Lgine by gaurav Asolia

Editorial

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxx

Contents

xxxxxxxxxxxx xxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxx

xxxxxxxx xxxxxxxxxxx xxxxxxxx xxxxxx 4

Coverstory

The Success story of

Barack Obama in his own words

Born to a Kenyan father and an

Commonly called “Barry” throughout his childhood, he was born, Barack Hussein Obama II on August 4th 1961 in Honolulu, Hawaii. His father, Barack Obama Sr. was of Luo ethnicity of Kenya. Hussein was their middle name as Barack Obama Sr.’s father had adopted Islam but originally they were Christians. Barack’s mother, Ann Dunham was an American brought up in Kansas State. His

“I know my country has not perfected itself. At times, we’ve struggled to keep the

promise of liberty and equality for all of our people. We’ve made our share of mistakes, and there are times when our actions around the world have not lived up to our best intentions.

”

-Barack Obama

Born to a Kenyan father and an

American mother, Barack Obama has a multiracial heritage. He made history when he was elected as the 44th President of the United States of America, as he is the first African American to hold this post. Though, young and inexperienced as he has not spent much time in Washington, Barack Obama has worked for the last twenty years as a community organizer, a civil rights attorney, a constitutional law professor, a Sate Senator and then U.S. Senator. Commonly called “Barry” throughout his childhood, he was born, Barack Hussein Obama II on August 4th 1961 in Honolulu, Hawaii. His father, Barack Obama Sr. was of Luo ethnicity of Kenya. Hussein was their middle name as Barack Obama Sr.’s father had adopted Is-

lam but originally they were Christians. Barack’s mother, Ann Dunham was an American brought up in Kansas State. His parents met during college at University of Hawaii at Manoa, where his father had come as a foreign student. They got married and Obama was born soon. When Barack Obama was two years old, his parents separated and later divorced in 1964. Obama and his mother then came to stay with his maternal grandparents in Manoa district. Meanwhile his father received masters in Economics degree from Harvard after which he moved back to Kenya. Form his father’s other marriage, Barack has two half-sisters and five half brothers, all of them in Kenya. His father became Finance Minister in Kenya and eventually died in a road accident in the year 1982. Before

his death, his father met Obama only once in 1971 when he visited Hawaii. So all he knows about his father is through his stories and photographs. Obama’s mother married an Indonesian student Lolo Soetoro while they were in Manoa. In 1967, Obama with his mother and step father moved to Jakarta, Indonesia. It was the time when, Suharto came to the power in Indonesia and all residents and students studying abroad were called back to their home land. Obama’s only half sister from his mother’s side, Maya Soetoro-Ng, was born in Jakarta. In Indonesia, Barack attended all local schools where the medium of language was Indonesian. Till his fourth grade he stayed in Indonesia; after which he moved with his grandparents in Honolulu, Hawaii. He stayed with him till his graduation. Login 7

Barack Obama has admitted that he struggled through his initial childhood years to find answers about his multicultural, multi racial heritage. As a very small child he found difficult to accept such vast differences between his mother and father’s skin color. In his own words he says that he had a middle class upbringing. During his teenage years, he even used cocaine, marijuana and alcohol to deal with his internal conflicts, something which he regretted later. Now, he thinks it was a big mistake and he was morally wrong. He never touched illegal drugs again after those years. After high school, Barack moved to Los Angeles and studied at the Occidental College for two years; from there to Columbia College in New York. He majored in Political Science with specialization in International relations in 1983. In the meantime his father had died in Kenya in 1982. Barack Obama moved to Chicago after spending four years in New York and working at Business International Corporation and New York Public Interest Research Group (NYPIRG). He was hired as Community organizer by Developing Communities Project, a church based community organization. The organization wanted a young black man to help them 8

collaborate with black churches in the south side. From 1985 to 1988, Obama worked there as Director of the organization. He helped blacks fight for their rights from the city government. He worked to improve the living conditions of poor neighborhoods which faced crimes unemployment. Working in a small organization taught him organizational skills. He was always good with words and was known for making speeches which people could emotionally connect to. He worked with Saul Alinsky whose method was “agitation” which meant getting people angry enough about their current state of things that they are compelled to take some step and do something. During his tenure at Developing Communities Project, the staff at this organization grew from 1 to 13 and so did their budget. Then, he worked as consultant and instructor for Gamaliel Foundation, a community organizing institute. It was 1988 when we first traveled to Europe and then to Kenya for few weeks, where he met his fathers family for the first time. Barack Obama fe lt that law was a medium which could facilitate activism and community organization. So in late 1988, he entered

