and leaderboards. According to Werbach and Hunter (2012), majority of gamifications start with the PBLs, they are so common that they are often described as gamification itself. ● One-size fits-all Though convenience is one of the strengths of gamification, reducing the complexity of games and replacing their essence with few elementary design elements is one of its weaknesses. One size fits all approach conflicts with the characteristic of games which is the sense of discovery and novelty that they elicit in players. ● Side effects Gamification design technique is mainly a cut and paste methodology lacking originality not only of the scarce variety of elements employed, but also for a perspective inclined to consider different contexts and users in the same way.
THREATS ● Failure by Poor Design According to Gartner (2012) gamification main problem that could lead to its failure is its lack of game design and its focus on obvious game mechanics such as points, badges and leaderboards rather than more important game elements such as balancing competition and collaboration, or defining a meaningful game economy. ● Behavior Modification and Ethical Issues Gamification, according to Dannah Boyd, is a modern-day form of manipulation, and like all cognitive manipulation, it can help and hurt people.
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Emerging Technology
APPLICATIONS A.Business
B.Industry
The popularity of gamifications as a new way to
Gamification is currently being applied to different
engage both employees and customers is growing.
industry. They used gamifications for customer engagement, employee performance, training
Internally, most of the businesses, companies
and education, personal development, health and
and organizations wants their employee to reach
wellness. In its current form, Gamification is the
their best potential, most productive, engaged
new trends in the industry and we see this to grow
and motivated to help their business to grow and
more in the future.
achieve their goals. They used gamifications as a tool to help them to engage their employees.
In the Philippines, most of the companies are using gamification in the format of reward system. Here
Externally (customers), gamification is very useful
are the examples:
for customer engagement. They use it to reward their customers by that customers become faithful and repurchase their product or services.
Retails: - SM Advantage card - Robinsons Card
Based on the survey conducted by Gallup
- Rustans FSP premium card
research. It shows why organization are increasing
- Puregold Perks card
interest in gamification. The Gallup study find out that only 31% are engaged and the rest of the
Airlines:
69% are disengaged employees. But when they
- Mabuhay Miles
segmentized the date it turns out that millennials are
- Get go card
least engaged generation with 38% engagement. It only shows that millennials do not have the
Others:
opportunity to show their best work. To address
- Laking National Card (Nation bookstore)
this issues Human Resources and businesses
- Suki Card (Mercury Drug store)
are now using gamification to attract new breed of
- Starbucks card
talents. After all millenials will reportedly make -up
- Hpppy plus card (Jollibee)
75% of the global workforce.
- Petron Value Card - Resort World Indulge It shows that most of the industry uses the gamification and it’s the current trend to keep their customer loyal to the product or services they offer.
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COST-BENEFIT ANALYSIS A. Total Cost of Ownership (TCO)
C. Financial Analysis
The total cost of ownership for gamification
Results in gamification projects can manifest in
includes the the following: cost of software
many ways. They can show up in a direct increase in
license, subscription fees, software training cost,
revenue or cost saving. Gamification in marketing,
customization cost, required hardware, and the
like in the case of Nike+ Fuel Band, increased
most important factor, the cost of maintenance and
Nike’s revenue in North America (where the app
support.
was initially introduced). Revenue increased to $9.5B in 2012 from the $7.5B in 2011.
Let’s take for example Nike+ which used gamified feedback to drive over 5 million players to beat their
Looking at gamification from an HR standpoint,
fitness goals thru the Nike+ Fuelband. The Nike+
recruitment could actually also be gamified, and
application was launched in January 2012, and
also quantify the results in terms of factors like
since then, it has developed into popular gamified
application numbers (quantity), cost-per-hire, and
sport. The popular accessory Nike+ Fuelband, a
on-the-job performance measurement of new hires
bracelet with a special technology, can monitor
(quality) to track gamification efforts. An example
user movements, track workouts, and statistics
of which is the Multipoly, a recruiting simulation
(number of calories burned) to provide feedback
introduced by PricewaterhouseCoopers (PwC).
to the player.
Potential candidates participate in the virtual reality world of PwC as trainees, as if working for
B. Direct and Indirect/Strategic Benefits
a year at the company (equivalent to 12 days in the game). Each potential candidate/player has
The direct benefits in this project were increased
a different mission and plays in a team of other
sales and engagement for the fitness brand.
candidates/players. The effect of the gamification
Website visits increased by 300% within 1 year
in PwC is increased number of applications and the
after the launching, and the domestic market share
candidates it has hired through Multipoly needed
also increased by at least 30% by the end of 2017.
shorter training methods and surprisingly, showed a much higher loyalty in the company.
Indirect benefits are providing the active and adventurous adults with a highly reliable fitness tool. It accurately collects data, analyzes physical activity, opportunity to challenge other participants which leads to helping their customers keep themselves fit.
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Emerging Technology
ETHICAL IMPLICATIONS Gamification has been used as a marketing tool as
gamification also provides intrinsic motivation by
early as the 1930s. As the concept continuously gain
selling the idea of ‘fun experience’ which motivates
popularity due to the introduction of smartphones
individuals to actually participate in the game.
and different technologies which provide more
Intrinsic motivation is how an individual develops
reachable gaming systems, more and more
self-desire to experience new challenges, gain new
industries such as learning and social networking
knowledge and learn new skills without allowing
have started to adapt it. However, gamification
the external environment to influence his or her
has a moral aspect to it as it involves the use of
behaviour. Ultimately, gamification uses the idea of
technology by influencing user behaviour. Because
extrinsic motivation or use of tools such as reward
of this, ethical issues and implications of using
systems or punishments to encourage users who
gamification in various industries have started to
lack intrinsic motivation to participate.
arise. Motivation in gamification is also very useful in the Ethics is defined as a moral philosophy which
aspect of learning. Nowadays, many kids can learn
explores the nature of innate value systems of a
alphabet, numbers, spelling, etc. through playing
person as a result of the personal upbringing and
games in tablets and phones. The idea of playing
cultural factors that surrounds the individual. It
games motivates them without them realizing that
is important to look into the ethical dimension of
they are actually learning. The use of gamification
gamification as the concept is mainly driven by
approach in school especially quiz bees and
how the users behave and react. Major ethical
contests enable more students to be motivated in
values and issues that can be directly associated
performing well in their academics. This concept
with gamification include motivation, manipulation,
becomes especially effective to those who are
and persuasion.
competitive in nature.
Motivation is what prompts a person to act in a
On the other hand, manipulation can be defined
certain way or develop an inclination for specific
as the act of controlling someone or something
behaviours in order to achieve a specific goal.
in order to influence their behaviour to your own
Gamification particularly appeals to an individual’s
advantage. Unlike motivation in which voluntary
point of motivation to capture his or her interests.
choices and desires of users are considered,
For example, in video games, what motivates a
manipulation uses pressure to impose and
player to continue or even to start the game are
influence the behaviour of the users and even
the incentives such as rewards and prizes that can
have them act against their own will. For example,
be earned once he or she is successful in playing
forcing people to buy a product for them to be able
the game. These elements provide extrinsic
to join a game or a marketing contest can be a
motivation to the users. On the other hand,
form of manipulation. Giving them no other option
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to be a part of the game unless a purchase is done
considered
persuasion
through
observation
limits their freedom of choice and using the game to
since users tend to be more conscious of their
manipulate their actions. Moreover, there are also
behaviours knowing that they are being observed
instances in which marketers intentionally develop
by their peers. Likewise, there are also instances
confusing and incomprehensible statements with
in which the behaviour of the users are affected
an aim to mislead and deceive users.
once they are aware of how others perform. An example would be a tracking system at work which
Persuasion is another concept which is also
rewards employees by monitoring the number of
related to manipulation. The key difference is that
clients served on a monthly basis.
persuasion allows the users to exercise their free will and change their behaviours without being
Another is the use of conditioning which revolves
forced or deceived. According to Akar Sumset in
in the idea that rewards generate motivation
his article entitled “The Surprising Relationship
thereby achieving target behaviours. Generally,
Between Gamification And Modern Persuasion”,
conditioning is used in video games which are
persuasion affects people’s attitudes, behaviors,
developed with an interface that ensures that users
intentions or beliefs but it does not necessarily
would want to keep going. Again, reward and point
require changing people’s beliefs or ideas.
systems are effective tools which engage users to
Gamification uses the concept of persuasion
these kinds of games.
through the use of various persuasive technologies such as tunnelling, self-monitoring, surveillance
Overall, various ethical implications of gamification
and conditioning.
