The Peer Review | Issue 9

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FROM PANCAKES TO PROPERTIES, AND EVERYTHING IN BETWEEN: An interview with Gary Peer SUBURB SPY: The 12 most unmissable attractions of St Kilda the review Issue 9 THE PLACES, SPACES & FACES OF YOUR COMMUNITY BRIGHT, PROUD, FUNCTIONAL: Mid-century architecture’s enduring legacy

FROM THE EDITOR

I love the start of the new year. It’s a chance to reset, recharge, and reflect on the 365 days that have passed – and those yet to come.

For us, 2022 was a year of excellence – and expansion. Despite a challenging marketplace, our auction results consistently outperformed the rest. While our New Projects team, under the stewardship of Julian, Rafi and Jacob, continued to bring exciting developments to market.

Beyond our shores, we’ve grown our Philippines office to 10 people – bolstering the administrative support to our teams.

For our Melbourne-based team, we’ve doubled down on our commitment to training and development. And our executive coaching program – one-on-one sessions with sales guru Wayne Goodings, every two weeks – has been a tremendous success.

ahead. In 2023, we expect the market to bounce back – and swing back in the favour of sellers. Meaning we’ll be hard at work doing what we do best. Which is?

Providing the highest level of service to our vendors and landlords. Facilitating career pathways for our team to progress and upskill. And strengthening our brand, our business, and our ties throughout southeast Melbourne; the community that sustains us.

I’ve never been a fan of New Year’s resolutions – they have a habit of being broken! However, I am committed to resolution. And this year, we’re resolving to do big things.

So turn the page, read on, and enjoy what this issue of The Peer Review has to offer.

I love it. And I have an inkling that you will, too.

In this issue

Features

The 12 most unmissable attractions of St Kilda

Mid-century architecture’s enduring legacy

7 tips to create a zen room at home

An interview with Gary Peer State of Play

They loved it, they bought it

Key data by suburb

Market updates

State of Play. Explore the latest market insights, from our experts on the ground. Browse your suburb’s key property sales data – and its most beautiful homes.

What’s been happening at Gary Peer?

From pancakes to property

A closer look at how this Elsternwick local lad became one of Melbourne real estate’s most prominent (and well-liked!) faces.

Our people All information was correct at the time of printing. Published by Gary Peer & Associates Pty Ltd. The State of Play data sourced in this report covers properties sold in the entire industry. Data is extracted from reiv.com.au with a date range of October to December 2022.

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Seafront rollercoasters and sun-drenched vistas. St Kilda’s palm-lined foreshore and buzzing streetscapes have something for everyone.

SUBURB SPY:

The 12 most unmissable attractions of St Kilda

What do you think when you hear the name ‘St Kilda’? Sun-drenched vistas? Seafront roller coasters and palm-lined foreshores?

Us, too. But is it the same in a post-pandemic world? Don’t worry – it’s even better.

From the bronzed beach dwellers to the brilliant beachside dwellings, there’s no doubt St Kilda has a taste of something special –for everyone.

4 | THE PEER REVIEW
LUNA PARK & PALAIS THEATRE

St Kilda’s best belly-fillers – and the locals’ favourites

If you’re someone who prefers to dine where the locals do, don’t fret – we’ve got the scoop. (Of chips, that is!)

Northern Soul Chip Shop

Northern Soul isn’t just your everyday fish and chip shop. This is British and Irish homely cuisine – at its finest.

A food-truck-turned-brick-and-mortar business, Northern Soul is one of St Kilda’s most loved and prized eateries. So adored, in fact, that the locals call this bad boy their ‘institution’ of community soul food. (Fitting, given the name.)

Start your day with a traditional Irish breakfast butty with Northern’s signature ‘soul sauce’. Or fill your stomach with a hearty plate of the ol’ classic, battered fish and chips.

Donovans

Another local restaurant that has stood the test of time is everyone’s ‘home by the sea’, Donovans.

With Mediterranean-inspired cuisine fashioned from the freshest local ingredients, you’ll delight in the superb food and lux, yet cosy, setting.

When the sun is warm and the beach thronging, you can people-watch from the terrace: sipping on a crisp peninsula chardonnay and tucking into a selection of ‘Donovans oysters’.

And after the Melbourne chill inevitably sets in, you can come inside and snuggle up next to the fireplace. Sip a hot tea or shiraz – and stare out at the moody ocean and skies beyond.

Frankie’s Top Shop

In a tree-lined street named Cowderoy – just a stone’s throw from the foreshore – sits a milk bar and delicatessen called Frankie’s Top Shop.

Owned and operated by professional chef (and awardwinning food author) Michele Curtis, Frankie’s serves only the most body, mind and soul-enriching foods.

Known by the locals for its Ottolenghi-style salads – perfect for those on a plant-based diet – there’s also plenty of delicious and nutritious sweet treats. (Banana and chia bread or a protein ball, anyone?)

And don’t stress if you run out of staples. Frankie’s also stocks all the healthy take-home goodies and meals you’ll need to get you through the week.

Stokehouse

If you’re looking for the ultimate juxtaposition of ‘relaxed’ fine dining, then look no further than Stokehouse (2.0).

In 2014, Melbourne’s collective heart broke when a kitchen fire set this well-loved institution ablaze – leaving it beyond repair. It was never in question: the rebuild had to take place.

It reopened in December 2016 – with a breathtaking, allnew interior (and unparalleled views of Port Phillip Bay!)

Stokehouse’s award-winning food and wine list boasts locally sourced produce and a prized selection of Australia’s elite vineyards: matched, with precision, to every course.

THE PEER REVIEW | 5
NORTHERN SOUL CHIP SHOP FRANKIE’S TOP SHOP DONOVANS STOKEHOUSE

St Kilda’s rich slice of history

St Kilda has changed its face many times over the last century. But in today’s ever-changing landscape, some of the greats have survived. And for good reason: they’re the heart and soul of this seaside suburb.

Luna Park

This theme and attraction park is quintessential St Kilda. Just try to find some imagery of St Kilda without the giant open clown mouth inviting you in for a day of fun and adventure. (To clarify: his name is ‘Mr Moon’.)

This iconic site first opened its doors (well… mouth!) in 1912. And has been the epicentre of entertainment ever since.

With over 100 rides and attractions, Luna Park is a fun day out for the entire family.

Palais Theatre

Right next door to Mr Moon stands another building rich with history and charm. Yep… It’s the illustrious Palais Theatre.

Since 1927, the Palais has staged some of the biggest music acts to ever visit Melbourne. That includes the likes of Shirley Bassey, Tom Jones and the Rolling Stones –to name a few. But this much-loved venue also houses comedy, theatre shows and independent artists from across the world.

The Sea Baths

Flaunting dining, bars, and a seawater pool – plus a range of health and leisure activities – the St Kilda Sea Baths are the life and soul of the foreshore.

This indoor ocean water pool is heated to a soothing ambient temperature, while still giving you that saltwater refresh and glow-up.

Looking out across the famous St Kilda pier, be sure to make the most of the sea’s proximity, too, by hiring a paddleboard or learning how to kitesurf.

And after water play, you’ll be ready to eat. Luckily, there’s plenty of options.