Harvard Law School. In his second year at college, in 1990, he was elected as the president of law review. This role required him to be editor- in-chief and supervisor of law review staff of about 80 editors. As he was the first black to be elected for this position, it was a widely reported and much publicized event. It had taken Obama long sessions of discussion with conservatives to support him. While still in law school in 1989, he worked as an associate at Sidley and Austin law firms. He met his future wife Michelle, also a lawyer, here. Newton Minnow was a managing partner here. Minnow, later introduced him to many of the Chicago’s top leaders. In the summer of 1990, he worked at Hopkins and Sutter and finally graduated from Harvard in 1991; after which he again moved back to Chicago where he practiced as a civil rights lawyer. His could have easily taken up a god job after Harvard but his values and mother’s teachings had taught him to do something for the society and the less privileged ones. The publicity that he garnered at Harvard, because of his election as first black president of Harvard law review, led him to an offer by University of Chicago law school to write book

on racial relations. He was offered a fellowship from the university and an office from where he could write the book. In the meantime, after dating for few years and being engaged for a year, Barack married Michelle Robinson in 1992. Obama initially thought he would complete the book in one year but it took much longer as it was a memoir and he included bits about his personal life also. He traveled to Bali with his wife and wrote most of the part of the book there. In mid 1995, the manuscript was published. Book was named Dreams From My Father: A Story of Race and Inheritance. Few months after this publication his mother Ann, who had moved to Hawaii from Indonesia in 1994, died of ovarian and uterine cancer. He won the Grammy award for the audio version of this book. from April to October 1992. He had with him a staff of ten and around Meanwhile, Barack Obama also seven hundred volunteers. They taught Constitutional Law at Uni- had the goal of registering around versity of Chicago Law School 150,000 African Americans in the from 1992- 2004; first as a Lec- state who were unregistered. It turer from 1992 to 1996 and then was one of the most successful as Senior Lecturer from 1996 to voter registration drives one had 2004. Barack had also joined Da- ever seen. Barack’s work led him vis, Miner, Barnhill and Galland law to run for Illinois State Senate. firm as civil rights attorney. He was Eventually, he was elected in 1996 an Associate in this law firm from November, succeeding State Sena1993 to 1996 and then counsel tor Alice Palmer, as Barack Obama from 1996 to 2004. Barack served was the only candidate left, after on the board of Directors Woods rest of the petitions were invaliFund of Chicago, Joyce founda- dated. He strongly worked for ethtion form 1994 to 2002. In 1992, ics reforms and criminal justice he became the founding member reform. In 1998, Barack with U.S. of board of director of Public Allies senator Paul Simon passed the but resigned in 1993 and his wife toughest campaign finance law. joined it. All these years in Chica- It called for banning any personal go, he served on board of directors use of the campaign money and of Chicago Annenberg Challenge, any gifts received from the lobbyChicago lawyer’s Committee for ists. Before the law was passed, Civil Right under Law, the Centre Illinois was among the worst ial for Neighborhood Technology and smuggling. It became a law in Lugenia Burns Hope Center. 2007. Along with Senator Tom CoIn 1992 election he had organized burn, Barack Obama passed a law largest voter registration drives, to bring more ted both the parties Project Vote, in history of Chicago and proposed ethics legislation

which imposed subsidizanded that gas stations be given tax credits who have installed E85 ethanol refueling pumps. He also sponsored a law for provi ervicemen who return injured from these countries and demanded that the families should get a job protection of 12 months for taking care of their loved ones. Obama sponsored a number of bills in U.S. Senate, 136 in total, of which two of them have become law. Additionally, he also co sponsored 619 bills in his tenure at U.S. Senate.

Farhan has a new release as an actor and singer - Rock On!! - due on August 29 in which he takes a serious tilt at building a formidable multi-hyphenate career. He is also a killer Q&A subject and was nice enough to answer a few questions exclusively for Drift readers.

Meet With A multi talented Guy

Farhan Akhtar

Farhan: The story is written by Abhishek himself. The screenplay by Abhishek and Pubali Choudhary. So it came to me pretty fleshed out as a script. My feedback was purely as an actor and a creative producer. Once they were done with the screenplay, I got down to writing the dialogue for the film.

