COLOR THEORY FINAL BOOK
GENESIS BELMONTE
TABLE OF CONTENT
M.1
M.6
M.2
M.7
M.3
M.8
M.4
M.9
M.5
M.10
YOU+ COLOR CULTURE + COLOR THEORY + COLOR
DESIGNERS + COLOR PERCEPTION + COLOR
FILM + COLOR BALANCE + COLOR RETAIL + COLOR RENDERING + COLOR HOSPITALITY + COLOR
YOU + M.1 COLOR HI, I AM GENESIS I’m a transfer student from MDC with an AA in Interior Design. This is my first semester at FIU and I am planning to complete the Master of Interior Architecture 3-year Track.
Why Design
?
Dedication, creativeness, and persistency are three words that will define me. I have always thought that doing whatever you do with a positive attitude will make everything more pleasant to achieve. Since I am a hardworking person and a good believer, I consider that I belong to this field. Interior Designers are motivated and persevering people that are always thriving for perfection in every aspect of their life. I am looking forward to working with people that are as passionate as I am in the process of design projects, hustling to get to a perfect design. I would love to take every opportunity to absorb any enlightening information that my peers and professors are willing to share on a professional and personal level. I believe that academic experience will help me grow professionally, exposing the best of myself as I make an impact in the design world as well as in society.
Graduate Design I Project
I AM FROM VENEZUELA
!!! I SPEAK SPANISH AND ENGLISH.
LIVING IN
MIAMI BOSTON LIVERPOOL
I was born in Venezuela. Once I graduated from high school, I went to live in Liverpool, England for a season to study English. I did not end up liking Liverpool, so I decided to go to Boston to reinforce the language. Between England and Boston, I spent almost a year. The truth is that I realized that I could only live in a place like Miami. Mostly because of the weather.
THIS IS MY FAMILY
i love arepas
!!!
She is my mom,
Her name is Carmen and I miss her so much. She lives in Venezuela with her couple. My father had a car accident when I was three years old and unfortunately he left us. She is my everything. I love her so much.
He is my husband,
His name is Erick and he is the one that made me fall in love with design. Erick is an industrial engineering. Tomasa is my dog. I love them so much. Both complete my family.
MY EXCUSES TO TRAVEL
HEY... IT’S CHRISTMAS
HEY... IT’S MY BIRTHDAY (MARCH.07.1996)
HEY... IT’S SUMMER
TRAVELING MY FAVORITE THING TO I have had the opportunity to travel around the world. When I say “around the world,” I mean many places. I feel happy with all the experiences that I had on each of the trips. I have traveled not only with my mom; but also with my husband, cousins, and some friends. I have been to Italy, France, Netherlands, Belgium, United Kingdom, Greece, Spain, that’s just Europe. Then in South America; I have visited Argentina and Colombia. Here in the USA, I have had the pleasure also to visit different cities such as New York, San Francisco, Los Angeles, Las Vegas, Chicago, Boston, Orlando, and Atlanta. That’s not enough. The world is super big. I am already planning my next trip.
DO
Dining out is one of my favorite thing in my life. I love to do it often. It is my break time to enjoy the view, people, and the moment.
i like chicken wings Every time I can, I spend my time in the kitchen. That is my favorite area at home. I enjoy making new recipes to try with my husband. I cook salty food and also some cakes.
+ HOBBIES COOK DANCE DINING OUT
I do it almost every day. Dance, to me, around the house is my “yoga time�. It liberates me from any tension and helps me to begin the day with energy. I do not do it professionally. I just flow with the music.
all kinds of music
YES, NEUTRAL COLORS ARE MY THING...
That does not mean I am a boring person; it is more than that. It is about how it makes me feel. I always go with neutral colors and organic shapes. That is my first intuition. In my opinion, and according to what I feel when using and experiencing those colors, neutral colors let you flow more. It let you be more concentrated and is elegant at first sight. I not only try to use it when I am designing, if it goes with the concept, but also in my life. I use it a lot when buying things for my home, on my clothes, and so on.