mentioned above have posed both positive and negative effects to the users. Consequently,
Tunnelling is one of the seven tools of persuasive
there are also ethical issues that need to be
technology introduced by B. J. Fogg. This
addressed as designers especially that they have
technology is designed to guide users through a
control over the moral framework of the games.
sequence of actions which eventually leads them to
Hence, it is important to ensure that designers
go through a certain process. Tunneling is effective
are able to develop proper game frameworks and
because once the user begins; they are persuaded
methodologies to fulfil their moral responsibility to
to finish the entire process. Software installations
the users just as they benefit from them.
are common examples in which the attentions of the users are captured by the step by step process that needs to be done to successfully proceed with the installation whereas mobile applications like Foursquare requires users to open the application and check-in to get daily rewards. On the other hand, self-monitoring and surveillance allow users to monitor their own performances or other users’ performances. Surveillance is usually
28
Emerging Technology
NATION BUILDING IMPLICATIONS Educational Tool
Changing Behavior
Gaming principles are actually being used in
Even more importantly, gamification is also
teaching technical and complex fields of study.
being utilized to influence individual behavior to
Virtual reality and simulations are being employed
conform to desired social norms, rules and laws.
to train pilots and drivers thereby sharpening their
In Stockholm, with the use of speed cameras,
skills and better prepare them for the real thing. The
people who obey the speed limit are automatically
United States Navy Office of Naval Research and
entered into a lottery where they can potentially
other United States agencies are using MMOWGLI
win prizes. The prizes are funded through the fines
(Massively Multiplayer War Game Leveraging the
paid by over-speeding offenders. In a three-day
Internet), an online war game platform that aims
demonstration, the speed of traffic was reduced by
to “to expand engagement in military and non-
22%.
military strategy development” through various themes where players interact and collaborate to
In Taiwan, the government introduced a lottery
find solutions to complex military situations.
system where receipts and invoice numbers are drawn and participants are given the chance to obtain cash award of up to NT$10 million. This was hatched to encourage people to demand receipts and invoices from merchants leading to better reporting of sales for taxation purposes. After a year of implementation, tax revenue was reported to have increased by 75%. Gaming principles have also been used to urge people to live a healthy lifestyle. Exercise and dieting mobile apps abound, and these have been designed specifically to boost people’s morale and egg them on to perform the activities. A study conducted by Zamzee, a website which encourages kids and families to exercise, showed that its game-based system boosted the physical activity of its users by 59%. Needless to say, a healthy citizenry is a precious asset in national development.
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Increasing Engagement Gamification has also been used to encourage people to participate in feedback systems, thereby providing organizations--private or public--with valuable inputs that ultimately help them improve their services. Answering surveys and participating in policy discussions become much more appealing when they are gamified. Fostering Innovation Gaming has also been used to inspire the creation and exchange of new ideas. Idea Street, an application devised by the United Kingdom’s Department of Work and Pensions where players secure badges by suggesting and trading ideas, has significantly increased engagement and creativity within its employees. Within the first 18 months, 1,400 candidate projects were hatched by the employees, of which 63 were implemented by the Department. Innovation is certainly a catalyst for national development and gamification has been shown to help breed innovation.
29
30
Emerging Emerging Technology Technology
Conclusion
Innovation is certainly a catalyst for national development and gamification has been shown to help breed innovation. The use of gamification as a tool for nation-building is mainly founded on the idea that it has been known to be an effective instrument for education, in designing or redesigning human behavior and in increasing engagement. Essentially, nations are made up of individuals and improvements in the competencies of individuals as well as of individual behavior will go a long way in improving the state of a nation and its people’s lives.
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31
Group MEMBERS AMITA, Michelle MORALES, Camille Rose DE JESUS, Ricardo TUBOLA, Maricor JAO, Jofree YU, Kendrick Dominic MARTIZANO, Giuseppe
32
Emerging Emerging Technology Technology
Group 3 BLOCKCHAIN TECHNOLOGY
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33
ABOUT Blockchain is an open, distributed database of
currency made from coded scripts that attempt
records or ledger that is shared between multiple
to replicate the currencies we use today, which
participating parties (Rosic, 2017). In blockchain,
are regulated by the government. Transactions
no database is located in just one single location.
involving
Each transaction is distributed into the network
monitored by clearing houses or banks while
with the same ledger providing a common view
transactions involving cryptocurrencies are tracked
to the entire network. (Rosic, 2017) These
by a blockchain.
government-backed
currencies
are
blockchain records are public and easily verifiable by consensus of a majority of the participants
The blockchain network of cryptocurrency is
in the system. Once information is entered, it
made up of miners, which can be individuals
is permanent and cannot be altered or erased
or groups who use highly-efficient networks of
(Iansiti & Lakhani, 2017). This allows blockchain
computers to perform complex mathematical
to provide a tamper-evident ledger. Also, since
sequences in exchange for transaction fees
blocks of information are identically stored across
or even newly created cryptocurrencies. This
its network, it cannot be controlled by one single
mechanism provides several advantages over the
entity and there is no single point of failure. (Rosic,
government-backed currencies. Transactions are
2017)
allowed between two parties rather than through an intermediary, thus the blockchain makes
Blockchain was actually the second innovation
transaction cheaper and faster. Fund raising in
coming from the realization that the underlying
cryptocurrencies are more straightforward than
technology that runs Bitcoin can be separated and
through a traditional initial public offering (IPO)
used for other functions (Gupta, 2017). Bitcoin
which helped spur the growth in initial coin offering
was the first innovation created by a person or
(ICO) market. Cryptocurrencies gained attraction
a group of people known by the pseudonym,
among people concerned about privacy such as
Satoshi Nakamoto (Rosic, 2017). Bitcoin is a form
political oppositions and those involved in black
of cryptocurrency that started as a digital currency
markets because of its pseudonymous and non-
experiment in 2009. Cryptocurrency is a digital
governmental nature.
Blockchain was actually the second innovation coming from the realization that the underlying technology that runs Bitcoin can be separated and used for other functions
34
Emerging Technology
Cryptocurrencies must also have security measures
techniques such as microdots, merging words with
to prevent people from altering the state of the
images, and other strategies to hide information
system and from making inconsistent statements to
in storage or transit. Today, cryptography is most
different people. Security rules of cryptocurrencies
often associated with encryption and decryption.
need to be enforced technologically without relying
Through cryptography, encoding the rules of
on a central authority by utilizing cryptography.
a cryptocurrency system in the system itself is
Cryptography
and
secured thus, preventing anyone from tampering
transmitting information in a specific form such that
and equivocation. Cryptography also provides a
only those for whom the information is intended
mechanism to encode the rules for creation of new
can read and process it. Cryptography is related
currencies into a mathematical protocol.
is
a
method
of
storing
to cryptology and cryptanalysis, which includes
TRENDS IN TECHNOLOGY
Cryptocurrency
billion in April 2017 (Hileman and Rauch, 2017). A
Bitcoin is the first decentralized cryptocurrency
small share of this value is allocated to duplication,
which began in 2009 followed by Namecoin
while a growing share has been allotted to
in 2011. Currently, there are hundreds of
innovative cryptocurrencies. Bitcoin remains the
cryptocurrencies with market value that are used
dominant player in terms of market capitalization
in various transactions, majority of which are
but other cryptocurrencies are increasingly cutting
clones of Bitcoin. These clones simply feature
into bitcoin’s dominant market cap share. Bitcoin’s
different parameter values such as block time,
market capitalization accounted for 86% of the
currency supply, and issuance scheme. Because
total cryptocurrency market in 2015 but dropped
they show little to no innovation, they are often
to 72% in 2017. Bitcoin was followed by Ether
referred to as ‘altcoins’ such as Dogecoin and
(ETH), DASH and monero (XMR). Since Bitcoin is
Ethereum Classic 2. However, there are emerging
the dominant player in the market, it will be used
cryptocurrencies derived from Bitcoin but provide
to present some existing trends in cryptocurrency
novel and pioneering features such as introduction
activity.
of new consensus mechanisms and decentralized contract’
Transactions in Bitcoin was predominantly in US
capabilities that provide substantially different
dollars, but it has now moved to Chinese Yuan
functionality and enable nonmonetary use.
(Peters et al., 2015). This emphasizes both the
computing
platforms
with
‘smart
highly speculative investment nature of Bitcoin all
and its ability to evade currency controls. As the
than
price of Bitcoin increased, miners invested in more
threefold since early 2016 and has reached $27
hardware to increase their computational capability.