Aspi: Did you have your music system blaring when Aspi: Hi Farhan, great job singing on the Rock On!! you wrote the movie? What music did you play to Soundtrack. But please start by telling us how you get the juices flowing? ended up as the actor in the film - before, after or during the scriptwriting? Farhan: Not at all actually. I tend to listen to Western Classical when I write and that too at a pretty Farhan: The script was brought to me by Abhishek low volume. So although the film is about Rock, the Kapoor, the director. He wanted me to act in the film. dialogue was written accompanied by Beethoven, After hearing the script, my first reaction was that I Rachmaninov,Mozart and Tchaikovsky! wanted to produce it. I felt the story was refreshing and the characters multi-layered, that even if I didn’t Aspi: You seem to be having a lot of fun on Pichle end up acting in the film or singing the songs, I want- Saat Dino Mein. At one point you even yelp the word ed to be associated with it. “Roya” a little too happily. Did your confidence as a singer grow as you recorded each song? Or did you Aspi: Tell us a little bit about how the script came to- come rock-star-ready to the recordings? gether. Did you work with a specific story or turned a concept into a story? Farhan: It did grow with each song and I cannot thank Shankar Ehsaan and Loy enough for that. They

Farhan Akhtar needs no generic introduction to fans of Indian cinema. So I’ll keep this brief and personal.

Somewhere in the late 80s, tired of the random silliness that pervaded Bollywood, I stopped watching Indian movies altogether. Over a decade passed when a friend recommended something to me. On a whim I popped in the DVD for Farhan’s Dil Chahta Hai. It instantly reignited my love for Bollywood. Years later, Farhan remade my favorite Bollywood movie. And for both these reasons he has a primo location in my Hall of Fame. 10 Login

ing...but the one I have got most complimented for is a recipe that involves stuffing a chicken breast with chopped mushroom and parsley and then wrapping the breast in strips of pastry and shoving it into the oven. This I serve with a sauce that is made of mustard, white wine and cream. Pretty good, huh?

believed I could do it before I came around to believing it myself. Also, they kept reminding that me that there was no rush to try and knock off all the vocal parts...I could take my time and record them when I felt I was ready. Aspi: With the music of Rock On!! you’ve shown that Hindi rock is alive and well. But you might have ironically proven that the best commercial Hindi rock can only come from Bollywood and not the indie scene. Agree and feeling guilty or disagree and feeling proud?

Aspi: Javed Sir did a terrific job with the lyrics. Did you prep him by having him listen to your entire rock collection? Did he make a face and roll his eyes at some of those obscure rock lyrics? Farhan: Dad is open to all kinds of music and he tried to understand what we were trying to say through our songs.

Farhan: I disagree. The parameters within which the two genre’s operate is vastly different. I personally tend to listen to very few Hindi film albums more than once but I am not ignorant about the size of it’s audience. We are attempting to bring Hindi Rock closer to mainstream audiences by making a film that has this new genre (from their perspective) at it’s centre. In order to do that successfully, we have to be aware of the boundaries that we redefine without alienating the very people we would like to involve.

Aspi: You’ve worked with some of the biggest marquee names in Bollywood (Aamir Khan,Amitabh Bachchan, Hrithik Roshan, Shahrukh Khan). Can you tell us something about your working equation with each one?

Aspi: Choose your favorite: Farhan the director, Farhan the writer, Farhan the actor, Farhan the singer or Farhan the producer?

Farhan: Of course they each have their own individual appoach to their craft but the one thing I can tell you about working with all of them, is that they are extremely passionate about acting and their drive to get every take absolutely right is what makes them who they are. It has been a pleasure directing them.

Farhan: I leave that to the people who are watching my work to decide. I am equally excited, challenged and sincere about all of the above.

Aspi: Farhan, you tackle a lot of men’s issues in your films - am I unfairly typecasting you or is this emotional territory that you have an affinity for?

Aspi: Seriously, is there anything you can’t do? Can you fold a fitted bed sheet? How about cooking? Farhan: I can’t scuba dive because of a bad sinus condition. I can’t pat my head while rubbing my stomach. I can’t say ‘red lorry yellow lorry’ five times really fast without messing up. I can’t get over how brilliant The Beatles were. I can’t do a triple axel with a twist dive into the pool. But yes, I can cook.

“ I leave that to the people who are watching my work to decide. I am equally excited, challenged and sincere about all of the above. ”

Farhan: Being a man, men’s issues do tend to be more natural to talk about. It is a territory that I understand and at times have been in similar emotional situations as the characters from my films...so to draw from the first hand experience is possible. Furthermore, you would have to agree that the women in my films are not props as they have always had substantial roles and conflicts.

