LEGO PRODUCTS

Since its founding in 1932, Lego had a whopping

MEASUREMENTS OF STANDARD LEGO BLOCK

LEGO’s FIRST TOY DUCK BY OLE KIRK CHRISTIANSEN

A Lego theme is based on a product line of Lego construction toys produced by The Lego Group based around a central concept.

Before 1978, Lego produced several construction sets based around a subject but not necessarily branded as part of a single series or theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a “system within the system” and the three original themes were launched: Town, Castle, and Space. In the 1980s, Lego created subthemes within the three ongoing themes with factions and coherent designs, as well as introducing branding that identified the set as part of a theme. The company also produced themes that used pieces outside of the standard Lego System such as Technic and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars.