Key aspects of brand identity
Brand identity is important for the company and it has many sizes and shapes. It is the most useful aspect of marketing. Brand identity is defined as a logo of the agency as many people believe and it is associated with the creation of brand in the consumer’s mind. It has various aspects like style, print media, color, stationary and package. If the identification of a brand is successful then a consumer can find it without seeing the logo of the brand. Brand identity has another aspect that it can make changes and the brand should be recognizable by the customer. The identification of brand is mostly important for the principle of marketing. It is useful for the brand for identification, notification and for memory. Brand and corporate identity are two different and important factors of business and they should be attractive. They will make the company famous and help to get more clients. The consumers will purchase more products in these agencies as they know that the products will be good like the brand identity of the agency. The company should give unique models and the customers should get good vision of the company. The designs in the logo will make the customers to remember the brand and its quality. A company speaks about its identity to the customers through branding. Identification of brand has the aspects like brand culture, personality, vision, presentations, position and relationships. It is associated with the familiarity. The brand can be seen in the customer’s mind as position, product and personality. Brand identity expresses a brand to the people in the world. The identity of brand has elements as logo, color, name and symbol which distinguish a brand from another. As symbols are images of vision the customers can remember it easily than the brand names. Symbols of the brand are attractive that makes the customers to like them. The customers in their mind create the vision of the product because of the logo. The logo must be memorable, simple, unique, identifiable etc. Trademark is a symbol which makes customers to identify a brand and to buy the products. The employees who work in the branded company will
feel proud as the company has unique identification of brand. Brand identity has a connection with the customers and the agency. The identity must state the quality of a brand. The identification of the brand helps the customers to recognize the company. It helps to distinguish from other brands. The consultancy of brand has uniqueness. A brand consultant will do the work of brand consultancy. In the market there are different names of brands with the same product. The customers will buy a product which has good quality and quantity. The customers choose certain product because of the brand of the product. A consultant of brand will work to differentiate the product. In marketing, brand consultancy is useful because many brands can be seen by the customers in a single website. People spend only sometimes in the web page and find the brands.