The
combined
cryptocurrencies
market has
capitalization
increased
more
of
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35
However, the network has increased the difficulty of the cryptographic problem exponentially for a sustained period of time, in order to keep blocks published in regular intervals. Failure in alleviating this difficulty has resulted in a decrease in Bitcoin price (Peters et al., 2015). Increase in blocksize corresponds to increase in Bitcoin transactions. Transactions involving Bitcoin ranges from 60,000 to 70,000 daily, for a total transacted volume of between â‚Ź15 and â‚Ź30 million (Peters et al., 2015). Because of the speed, cost and facilitation of cross-border payments the European Securities and Markets Authority (ESMA) has published a call for evidence on virtual currency investment products, as well as blockchain investment applications (Peters et al., 2015). This interest of ESMA is slimmer than that of other stakeholders because it does not seek to express desirability of using virtual currency in a payment system but it focuses on collective investment schemes (CIS) and virtual currency derivatives. ESMA identified regulated European companies offering contracts for difference (CFDs) in Bitcoin and Litecoin, as well as binary options on either (Peters et al., 2015). Aside
from
rising
trend
on
cryptocurrency,
blockchain is also being looked in the banking industry on how it can be used to optimize processes and lowering costs at the same time. From the report released by Accenture in 2016 on blockchain technology, 90% of the executives they interviewed said their bank is currently exploring the uses of blockchain (Accenture, 2016). Though most are still in the early stages of adoption, we should expect banks using this technology in the near future.
36
Emerging Technology
Smart Contracts
of value in a transparent, conflict-free way while
Amir Rosic, from blockgeeks.com discusses how
avoiding the services of a middleman. The best
blockchain is great is because it is a
way to describe smart contracts is to compare the between
technology to a vending machine. Ordinarily, you
all permitted parties, there’s no need to pay
would go to a lawyer or a notary, pay them, and wait
intermediaries (Middlemen) and it saves you time
while you get the document. With smart contracts,
and conflict. Blockchains have their problems, but
you simply drop a bitcoin into the vending machine
they are rated, undeniably, faster, cheaper, and
(i.e. ledger), and your escrow, driver’s license, or
more secure than traditional systems, which is why
whatever drops into your account. More so, smart
banks and governments are turning to them.
contracts not only define the rules and penalties
decentralized
system
that
exists
around an agreement in the same way that a In 1994, Nick Szabo, a legal scholar, and
traditional contract does, but also automatically
cryptographer, realized that the decentralized ledger
enforce those obligations.
could be used for smart contracts, otherwise called self-executing contracts, blockchain contracts, or digital contracts. In this format, contracts could be converted to computer code, stored and replicated on the system and supervised by the network of computers that run the blockchain. This would also result in ledger feedback such as transferring money and receiving the product or service. (Rosic, 2016) Investopedia defines Smart Contracts as selfexecuting contracts with the terms of the agreement between buyer and seller being directly written into lines of code. The code and the agreements contained therein exist across a distributed, decentralized blockchain network. Smart contracts permit trusted transactions and agreements to be carried out among disparate, anonymous parties without the need for a central authority, legal system, or external enforcement mechanism. They render transactions traceable, transparent, and irreversible. (www.investopedia.com) Rosic further explains that smart contracts help exchange money, property, shares, or anything
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37
He also mentions in his article that Vitalik Buterin,
offer more scope for processing contracts.
the
Ethereum,
• NXT: NXT is a public blockchain platform
explains that in a smart contract approach, an
that contains a limited selection of templates
asset or currency is transferred into a program
for smart contracts. You have to use what is
“and the program runs this code and at some
given; you’re unable to code your own.
point it automatically validates a condition and it
• Ethereum: Ethereum is a public blockchain
automatically determines whether the asset should
platform and the most advanced for coding
go to one person or back to the other person, or
and processing smart contracts. You can code
whether it should be immediately refunded to the
whatever you wish but would have to pay for
person who sent it or some combination thereof.”
computing power with “ETH” tokens.
In the meantime, the decentralized ledger also
• As to the potential of smart contracts itself,
stores and replicates the document which gives it
there’s no end to the range of industries it can
a certain security and immutability.
impact, from healthcare to automobiles to real
22-year-old
programmer
of
estate and law. The list goes on and on. Says, The IT resource center, Search Compliance suggests
that
smart
contracts
may
impact
changes in certain industries, such as law. In that case, lawyers will transfer from writing traditional contracts to producing standardized smart contract templates, similar to the standardized traditional contracts that you’ll find on LegalZoom. (Rosic, 2016) Other industries such as merchant acquirers, credit companies, and accountants may also employ smart contracts for tasks, such as realtime auditing and risk assessments. Actually, the website Blockchain Technologies sees smart contracts merging into a hybrid of paper and digital content where contracts are verified via blockchain and substantiated by physical copy. Here are some examples of blockchains that can process smart contracts: • Bitcoin: Bitcoin is great for processing Bitcoin transactions, but has limited ability for processing documents. • Side Chains: This is another name for blockchains that run adjacent to Bitcoin and
Ethereum CTO, Gavin Wood (Rosic, 2016)
38
Emerging Emerging Technology Technology
STRENGTHS In digital networks, it is usual for data to be transmitted by copying it from one place to another. The problem in this process is its verification: how to confirm whether the information received from the network is authentic and updated. This requires to have someone to trust, hence a third party intermediary is needed to authenticate the data. However, having to resort to an intermediary is often costly and time consuming (Mattila, 2016). Since the Blockchain technology is a type of decentralized database that records transaction shared across a network of multiple participants (Ko & Verity, 2016), intermediaries to oversee transactions are unnecessary. Therefore, instead of having a centralized application logic, Blockchain transactions have their own proof of validity and authorization to enforce the constraints (Song, Shi, Xu, & Gill, 2016). Blockchain has a clever cryptography that provides a powerful ownership tool that fulfills authentication requirements. Without the intermediaries, transaction costs with Blockchain becomes cheaper. According to Bauerle, as of 2016, each transaction only costs $0.20 (2016), compared to $1.50 to $10 transaction cost to banks. Also when comparing it with our existing technology of financial transaction in the banking system, Blockchain offers a more faster route (Ko & Verity, 2016). Interbank transactions may take days or a week for clearing and final settlements especially outside of working
hours. With Blockchain 24/7 system it can reduce transaction times to minutes (Song, Shi, Xu, & Gill, 2016). Aside from it being cost effective and time efficient, with the trustless technology of Blockchain, it uses a powerful consensus mechanism with cryptoeconomic incentives to verify authenticity of a transaction in the database making unalterable public ledger (Davidson, De Filippi, & Potts, 2016). Blockchain is described as public decentralized ledger platform for Bitcoin. It provides transparency and accountability. Finally, as Blockchain records, verifies, and timestamps every action made on the network, actors may see the time and source of each action. This feature is important in tracing usage and tracking population movements. This is useful in sharing and understanding patterns and trends among transactions such as equality of usage and access among affected groups (Ko & Verity, 2016).
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39
OPPORTUNITIES Even with Blockchain in its infancy stage a number of professionals in different fields found uses of Blockchain other than cryptocurrency. Banking is only the start. Blockchain provides internet users the capability to create value and authenticates digital information. It created an opening for new business applications. With the decentralized, verifiable source of data, Blockchain technology made it possible to have a more transparent, efficient form of information and data management which would be very helpful for business as well as humanitarian sectors. Public Blockchain allows anyone in the network to execute the consensus protocol and maintain the shared ledger (Jayachandran, 2017). An example of a public Blockchain is Ethereum, it supports smart contracts. Smart contracts are computer protocols designed to facilitate, verify, and enforce the performance or negotiation of a contract. No one controls smart contracts, it is automated and selfexecuting. There are conditions to be met to transfer the ownership from person to person. (Ko & Verity, 2016). Ethereum-based smart contracts can also be utilized for protected data sharing. Currently, there are unreliable information and information silos between different humanitarian actors, this is cited as key barrier in humanitarian information management. For businesses, having an accurate and complete customer database is essential for decision making. Hence without an accurate and up-to-date data, it is
impossible to provide appropriate solutions. Due to blockchain’s distributed nature, it is possible to have different groups to collect and share data on the same network. It reduces cost for protected data while increasing its security with coordination and transparency. Blockchain may also be used for supply chain auditing, more and more consumers would want to check whether the companies’ claims about their products are real. Distributed ledgers provide an easy way to certify that the backstories of the things they buy are genuine. In terms of the protection of intellectual property on the other hand, Smart contracts can protect copyright and automate the sale of creative works online. It eliminates the risk of file copying and redistribution. There are whole lot more other ways to utilize the use of Blockchain. The technology has its own advantages and limitations. Users must determine first whether Blockchain technology is the right tool to use to a particular issue as some other tool may be more appropriate.
40
Emerging Emerging Technology Technology
WEAKNESSES According to the article featured in Applied Innovation Review (AIR), Blockchain can be used in vast array of applications aside from cryptocurrency transactions. There are also problems that can be solved using Blockchain based technology such as cost effectiveness and time efficiency of bank transactions. However, there are also risks of adopting the technology. The most important part is handling change, change is constant and there is always resistance to change. Blockchain as a promising breakthrough technology offers non-tangible trusted third parties for its transactions. Users or customers will need time to get used to the fact that their electronic transactions are safe, secured, and complete (Crosby, Pattanayak, Verma, & Kalyanaraman, 2016). Next is scaling. As a first timer, before executing the transaction, users must download the entire set of existing Blockchains and validate. It will take hours or longer depending on the number of blocks. Government regulations may also pose as risk of adopting Blockchain. Their new laws and regulations may slow down the adoption. Finally, Blockchain may be used for fraudulent activities. Given the trustless nature of the Blockchain transactions, coupled with ease of moving valuables, they can be people who might take advantage and misuse the technology for fraudulent activities like money trafficking. However, if provided with
enough regulations and support technology, this possibility can be mitigated (Crosby, Pattanayak, Verma, & Kalyanaraman, 2016). Aside from risks in adopting Blockchain technology, it also faces other challenges. Blockchain is a relatively new technology, still in its infancy stage. Users are yet to recognize its full implications and potential. Existing applications are limited and requires testing, hence, further development is necessary for its formative stage. On a different point of view, the usage of Blockchain technology requires access to the internet, as such, areas with insufficient infrastructure or capacity would not be appropriate use cases for it. In addition, since not all parts of the world have the same internet access, internet speed, infrastructure, and government support, there would be limitations on who could utilize Blockchain. Blockchain may offer significant savings in transaction costs and time but it requires high initial capital costs to implement (Song, Shi, Xu, & Gill, 2016). Unfortunately, there are still those who do not know how to operate on the internet. Using Blockchain requires a certain level of knowhow on the internet and on the aspects of Blockchain technology. More appropriate and user-friendly applications are needed for ease of use (Ko & Verity, 2016).
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THREATS So far Blockchain has proved to be invulnerable but doesn’t fully mean that it has full data protection. There are reports of hacking in Blockchain resulting in the theft of millions of dollars’ worth of cryptocurrencies. To avoid manipulation, Blockchain has to form an application layer where data security questions are dealt with first. The wide usage of Blockchain will pose a significant environmental cost. Blockchain builds on the fact that storing data is becoming cheaper, rather than storing one version of truth, all transactions are dispersed over multiple sources. However, the increase in data creation has an immense environmental cost. According to an environmental researcher, Deetman (2016), “This network of so-called bitcoin “miners” ensures the security of the system, but unfortunately also consumes a lot of electricity—currently about 350 megawatts according to my own calculations, which is roughly equivalent to the electricity demand of 280,000 American households.” He added
that if the bitcoin network continues to largely expand, it could lead to surge of electricity consumption that lies between the output of a small power plant and the consumption of a small country like Denmark by 2020. These are some of the threats faced by Blockchain, but this technology is still under development. However, looking at the opportunities and areas of expansion it may explore, the technology will positively change the world.
42
Emerging Technology
APPLICATIONS simplify the process, while calling off the need for
Financial
intermediaries. Payments and Remittance Transactions can occur directly between two parties
Insurance: Claims processing
on a frictionless P2P basis. The technology’s
Insurance processors have to wade through
application for overseas transactions has the
fraudulent claims, fragmented data sources, or
potential to reduce risk, transaction costs and to
abandoned policies for users to state a few – and
improve speed, efficiency and transparency.
process these forms manually. Room for error is huge. The blockchain provides a perfect system
Issuance, Ownership and Transfer of Financial
for risk-free management and transparency. Its
Instruments
encryption properties allow insurers to capture the
A blockchain-based securities market allows
ownership of assets to be insured.
traders to buy or sell stocks directly on exchanges or directly to other market participants in a P2P
Healthcare
manner without the intermediation services provide Smart Contracts
by a broker or clearinghouse.
Smart contracts would automatically pay providers Clearing and Settlement Latency
when conditions of service are established such
On the blockchain, the entire lifecycle of a trade,
as;
including its execution, clearing and settlement can
•Validation that a service was received by a
occur at trade level, lowering post-trade latency
registered Medicaid patient
and reducing counterparty exposures.
•Service was provided by a properly registered doctor & provider
Asset Management: Trade Processing and
•Neither party is on a known list of past
Settlement
participants in any fraud
Traditional
trade
management
can
processes be
within
expensive
and
asset risky,
Cost Containment
cross-border
The block chain can be filtered to identify and alert
transactions. Each party in the process, such as
about specific activity on the chain, monitoring,
broker, custodian, or the settlement manager,
using patterns, can include data that represents
keeps their own records which create significant
a doctor, consumer, drugs, procedures, all can to
inefficiencies and this can quite possibly lead
tokenized and added to the chain.
particularly
when
it
comes
to
to errors. Encryption can largely reduce the errors via a blockchain ledger. The ledger can
Building a rule base using best practices, CPT
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codes, ICD codes, medical procedures and
43
happens incredibly fast.
other costs can be monitored and audited using blockchain.
This method was obviously costly and had a single point of failure.
EHR storage & security Blockchain is a security technology at its core and
Using the blockchain, they can instead use a
with the ever-present concern over the security
decentralized network of over 170,000 computers
of electronic health records, it is likely to cater to
to produce 40,000 teraflops of computing power.
this challenge first as it enters healthcare. This
This example will grab the attention of other
approach can secure medical records and audit
industries that utilize expensive supercomputers.
trails using the Blockchain.
This could even make its way into the analytical space by utilizing a broad base of data for predictive
We can do this by cryptographically encoding
analytics.
private medical data and then a digital fingerprint is formed for time-stamping and verification
Improve safety by providing a more reliable identity
purposes.
management process and reduce the stress on patient’s when communicating health information
DNA wallets
as they inherent more responsibility in their own
This concept stores genetic and medical data
care.
which is again secured via the blockchain and accessed using private keys and this will form a
Others
“DNA wallet”. This could allow healthcare providers to securely share – and possibly monetize – patient
Smart Appliances
data, helping pharmaceutical companies to tailor
A smart appliance is a device that connects to
drugs more efficiently.
the internet and gives you more information and control than before. Codes that are connected to
Anti-counterfeit drugs
your appliance can be linked to the internet and
The industry is designing blockchain in the fight
alert you when your cookies are ready. These
against counterfeit drugs. It features panels on
alerts keep your appliances in good condition, they
drug packages that can be peeled or scratched off
save you money, they are energy efficiency and
to reveal a unique verification tag.
it helps you monitor or control your devices while
This is then cross referenced with the blockchain
you are away from home. Encrypting these smart
to ensure that the pharmaceutical product is
appliances using the blockchain protects your
legitimate.
ownership and enables transferability.
Protein folding Stanford University previously relied on expensive super computers to simulate protein folding as it
44
Emerging Technology
COST-BENEFIT ANALYSIS Early stage Blockchain Valuations in comparison
an early-stage blockchain project at approximately
to traditional early-state start up Blockchain
30% rather than the 20% described above, when
project valuations, across the spectrum, have
compared to public stocks.
risen dramatically in value over the past year, and it’s not unusual to see early-stage projects raise
Security / Custodian Risk (.9x Discount) — It’s
at $100M+ valuations pre- launch. Early-stage
more likely for a token investor to lose their
blockchain projects likely warrant a valuation
holdings (due to negligence or a hack) compared
premium compared to traditional startups.
to a traditional startup investor permanently losing
Valuation Highlights:
their stock certificate. However, we believe that sophisticated security procedures, as well as
Liquidity (1.6x Premium) — The liquidity horizon
institutional level custodians that are coming to
for early-stage blockchain projects issuing tokens is
market like Coinbase, make this risk relatively
much shorter than equity in traditional companies.
minimal long-term. Nonetheless, it exists today,
Dilution (2x Premium) — When investing at the
and so we assigned a 10% discount to early- stage
pre-seed or seed stage, an investor must expect a
blockchain valuations as a result.
significant amount of dilution for successful startup Combining all of the factors above — Liquidity
investments over time.