From the beachside bungalow-style dining of Captain Baxter to the family-friendly umbrellas of the Beachcomber café and kiosk, you’ll find something to satisfy every craving.

St Kilda’s evening experiences

It’s so easy to lose track of time in this vibrant suburb, that you’ll quickly find yourself looking for somewhere to go after dark.

The Esplanade Hotel (or ‘the Espy’)

Looking for a venue you can literally spend all day in? Head down to the Espy.

Built in 1878, much of the building had fallen into disrepair until a full-scale renovation in 2016.

After reopening in 2018 with five levels and a host of unique spaces, the Espy has fast become a favourite meetup for Melburnians the city over.

Whether you’re looking to sip world-class cocktails, have a high-quality dining experience, or boogie into the early hours – there’s something at the Espy for every vibe and tribe.

Trinity St Kilda

On the other side of Brighton Road (but still very much in the action zone) is Trinity St Kilda. Formerly the ‘Holy Trinity Church Hall’ – now the area’s newest local bar and event space.

Relax with a drink on the communal tables and meet some locals, as you feast on the seriously tasty delights served up by the on-site food trucks.

6 | THE PEER REVIEW
SUBURB SPY
ESPLANADE HOTEL ST KILDA SEA BATHS TRINITY ST KILDA

Balancing a stylish, sophisticated aesthetic with a warm, welcoming vibe, Trinity St Kilda sports exposed beams, emerald-green seating – and a regal gold finish. With a mezzanine floor space overlooking a bar that caters to private events, it’s the perfect spot for a celebration of any kind.

St Kilda’s sizzling summer sessions

When the sun’s out, St Kilda is the go-to spot for special events.

So if you’re planning a trip to this bayside hotspot for some summertime fun, circle February in your calendar. That’s when the magic unfolds!

St Kilda Festival

Nothing screams the St Kilda lifestyle like a nine-day festival celebrating music, the arts and everything in between. Splayed across a kilometre of foreshore, you’ll find rides, parades, workshops, visual art displays and extreme sports. Basically, if you can dream it, you’ll probably find it at this unique – and free – event.

Bring the whole family or grab some friends and head to one of the adults-only areas. And with pop-up bars popping up among the activities, you can grab an ice-cold beer or delight in a glass of sparkling – while still being deep in the action.

The fun culminates with ‘Festival Sunday’. It’s a wild – but community-friendly – party to wind it all up, which features international music acts. Normally held annually on the second Sunday in February, a reshift in 2023 means it’s the 19th this year – so save the date!

Twilight Beach Polo

This star-studded event is relatively new on the St Kilda social calendar – but it’s fast become a February crowd favourite.

Right on the sands of St Kilda West Beach, it ticks all the boxes of a classic Melbourne affair.

World-class sport? Check. Incredible fashion? Check. Exquisite food and drinks in a buzzing atmosphere? Check!

Enjoy a VIP experience in one of the sponsored tents, or simply bask in the sun, sipping champagne and watching the horseplay. Feeling more energetic? Get yourself over to the entertainment stage and dance away the evening to live music acts and DJs.

Barefoot Cinema

Every February, Barefoot Cinema invites you to spread out your blanket and get comfortable in the luscious botanical gardens. Then, hunker down to watch a good film from a grassy knoll – under the expansive evening sky.

Prefer to travel in VIP style? Simply show up, choose your favourite seating option, then sit back and enjoy your bottomless popcorn.

Before you settle in for the screening, you can treat yourself to an ice-cold craft beer or vodka-soda at the Barefoot Bar –and sample some delights from the food trucks on hand.

Got a sweet tooth? Grab your sugar hit from The Barefoot Candy Bar. (Quick, though – the movie’s starting!)

THE PEER REVIEW | 7 THE 12 MOST UNMISSABLE ATTRACTIONS OF ST KILDA
Looking to live somewhere closer to the St Kilda action? Contact our friendly team –we’d be happy to help make that dream a reality!
BAREFOOT CINEMA TWILIGHT BEACH POLO ST KILDA FESTIVAL

BRIGHT, PROUD, FUNCTIONAL:

Mid-century architecture’s enduring legacy

8 | THE PEER REVIEW

Both,

Mid-century modern homes continue to inspire architects today – in Australia and across the world. Some, like Melbourne’s own Lani Fixler, have built careers on their appreciation for the style.

We spoke to Lani for her expertise on the significance of this iconic architectural movement – and how contemporary architects like her are championing mid-century sensibilities today.

THE PEER REVIEW | 9
Have you ever wondered why homes with north-facing windows are so desirable? Or about the origin of open-plan living spaces?
as it turns out, can be traced to the architects of the mid-20th century.
Lani Fixler lanifixlerstudio.com.au
10 | THE PEER REVIEW BRIGHT, PROUD, FUNCTIONAL

Mid-century Melbourne

In 1945, in the aftermath of World War Two, war-torn cities across the globe desperately needed to rebuild – and fast.

Efficient construction and planning were of the essence – giving rise to homes with box-like shapes, flat roofs and minimal colour.

It was the birth of mid-century modern architecture. “Modernism focused on clean lines and simple, strippedback forms with highly functional designs,” Lani explains. “It stripped away the decorative elements you used to see in Europe, in favour of a straightforward approach to design.”

That may sound like an unsentimental ethos. But for Lani, the style evokes pure nostalgia.

“My childhood memories are filled with mid-century homes,” she recalls. “My grandparents and their friends were all post-war immigrants to Australia in the fifties, and they embraced the style as they were building new lives here in Melbourne.”

Homes like these adorn Melbourne’s inner north, as well as the southeast suburbs of Elsternwick, St Kilda East and Caulfield.

So how might a layperson identify them? According to Lani, you can spot a mid-century home by its proud display of materials.

Materials laid bare

Mid-century modern homes are known for their functionality. There’s a frankness to them – which you can easily see in their façades.

“Mid-century architects embraced the materials of the times, so you’ll see a lot of exposed brickwork, blockwork and timber,” Lani explains.

“Their approach was very, ‘This is what we’re using – and we’re going to show it.’ You’d rarely see them cover up external materials.”

This unabashed exhibition of raw resources is easy enough to spot from the outside. Cream-brick homes with wide terraces are a familiar sight to many Melburnians. But how about the interior? Mid-century architects avoided mixing materials indoors, achieving a clean, uniform look. However, they also put tremendous thought into planning –so that simplicity and functionality informed one another.

Room for activities

‘Zoning’ is a term architects use to describe each room’s purpose in a building. And, as Lani elaborates, it’s something mid-century architects were particularly good at. “I often revisit plans for mid-century homes, because they’re just so clever,” says Lani. “Architects put real thought into the zoning of these homes, with each room serving a specific function.”

The mid-century style reigned – and continued to evolve –from the 1940s until the late 1960s. By then, entertainment was becoming a cultural priority – so people wanted dedicated spaces for this in their homes.

“People craved these beautiful, open spaces to entertain guests,” she continues. “But they also wanted privacy for bedrooms and studies. So the homes were extremely well thought out.”

Privacy continues to be an important – and obvious –component of any home. But mid-century homes didn’t confuse privacy with stuffiness.

