Brochure Choices by DL - Amsterdam 2024 - Digitaal
Dear readers,
We proudly present to you our newest Choices by DL brochure. After launching our Paris and Côte d’Azur editions, we are excited to take you to my beloved hometown and the birthplace of our brand: Amsterdam. I love visiting other parts of the world and finding inspiration for Choices by DL. However, the origins of the brand are deeply rooted in Amsterdam, where the rich history and vibrant culture have always been a source of endless inspiration for me.
As a born and raised Amsterdammer, this city holds a special place in my heart. Its unique charm, picturesque canals, and artistic heritage have profoundly influenced our designs. Each piece of jewellery in this collection reflects the essence of Amsterdam’s beauty and sophistication. We hope this brochure gives you a good insight into all the jewellery we have proudly added to our collection. We look forward to welcoming you to one of our stores.
Happy reading!
With love, Debora Huisman-Leeser
Special thanks to Waldorf Astoria Amsterdam.
THE CONCEPT
Choices by DL is all about the question why you should settle for one thing, when you’ve got Choices.
Be who you want to be, whenever you want to be, with Choices by DL. Choose the Classic, square model, or the more playful, Oval collection. Customize and combine your base – ring, bangle, earrings, pendant or cufflinks – any way you like through an ingenious system. Modify your look by varying yellow, white or rose 18 carat gold frames in various, surprising designs.
Easily adapt your jewellery wardrobe, with matching earrings, rings and bangles, in an endless variety of styles, from casual, to city chic or diva feel. Combine and express your creativity by adding diamonds or natural semi-precious stones in a wide variety of colors, from intense blue, tender pink, cool purple or warmish yellow to stylish brown and timeless black.
Experience the ultimate flexibility in jewellery through the endless variations of Choices by DL.
THE 3-STEP PROCESS
JEWELLERY BASE
Choose a (diamond) jewellery base: Available in white gold, yellow gold and rose gold. With or without white, black or brown diamonds
GEMSTONE
Choose a matching gemstone: Available in many colours, facetted and cabochon
Choose a frame:
Available in white, yellow and rose gold With or without white, black or brown diamonds
THE EARRING TECHNIQUE
HANG AND GO
Easily exchange the gemstones by
Easily exchange the gemstones by opening the click system
FRAME
COLOURSTONES
The finishing touch of your jewel. Pick a colourstone based on the style you want to create, or the colours you would like to match your outfit with. Colourstones are available in various shapes and sizes, to match your preferred jewellery style.
“TRAVELLING THE WORLD IS AMAZING, BUT AS SOMEONE WHO CALLS AMSTERDAM HOME, THIS CITY WILL ALWAYS BE MY ULTIMATE FAVOURITE!”
- Debora Huisman-Leeser
THE COLLECTIONS
Capsule collection for Amsterdam
* Available upon request
CHAIN COLLECTION
CHAIN BRACELET WITH PEARLS
18 carat yellow gold chain bracelet with white pearls
CHAIN EARRINGS WITH PEARL LINKS 18 carat yellow gold chain earrings matched with pearl links
CHAIN NECKLACE WITH PEARLS
18 carat yellow gold chain necklace with white pearls
OVAL LARGE RING
18 carat yellow gold base, twist frame matched with Mother of Pearl
CHAIN EARRINGS WITH HALF DIAMOND LINKS
18 carat yellow gold with diamonds
CHAIN COLLECTION
LARGE BRUSHED BRACELET
carat yellow gold
DIAMOND PYRAMID BRACELET
18 carat yellow gold
CAPSULE COLLECTION*
PYRAMID BRACELET
18 carat yellow gold
CAPSULE COLLECTION*
LARGE TWIST NECKLACE
18 carat yellow gold
CHAIN COLLECTION
INTRODUCING INTERCHANGEABLE CHAIN EARRINGS
CHAIN COLLECTION
Combine the 18 carat gold chain earrings with a matching link. Which one will you pick? All earrings and links are available in white-, yellow-, or rose gold.
18 carat yellow gold
CHAIN COLLECTION
Small Wave Links Large Diamond Links Small Half Diamond Links
Small Pearl Links Large Wave Links Small Diamond Links
CHAIN EARRINGS WITH PLAIN LINKS
CHAIN EARRINGS WITH SMALL WAVE LINKS
18 carat yellow gold
CHAIN COLLECTION
CHAIN EARRINGS WITH SMALL HALF DIAMOND LINKS
18 carat yellow gold
CHAIN COLLECTION
TWIST EARRINGS
DIAMOND TWIN THIN BRACELET
TWIST BRACELET & TWIN BRACELET
18 carat rose gold
18 carat rose gold with diamonds
CAPSULE COLLECTION*
ETERNAL
CAPSULE COLLECTION*
CLASSIC LARGE RING
18 carat rose gold twist frame - Labradorite
LARGE CREOLE EARRINGS
AJOUR
18 carat yellow gold
Prehnite
MULTI-BAND DIAMOND RING
18 carat yellow and white gold with diamonds
CAPSULE COLLECTION*
Upper row set with 32 1,44 ct GASSAN 121 diamonds all around
Lower row set with 68 0,24 ct GASSAN 121 diamonds all around
Combine this magnificent frame with your favourite colourstones
INTRODUCING
CHOICES BY DL x GASSAN 121
EXCLUSIVE COLLECTION
The exclusive collaboration between Choices by DL and GASSAN 121 features a unique collection where the diamond frame is set with brilliant GASSAN 121 diamonds.