Aspi: Really? Tell us what you make really well. Farhan: The words ‘really well’ are subjective in cook12 Login

Often known by its initials, LA,

Los Angeles The City of Angels,

14 Login

Often known by its initials, LA, and nicknamed the City of Angels, Los Angeles is a world center of business, international trade, entertainment, culture, media, fashion, science, technology, and education.

and nicknamed the City of Angels, Los Angeles is a world center of business, international trade, entertainment, culture, media, fashion, science, technology, and education. It is home to renowned institutions covering a broad range o f professional and cultural fields, and is one of the most substantial economic engines within the United States. Los Angeles has been ranked the third richest city and fifth most powerful and influential city in the world, behind only New York City in the United States. The Los Angeles combined statistical area (CSA) has a gross metropolitan product (GMP) of $831 billion (as of 2008), making it the third largest economic center in the world, after the Greater Tokyo Area and the New York metropolitan area. As the home base of Hollywood, it is known as the â&#x20AC;&#x153;Entertainment Capital of the Worldâ&#x20AC;?, leading the world in the creation of motion pictures, television production, video games, and recorded music. The importance of the entertainment business to the city has led many celebrities to call Los Angeles and its surrounding suburbs home. Los Angeles hosted the 1932 and 1984 Summer Olympics. Los Angeles is also home to renowned universities such as the University of Southern California and the University of California, Los Angeles.

Los Angeles Spanish: [los ˈaŋxeles], Spanish for “The

16 Login

Angels”) is the most populous city in California and the second most populous in the United States, after New York City, with a population of 3.8 million, on a land area of 498.3 square miles (1,290.6 km2). It is the focal point of the larger Los Angeles-Long BeachRiverside combined statistical area, which contains nearly 17.8 million people and which is one of the most populous metropolitan areas in the world and the second largest in the United States. Los Angeles is also the seat of Los Angeles County, the most populated and one of the most multicultural counties[8] in the United States. The city’s inhabitants are referred to as “Angelenos” Often known by its initials, LA, and nicknamed the City of Angels, Los Angeles is a world center of business, international trade, entertainment, culture, media, fashion, science, technology, and education. It is home to renowned institutions covering a broad range of professional and cultural fields, and is one of the most substantial economic engines within the United States. Los Angeles has been ranked the third richest city and fifth most powerful and influential city in the world, behind only New York City in the United States. The Los Angeles combined statistical Login 17

GRAPHICS & TEES A T-shirt (T shirt or tee) is a thin,

A T-shirt (T shirt or tee) is a thin, knitted shirt which is pulled on over the head to cover most of a personâ&#x20AC;&#x2122;s torso. A T-shirt is usually buttonless and collarless, with a round neck and short sleeves. 18 Login

knitted shirt which is pulled on over the head to cover most of a personâ&#x20AC;&#x2122;s torso. A T-shirt is usually buttonless and collarless, with a round neck and short sleeves. In a 2008 USA Today survey, results revealed approximately 81% of the U.S. population have worn or will wear a T-shirt by the time of the next presidential election; 9,000 men and women were polled. T-shirt fashions include styles for men and women, and for all age groups, including baby, youth, and adult sizes. T-shirts are typically made of cotton or polyester fibers (or a mix of the two), knitted together in a jersey stitch that gives a T-shirt its distinctive soft texture. T-shirts can be decorated with text and/or pictures, and are sometimes used to advertise (see human billboard).

THE FUBU COLLECTION

T-shirts were originally worn as undershirts. Now T-shirts are worn frequently as the only piece of clothing on the top half of the body, other than possibly a bra or an undershirt (vest). T-shirts have also become a medium for self-expression and advertising, with any imaginable combination of words, art, and even photographs on disLogin 19

Luca Barcellona Gold Series

20 Login

The New Colours of

Fashion

Storie Tese 22 Login

Art with a Difference

Tints Of

Fashion

Pablo Guzman Location: Medellin, Colombia CREATIVE FIELDS Fine Arts

24 Login

26 Login

The Second LSC Ltd Location: New York, NY CREATIVE FIELDS Visual Arts Sculpting Fine Arts Carole Feuerman began sculpting in the 1970s and established herself as one of Americas most acknowledged Hyper-Realists. Known for her sensuous themes of swimmers and bathers, complete with translucent water drops, her work takes the concept of art imitating life to a new level. Executed in painted resin with tactile flesh and meticulous detail, they have a presence which is both contemporary and classical. In the past decade, she has also developed a highly original technique of sculpting with molten metal, creating multi-layered, organic bronzes in the spirit of Action Painting. Feuerman has exhibited in museums and galleries all over the world from the 2008 Olympic Fine Arts Exhibition to Biennales in Venice, Florence, Beijing, and Austria, as well as inclusion in a survey of Americas most prominent Post-World War II artists: American Odyssey {Debating Modernism}1945-1980. Among her many honors are 1st-Prize-Best in Show at the Beijing Biennale, the Amelia Peabody Sculpture Award, the Betty Parsons Sculpture Award, and the Medici Award. Her works are in such prestigious collections as President Bill Clinton and Secretary of State Hillar.