In fact, large, light-trapping windows were another hallmark of the style – speaking to its tendency to blur the line between the home and the world around it.

THE PEER REVIEW | 11 MID-CENTURY ARCHITECTURE’S ENDURING LEGACY

Let in the (northern) light

Mid-century architecture shares a couple of likenesses with brutalist architecture. Both, as Lani attests, frequently use blockwork (or, in brutalism’s case, concrete). Likewise, both celebrate material – and minimise decoration.

“In that way, the two are similar,” Lani explains. “But brutalism is about the structure and rawness of the materials – there’s a real darkness to it.”

Mid-century homes were – and are – far from dark. Literally and figuratively.

“A lot of these artists and designers were adept at capturing the northern light,” Lani says. “If you look at a plan for a mid-century home, the entertaining space usually faces north.

“Many of their plans were broken up with central courtyards to draw in even more natural light. But mid-century architects really understood that the best light comes from the north.”

The wrecking ball

Melbourne’s original mid-century homes continue to inspire architects across the city – and beyond. But sadly, many now face widespread demolition.

Why? Lani elaborates.

“Mid-century properties were designed with families in mind,” she says. “But compared to today’s homes, the bedrooms were quite small. Most families now want much larger rooms.

“What’s more, many haven’t been properly maintained. To restore them is expensive – and very few are heritage-listed.

“It’s a real shame to see so many of these beautiful homes knocked down,” she continues. “Though I do understand that sometimes things are beyond repair.”

But although some original homes are being demolished, contemporary architects are breathing new life into midcentury modernism – with Lani among them.

Mid-century sensibilities today

One of Lani’s recent projects (her home!) perfectly showcases mid-century ideals in a contemporary form.

Seymour House sits on the border of Caulfield and Elsternwick. Lani was the architect and interior designer for the home – and its cubic shapes, exposed blockwork exterior and expansive windows speak to its owner’s appreciation for modernist architecture.

“I brought in a lot of mid-century principles,” Lani says, “even though it’s a new build and not actually a midcentury home.”

In fact, Seymour House takes connection to nature a step further, with its mossy, stone-paved pathway that winds towards a light-filled courtyard entrance.

As Seymour House demonstrates, mid-century modernism continues to resonate with architects and amateur home designers alike. The style’s open entertaining spaces, northfacing windows and proud displays of materials have left a permanent mark on the architectural profession.

As Lani says, it’s a shame to see so many of these homes go in recent years. But mid-century architecture’s death knell isn’t sounding just yet.

In fact, the style is only continuing to evolve as we do. And it’s clear that the mid-century movement is far from finished.

12 | THE PEER REVIEW
BRIGHT, PROUD, FUNCTIONAL
THE PEER REVIEW | 13 MID-CENTURY ARCHITECTURE’S ENDURING LEGACY

7 tips to create a zen room at home

14 | THE PEER REVIEW
PEACE AT YOUR PLACE:
FINDING

Long, lazy summer holidays are our chance to rest, recharge and reconnect. So with Autumn’s swift arrival, what if you could channel that same sense of relaxation – any time you liked?

Enter zen rooms. More people are designing dedicated rooms at home to enter their own sanctum of serenity when they need to get away from it all. These distraction-free zones provide a muchneeded break to recentre, refocus or simply take a breather.

But what exactly is a zen room? Which tones, finishes and flourishes should you embrace to create one? And how can you find peace at your place in 2023?

The rise of zen rooms

“Peace comes from within. Do not seek it without.”

What comes to mind when you hear the word zen? Trickling water, perhaps? Nimble yoga poses? Sculpted sand gardens?

We all have some understanding of the concept of zen. It’s got something to do with meditation, mindfulness and being relaxed, right?

But it’s also a concept that’s been co-opted countless times. So it’s worth going back to the original essence of zen: a state of self-awareness of our place in the universe and being at peace with our thoughts.

Yet it’s a state of being that can be challenging to attain in our modern lives. With buzzing phones. Monthly bills. Family responsibilities. And glowing screens into the night.

Daily distractions reduce focus, build stress and take us away from the things we value and care deeply about. Which is why more people are incorporating zen-inspired areas within their homes.

From meditation zones to recharge rooms, these spaces provide opportunities to take a break – and distance yourself from the disruptions of domestic life. To foster mindfulness and nurture greater self-awareness.

What, exactly, makes a room zen?

“If you want to be happy, do not dwell in the past, do not worry about the future. Focus on living fully in the present.”

Zen rooms provide opportunities to get away and enjoy some downtime: to recharge and relax. Designers create balance and harmony through:

• Minimising distractions to foster focus and promote peacefulness. That means closing off the area to outside disruptions and leaving electronic devices at the door.

• Establishing natural tones like cool blues or earthy browns to increase feelings of serenity and reduce sensory overload.

• Embracing negative space to keep the room from feeling cluttered or claustrophobic. Think clean walls and sparse shelves.

• Introducing low-impact scents through incense or candles to calm and soothe the senses.

When you have access to low-stimulus environments, you can distance yourself from fleeting concerns and worries –and regain perspective.

THE PEER REVIEW | 15

Escaping to your zen room might become part of your Sunday-morning ritual or simply offer a few moments of calm before school pick-up. Either way, it’s an opportunity to recharge your batteries and return to your family and friends with renewed energy and vigour.

Channelling your zen

nothing half so pleasant as coming home again.”

With a dedicated zen zone in your house – be it an entire room or a secluded nook – you can come home to a space that offsets the stressors of life. Or take a breather to rest and recharge when you need a moment.

Zen rooms can be so much more than relaxation or meditation spaces, however.

By setting aside a space to call your own, you can pursue your passions in peace. Channelling your focus and inner calm to create – and connect with – what’s important to you. And because of the room’s ‘blank canvas’ ethos, you can tailor it to meet your needs. Zen rooms double as:

• Creative retreats

• Music studios

• Reading rooms

• Botanical green rooms

• Yoga studios

However you use it, a zen-inspired room will bring harmony, balance, tranquillity and simplicity to your home.

Build your own zen room

“I took a deep breath and listened to the old bray of my heart. I am. I am. I am.”

ZEN ROOM ESSENTIALS

Natural light Neutral tones

16 | THE PEER REVIEW FINDING PEACE AT YOUR PLACE
“There’s
Inspired by the potential of a zen room in your home – but not sure where to begin? Embrace these 7 elements to design a serene space of your own. Embrace minimalism Scents

1. Start with neutral tones

Think soft whites. Light greys. Earthy browns. And cool blues.

Take inspiration from the natural world by reflecting on the places that make you feel most relaxed. Do you feel more at peace in a fog-shrouded forest? Or by the sapphire swell of the sea?

Neutral tones help to ground a soothing, inviting space. But that doesn’t mean it needs to completely lack character. Introduce sand-coloured cushions or soft green hues to bring colour back to the room.

You can even energise small areas with pops of colour like a bright red or a bold blue. But do so sparingly. The key is to minimise distractions – not add to them.

2. Choose tactile finishes and fabrics

Zen-inspired design seeks to nurture closeness and connectedness with the world around us.