(1.6x),
Dilution
(2x),
Investor
Rights
(.9x),
Investor Rights and Protections (.9x Discount)
Regulatory Risk (.87x), and Security Risk (.9x)
— An investor in traditional startups will often
— We believe it’s reasonable for the average
receive a number of investor protections, including
blockchain project to be valued at a 2.25x premium
information rights, preference in the capital
when compared to a traditional startup of a similar
structure, followon rights, among others.
stage.
Regulatory
Risk
(.87x
environment
surrounding
The
A $100million valuation pre-launch might be too far
projects
fetch but should be valued more than traditional
Discount)— blockchain
remains highly uncertain. It’s quite possible that
startups.
the SEC takes significant action in the months to come that makes it more difficult for blockchain
Establishing a blockchain system for any operations
projects to do ICOs, and thus achieve liquidity. If
is capital intensive. However, there are costs that
we assign a 50% probability of a significant SEC
are reduced in adopting digital currency:
action in the next year, we think it’s reasonable to assume that the liquidity timeline for blockchain
Foreign
Exchange
projects gets pushed out to 4 years rather than say
universalizes
2 years, which would imply a liquidity discount for
which is embedded in the process. Traditional
the
costs
–Digital
conversion
of
currency currencies
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45
foreign exchange costs such as cost incurring
capital
on requesting financial organizations for feeds is
value of all cryptocurrencies
reduced.
• $2.7bn – value of Bitcoin trading in Sept. 2015
Currency Hedging Costs – Forward contracts
• 475 - Bitcoin ATMS installed worldwide.
and options costs are reduced through having a
Balancing the Benefits
standard digital currency. Pros Treasury Operations – More oversight for the
• Ecosystem simplification resulting to
management on the operations in monitoring the
frictionless processing
business’ liquidity, risks, and cashflow.
• Faster interbank clearing and settlement • Lower transaction costs
Processing Errors and Losses – Through having
• Reduced counterparty risk
a simplified ecosystem, information is easier
• Transparency & auditability
to manage through less operational errors that
• Ease of software development/Integration
results to financial losses. Risk • Unproven technology
Blockchain in numbers: • $921 million – Cumulative Venture Capital
• Untested capacity/scalability
Investment
• Low transaction speed
in
Bitcoin
and
blockchain
companies to Oct. 2015. $ 472 million of this
• Possible consensus protocol flows
in 2015 alone.
• Cryptocurrency price volatility
• $121 million – largest cumulative funding
• Uncertain regulatory status
total – raised by Bitcoin computer developer 21Inc. • 805 – number of early stage Bitcoin and blockchain companies identified by Ventures Scanner. • 30+ – Banks and Financial Institutions known to be testing, analyzing or investing in the blockchain technologies. • 11m – no. of registered bitcoin wallets in Sept 2015- up from 6.6m in Sept.2014. • 106, 000 – Number of merchants who accept bitcoins. • $4.9bn – Bitcoin capitalization Nov.2015, Bitcoin accounts for around 90% of the
46
Emerging Technology
ETHICAL IMPLICATION Block chain is a technological advancement which
strong passwords or traverse the ins and
gives us an opportunity to correct errors in the
outs of the new technology. There might be
system eventually reaping the benefits. The block
instances where there can be irreversible
chain is simply one of many technologies which can
mistakes that can turn into huge problems
support us in this quest for “perfect competition”.
and make uninitiated users fodder for abuse.
There are various technologies needed and these
The potential of blockchain may facilitate an
could be used as instruments that can help us
oppressive and unbalanced society that is
tweak our system. But then again let us not allow
not limited to the potential of abuse based
this technological hype lead us to believe that we
on economic power.
can solve any problem through technology alone. Some ethical issues include the following: • Companies are allowed to conduct false advertising and injustices from the public. We assume it is acceptable because everybody else is doing it. • Potential abuse based on economic power. Certain features of blockchain systems can lead to future social inequality and erosion of usability. As we slowly adapt to the new technology, there will be more people using the network who are not as well versed in the drawbacks of the security as compared to the early technology adopters. These people can hold a privileged position in knowing how to prevent hacks, keep private keys safe, and prevent unintended and irreversible operational mistakes. But what about people around the world who might suddenly have to start using this technology as a necessary alternative to their country’s dysfunctional economy? They can be in danger simply because they might not know how to create
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NATION BUILDING IMPLICATION One nation building act that uses blockchain is the
that you have used it. “Time of use pricing� using
United Nation’s World Food Programme (WFP).
smart meters can allow users to trade energy on
In 2016, WFP uses the technology in giving food
the system.
assistance more effectively and also making their cash based transfer faster, cheaper, and more
Realistically, he mentions that they expect this
secure. They already piloted this system in the
pricing model to slowly permeate into progressive
Azraq refugee camp in Jordan wherein more than
municipalities over the next few years and then
10,000 Syrian refugees claimed their WFP food
take off worldwide thereafter. This not only makes
assistance with the help of blockchain (World Food
energy systems more efficient, but it also gives
Programme, 2016).
users an incentive to become greener and to learn how to store energy and create surplus energy
On the academic side, researchers are exploring
stores by using other means of creating energy
blockchain applications for projects ranging from
such as solar, wind, water, etc. (Miller, 2017).
digital identity to medical and insurance records. It also aids in making information more available to the public thus allowing for information sharing and further research and learning to become easier, more efficient, cheaper, and more available to the public. Blockchain is also being used for energy efficiencies. Alex Miller, a developer at ConsenSys, talks about how the company has been in the energy game for a long time and has been working on developing a system that will revolutionize the way energy markets operate called Grid+. Grid+ is a distributed electricity provider and market with registration and payments built on the public Ethereum network. Registered customers may use the network to settle payments in real time, significantly reducing both risk and administrative costs by serving as a platform for a more efficient electricity provider. In a nutshell, it allows people to trade energy as they use it. Think incentives for storing energy and being charged only for the time
48
Emerging Emerging Technology Technology
Conclusion
In 2016, WFP uses the blockchain in giving food assistance more effectively and also making their cash based transfer faster, cheaper, and more secure. They already piloted this system in the Azraq refugee camp in Jordan wherein more than 10,000 Syrian refugees claimed their WFP food assistance with the help of blockchain (World Food Programme, 2016).
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Group MEMBERS Kevin Cruz Cheska Descalzo Christopher Gesulga Ana Labo Krisel Marcelino Jarvin Marcelo George Padilla Herschel Reyes
50
Emerging Emerging Technology Technology
Group 4 5G TECHNOLOGY
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ABOUT “5G” simply stands for “fifth generation” and
According to the Next Generation Mobile Network’s
refers to the next and newest mobile wireless
5G white paper, 5G connections must be based on
standard based on the IEEE 802.11ac broadband
‘user experience, system performance, enhanced
technology, although a formal parameter for 5G is
services, business models and management &
yet to be set.
operations. This will build a network that empowers the automation ofneverything. Like other cellular
We must be informed that if we speak of 5G,
networks, 5G networks use a system of cell sites
its efficiency and utility varies depending on
that divide their territory into sectors and send
applications/programs
may
encoded data through radio waves. Each cell
experience slow but responsive 5G, while others
site must be connected to a network backbone,
are fast 5G with limited coverage.
whether through a wired or wireless backhaul
being
used.
We
connection. With these developments, 5G brings The G in 5G means it’s a generation of wireless
three new aspects: greater speed (to move more
technology.
have
data), lower latency (to be more responsive), and
technically been defined by their data transmission
the ability to connect a lot more devices at once
speeds, each has been marked by a break in
(for sensors and smart devices).
While
most
generations
encoding methods, or “air interfaces,” which make it incompatible with the previous generation.