CONCLUSION
“SOMETIMES ADVERSITY IS WHAT YOU NEED TO FACE IN ORDER TO BECOME SUCCESSFUL” Zig Ziglar 2020 2020 2020 2020 2020 2020
2020 2020 2020 2020 2020 2020
2020 2020 2020 2020 2020 2020
I like this quote. I think it goes a little bit with what we are passing through this year. So many adversities, but let’s try to learn the most that we can from this semester. We should try our best to enjoy it. I hope everyone a successful semester. Keep safe
2020 2020 2020 2020 2020 2020
2020 2020 2020 2020 2020 2020
M.2
CULTURE + COLOR VENEZUELA MY CULTURE Here in this chapter, you will know more about my country Venezuela. Also, we included another country of our choice from which we wanted to get more knowledge. I chose Spain; I think that country is amazing too. It was fun. I hope you enjoy it.
SPAIN CULTURE OF CHOICE
The colors yellow, blue, and red are all over the country, stamped on the handcrafted materials as “The Cuatro,” which is our traditional instrument. Also, we find these three colors in our costumes that we wear to dance when our traditional music “joropo” is ringing. We see the colors through our nature, for example: on macaws that with their natural colors add a pop of color to the buildings in the capital city of Venezuela, Caracas.
MEANING
VENEZUELA MY CULTURE
RED YELLOW
The spilled blood in the battle of independence from spain. Energy and primal life force Power Gold Harmony Justice Agriculture The Sun - the source of light Power
BLUE
The sea off the caribbean that surrounds the country. Venezuelan beaches Strength Courage Trust
Yellow in Spain is translated to gold and into architecture. Mostly, they use the color yellow not only in their costumes, and handcrafted items but also in their architectural materials. The color red is more than blood, it represents their culture and their beliefs. It represents its people, passion, and dominance. They include both colors in their traditional costumes and events, it brings vitality to their life.
MEANING
SPAIN CULTURE OF CHOICE
RED YELLOW
Blood spilled by the bulls Power
Dominance Bloodshed by the Spanish people
Vitality Energy Passion
The sand in the bullfighting area The Sun Caution Earth Warm
CONCLUSION
SOURCES
Both countries are very similar between the colors and the meaning behind them. Both use their colors for their customs, handicraft materials, and also to represent their lives overall.
https://i.pinimg.com/originals/12/24/ ac/1224ac81aabedda75ec5abe3deb5089a.jpg https://w ww.dw.com/es/derechos-de -los-ind%C3%AD genas-escritospero-nunca-cumplidos/a-19336948 http://ladydeelg.com/wp/wp-content/uploads/2015/10/Venezuelan_cuatro.jpg https://i.pinimg.com/736x/fb/4b/5b/fb4b5b58987495ed396415c38a51b799.jpg https://www.iscspain.com/blog/wp-content/uploads/2018/03/7-curiosidadesde-la-cultura-espaĂąola-que-te-sorprenderĂĄn-1.jpg https://www.verywellmind.com/the-color-psychology-of-yellow-2795823 https://www.empower-yourself-with-color-psychology.com/color-red.html https://www.colormatters.com/the-meanings-of-colors/blue https://worldpopulationreview.com/ags/venezuela https://www.edarabia.com/spain/ag/
M.3
THEORY + COLOR Color is an intangible, powerful sensation that has the ability to enhance our physical environment, influence our personal experiences of space, and provide a greater sense of health and well - being. Properties of light: Reflection, diffraction. and refraction. Direct color results from viewing a color on a particular surface. Indirect color results from adjoining or opposite wall surfaces or objects reflecting their color. Isaac Newton developed the first color wheel, which consisted of the visible colors of the spectrum (primary and secondary) constructed with their relative proportions. Color language: tint, tone, shade, pure hue, chromatic, achromatic primary hues secondary hues tertiary hues complementary, analogous, split complementary, monochromatic, triadic, & tetradic.