You can promote this – visually and tactilely – through fabrics like cotton, linen and wool. Natural fibres offer a relaxed, informal aesthetic that makes the room feel warm and inviting.

So utilise comfortable fabrics for your blankets and curtains. And tactile surfaces – like stone, slate and timber –for your tables, coasters and trays.

3. Let the (soft) light in

Our modern lives are overblown with flickering fluorescent lights and glowing screens.

So it’s crucial that your zen room does away with harsh lighting. And embraces even, natural light in its place. That means opening the windows, lighting those candles and utilising indirect light to reflect off the walls or ceiling. The goal is to reveal the subtle colours of your space in a soft, harmonious way.

4. Simplify your furniture and decorations

Furniture typically makes or breaks a space. But you don’t want it to become the focal point of your zen room.

So opt for pared-down pieces that don’t draw too much attention to themselves. And select designs that, through similar colour schemes and materials, integrate with the overall theme of your space.

Simplicity is just as essential when it comes to decorations. Avoid too many paintings or photos and keep only those that are dear to you.

And for books? Choose ones with similar spines that add to the overall sense of harmony – and don’t distract from it. Colour-coded groupings are key.

Clear out unnecessary trinkets. And only retain the items that will nurture your mental well-being and help you connect with the space around you.

5. Go green to freshen up your space

What would a zen-inspired design be without a few plants to bring it to life?

Greenery has a calming effect, connects us with the natural world and helps to purify the air.

But don’t over-clutter things with too many pot plants –unless you’re building a dedicated green room, that is. Two or three plants scattered around the room will help to spruce up the space.

And if you’re not much of a green thumb? Opt for lowmaintenance cacti or air plants. Even a few framed botanical drawings will help to ground your space in the interconnected web of life around us.

6. Eliminate electronics

What’s the number one thing you can do to promote focus? Keep your room free from TVs and computers. And tuck away wires, cables and cords that could distort the serene atmosphere you’re trying to create.

And as for that phone in your pocket? Set aside a basket or bench where you can leave it each time you enter the space.

The key is to keep your devices out of sight – and on silent. Your zen room should be a phone-free zone.

7. Introduce calming scents and sounds

Promote a deeper feeling of serenity by nurturing all of your senses.

You might like to introduce homemade linen sprays, beeswax candles or oil diffusers to freshen your space with calming aromas and enhance your relaxation routine. Play soundscapes of trickling water, lapping waves or bird songs to mask any background noises – and help you stay focused.

A space to make your own

As you create your zen room for the year ahead, remember that it’s a highly personal space. So reflect on what elements bring you peace and help you to achieve focus, and be sure to tailor your room to your needs and preferences.

You might frame your child’s artwork. Highlight a family heirloom. Or make space for your creative tools.

When it boils down to it, your zen room needs to be welcoming, and – above all – one that you feel calm and content in.

So happy designing and embarking on your journey to find focus, calm and peace at your place in 2023.

THE PEER REVIEW | 17 7 TIPS TO CREATE A ZEN ROOM AT HOME
“Nobody can bring you peace but yourself.”
– Ralph Waldo Emerson
18 | THE PEER REVIEW Recent sales, key suburb data, market insights and so much more. STATE OF PLAY 30 Carrington Grove, St Kilda East Sold 2b Hunter Street, Carnegie Sold for $1,600,000 They loved it, they bought it 19b Kinlock Avenue, Murrumbeena Sold for $1,800,000 66 Elizabeth Street, Bentleigh East Sold at auction with 7 bidders 4 4 2 4 3 2 5 3 2 4 3 2 View more recent sales Loved it Bought it Q4 2022 4 3 2 72 Halstead Street, Caulfield North Sold before auction
THE PEER REVIEW | 19 60 Filbert Street, Caulfield South Sold at auction for $2,550,000 4 5 2 4 2 3 4 3 3 42 Almond Street, Caulfield South Sold 4 3 2 44 London Street, Bentleigh Sold 12 Howitt Road, Caulfield North 1446m2 of prime Golden Mile land 17 Oulton Street, Caulfield North Sold at auction for $2,850,000 259 Orrong Road, St Kilda East Sold 5 3 4 Loved it Bought it 3 2 3

Key data by suburb

Balaclava Bentleigh

HOUSES UNITS

Median sale price $1.56m $715k

Quarterly price change 1.1% 34.8%

Median rent $700pw $390pw

Rental yield 2.2% 3.2%

Brighton East

HOUSES UNITS

Median sale price $2.19m $1.6m

Quarterly price change -4.8% 26.5%

Median rent $960pw $675pw

Rental yield 2.2% 2.3%

Caulfield East

HOUSES UNITS

Median sale price n/a $718k

Quarterly price change n/a 23.7%*

Median rent n/a $350pw

Rental yield n/a 2.5%

HOUSES UNITS

Median sale price $1.75m $1.02m

Quarterly price change 7.9% 8.9%

Median rent $700pw $490pw

Rental yield 2.1% 2.8%

Bentleigh East

HOUSES UNITS

Median sale price $1.39m $1.14m

Quarterly price change -2.5% 3.9%

Median rent $620pw $595pw

Rental yield 2.2% 2.6%

HOUSES UNITS

Median sale price $1.56m $607k

Quarterly price change -8.5% -7.5%

Median rent $550pw $400pw

Rental yield 1.7% 3.2%

Carnegie Caulfield North

HOUSES UNITS

Median sale price $2.37m $670k

Quarterly price change 1.9% 4.7%

Median rent $785pw $450pw

Rental yield 1.6% 3.5%

HOUSES UNITS

Median sale price $1.83m $779k

Quarterly price change -26% -3.8%

Median rent $750pw $463pw

Caulfield Caulfield South

Rental yield 2% 3% HOUSES

Median sale price $1.81m $1.22m

Quarterly price change 3.4% 49.3%

Median rent $690pw $460pw Rental yield 2% 2.1%

20 | THE PEER REVIEW STATE OF PLAY
UNITS
Clearance rate 50% Clearance rate 69% Clearance rate n/a Clearance rate 71% Clearance rate 75% Clearance rate 68% Clearance rate 80% Clearance rate 83% Clearance rate 79% Properties sold 28 Properties sold 75 Properties sold 4 Properties sold 75 Properties sold 97 Properties sold 76 Properties sold 112 Properties sold 29 Properties sold 54 Av. days on market 37 Av. days on market 36 Av. days on market n/a Av. days on market 47 Av. days on market 43 Av. days on market 42 Av. days on market 45 Av. days on market 64 Av. days on market 42 Source: The data sourced in this report covers properties sold by the entire industry. Data is extracted from reiv.com.au with a date range of October to December 2022. Please note that some suburbs may not have any statistics due to insufficient data.