28 Login

30 Login

32 Login

34 Login

Jay Sean The day we stop belly-laughing, being stupid and having fun in the studio is the day I don’t want to do this anymore.”

The day we stop belly-laughing, being stu-

around the world; Only male artist in the past 10 years to have two simultaneous Top pid and having fun in the studio is the day I 10 tracks; Numerous awards and monstrous don’t want to do this anymore. singles, including the platinum-selling, Top 10 hit “Do You Remember”; And, of course, 29-year-old pop/R&B singer Jay Sean is sit“Down,” the Lil Wayne-assisted song off ting in a Manhattan studio in Times Square, 2009’s All or Nothing that became a worldputting the finishing touches on Freeze Time, wide hit. The track was embraced by hiphis sophomore album for Cash Money Rehop, pop and R&B fans in equal measure cords and fourth international studio album. and made Jay Sean both the first UK urban “If I, or one of my writing partners, is in a act and first artist of South Asian descent to bad mood,” he says, “Then it’s obvious we’re reach number one on the Hot 100 (as well as not writing anything that day. Period.” racking up nearly 70 million views on YouTube.) Recently, there hasn’t been much cause for bad moods— Multi-platinum albums 36 Login

29-year-old pop/R&B singer Jay Sean is sitting in a Manhattan studio in Times Square, putting the finishing touches on Freeze Time, his sophomore album for Cash Money Records and fourth international studio album. “If I, or one of my writing partners, is in a bad mood,” he says, “Then it’s obvious we’re not writing anything that day. Period.” Recently, there hasn’t been much cause for bad moods— Multi-platinum albums around the world; Only male artist in the past 10 years to have two simultaneous Top 10 tracks; Numerous awards and monstrous singles, including the platinum-selling, Top 10 hit “Do You Remember”; And, of course, “Down,” the Lil Wayne-assisted song off 2009’s All or Nothing that became a worldwide hit. The track was embraced by hip-hop, pop and R&B fans in equal measure and made Jay Sean both the first UK urban act and first artist of South Asian descent to reach number one on the Hot 100 (as well as racking up nearly 70 million views on YouTube.) I’m curious if he feels increased pressure after writLogin 37

Luxury again

VERTU Vertu is a British-based manufacturer and retailer of luxury mobile phones. The company is an independently run, wholly owned subsidiary of the Finnish mobile phone manufacturer Nokia.

ing a hit song and the answer comes out before I finish the question. “I’ve been there before and it killed me,” says the singer. “It gives you complete writer’s block if you think too hard about it. ‘Down’ was a moment in time. It was great, but it’s time to move forward. I write on all my own songs, and the minute pressure comes into your head and you start thinking too hard about it, it’s over as a writer. You have to have faith in your abilities as a writer and singer to go, ‘If I did that, I can probably do something just as great again, but different.’” A quick listen to Freeze Time backs up this claim. “2012 (It Ain’t the End),” which features Cash Money label-mate Nicki Minaj, bridges the gap between dance and pop, re-imagining the dire outcome of the Apocalypse as a last-gasp effort to celebrate life. It also exemplifies a lot of Freeze Time. “Much of this album was written with a feel-good vibe in mind,” says the singer. “I have a very positive outlook on life and that’s a reflection of my personality. That’s how I like to live my life and I like to project that with my music.” “Sex 101”—you can guess what that one’s about—recalls vintage R. Kelly R&B, while the chugging, train-like rhythm and hook of “Break Ya Back” looks squarely at the club. On the latter, Jay Sean channels the hip-hop side of his musical background. “That’s a complete swagger record,” says the sing38 Login