Emerging Technology
52
TRENDS IN TECHNOLOGY 5G is the next step in the evolution of mobile
IoT and 5G technology together can achieve.
communication and will be a key component of the
5G IoT devices will use narrow bandwidth to​
Networked Society. In particular, 5G will accelerate
support thousands of things per cell or device,
the development of the Internet of Things. To
offer prolonged battery life, and provide deep
enable connectivity for a wide range of applications
coverage in challenging areas at a meager
and use cases, the capabilities of 5G wireless
cost.
access must extend far beyond those of previous generations of mobile communications. These
- VR/AR Technology and 5G
capabilities include very high achievable data
VR and AR technologies are poised to be the
rates, very low latency and ultra-high reliability.
ideal application for 5G technology due to its increased throughput, data transfer speed,
Furthermore, 5G wireless access needs to support
and efficiency. The increasing popularity of
a massive increase in traffic in an affordable and
AR and VR technologies is due to its ability to
sustainable way, implying a need for a dramatic
augment the user experience in activities such
reduction in the cost and energy consumption per
as online gaming, PlayStation, autonomous
delivered bit. 5G wireless access will be realized
driving, and AR experience with the real
by the evolution of LTE for existing spectrum in
environment.
combination with new radio access technologies that primarily target new spectrum. Key technology
- Cloud Computing and 5G
components of 5G wireless access include
The 5G technology will largely benefit the
access/backhaul
device-to-device
cloud computing industry along with various
communication, flexible duplex, flexible spectrum
as-a-service models. The evolution of 5G
usage,
technology is characterized by an exponential
integration,
multi-antenna
transmission,
ultra-lean
design, and user/control separation.
growth in traffic that can keep up with the demands of scaling possibilities in the mobile
The following are the trends in 5G Technology:
network. Extremely high transmission rates allow all infrastructure and storages to be
- IoT technology is dependent on the
shifted to the cloud. For instance, from a
interconnectedness of multiple devices on
consumer point of view this could mean
one
that you would be able to store all the high-
platform, and 5G technology provides just
quality content and 4K videos on the cloud
the right base for its success. Imagine getting
and access it later without latency and
notification form smart home cameras on your
performance issues.
phone when a package is delivered to your doorstep. That’s precisely the kind of thing
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54
Emerging Technology
STRENGTHS - High resolution and bi-directional large bandwidth shaping. - 5G will be significantly faster than its predecessor 4G with <1ms lag time. - Higher productivity across all capable devices with a theoretical download speed of 10,000 Mbps. - Technology to gather all networks on one platform. - Most likely, will provide a huge broadcasting data (in Gigabit), which will support more than 60,000 connections. - Easily manageable with the previous generations. - Technological sound to support heterogeneous services (including private network).
OPPORTUNITIES - By 2023, there will be 1 Billion 5G devices worldwide. - 5G will move massive amounts of data between people, cameras, robots, and the cloud. - 5G + Artificial Intelligence means data will become a new form of capital which will enable technology and business models behind driverless cars, drones, smart cities, massive IoT, smart factories, and customized healthcare such as remote monitoring. - In 2020, mobile technology and services is expected to generate up to $1.6 trillion in economic output. - Potential global sales activity enabled by 5G could reach $12.3 trillion in 2035. - Economies will invest an average of $200 billion annually to 5G technology.
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WEAKNESSES - Technology is still under process and research on its viability is going on. - Many of the traditional devices would not be compatible to 5G, hence, most of them need to be replaced with new, more compatible devices or upgrades â&#x20AC;&#x201D; expensive deal. - Developing infrastructure needs high cost. - Security and privacy issue yet to be solved.
THREATS - Since 3G and 4G mobile is still in the market, it squeezes the market competition in the mobile industry once 5G is released. - There is the risk of conflicting standards, redundant options and development delays due to the diversity of interests of the involved parties in standardizing the technology. - There are three (3) improvement dimensions needed to meet the 5G infrastructure requirements namely, network capabilities, operational sustainability, and business agility. - Current networks lack operational sustainability - complexities involving the need for human resource and inflexibility of current network hardwares increases costs of running the network. - Adding new capabilities to launch new services usually require expensive proprietary solutions.
56
Emerging Technology
INDUSTRY APPLICATION There are ways in which 5G can help not only in
as his guide. WATSON can determine the type
profit making but also in the lives of the people.
of disease the patient may have with symptoms
The interview with IBM allowed us to see how
communicated by the doctor.
5G, together with other technologies, can help industries such as hospitals in reaching the best
Surgeries can be monitored by doctors who are
doctors for example, in conducting or supervising
not able to conduct personally. With WATSON,
crucial surgery from a patient at the other side of
certain conditions of the patient can be relayed to
the world. With IBM, they can see this through with
the doctor in real-time.
its own AI system named WATSON. Also, with the help of 5G, remote, robotic surgery What is IBM Watson?
by doctors using real-time VR (virtual reality)
IBM WATSON is a question answering computer
or AR (Augmented reality) together with Haptic
system capable of answering questions posed
Technology which recreates the sense of touch by
in natural language. IBM WATSON appeared in
applying forces, vibrations, or motions to the user.
Jeopardy against former winners and won first place. IBM has access to over 200 million pages of structured and unstructured content with 4 Terabytes of disk storage. - WIkipedia How can IBM WATSON together with 5G help in the healthcare industry? IBM’s WATSON can support better-informed, more effective patient care, health plans, wellness programs, and value dossiers by looking at a comprehensive view of the factors that influence a person’s health -including socioeconomic status, environment, social support and access to health care. In this case, with 5G connection, there can be easy access to information to a person’s health and lifestyle which can be communicated immediately to doctors, even those who are based far away. Real-time information on health check-ups can be conducted by a local doctor with WATSON
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Smart Cities
traffic conditions or accidents in the area. People
With 5G and fully mobile, wireless network, a smart
would now know traffic conditions to avoid places
city is now possible. Data from different sources
with high saturation.
such
as
transportation,
government
offices,
hospitals and the weather bureau can be brought
Weather forecast information may also be available
together and can lead to good planning and higher
to everyone in real-time. This makes it easier to
response rates in real-time. Everything will come
plan schedules ahead and make risk management
from the cloud.
more successful. With 5G everything and everyone can be
In
the
automotive
industry
for
example,
drivers can communicate with other drivers in avoiding collisions. They can inform necessary organizations such as the MMDA in real-time on
connected.
58
Emerging Technology
COST BENEFIT ANALYSIS The 5G value chain will invest an average of $200 billion annually to continually expand and strengthen the 5G technology in network and business application infrastructure. In turn for this global investment, the 5G value chain is estimated to generate $3.5 trillion in economic output and support 22 million jobs in 2035.
enabled by 5G technology could reach $12.3 trillion in 2035 as indicated in the following figure. Most notable economic output would be the fact that 5G could enable 6.5% of public service (government) and 6.4% of agricultural output in 2035, supported by smart city and smart agriculture deployments, respectively. Arguably one of the crucial measures of the
The Socio-Economic Impact of 5G and mobile
economic contribution of 5G is the assessment of
ecosystem in Asia Pacific
its net effect on global GDP. IHS Markit using its proprietary Global Link Model (GLM) to capture the net effect of 5G to the global economy using two factors: (1) annual investments made by value chain and (2) use case productivity improvements which captures the efficiencies and new business model launches enabled by the 5G technology which is estimated at a risk-adjusted value of $2.1 trillion â&#x20AC;&#x201C; a positive outlook of a long-term sustainable contribution to the growth of global GDP. In addition to this, IHS Markit estimates the potential
In Asia Pacific, 5G connections (excluding IoT)
global sales activity across multiple industries
are anticipated to reach 670 million across the
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region, accounting for almost 60% of global 5G
Mobile technologies such as 5G is also essential to
connections. Of all the regions, Asia Pacific will
addressing social challenges and plays a key role
undergo the biggest shift in consumer behavior by
in tackling various social and economic challenges
2030 due to multiple forces including rising mobile
outlined by UN’s Sustainable Development Goals
internet adoption, improved affordability, and
(SDGs) which includes poverty, health, education,
burgeoning digital commerce market. Overall, total
gender equality, employment, safer cities, climate
revenues are expected to grow by 1.7% in 2017,
change, and identity.
and by an annual growth rate of 2.3% between Mobile technologies such as 5G enables access
2016 and 2020.
and development of tools and applications that help address these issues, and catalyzes innovations to build more efficient and environmentally sustainable societies. UN Sustainable Development Goals through Mobile Technology (GSMA Intelligence, 2017) 1. No Poverty. End poverty in all its forms everywhere.The World Bank found that a 10% increase in mobile penetration is associated with a 1.35% increase in GDP for developing countries. 2. Health. Ensure healthy lives and promote well-being for all. With more than 1,200 initiatives deployed to date, mobile health initiatives are delivering health services to In 2016, mobile technology and services generated
people and places previously unreached,
5.2% of GDP in Asia Pacific, a contribution that
providing healthcare to those who need it
amounted to around $1.3 trillion of economic
most.
value. In 2020, this is expected to rise up to $1.6 trillion (5.4% of GDP) due to benefits of productivity
3.