Elsternwick

HOUSES UNITS

Median sale price $1.89m $625k

Quarterly price change -12.9% 9.6%

Median rent $798pw $450pw

Rental yield 2% 3.6%

Malvern East

HOUSES UNITS

Median sale price $2.25m $656k

Quarterly price change 26.1% 4.4%

Median rent $715pw $450pw

Rental yield 1.6% 3.4%

Ormond

HOUSES UNITS

Median sale price $1.8m $449k

Quarterly price change 9.8% -21.3%

Median rent $630pw $385pw

Rental yield 1.8% 3.6%

St Kilda East

HOUSES UNITS

Median sale price $1.52m $512k

Quarterly price change -6.9% -12.2%

Median rent $730pw $410pw

Rental yield 2.2% 3.4%

HOUSES UNITS

Median sale price $2.46m $640k

Quarterly price change -6.8% -3.4%

Median rent $950pw $425pw

Rental yield 1.9% 3.3%

Glen Huntly

HOUSES UNITS

Median sale price $1.62m $377k

Quarterly price change -19.1%* -46.2%

Median rent n/a $393pw Rental yield n/a 3.6%

Murrumbeena

HOUSES UNITS

Median sale price $1.78m $1.19m

Quarterly price change 17.9% 25.3%

Median rent $798pw $550pw

Rental yield 2.1% 2.8%

Elwood McKinnonast Ripponlea

HOUSES UNITS

Median sale price $1.61m $675k

Quarterly price change n/a 13.6%*

Median rent n/a $410pw

Rental yield n/a 3.2%

St Kilda West

HOUSES UNITS

Median sale price $2.4m $570k

Quarterly price change -6.8%* -5.0%

Median rent $975pw $395pw

Rental yield 2.1% 3.2%

HOUSES UNITS

Median sale price $1.53m $562k

Quarterly price change 1.8% -10.2%

Median rent $600pw $385pw Rental yield 2% 3.3%

St Kilda

HOUSES UNITS

Median sale price $2m $556k

Quarterly price change 35.4% 7.9%

Median rent $700pw $400pw

Rental yield 2.1% 3.8%

THE PEER REVIEW | 21 Q4 2022
Clearance rate 55% Clearance rate 50% Clearance rate 62% Clearance rate 68% Clearance rate 59% Clearance rate n/a Clearance rate 67% Clearance rate 64% Clearance rate 52% Clearance rate 76% Clearance rate 64% Properties sold 58 Properties sold 20 Properties sold 95 Properties sold 56 Properties sold 20 Properties sold 7 Properties sold 22 Properties sold 119 Properties sold 135 Properties sold 46 Properties sold 15 Av. days on market 47 Av. days on market 43 Av. days on market 40 Av. days on market 55 Av. days on market 50 Av. days on market n/a Av. days on market 34 Av. days on market 41 Av. days on market 43 Av. days on market 46 Av. days on market 43 For more suburb statistics visit our website * Annual price change

Market updates from your local property experts

Gary Peer, Jeremy Rosens, Leon Gouzenfiter and Leor Samuel offer their latest takes on southeast Melbourne’s property market. Find out which homes are popular across the Glen Eira and Bayside areas. Explore last quarter’s standout sales. And dive into our directors’ predictions for the coming months.

What’s happening in the market?

LEOR: We’re still transacting really well. In the week leading up to Christmas, we saw a big, late push to auction – as many buyers, knowing a good deal when they saw one, turned out in force.

That said, the continuing interest rate hikes mean buyers are playing it safe. They’re stretching less for those dream properties – and sticking more to what they can afford.

LEON: Agreed. We’re seeing a lot more ‘three-quarter moves’, where buyers opt for a home worth around three quarters of what they could spend. Basically, people are buying to their budget – not their aspirations.

For our sellers, family homes in particular are performing well. And, as ever, buyers are ravenous for turnkey properties that are ready to move straight into. Established real estate is still achieving excellent results – and is likely to continue to do so.

GARY: We’re also seeing a strong surge of interest in properties that are modern, but not brand new. Before, buyers were more selective around these types of homes. But increased construction costs, and uncertainty about the stability of builders, have led to a reluctance to build – and even to substantially update or renovate. Which means those four-star homes are suddenly at the top of the shopping list.

Land sales have slowed, too. While land used to attract buyers in droves, the challenges of holding and building on it have weakened its once-irresistible pull.

What seasonal factors are at play?

LEOR: LEON:

LEON: The summer allows people to take a breather. To reset, reassess, and re-evaluate whether it’s time to downsize or rightsize. This then leads to a re-emergence of people wanting to finally make their move – and injects fresh life into the market.

JEREMY: December was helter-skelter. With the forced closure, decisions are made quickly; so homes sell quickly. We see a similar effect in February, because there’s a forced closure from Christmas until the end of January. Come February, that extended inactivity compels buyers to surface again – and the market to boom.

22 | THE PEER REVIEW STATE OF PLAY

Co-Founder, Director 0414 532 778

Director, Bentleigh 0422 339 791

What are some of last quarter’s standout sales?

LEON: 21 Begg Street – an elegant, expansive home in Bentleigh East – sold for $1,601,000, contested by five bidders at auction.

JEREMY: A beautiful apartment at 9/273 Orrong Road attracted five bidders – surpassing all pre-auction expectations by a mile. Other exceptional results included St Kilda East’s 123 Hotham Street and 259 Orrong Road.

LEOR: 1317 Glen Huntly Road in Carnegie. A semidetached period home with a modern extension, its blend of convenience and class drew six bidders in a fizzing auction. It sold for $1,297,000.

Director, Carnegie 0413 079 255

JEREMY ROSENS Director, St Kilda 0413 837 723

JEREMY: With certainty, people will come back to the market. After COVID-19, it was freefall upwards, then freefall downwards; recently, it found its level.

Then, inflationary pressure and interest rates struck, which created uncertainty. But once talk of inflation dies down, buyer confidence will come alive. This should stimulate activity – and give the market a push in the right direction.

GARY: We’ve seen more and more auctions being passed in, then selling immediately afterwards through postauction negotiations – and this trend is likely to continue. Of course, this means allowing more time to negotiate post-auction. And fortunately, we’re a company with a wealth of top-tier people and resources.

GARY: 43 Fitzgibbon Crescent, a 5-bedroom, 4-bathroom home in Caulfield North, was a breathtaking property. It sold for an undisclosed price at a fiercely competitive auction.

Any changes to the local infrastructure that have affected the market?

GARY: A large, impressive new supermarket has just opened in Caulfield Village, opposite the racecourse – and, as we know, supermarkets are where growth starts. As that pocket develops with restaurants and cafes, it will become a vibrant community hub – auguring well for Caulfield homeowners and residents.

What are your predictions for the coming months?

LEOR: With the rental market picking up, even sellers who haven’t achieved their desired price can still see strong returns on their unsold property.

Our Property Management team always go above and beyond to provide excellent service – and we expect our landlords to continue achieving standout results in 2023.

GARY: GARY: LEOR: LEON:

LEON: With the world now open for business, we’re going to see a significant amount of immigration. People are moving to Australia, settling in Melbourne – and they need places to call home!

We also have that personal connection with our local community. This has allowed us, even in uncertain times, to stand alongside our sellers – while holding the hand of the buyer (someone who is most likely familiar to us already).

It has, and remains our priority to, support both parties through a transaction. To meet the buyer’s needs – while helping to secure the best possible price for the seller’s home.

Thinking of putting your property on the market? Get in touch with your local Gary Peer & Associates agent today to request an appraisal.