Available in white- yellow- and rose gold, for Classic Large and Classic Medium. Examples are shown with the Cabochon Mother of Pearl.
EXCLUSIVE COLLECTION
HIPPIE CHIC DIAMOND FLOWER EARRINGS
18 carat white gold with diamonds - London Blue Topaz
EXCLUSIVE COLLECTION
CLASSIC LARGE RING
18 carat white gold with GASSAN 121 frame - Sky Blue Topaz
ETERNAL COLLECTION
CREATE YOUR OWN CUSTOM SET
18
TWIN THIN BRACELET
18 carat yellow gold base matched with diamonds
18
HIPPIE CHIC EARRINGS
carat yellow gold base with medium Grey Moonstones
CLASSIC MEDIUM RING
carat yellow gold base and frame, matched with the facetted Grey Moonstone
MULTI RAINDROP EARRINGS
18 carat rose gold
CAPSULE COLLECTION*
“THE ARCHITECTURE OF AMSTERDAM IS ONE OF A KIND. I LOVE THE CANALS AND THE CANAL HOUSES IN THE CITY CENTRE.”
- Debora Huisman-Leeser
EMERALD CUT TWIN BRACELET
EMERALD CUT EARRINGS
18 carat yellow, white or rose gold with diamonds
18 carat yellow, white or rose gold with diamonds
18 carat yellow, white or rose gold with diamonds
EXCLUSIVE COLLECTION
EMERALD CUT RING
INTRODUCING INTERCHANGEABLE EARRINGS
The interchangeable earrings with an elegant ellipse shape exude timeless sophistication, offering versatility and a modern design that enhances any outfit with luxury and graceful curves.
All earrings and links are available in yellow and rose gold
CAPSULE COLLECTION*
Ellipse Onyx
Ellipse Plain
Ellipse Mother of Pearl
CREATE YOUR OWN CUSTOM SET
EXCLUSIVE COLLECTION
18 carat white gold with diamonds matched with Red
18 carat white gold emerald cut earring base matched with Red Garnet
OVAL EMERALD BANGLE & EMERALD CUT TWIN BRACELET
Two magnificent bracelets set with brilliant and emerald cut diamonds
HIPPIE CHIC RAINDROP NECKLACE
HIPPIE CHIC EMERALD CUT BASE EARRINGS
Garnet
DOUBLE TENNIS KNOT BRACELET
DOUBLE TENNIS KNOT NECKLACE
18 carat yellow gold with diamonds 18 carat yellow gold with diamonds
FLEX BRACELET
18 carat yellow, white or rose gold
CAPSULE COLLECTION*
ROPE BRACELET
18 carat yellow gold
CHAIN COLLECTION
RIBBED BANGLE
18 carat yellow gold
CAPSULE COLLECTION*
EXCLUSIVE COLLECTION
SMALL CREOLE EARRINGS
18 carat yellow gold with diamonds
LARGE RIBBED BANGLE SNAKE
18 carat yellow gold
EXCLUSIVE COLLECTION
CLASSIC LARGE RING
18 carat yellow gold with GASSAN 121 frame - Dome
THE INTERCHANGEABLE GUIDE
THE RING BASE GUIDE
Elevate your ring with the Choices by DL interchangeable ring base collection. Customize your style effortlessly by swapping ring bases to suit your mood or look. Embrace the freedom to switch, mix and match, and let your inner creativity shine through every personalized combination.
All bases are available in yellow- rose- and white gold and suitable to match with your preferred colourstone.
THE RING FRAME GUIDE
After you’ve selected a ring base, it’s time to choose a matching frame. The selected frame embodies luxury and individuality, allowing customers to personalize their pieces, combining elegance with their unique style for a truly bespoke, high-end accessory.
All frames are available in yellow-, rose- and white gold. Examples are shown with the Cabochon and Faceted Mother of Pearl.
Classic Frame
GASSAN 121 Frame
Twist Frame
Twist Frame
Diamond Twist Frame
Diamond Twist Frame
CLASSIC
CLASSIC
OVAL
THE EARRING GUIDE
The options are endless with the Choices by DL interchangeable earring collection. Whether you are looking for a change of gemstone, or a different base, everything is possible to match your inner muse.
All bases are available in yellow- rose- and white gold. Examples are shown with the London Blue Topaz.
KEEP IN TOUCH
“With the configurator you can see and try all combinations. Mixing and matching really comes to life. It is like playing with LEGO for adult women.”
The configurator and customization of products can no longer be ignored in various branches, but it is still much less common in the jewellery industry. The configurator fits perfectly with the concept of Choices by DL.
