MKT 450 Final Exam
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1. Which of the following is NOT considered a trade barrier? 2. E-commerce blurs the distinction between goods and services. 3. Which of the following is NOT a reason for global branding? 4. Which of the following is NOT a secondary marketing research methodology? 5. Another term for the marketing mix is the 4 Ps. 6. If you put your grandmother’s antique vase up for auction on eBay, you are engaging in: 7. The four areas of global strategic marketing planning include: 8. Which of the following is an obstacle for marketing distribution channels? 9. The types of environmental considerations are social, legal, economic, technological, demographic, and religious. 10. Regional trade organizations are groups of companies that work together to open new markets and develop business opportunities. 11. The first thing an international marketer should do when attempting to identify international market opportunities is to select indicators and collect data to determine the overall market attractiveness. 12. The first step in conducting marketing research is ________________. 13. Which of the following is an example of external marketing? 14. Which of the following is NOT a result of globalization? 15. Which of the following is NOT an Internet marketing strategy?