er. “I’ve never done anything like that before. A lot of the intricate flows come from my hip-hop background when I used to write raps.” Growing up in London, Jay was obsessed with hiphop before discovering R&B artists like Brian McKnight, Joe and Jodeci (he can still out-beatbox you upon demand). “I used to listen to Boys II Men religiously and try to copy the way they used to sing,” admits Jay Sean. “I’m a very studious person. When I love something, I want to learn everything there is about it.” This extends past music. While pursuing a degree in medicine at the London School of Medicine and Dentistry, the singer was simultaneously building a large and loyal street following with a fusion of hip-hop, pop, R&B and South Asian sounds. The labels took notice, and Jay Sean dropped out of school to pursue singing full-time. When Me Against Myself, his debut album, finally arrived in 2004, the fan-base once confined to a small area in London was now global. Sales worldwide were brisk, but when the label wanted to transform Jay Sean’s sound, he parted ways.

The concept of the company is to make mobile phones in the same vein as luxury watch manufacturers like Rolex, IWC and Patek Philippe. The most expensive model it has ever made is the Signature Cobra, at £213,000 (~$310,000); the most expensive regular model is the Signature Diamond at £55,000 (~$83,000). Prices start at £3500 for the Constellation model. Other models include: Ascent, Constellation, Ascent Ti, Ascent 2010, Ayxta and Quest. The standard Ascent models come in many different colours, such as: Black, Brown, Red and Orange. The Special Edition models come in White, Azure Blue and Pink. The Summer Collection models come in Strawberry Red and White. Variations of the Ascent also include the RaceTrack Editions and Ferrari Edition. The original Ascent is no longer being produced, though the Constellation, Ascent Ti and Signature are still in production. There is a redesigned model of the Ascent, the Ascent 2010 currently in production. The mobiles themselves are made from very expensive materials such as gold, sapphire (for the mobile screen), rubies (for the bearings) and fine leather. Each mobile is hand-made in its factories in Church Crookham, Hampshire, England. The company is headquartered in the United Kingdom with offices in Paris, New York, Las Vegas, Singapore, Tokyo, Frankfurt, and Hong Kong. Vertu’s president and COO is Perry Oosting, and the Principal Designer is Frank Nuovo. The company now has over 400 employees.

Rolls Royce

Phantom

Phantom has a rare sense of scale and occa-

sion that makes it a truly modern interpretation of a Rolls-Royce. The grille and Spirit of Ecstasy immediately mark out Phantom. The 2:1 wheel-to-height ratio is fundamental to this as are the coach doors. The gentle downward curve of the roofline and upward sweep of the lower body line suggest movement even when the car is stationary.

40 Login

Phantom has a rare sense of scale and occasion that makes it a truly modern interpretation of a RollsRoyce. The grille and Spirit of Ecstasy immediately mark out Phantom.

Phantom has a rare sense of scale and occasion that makes it a truly modern interpretation of a Rolls-Royce. The grille and Spirit of Ecstasy immediately mark out Phantom.

Just as Phantom’s presence is quietly authoritative, the delivery of power from the direct-injection V12 engine is equally impressive. At 70mph over 90% of the power is available in reserve, making for effortless acceleration.

42 Login

Combined with the electronically controlled sixspeed transmission, pressing the accelerator gives the driver a feeling of smooth, endless acceleration from standing or at speed.

The 2:1 wheel-to-height ratio is fundamental to this as are the coach doors. The gentle downward curve of the roofline and upward sweep of the lower body line suggest movement even when the car is stationary. Just as Phantom’s presence is quietly authoritative, the delivery of power from the direct-injection V12 engine is equally impressive. At 70mph over 90% of the power is available in reserve, making for effortless acceleration.

Combined with the electronically controlled sixspeed transmission, pressing the accelerator gives the driver a feeling of smooth, endless acceleration from standing or at speed. Phantom’s unique, advanced aluminium spaceframe Combined with the electronically controlled six- is hand-welded from over 500 separate parts, with speed transmission, pressing the accelerator gives over 100 metres of weld. Incredibly light but strong, the driver a feeling of smooth, endless acceleration it is both stiff and dynamic. When combined with the from standing or at speed. state-of-the art suspension technologies, it creates the air-cushioned ‘magic carpet ride’ that is unique to Rolls-Royce. The double-skinned flat floor of the Phantom has a rare sense of scale and occasion that spaceframe conceals much of the technology, making makes it a truly modern interpretation of a Rolls- it conspicuous by its apparent absence. This adds to Royce. The grille and Spirit of Ecstasy immediately the calm, quiet ambience inside by isolating passenmark out Phantom. gers from road noise and the flat floor leaves plenty of space to stretch out Login 43

44 Login