THE PEER REVIEW | 23 Q4 2022
JEREMY:

Property Management update

Renters are looking for newer, more modern properties. And, with plenty more sunny months ahead, renters are coveting outdoor spaces, like courtyards and balconies.

In Caulfield North and St Kilda East, two-bedroom apartments with courtyards are achieving outstanding rents. And, as always, properties in a desirable school zone are getting snapped up.

Malvern is on the rise, Bentleigh remains strong, and Murrumbeena – some of which is now in the highly sought-after McKinnon school zone – is attracting its fair share of suitors.

In compliance news, the deadline is the same: 29 March. You have until then to make sure your property’s switchboard, gas and heating – among other things – are up to date. Consumer Affairs already has inspectors out there, and vigilance levels are high. So don’t leave it any later –listen to your property manager, and let us help ensure your property makes the grade by April.

After two years of patient waiting, we’re starting to see the Victorian Civil and Administrative Tribunal (VCAT) hear a lot more compensation claims. Better still, there’s a lot of scope for mediation – to speak to and settle with the renter privately. Refreshingly, the most recent hearings have been cases from 2020 – which bodes well for reducing that pandemic-induced backlog of claims.

To sum up, it’s like the market has squeezed two years of growth into the last 365 days. People are more settled in life and employment than they were this time last year. And, with the school year kicking off, renters are already searching voraciously for the right property. Meaning it’s a brilliant time to get your asset on the market.

Melbourne’s ongoing influx of travellers, workers and immigrants is driving an insatiable demand for rental property. And those properties that only a year ago were struggling, the one- and two-bedroom apartments, have come roaring back.

With rental properties in short supply, renters are thinking of creative, standout ways to get their applications over the line. And many are prepared to meet – and sometimes surpass – the asking rent. For well-priced, well-presented properties, we’re receiving multiple offers – especially on those with desirable amenities, such as dishwashers, air conditioning units and parking spaces.

24 | THE PEER REVIEW STATE OF PLAY
We head into 2023 on a wave of remarkable momentum.
The rental market is booming. Our stock levels are at an all-time low. We’re leasing properties at close to a record-breaking rate – and achieving impressive results for our landlords.
That’s the good news. The even better news? If you have a rental property, get in touch – because it’s an excellent time to be on the market.
Looking for someone to manage your investment? Our experienced, engaged team will look after your property like it’s our own.

Branch Manager, Property Management Division

03 9526 1918

Branch Manager, Property Management Division 0418 350 414

A CONVERSATION WITH Samantha Lee, Senior Property Manager

03 8842 6800

When did your property management career begin?

I started my real estate journey in 2010, in a reception role. It wasn’t long until I fell in love with property management. I’ve always loved customer service and communicating with others – I’m a big people person.

In October 2021, I joined Gary Peer & Associates. And haven’t looked back since!

What do you love most about working for Gary Peer & Associates?

The family dynamic. Everyone is here to help everyone else – and I’ve never seen that in a company before. No one is here to go it alone, or work for themselves.

We’re all here to work for each other, and for our clients – to help them secure the best returns.

Where are you based, and what do you love most about the area?

I’m based in Malvern East, but my partner and his family own a farm out in regional Victoria, which we head to regularly to escape the city’s hustle and bustle. (I’m a country girl at heart!)

That said, I love Melbourne –especially in autumn.

There are so many beautiful local parks, and it’s easy to pop over to Chapel Street to shop or to Koornang Road for a bite.

Chadstone’s not too far either –which isn’t so good for my bank balance!

THE PEER REVIEW | 25 Q4 2022
ANTHONY

New

update

26 | THE PEER REVIEW STATE OF PLAY JULIAN MILLMAN Director 0412 713 121 PHILLIP KINGSTON Co-Founder, Director 0414 353 547 RAFI JOFFE Senior Sales Consultant & Residential Development Specialist 0419 387 006 LISA ALBERTS Licensed Estate Agent 0418 458 450 JACOB KINGSTON Licensed Estate Agent 0401 631 550
Projects
Seymour & Blanche – a collection of luxury townhouses in Elsternwick. See our full feature on page 30.

For the New Projects team, it’s been a busy, bustling – and brilliant – 12 months.

While high interest rates have quietened the first homebuyer market, the downsizer and rightsizer market is making plenty of good noises. With homeowners looking to trade their house in for something smaller – be it to add luxury, save money, reduce maintenance, or enjoy a more appropriately sized space – home-sized apartments and townhouses are back in fashion.

All year, we’ve been working to make sure we have the stock to satiate that demand. And, as we enter 2023, it’s wonderful to see our labours begin to bear fruit.

Olive Green, a luxury 44-apartment complex in Caulfield South, completed its stunning transformation from the Godfreys store on Hawthorn Road. With high ceilings, stone benches and sweeping vistas – plus a wealth of nearby amenities and green spaces – we expect Olive Green’s slick, sophisticated suites to sell fast.

Another development we’re thrilled to have brought to market is Seymour & Blanche, a collection of beautiful townhouses in Elsternwick. Situated deep in the heart of one of Melbourne’s most exclusive and in-demand suburbs, this architecturally striking development layers location with luxury.

It’s been a pleasure to bring these projects to life –particularly given the circumstances surrounding the wider market. Many of our competitors’ projects are on hold right now. And, as the construction cost crisis continues, all signs point to a stock shortage over the next 18 to 24 months.

However, there are reasons to remain optimistic. Timber prices have dropped off, and we’re expecting to

swap volatility for stability in the next 6 to 12 months. Soon we’ll reach an equilibrium where developers, investors and buyers all know where they stand – and can plan accordingly.

For our part, we’re proud that all our projects are progressing on schedule, and with no major difficulties –a fantastic way to end the year.

As for what’s ahead, there’s plenty to get excited about. We’ll be bringing a glut of gorgeous new developments to market in 2023 – from apartments in up-and-coming areas to townhouses in southeast Melbourne’s most liveable suburbs.

So watch this space!

We’re

the highest standards of living – in bold, brand-new, luxurious residences.

To find out what’s available – and what’s coming up – head to our website, and click Gary Peer Projects.

Project sold out

Project sold out

THE PEER REVIEW | 27 Q4 2022
BURTON PLACE Ashburton New project release INDIO Caulfield North HIGHLINE Prahran
dedicated to helping you enjoy

Introducing Olive Green

A place to call home – and to feel at home in.

New project launch

28 | THE PEER REVIEW STATE OF PLAY

We’re thrilled to present Olive Green – a brand-new boutique development in the beating heart of Caulfield South.

Each of Olive Green’s two- and three-bedroom apartments boasts spacious layouts, expansive living areas and generous private balconies. Each apartment sports space to relax, entertain and work – with integrated home offices and inviting outdoor areas.

On sunny days, Olive Green’s residents can retire to the communal rooftop terrace to soak in the sun – and drink in panoramic, picture-perfect views of Melbourne and Port Phillip Bay.

Olive Green embodies effortless, elegant sophistication. It flaunts high ceilings, alluring vistas, and plenty of natural light – with each apartment boasting a north, northeast, or northwest aspect. Each kitchen comes fitted with stone benches and high-end appliances. While the building’s carefully curated materials and finishings exude luxury.