Education.
Ensure
inclusive
and
and efficiency through mobile services and new
equitable quality education and promote
technologies such as M2M (Machine-to-Machine).
lifelong learning opportunities for all. Mobile operators are working to help students and
supported
teachers integrate mobile technologies into
approximately 16 million jobs in 2016 and is
the classroom. Mobile also enables access
projected to increase to 7.9 million jobs, with an
to greater learning opportunities for youth in
additional 9.5 million jobs indirectly supported.
urban hubs and remote locations.
The
mobile
ecosystem
also
60
Emerging Technology
COST BENEFIT ANALYSIS 4. Gender Equality. Achieve gender equality
institutions at all levels.
and empower all women and girls. 200 million fewer women than men own mobile
In Asia Pacific, around 850 million people
phones in low- and middle-income countries.
(20% of the population) are estimated to be unregistered, including around 65 million
5. Sustainable Cities. Make cities and human
children under the age of five. Mobile-enabled
settlements inclusive, safe, resilient and
digital identity solutions remove the need for
sustainable. Asia Pacific is the world’s most
individuals to travel to registration centres and
disaster-stricken region, affected frequently by
can allow for much more efficient registration
hydrological (e.g. floods, droughts, typhoons)
processes, while mobile operators are able to
and geophysical (e.g. earthquakes) disasters.
utilise their extensive networks of retail and
Mobile networks and the connectivity they
distribution agents.
provide can be a lifeline for those affected by natural disasters and other humanitarian emergencies. They are vital to facilitating access
to
information
and
coordinating
assistance within affected populations and among governments, first responders and the international humanitarian community. 6. Climate Action. Take urgent action to combat climate change and its impacts. The mobile industry supports the development and support of IoT-facilitated environmental monitoring that enables governments and institutions to collect data critical to the management of climate change. The industry also contributes as a provider of emergency broadcasting systems that provide early warning
for
climate-related
events,
strengthening resilience to climate-related hazards and natural disasters. 7. Identity. Provide access to justice for all and build effective, accountable and inclusive
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ETHICAL IMPLICATIONS The enhancement of wireless network to 5G
a big ethical question that arise here whether or
technology is presenting a myriad advantage for
not should organization share our data they are
users and business including all kind of advanced
collecting on us. We have realized that we get ads
dominant technologies that will enable the provision
from our browsers that are somewhat related to
and usage of remarkable services. As we speak of
our online shopping preference which just means
advantages, it’s important as well to look at ethical
that whenever we are connected data is being
side of things as there will be a need to implement
collected on us within our consent.
schemes for different applications to prevent misusage of this emerging technology to cause harm
Now imagine what will be the case as we start using
and protect consumers.
5G technology? User privacy is a very important ethical matter that organization and regulatory
The advancement in technology has enabled
institutions need not to neglect. Important aspects
organizations in almost every industry to datafy
that need to be looked at as we move toward the
users to certain extend by collecting data from
implementation of 5G technology to prevent harm
the use of different application mostly without the
to consumers should include a thorough analysis
consent of the users.
in the following areas:
A experiment by Fox News was conducted with 2
Data Privacy and Security
Android devices not connected to any Network, the
Health
first with no SIM placed in “Airplane mode” and the second with no SIM either but cellular enabled. The
The question will now be what are the laws
team spent their day in touring around the city and
and regulations that will be implemented to
at the end of the day returning to their office they
prevent companies and other users to utilize the
have check to know which device collected data,
advancement to harm others. The EU for example,
to their surprise that both devices did collect on
have enhanced the General Data Protection
every place they visited and shared with Google.
Regulation (GDPR) to protect and empower all
This brings up a very important point.
EU citizen’s data privacy and to reshape the way organizations across the region approach data
Nowadays, people are becoming more health
privacy.
conscious and many of us have started to use wearable devices to track activities in our daily
The is regulation requiring all companies operating
lives from heartbeat, working routing, miles
within EU zone and even those outside EU to comply
traveled and many others. With the advancement
to the regulation when dealing with a EU citizen.
of technology particularly 5G which will enable
The regulations empower the user to choose and
ultra-fast communication among devices, there is
decide whether to allow a company to collect and
62
Emerging Technology
store data on them or not. The violation for entails
a better decision-making and offering. The key
a €20 Million penalty. The prevailing question will
important elements that business and regulatory
be how company take the most advantages of 5G
bodies should always strive to protect freedom
technology with such strong regulation?
of users and maintain a very ethical usage and attempt to people’s morale. It should not be used
In terms of health, there is a need to look at the
to break the wall between individual private and
infrastructure requirement for 5G technology and
public life. Pressing matters such at surveillance
how it will affect human health?
should be a key discussion that lawmakers should look at as we prepare ourselves to move to 5G.
As technology emerges, organization have become data centric therefore datafying their consumer for
NATION BUILDING IMPLICATIONS
5G or Fifth Generation is positioned to address
of basic services such as health and education. It
the demands and business contexts of 2020 and
can improve the quality of life of every Filipino with
beyond. It is expected to enable a fully mobile
improved traffic and transportation condition.
and connected society and to empower socioeconomic transformations in countless ways.
JOB CREATION The Philippines is considered as one of the top
While the 5G technology is being initiated by an
Business Outsourcing countries in the world. It is
alliance of mobile and technology companies
a $150 Billion-dollar global industry and expected
around
leading
to overtake OFW remittances in the next years.
telecommunications company are also preparing
In the Philippines, business process outsourcing
to receive this technology. Both Globe and Smart/
has contributed more than $20B revenue for
PLDT are working to have this technology available
the country. With the fully mobile and connected
to Filipinos as soon as this is launched.
society promise of 5G, not only the Metro would
the
world,
the
country’s
benefit but other developing provinces as well. As soon as this technology is available already,
This would create jobs, not only in Metro Manila,
one of the questions that may be asked is “How
Metro Cebu, Metro Davao but in other areas of the
would this technology affect the Philippines and
country that are 5G enabled.
every Filipino”. In 2018, office take-up is expected to grow by Through technology and the Internet, we can
800K-850K sqms with 500K sqms for BPO
create new businesses or facilitate the delivery
requirement.
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With a robust technology and telecommunications
NATIONAL SECURITY
infrastructure together with skilled Filipinos, we
A fully connected society would mean faster
can see a continuous growth in this industry that
response time in terms of calamities, tragedies
would provide a boost to the Philippine economy.
and threats to national security. 5G would provide the vital infrastructure and improve the
TRAFFIC & TRANSPORTATION
telecommunications capability of our Armed Forces
Along with job creation in other areas aside from
and National Police. With access to 5G technology,
the urbanized Metro, traffic may have an effect
fast and secured vital information can be shared
and eventually may improve. Filipinos in different
by our forces in making quick decisions to handle
parts of the country would not have to migrate to
any threats to national security. This is also true to
Metro Manila or other urban areas in the country,
our forces involved in emergency response.
but rather stay in the provinces. CONNECTED FAMILIES One of the promising advantage of 5G technology
EDUCATION connected
is the possibility of being fully and continuously
technology will spur the growth of distance
connected to families and love ones. As a
learning. Currently, distance learning has not
country with OFWs providing economic benefits,
been fully maximized in the country. Its use is
the downside of being an OFW is being away
sporadic and represents a very small segment
from their families. 5G will provide seamless
of students. A fully connected society will bring
connectivity wherever you are in the globe. This
education to the farthest and most rural areas in
means frequent communication, uninterrupted
the country. Geography will not be a disadvantage
video conferencing without the problems brought
to receive quality education and proper training
about by connectivity. Other technologies like
for the development of a Filipino. It will also allow
virtual reality, augmented reality and hologram
educational institutions to run courses and deliver
may soon improve on how one communicates with
lectures simultaneously to students from different
his family. This would be possible with a fast and
locations.
robust internet technology such as 5G.
Concerning
education,
this
fully
HEALTHCARE In healthcare, physical boundaries should not hamper any medical opportunities that every Filipino
should
receive.
However,
Robotics
tele-surgery, remote surgery and even remote consultation to medical specialists are still not very well accepted in our country. This can be attributed to the limitation to accessibility of a fast, reliable and robust internet connection. With 5Gâ&#x20AC;&#x2122;s improved latency and fast connection, all the advances in the field of medicine can become into reality.