DESIGNERS + M.4 COLOR
QIORA STORE AND SPA BY AOSHI KUDO
Born: Tokyo, Japan, in 1964 University: Tokyo National University of Fine Arts and
Music in 1988, and in 1992, Kudo transferred to Shiseido International, France Work: Established Communication Design Laboratory (CDL) with Keiko Hirano. Creative direction: Design of products and package, and collaboration with Cosmetic Brand “Qiora”
NOTE: kudo
considers both the momentary and longer-term relationships between consumer and product. He cares about how the product would communicate through its “form” and “color”
Location: Manhatten, New York Client: Shiseido Cosmetics, NY Partners in charge: Stephen Cassell and Adam Yarinsky
Project Architect: Scott Abrahams
Qiora, which means light from within, is a space that provides an air of majestic clarity. It is due to the use of its materials and shades of blue. The idea was to follow the same aesthetic look of the product packaging into the interior design. Kudo wanted to give a feeling of cleanliness, soothes, and freshness to visitors; it is the reason why he used the color blue in different tones to be successful in the effect he wanted to provide. Lighting in this interior space plays an important role.
serenity healing calmness
The lighting and the layers of fabric give a sense of inner calm within the space. This environment could help heal the mind and body. The cleanliness feeling brings confidence to visitors due to the use of colors.
CONCLUSION
SOURCES
This interior space is successful not only for the convenient use of lighting and materials but also for using those principal aspects as a tool to enhance the different shades of blue and be able to give visitors the feeling of cleanness, calmness, and soothes.
https://www.vmsd.com/content/qiora-store-and-spa https://archinect.com/firms/project/12183539/qiora-storespa/14868298 https://www.dandad.org/profiles/person/746439/aoshi-kudo/ http://www.dnp.co.jp/CGI/gallery/schedule/detail.cgi?l=2&t=1&seq=556 https://video.search.yahoo.com/yhs/search?fr=yhs-mnet-001&hsimp=yhs-001&hspart=mnet&p=BLUE+in+color+psychology#id=1&vid=7364be5263b469cbee7df4708a7371c5&action=click https://www.theartcareerproject.com/psychology-of-color-interior-design/
M.5
PERCEPTION + COLOR The number of colors we can see range as high as 7 to 10 million. Rudolph Arnheim describes our visual perception of color as a process where the eye does not “record each of the infinitely many shades of hue by a particular kind of message but limits itself to a few fundamental colors....�
Dark colors absorb light and generally make spaces appear smaller. Light colors reflect light and generally make spaces appear larger. Warm colors advance toward the viewer and therefore have the tendency to make spaces seem smaller. Cool colors recede visually and therefore expand and make spaces seem larger.
Perceptions of particular hues can be reinforced abstractly by combining meaning, shape, and form with a particular hue. Red: square, yello: triangle, blue: circle, orange: trapezoid or rectangle, violet: oval, green: rounded triangle. Seven types of color contrast identified by Itten: simultaneous contrast light/dark contrast cool/warm contrast complementary contrast contrast of hue contrast of saturation or intensity contrast of extension
FILM + M.6 COLOR Theodore, a lonely writer, that after his breakup with his wife Catherine, with who he has a child, and due to his depression, Theodoro developed a relationship with an advanced operating system called “Samantha.” Throughout almost all the scenes, Theodore looks depressed and insecure. Even though he fell “in love” with Samantha, he deep down understood that something was not right in that relationship. In the end, he understood what was wrong with him, and he apologized to his exwife for his behavior.
The most prominent colors that would describe this character throughout the movie are the colors red, red-orange, brown, and black. The different shades of red in this movie could be associated with aggressiveness, annoyance, anger, and rage. Brown could create a sense of loneliness, sadness, and isolation. And finally, black is associated with unhappiness.
SCENES FLASHBACKS + DISTURBANCE
Theodore, in some sense, was stuck in the past. He had different flashbacks about his past relationship with Catherine that made him feel even more lonely. In these scenes, we could see how the light is positively affecting the way we interpret the scene. It looks different from what we saw at the beginning. The lighting is much brighter, which tells us that these moments were happy ones. The scene has a bright yellow-orange light that helps to intensify those emotions. It helps us to interpret it as they want us to, as a joyful moment. Neutral, calm, and relaxing are what the mood from these scenes represents. In almost all of the scenes when Theodore was arriving home, it was in a dark environment. By the time he gets home, some lights were off, and some other lights were dimmed. The message seems to be that when he gets home, reality slapped him in the face. He was always worried and insecure about everything. Since dark green can also cause bitter emotions such as fear and jealously, in the scene when the green kettle was boiling water the message that they were trying to give is a sense of fear, awe, and that something unpleasant would occur; in consequence, an awkward moment between Samantha and Theodore happened.
