STR 581 Final Exam Set 4
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following is NOT one of these modes? 16) The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is ________. 17) Marketing communications can contribute to brand equity by establishing the brand in memory and to________ (in)a brand image. 18) “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. 19) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. 20) Major retailer types include the following EXCEPT ________. 21) ________ communicates a company’s intended value positioning of its product or brand to the market. 22) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products. 23) New-to-the- world products are ________. 24) _____ bargaining is negotiation that seeks to divide a “fixed pie.” 25) The two general approaches to bargaining are known as ________. 26) Leadership is best defined as _____. 27) Which of the following statements best defines a work group? 28) Which of the following statements about leadership is true? 29) Negotiation can be defined as a process in which two or more parties exchange goods or services and attempt to agree upon _____. 30) If no one is aware of conflict, it is generally agreed that _____. 31) Training employees how to be better listeners falls under which of the following training categories? 32) _____ can be used to increase the perception that employees are treated fairly 33) Which of the following is NOT a typical written test used in organizations? 34) Examples of off-the-job training include all of the following except _____. 35) Which of the following has proven to be a particularly good predictor for jobs that require cognitive complexity? 36) Which of the following is not a primary force for change in organizations? 37) The “realistic” personality from Holland’s typology of personality and congruent occupations would be well suited for which of the following jobs? 38) _____ developed a Vocational Preference Inventory questionnaire that contains 160 occupational