64
Emerging Emerging Technology Technology
Conclusion
5G or Fifth Generation is positioned to address the demands and business contexts of 2020 and beyond. While the 5G technology is being initiated by an alliance of mobile and technology companies around the world, the countryâ&#x20AC;&#x2122;s leading telecommunications company are also preparing to receive this technology. Both Globe and Smart/PLDT are working to have this technology available to Filipinos as soon as this is launched.
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65
Group MEMBERS ALDRICH KEVIN CHIONG CHARLES CO NADJA EDUARTE JUN GALVEZ CARMELA HAMOY GLENDON ORTIZ UZZAN TSHIBAND JR.
66
GROUP 1 REFERENCES Eisenberg, A. “VR Environment: What Is It and
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How Does It Work?“ Retrieved from https://
of-vr-and-ar-apps-for-the-business/
appreal-vr.com/blog/virtual-reality-environmentwhat-is-it-and-how-it-works/
Virtual reality and your product development process. Retrieved from
Levski, Y. “VR Marketing: The Marketing
https://www.mindtheproduct.com/2016/11/virtual-
Industry’s Next Big Thing?“ Retrieved from https://
reality-and-your-product-development-process/
appreal-vr.com/blog/virtual-reality-marketingtrends/
Architectural, Engineering, Construction (AEC) Design. Retrieved from
Strickland, J. “How Virtual Reality Works“
https://www.mechdyne.com/architectural-
Retrieved from https://electronics.howstuffworks.
engineering-amp-construction-design.aspx
com/gadgets/other-gadgets/virtual-reality.htm Virtual Reality Society. Retrieved from https://
Virtual Reality and Scientific Visualisation.
www.vrs.org.uk/
Retrieved from https://www.vrs.org.uk/virtualreality-applications/scientific-visualisation.html
Oleksiy, Kuryliak (2017, November 17) 6 Virtual Reality Trends to look forward to 2018. Retrieved from https://e27.co/6-virtual-reality-trends-lookforward-2018-20171120/ Walsh, Kenneth (2002, March) Virtual Reality: A Technology in Need of IS Research. Retrieved from http://aisel.aisnet.org/cgi/viewcontent. cgi?article=2785&context=cais Reality Technologies (2016) The Ultimate Guide to Virtual Reality (VR) Technology. Retrieved from http://www.realitytechnologies.com/virtual-reality How much does VR application development cost? Retrieved from https://thinkmobiles.com/blog/how-much-vrapplication-development-cost/ The Benefits of VR and AR Apps for the Business. Retrieved from
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GROUP 2 REFERENCES Rapp, A. (2014, July 19-23). A SWOT Analysis
February 14, 2018 from http://govtech.com.
of the Gamification Practices: Challenges, Open Issues and Future Perspectives. Retrieved from
Lawrenson, A. (2013, January 7). Britain’s
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Largest Public Agency Links Innovation with Lean
publication/271643615_A_SWOT_Analysis_
Practices and Saves Millions. [Web log post].
of_the_Gamification_Practices_Challenges_
Retrieved from http://managementexchange.com.
Open_Issues_and_Future_Perspectives/ links/55de401108ae79830bb5874d/A-SWOT-
Coppens, A. (2018, January 3). Gamification
Analysis-of-the-Gamification-Practices-
Trends for 2018. Retrieved on February 15, 2018
Challenges-Open-Issues-and-Future-
from https://gamificationnation.com/gamification-
Perspectives.pdf
trends-2018/
Chou, Y. (n.d). Gamification, Manipulation, and
Herger, M. (2011, October 24). Gamification facts
Ethics. Retrieved from http://yukaichou.com/
and figures. Retrieved from http://enterprise-
gamification-study/gamification-manipulation-
gamification.com/index.php?option=com_content
ethics/
&view=article&id=41&Itemid=26&lang=en
Cherry, K. (2018, February 9). Extrinsic vs.
Chou,Y, (2017, January 12). Top 10 Marketing
Intrinsic Motivation: What’s the Difference?
Gamification Cases You Won’t Forget. Retrieved
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from http://yukaichou.com/gamification-
differences-between-extrinsic-and-intrinsic-
examples/top-10-marketing-gamification-cases-
motivation-2795384
remember/
Sumset, A. (2017, August 3). The Surprising
Chou,Y, (2017, January 23). A comprehensive
Relationship Between Gamification And Modern
list of 90+ Gamification Cases with ROI Stats.
Persuasion. Retrieved from https://www.
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smashingmagazine.com/2017/08/relationship-
examples/gamification-stats-figures/
gamification-modern-persuasion/ PwC Multipoly Next 2016 YouTubehttps://www. Cushman-Roisin, B. (2017). Persuasive
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Technology [5,9-10]. Retrieved from http://
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click4it.org/images/4/4b/On_Gamification_and_ Persuasion_Enric_Llagostera.pdf Wood, C. (2013, August 28). Gamification: Governments Use Gaming Principles to Get Citizens Involved. [Web log post]. Retrieved on
66
GROUP 3 REFERENCES Bauerle, N. (2016). What are Blockchainâ&#x20AC;&#x2122;s Issues
of Energy Markets. Retrieved February 16, 2018
and Limitations? Retrieved from Coindesk: https://
from https://blog.gridplus.io/gridx-the-future-of-
www.coindesk.com/information/blockchains-
energy-markets-da104c285363.
issues-limitations/ Rosic, Amir. (2017). Smart Contracts: The Crosby, M., Pattanayak, P., Verma, S.,
Blockchain Technology that will replace Lawyers.
& Kalyanaraman, V. (2016). BlockChain
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Technology: Beyond Bitcoin. AIR: Applied
blockgeeks.com/guides/smart-contracts/.
Innovation Review Issue No. 2, 16-17. Song, W., Shi, S., Xu, V., & Gill, G. Davidson, S., De Filippi, P., & Potts, J. (2016,
(2016, November 21). ADVANTAGES &
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DISADVANTAGES OF BLOCKCHAIN
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GROUP 4 REFERENCES Everything You Need to Know About 5G:
Flanagan, B. Morelli, B. O’Neil, F. Sideco; IHS
https://www.techworld.com/apps-wearables/
Economics & IHS Technology; 2017 White Paper;
what-is-5g-everything-you-need-know-about5g-3634921/
The Mobile Economy Asia Pacific 2017; GSM Alliance; 2017 GDPR FAQs: h ttps://www.eugdpr.
What is 5G:
org/gdpr-faqs.html
http://sea.pcmag.com/cell-phone-serviceproviders-products/15385/feature/what-is-5g
What is 5G Ethics: h ttp://whatis5g.info/ethics/
Nokia on 5G:https://networks.nokia.com/5g
Emerging Technologies Ethics & Morality: https://beta.philstar.com/
Semantic Scholar:
opinion/2017/05/06/1691499/emerging-
https://pdfs.semanticscholar.org/cd78/2e6d45e3a
technologies-ethics-and-morality
a6166754e1d3a71221c8e4057e1.pdf BBC Future Story:http://www.bbc.com/future/ 5G Technology Communication Trends:
story/
https://www.infinitiresearch.com/thoughts/5gtechnology-communication-trends
Challenges in Education:http://www. savethechildren.org.ph/our-work/the-challenges/
5G Advantages & Disadvantages:
education 5G:http://www.lteto5g.com/5g/
https://www.tutorialspoint.com/5g/5g_ advantages_disadvantages.htm
PLDT Partnership with Huawei: https://smart.com.ph/About/newsroom/full-
4G Wireless Technology, MIT: h ttp://slideplayer.
news/2017/02/15/pldt-smart-seal-5g-partnership-
com/slide/10860855/ IBM Watson Computer:
with-huawei
https://en.wikipedia.org/wiki/Watson_(computer) Economic loss on traffic jam: IBM Watson Value Based Care:
http://www.gmanetwork.com/news/money/
https://www.ibm.com/watson/health/value-based-
economy/547564/phl-economy-is-losing-big-time-
care/enable-effective-care/
on-traffic-jam/ story/
Haptic Technology:https://en.wikipedia.org/wiki/
Websiteon Digital Trends:https://www.
Haptic_technology
digitaltrends.com
5G White Paper; 5G Initiative Team; Next
Website on IoT:http://iotworm.com/internet-of-
Generation Mobile Networks Alliance; 2015 White
things-will-change-transportation/
Paper; The 5G Technology: Economic Impact Analysis; K. Campbell, J. Diffley, B.
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