80% Off Promotion - 2x in 12 months 30% Off Promotion - 4x in 12 months
1. 2. 3. 4.
Festival Promotion (Deepavali, New Year, Hari Raya, Christmas) Special Day Promotion (Valentine, Mother & Father's Day, Black 505, Merdeka Day) New Movie Promotion Birthday Promotion
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80% Off Bonanza Promo - 2x in 12 months Super Promotion 2x in 12mths. Customer get 80% Off from Original Price. Type 1: Single Product (while redeem single product customer can order more products) Calculation: Est.Product Cost: $30 Product Normal Price: $50 Product Profit: $20 Ganggup Price: $10 Loss: -$20/product No. Coupon: 100pax Normal if 100pax Profit : Gross Profit : $5000 / Net Profit : $2000 ($5000 - $3000 (cost price) Bonanze if 100pax Loss($30-$10*100): -$2000 Cover Up Loss: +$1000 (customer buys additional products while redeem) Est. Total Loss: -$1000 (advertising budget est. cost) Our System Profited: Est Cost * No.Coupon * Our Commission - Payment Gateway Our System Profited: $30 * 100pax * 20% - 3% = $582
Summary Gross Profit: $5000 Net Profit normal price: $2000 Advertising Budget est : -$1000 Attracted 100 customers
Single Product Bonanza Promo Benefits: Push new products Push single products because to clear inventory
Overall Benefits of Bonanza Promo: * Original Price cut down to 80% and will attract lots of customers. * Why? can use this oppotunity to fill up restaurants during off peak hours * To clear up food inventory to avoid expiry
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Keep your workers busy. Remind customers of yr food & brand Remind customers the difference of original price & bonanza price so customer will catch the bonanza price next time.
Workload & (Normal Earn VS Bonanza Earn) * Normally Est Workload (Mon-Tue) : 30pax * $50 (normal price) = $1500 (Gross) $600 (Net) (Serve Less Profit More)
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Bonanza Workload (Mon-Tue) : 100pax * $10 (bonanza price) = $1000(Take Back) / $2000 (Loss) / $3000(Cost) (Serve More Profit Less)
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What is the max workload capacity?
Add-on: Valid from: 2013-06-01 Expires: 2013-07-31 Unlimited purchase Unlimited redemption Minimum 2 guests per visit Redemption limited to 1 voucher per table for each visit Book at least 3 days in advance Blackout dates: June 15 and June 16 Extra charge for tea and snacks CANNOT be used in conjunction with FUN scratch card and bank discount
Type 2: Set Product Calculation: Cost: Price: Coupon:
Type 3: Cash Coupon Calculation: Cost: unknown Normal Price Value: $500 Coupon Price: Buy $100 (Value at $500) No. Coupon: 100pax
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30% Off Promotion - 4x in 12 months Normal promotion for all shops. 4x in 12mths. Customer must go through our system to get this promotion.
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Festival Promotion (Deepavali, New Year, Hari Raya, Christmas)
Special Day Promotion (Valentine, Mother & Father's Day, Black 505, Merdeka Day)
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New Movie Promotion Giveout (toys, poster, cinema ticket, merchandise)
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Happy Birthday Promotion
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