Located at 380 Hawthorn Road, the development sits at the centre of a pocket of ongoing residential revitalisation – in one of Melbourne’s most exclusive, enduringly popular suburbs.

Olive Green is close to shops, schools and supermarkets. There’s a Woolworths under construction across the road, and an ALDI taking shape a few doors up. What’s more, Olive Green neighbours all the area’s most memorable attractions.

Its residents can, for instance, step outside and nearly straight onto the grass of Princes Park – a lush, leafy green space to explore and enjoy. Caulfield Racecourse and Monash University’s Caulfield campus are short drives away. While on the development’s doorstep, east-west and northsouth trams bustle by.

And, when Olive Green’s residents emerge from its secure basement parking, they’ll find Glenhuntly and Elsternwick train stations a mere five-minute drive down the road.

Tailor-made for the owner-occupier market, the stage is set for Olive Green to become a thriving community. One full of neighbours and friends, rather than a revolving rota of Airbnb tenants. A place to call home – and feel at home in. Secure, stylish, sunny and strategically located, we don’t expect these apartments to last long.

To enquire, head to our website and register your interest. Or get in touch with Julian Millman or Jacob Kingston to learn more.

THE PEER REVIEW | 29 Q4 2022

Step into Seymour & Blanche

Exquisite townhouses in a vibrant, family-friendly area.

New project launch

30 | THE PEER REVIEW STATE OF PLAY

We’re excited to introduce Seymour & Blanche –a collection of luxury townhouses in Elsternwick.

Each of the development’s three- and four-bedroom homes channels a modern, majestic style. The townhouses all lay claim to large bedrooms, high ceilings, and expansive kitchens – as well as generous dining and living areas. Residents will also enjoy access to abundant storage, with ample flexible-use spaces and a basement double lock-up garage.

Some homes sport front and rear courtyards – offering an opulent oasis to relax in the morning, take in the afternoon sunshine, or dine beneath a twilight sky. The homes are low maintenance, built for the future, and sport inclusive designs – many come with lifts.

Seymour & Blanche is a sight to behold – from the inside and out.

Designed by renowned Brighton East firm Megowan Architectural, Seymour & Blanche’s exterior is a modern mashup of clean lines and considered curves. Minimalist metal cladding, bold brickwork and leafy greenery combine for an aesthetic that goes hand in hand with Elsternwick’s charming, village-like character.

Located at the corner of Seymour Road – one of the most exclusive roads in Elsternwick – and tree-lined Blanche Street, Seymour & Blanche marries comfort and convenience. And its residents will enjoy an impressive array of amenities on their doorstep.

The townhouses are close to some of Melbourne’s finest parks, as well as some splendid sands – such as Brighton Beach and Elwood Beach. Nearby eateries include Aviv Cakes & Bagels, Copycat, Goat House, Carter Lovett, and Etto, with cuisines to suit all palates.

F45 and Yoga Tree – and no shortage of beachside running routes – make it easy to stay active. While a range of beauty salons, fashion boutiques and wine bars, plus a showpiece Classic Cinema, means there’s no shortage of evening and weekend entertainment.

Seymour & Blanche’s residents will take their place in a diverse, dynamic demographic. Home to an eclectic mix of professionals, young families and retirees, Elsternwick embodies community spirit – in a safe, suburban setting.

The area has also been one of the only Melbourne suburbs to avoid the post-pandemic house value decline – with property prices increasing, rather than falling, year-on-year. Luxury homes, in a vibrant, family-friendly, and increasingly popular area?

We don’t expect to be selling them for long.

To enquire, head to our website and register your interest. Or get in touch with Julian Millman or Jacob Kingston to learn more.

THE PEER REVIEW | 31 Q4 2022

FROM PANCAKES TO PROPERTIES, AND EVERYTHING IN BETWEEN:

AN INTERVIEW WITH GARY PEER

My mother was a very sharp and keen businesswoman: astute and tough. My father was an academic: a left-leaning engineer with a strong social conscience. I was the man in the middle!

You’ve seen his name on property boards across the lawns of our city’s southeast. You’ve heard his humorous, heart-pumping auctions resonate throughout side streets and suburbs.

You’re familiar with the name. But do you know the person?

Let’s take a closer look at the man behind the moniker. From paper rounds and pancake parlours to selling some of Victoria’s finest homes, this is the story of one of Melbourne real estate’s most prominent (and well-liked!) faces.

This is Gary Peer – as you’ve never known him before.

‘The man in the middle’: Gary’s early Elsternwick experiences

Born and bred in Elsternwick, Gary’s always been a local boy.

Growing up in southeast Melbourne in the ‘60s and ‘70s, he was surrounded by people from different countries and backgrounds: from all walks of life.

Even the dynamics of his own family gave young Gary a healthy respect for diversity. And a canniness for getting on the same page with a wide range of people – with deeply contrasting sets of views.

“I had parents with very different outlooks,” he explains, “with their own priorities and political biases. My mother was a very sharp and keen businesswoman: astute and tough. My father was an academic: a left-leaning engineer with a strong social conscience. I was the man in the middle!

“That exposed me to different views. It allowed me to see both sides of the story. And understand that, while we may not always agree with the points of view of others, we should always try to understand where they’re coming from.”

It was an outlook that would set him up for success.

No smoke without fire: A friendship (and a restaurant) ignites

At the age of 12, Gary sat on a crowded bus, ready to depart for summer camp. Only the seat next to him remained empty – until fate filled it.

As the bus was about to leave, a boy of his age jumped on. Plonking himself next to Gary, he introduced himself as Phillip.

Three hours later, the two were best mates, and –though the camp lasted mere days – the friendship would last a lifetime.

“Phillip and I connected well because neither of us felt we belonged to the ‘gang’: we didn’t fit in with any particular crowd. We both felt like outsiders in many ways, and saw individuality in each other – a reticence to be like everybody else.”

From there, the two’s futures would be intertwined. Facing their teenage years together as the ‘70s rolled into the ‘80s, Gary and Phillip shared jobs: working at the market on weekends, and as waiters at the local pancake parlour. (That was, at least, until Phillip overloaded the fireplace – smoking out the restaurant, enraging the boss, and earning both lads their marching orders.)

“We’ve worked in different ways and capacities together. We’ve laughed together. And, while we’ve had our challenges in business, we’ve had very few challenges with each other as friends.”

THE PEER REVIEW | 33

In typical Phil and Gary fashion, we’ve never been good planners…and we’ve never worked well to budgets. We’ve never followed the ‘traditional model’ of success in many respects. We prefer to simply give it our best shot. To look for opportunities and take them as they come.

A date with destiny, and a brochure: Gary finds his career

A self-confessed “awful student”, Gary has always felt more comfortable working than studying.

Lacking the passion and patience for academia, his 15-year-old self preferred hitting the streets on his paper round to hitting the books.

Then one day, Gary’s mother brought home a real estate brochure. And as Gary sat – poring through the pages, transfixed – destiny dawned.

“I said ‘that’s exactly what I want to do. It’s perfect’. I knew I’d found my career. From that point, I’d take the property section in the paper to read on the school bus.

