CUSTOMER CENTRICITY DURING UNPRECEDENTED TIMES
Helping keep the lights on Balaji Uppili
“Revolve your world around the customer and more customers will revolve around you.” – Heather Williams Customer centricity lies at the heart of GAVS. An organization’s image is largely the reflection of how well its customers are treated. And unprecedented times demand unprecedented measures to ensure that our customers are well-supported. We conversed with our Chief Customer Success Officer, Balaji Uppili, to understand the pillars/principles of maintaining and improving an organization’s customer-centricity amidst a global emergency.
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Keeping the lights on - this forms the foundation of all organizations. It is of utmost importance to extend as much support as required by the customers to ensure their business as usual remains unaffected. Keeping a real-time pulse on the evolving requirements and expectations of our customers will go a long way. It is impossible to understate the significance of continuous communication and collaboration here. Our job doesn’t end at deploying collaboration tools, we must also measure its effectiveness and take necessary corrective actions. The lack of a clear vision into the future may lead business leaders into making not-so-sound decisions. Hence, bringing an element of ‘proactiveness’ into the equation will go a long way in assuring the customers of having invested in the right partner.