... ANXIETY + REFUSAL
Green and grayish light, both colors, could be associated with
apprehension and worries. Here in these scenes, Theodore was worried about the fact of being in love with his “computer,� and he was confused about it. Also, he was anxious about the proposal from Samantha. He was about to experience something that he had never done in the past. Green and greyish blue light represent cool colors, which make the scene go well with his feelings. He was going through a process that he was disapproving of at the beginning, but he ended up accepting it and went through with the plan.
Yellow-orange: Theodore tried to be optimistic sometimes, and
he was happy about his relationship with Samantha. That relationship was helping him to avoid thinking about his ex-wife. What he had not realized, yet, was that it was not real. Tint of red: It is related to annoyance. In the end, what seemed to be perfect was not at all. Theodore realized that what he was living was a lie. Unaceptancce was his biggest issue.
SCENES ENTHUSIASM Yellow in these scenes represented excitement, joy, and
enthusiasm. Here Theodore was doing what he wanted to do. In the first picture, he was with his daughter, and that made him happy. And in the second one, he was in a place with a girl with who he agreed to meet. In those two scenes, he wore that yellow shirt, and the lighting was somehow matching that vibe. An atmosphere of serenity and optimism, he seemed as he was doing okay and that nothing was happening around him. Theodore seemed as he was enjoying his time.
excitement optimism serenity joy
Purple: romantic and nostalgic. At the end of the movie, Theodore
realized that he had lost his wife because of himself. He did not accept through his relationship that he had some problems with acceptance. The lighting in this scene is a light purple, dull tone. The scene looks like the weather is cold and that he was regretful for not having realized his mistakes in time. Theodore was accepting all he went through in his relationships.
CONCLUSION
SOURCES
https://filmschoolthrucommentaries.wordpress. com/2012/12/30/color-andthe-look-of-a-film-visualanalysis/ https://digg.com/video/ film-color-emotion-video https://www.youtube.com/ watch?v=aXgFcNUWqX0&feature=youtu.be
The light effect helps to reflect Theodore’s feelings at that moment. There is a warm vibe through the different lighting spots from the buildings. That contrast between the light purple sky helped to give a strong sense that he did what he had to and that now he feels better with himself. Those lights gave a feeling to the scene that there is an opportunity to be happy and that there is always light through the obscurity.
M.7
BALANCE + COLOR Balance is the striving to achieve the point of equilibrium between two or more forces. It is a means whereby harmony, peace, and connection can be made between the observer and that which is observed.
In order to achieve balance, we must have contrast of hues, values, and chroma. Types of balance that can be achieved through color application: value contrast (light/dark), hue balance (complements), intensity contrast (bright/dull), and size of color area (large/small) Contrast of light and dark surfaces, striped floor patterns, and ceiling details of an interior can be used interchangeably to increase the apparent depth, width, and scale of a space. As a general rule of thumb, rooms can contain as little as one color and should contain no more than five colors. Positioning design elements or bands of lines in a slight diagonal to a vertical plane in a space can create the illusion of more depth.
RETAIL + COLOR M.8
BRAND TORY BURCH
color + HUE
In the dressing room, they added contrast using colors. That contrast occurs when incorporating green on the carpet, the blue-green in the secondary curtains, and adding on the back wall a yellow wallpaper. I think this contrast caughts a lot the attention and brings some sense of curiosity. Having the store with more or less the same hues and materials without having so much contrast between them makes those spaces, as the dressing room, even more special. It catches our attention, and the interior space, in this case, seems more welcoming.
color + VALUE As we can see in these images, the stairs all from the bottom to the top have the same materials, in other words, the same color. What makes it interesting is the touches in contrast the railings give to it. The gold metal color, even though it is so similar to the wood color, creates a contrast in value in the environment for its reflective appearance. Also, the light beige color from the wooden laminate flooring helps to have that perfect balance without being too overwhelming to the view.
color + DESIGN FEATURE Something interesting about this store is the continuity of uses in the pattern and the colors throughout the store. The image where the sofa is makes it interesting because it is a space that has a mirror wall and inside creates a different environment with the use of the wood, lighting, and the pattern used in the fabric. It makes space look like an intimate one where people would experience a different shopping environment.