“To this day, I still count myself so lucky to have parents that understood me, and what I was likely to be good at. To fall into what I loved early – and to have remained in love with it.”

‘What do you know when you’re 23?’: A business blossoms

Fast-forward to 1986, and Gary and Phillip – armed with no regular income, no external funding, and a lifetime ban at The Pancake Parlour – took the plunge.

With the minimum deposit, the two bought (then sold) several properties. Using the profits and a small bank loan, the pair then established their first office on Orrong Road.

“We took an each-way bet,” Gary chuckles. “We opened shop on the corner of four suburbs – Caulfield, Armadale, Prahran and St Kilda – with the hope that at least one of them would like us!”

All did. And these days, Gary Peer & Associates employs almost 200 people. But back in ‘86, it was only Gary, Phillip, and a parttime receptionist.

“We weren’t sure whether the business would be successful. But we were hungry to work, and to do good work: to provide an excellent customer experience. We’re both obsessive about looking after people. And we could see there was an opportunity, in the real estate space, to go above and beyond in a way that others weren’t.

“But we didn’t know how we’d go, really. We were 23. What do you know when you’re 23?”

Las Vegas:

discontent’ for

Gary’s mum had a point. But despite the messiness of his quarters – and the recession of the early ‘90s, which put paid to profits – Gary Peer & Associates began to pick up pace.

Spurred by their quick thinking, charisma, and knack for real estate, the pair began to make a name for themselves. Planning, however, wasn’t a strong suit.

“In typical Phil and Gary fashion, we’ve never been good planners… and we’ve never worked well to budgets. We’ve never followed the ‘traditional model’ of success in many respects. We prefer to simply give it our best shot. To look for opportunities and take them as they come.

FROM PANCAKES TO PROPERTIES, AND EVERYTHING INBETWEEN
Viva
A ‘relentless
the present “How can you organise a business when you can’t organise your own room?”
Above: The dynamic duo, Gary Peer and Phillip Kingston, c. 1987 Above: Gary and Phillip – best mates from the age of 12

That includes, of course, opportunities to continue learning – and improving. Describing his attitude to success as a form of ‘restless discontent’ for the present, Gary visits real estate agencies around the world to glean invaluable insights. (Recent locations include Sydney, Singapore, San Francisco, New York – and Las Vegas!)

But he doesn’t limit his research to real estate businesses.

“We’re always looking at what we’re not doing – and seeing if we can be doing it. Concierge services, five-star hotels…how can we apply the sorts of things they do and bring them to our business?

“We’ll never stop asking what we can do to enhance that customer experience across the board. It only stops when you become complacent!”

Gary Peer & Associates: A family business (quite literally)

Over 25 years later and Gary Peer & Associates is one of Melbourne’s leading independent real estate businesses. It’s broken records, collected awards – and built a team of high-performing professionals.

So, what keeps Gary going? What gets him out of bed in the morning?

It’s the people.

“My story’s been told – but the stories of our people haven’t. I have an almost paternal approach to the people we work with. It’s fantastic to see where they’re at; to help them grow. I love seeing them progress and succeed. We’re like a family business in that sense.

“The future is about all the people who are here now. Where do they want to go? That’s the interesting story.

Among those people are Gary’s son (and Licensed Real Estate Agent) Daniel, who joined the company at the age of 18. Like Jacob Kingston – also following in his father’s footsteps – Daniel has nursed a passion for real estate from an early age. But as Gary explains, neither receive special treatment.

“We don’t work closely with either of them day to day –they need to be able to build and improve themselves independently. They often disagree with us, though, and that’s great. We don’t want them to be here agreeing with everything we’re doing. It’s good to be pushed and challenged.”

Looking back at what Gary describes as the “general dislike and mistrust of authority” he and Phillip both harboured in their youth, Gary’s quick to acknowledge the irony. That they’re both now in positions of authority – that they have, in effect, become the establishment. But you won’t find any ivory towers here.

“We’re never too hierarchical in our approach,” explains Gary. “We like to be on the ground with our people –particularly the more recent recruits. They see things that longer-serving staff perhaps don’t; things we do out of habit that could be improved.

“We don’t think we have all the answers. And we’re not interested in having ‘yes’ people around us. That doesn’t help you.”

In the same way Gary and Phillip challenged the system in their youth, they’ve continued to challenge their staff: and each other. Pushing themselves and the business to new heights –and forging a path forward through focus and family.

The secrets to real estate (not golfing) success

So – is there a ‘secret’ to success? A recipe for prosperity?

According to Gary, there are three core ingredients. The first? Good, old-fashioned…

“Hard work! We’ve never found a shortcut to it. Success comes with a price – hours worked, stress absorbed, time apart from family. But to achieve your goals, you have to pay it. We worked weekends for 30 years, for example. There are sacrifices.”

The second? Fly in the face of fear.

“Be a bit fearless. Understand that you will make mistakes. We do – it’s all part of the cost of growth and business. Plus, it’s amazing how many people will forgive you for those mistakes if they know you’re coming from the right place.”

And the third? Surround yourself with the right people. “Leadership can be a lonely place – especially for sole directors. So having good support around you is vital: whether that’s your family or your colleagues, or both.

“Phillip and I are very lucky to have each other.”

Hard work. Fearlessness. A strong support network. The foundations of a thriving real estate agency: just not, apparently, the foundations of a good game of golf.

“It’s fascinating to think that you can practise something so much, and get progressively worse at it,” Gary muses. “But that’s me with golf. I’m shockingly, horribly bad!”

A tireless thirst for talent – not expansion So what’s next for Gary – and Gary Peer & Associates?

True to form, he’s non-prescriptive.

“We could say ‘we’re going to have another five offices in three years’ – but why would we, if we don’t have the best people running them? And if we do have those people, why not have 10 offices?

“We’re always on the lookout for people who are culturally aligned, and with the right work ethic and energy. Hungry, keen, entrepreneurial people with a burning desire to improve; those who’ve risen up through adversity.”

As Gary’s already said, his story has been told. Has yours?

Want to see your story here someday? Head to our Recruitment page to explore our vacancies. And start your Gary Peer & Associates journey today.

THE PEER REVIEW | 35 AN INTERVIEW WITH GARY PEER

What’s been happening at Gary Peer?

The night the team got locked up

The Gary Peer team likes to enjoy their food – with a side of fear.

A few times a year, the Gary Peer Social Club gets together for a night of fun. But last November was a little different.

Instead of the usual bar or restaurant, they all broke bread within the hallowed halls of the Old Melbourne Gaol.

After drinks and a three-course meal, everyone (who dared!) was taken on the Hangman’s Night Tour.

You know what they say… nothing bonds a team more than fear itself. Oh – and quality wine, food and conversation!

36 | THE PEER REVIEW

Ending 2022 with the pop of a bottle

On the warm morning of our endof-year party, the team loaded onto buses – with no clue where they were going. They could only assume they were in for a day of fun in the sun. And they were! The buses took our entire team to Stones of the Yarra Valley – a winery offering beautiful 180-degree vineyard views.

The party began. First with drinks and canapes, then into the main room for a mouth-watering meal. By the end of the day, the whole team was out of their seats, and grooving to a DJ-

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