The other design feature that caught my attention was this cabinet on the right, which added so much contrast in the space. This ornamented cabinet was in a hall by itself crafted with the same pattern used across the store.
cabinet
The mood in the store gives a sense of a Moroccan architecture since Burch drews inspiration from this style. The materials used all around it, in the walls, flooring, and cabinets were wood, glass - mirror, tile, and gold metal. We can find the contrast in texture in the different furniture, textiles, rugs, and light fixtures.
color + CONTRAST OF TEXTURE
smooth smooth vs vs rough rough
color + FOCAL POINT What makes this space a focal point on the second floor of the store is not only how the layout is, but the contrast in color is what makes it more special. It helps the eyes to rest a little bit from all the patterns and colors we have been following throughout the store by keeping it simple. They used a tint color of the terracotta hue for the fabric. This space also included a different pattern for the carpet, an animal print, which was interesting since they are betting on another style. The lighting helps to make the area even lighter, and it highlights it more. It is centered and symmetrical, so this space would tend to be a focal point where the clients would have the opportunity to sit and try on shoes in their comfort.
place place for rest rest for
CONCLUSION Burch inspired her designs from the eccentric works of the Moroccan architecture. She worked together with the interior designer David Hicks, who was an English interior decorator and designer. He was famous for his particular style. Hicks liked to incorporate bold colors, mixing antique, and modern furnishings, and contemporary art in his designs.
SOURCES
Book: Ron Reed, Color + Design Transforming Interior Space. 2nd Edition.
RENDERING + M.9 COLOR I got inspired by a Haitian artist whose name is Claude Dambreville. He takes his inspiration from the popular and rustic life o Haiti. In his opinion, that’s the only way to identify himself as a Haitian Painter. He likes to incorporate in his paintings colors that are opposite in the color wheel to make interesting and complementary color combinations.
rustic contrast harmonious balance
HOSPITALITY + M.10 COLOR
PATTERN
MANDARIN ORIENTAL The Mandarin Oriental Hotel combines warm colors with some cool colors, as the green-blue in the dining chairs, which helps to have a more visual contrast within the space. Most of the materials for the vertical (walls) and horizontal (ceiling and floor) planes are wood, but in different patterns and tones, which adds contrast too. They used organic materials throughout the spaces; it brings that feeling of calmness and relaxation.
NOTE:
Chinese architecture traditionally uses an emphasis on the use of wood.
CONTRAST
color + SHAPE
color + LINE IZ
HOR
INES
AL L ONT
SQUARE
CURVED
RECTANGLE
LINES
Horizontal lines are restful and remind us of a body at rest. Horizontal lines can break vertical surface planes to decrease the height of the space or widen the interior where they are used. Horizontal lines create movement from side to side. Horizontal lines lead the eye across an object and emphasize width. Curved lines are soft, gentle, and fluid. Curved lines supported by blues and greens reminds us of nature, water, and growth. Curvilinear lines are organic and peaceful and can be combined with straight lines for contrast and added emphasis.
Shape is a two-dimensional image such as a square, circle, or triangle. The square is stable and secure with its predictable equal sides. The squares do not occurs organically in nature. Strong, saturated colors are supported with this shape. The rectangle is also a stable shape, adding more variety with two sides of a different width. The rectangle is more restful and interesting shape than the square. Here in this picture we can see how both shapes are included in the design to add a more dynamic contrast to the wall.
color + FORM
color + PATTERN & TEXTURE PATTERN REFLECTIVE SURFACE
ROUGH
SMOOTH
Form is the perception of weight, volume, and mass of an object. Contrast in color produces the perception of depth. This mass hanging from the ceiling is a focal point in the dining area, producing some contrast in the space. Color contrast helps the perception of depth, that is why the contrast between the dark brown wood and the white mesh helped to add more depth to the ceiling.
PATTERN
Pattern is the repetitive arrangement of shapes and colors in a systematic horizontal, vertical, diagonal, or organic sequence. Color pattern can also be produced with transmitted light filtered through transparent objects made with materials such as glass or plastic that are cast onto adjoining surfaces. We can find texture throughout the visual and tactile quality of the surface of a material.
CONCLUSION I had the opportunity to share this incredible view with my best friend. We had dinner there and it was amazing. Not only the food but the vibe from this place, the texture from its materials, the colors, the dimmed lights, all the environment made the experience even more interesting. I guess the rooms are even more amazing but visiting the restaurant, I think brings you closer to how a tourist may feel when they stay a night or more.
terrace vibe