March – 2015 – Issue 3 by gbm

BRANDS SIMPLY

NICOLE

Kidman opens her heart to director Steven Klein

Perfumes Eau de famous Look into trending celebrity fragrances

Say ‘I do’ in a Cave or Gold Mine Six most unusual weddings worldwide

Brits prefer Sherlock Holmes over Mr Grey UK’s ideal celebrity romantic getaway partners are Benedict Cumberbatch and Taylor Swift

BRAND CRICKET The game, the players and the brands that make it tick

Meaty fare

Today

WEEKEND

BAG

Sophie Dahl- the new face of Debenhams

DECORATNG

SPACES Eley Kishimoto takes Lomdon by strom

Design Days

Dubai

International designers, world premieres of works created exclusively for the UAE

THE TITANS OF

TUCSON Arizona ‘s road trails

A haven for hard core meat-lovers

March - 2015 Issue 3 £ 9.99

Lots of news on offer this new season Whenever my dad enters, a whiff of a magical little thing always follows him and tells a lot about who he is with just a turn of the head. So choosing a gift for him isn’t so difficult – it is always a perfume. And for my real-life childhood superhero, Antonio Banderas Secret is my first choice. This oriental spicy fragrance just sums up perfectly for him. The notes are mint, grapefruit, cinnamon, pepper, apple liqueur accord, tonka bean, woods, musk and leather – best for evening wear. These days celebrity perfumes are on the go and we have an exclusive about what’s trending on the celebrity perfume market and why so many are jumping on this bandwagon of branding grandeur. Our Global Brands Magazine Awards Night was held at the Address Hotel, Downtown Dubai on December 15, 2014. In excess of 5000 companies from 130 countries were evaluated as part of the judging process and more than 28 companies were announced as winners from across different regions. Microsoft, SAP, Paris Gallery, Harley Davidson and others were present. The awards were presented by Alex Bleiberg who is the Founder & CEO – GCC Business Council. We get you a glimpse of how successful the event was for all those present. We have the blonde beauty Nicole Kidman and her director Steve Klein in a tete-atete about love and limbo. The most important day of your life is your wedding day and what if you don’t want a run-of-the-mill affair and opt for something whacky and exclusive? There are people getting committed in gold mines and roller-coasters so you can choose what’s unusual and special for you. We have exclusives on Eley Kishimoto whose interiors have taken London by storm and Design Days Dubai where the world’s famous artists and art networks are doing works in the UAE. Breast Cancer affects 1 in 50 women so Dr Sally Norton clears a lot of misconceptions associated with the disease. We have a story on The Supreme Price, an award-winning film about Nigerian politics and women’s leadership which is screening throughout Europe in the month of March when International Women’s Day is celebrated. It is that time of the year where the tri-colour paraphernalia and hooters are out in our living room every time India plays a match. With a husband who is a crazy Indian team fan (and a cricketer himself), with all his extremities - doesn’t shift his seating position till a wicket falls (even if his legs get cramped up!) and hides the remote in his pocket so that nobody else can get hold of it – it’s sure that probably India will clinch the title this time too (fingers crossed)! With the ICC Cricket World Cup going on, we get you an exclusive behind the scenes market rate of bats and how branding in cricket looks like with all the moolah coming in. News… news…From this issue we have the Brands Today Ministry of Brands Affairs who are experts from all regions across the globe who have changed the face of branding in their areas of expertise. This council of brands ministers are people who have themselves changed the face of marketing strategies and are examples of how to think beyond the box and make a mark in the luxury world. So read on and enjoy your stay with us… Raziqueh Hussain Editor-in-chief, Brands Today

The Team Gavin Jamie

Kate Hooper

Fiona James

Eva Morris

Jay Reddy

James Pringle Roger Moses

Edwin Martin Jim Cooper Kalpavi S

Address: Global Brands Publications Limited Unit 4 Vista Place Coy Pond Business PK Ingworth Road Poole, Dorset United Kingdom BH12 1JY

mail us at: editor@gbrandsmag.com, ads@gbrandsmag.com

Brands Today gets you a

MINISTRY of BRANDS A F F A I R S

who are experts in all fields including branding, strategy and marketing

Dariush Soudi Managing Director Be Unique Group, Dubai, United Arab Emirates

Hilary McCormack Marketing, Communications and Events Consultant, London/Dubai As we all know in its simplest form a brand is a name, term, design or other feature that distinguishes one product or one entity from another. But once we have developed these elements how do we then breathe life in to our brands? I believe that the future of branding belongs to the storyteller. Because it is the storyteller who will take the static features of a brand, develop a broader sense of relevance so that the brand can reach out across cultures to inspire action by its power to influence, and bind a following together.

“Build it and they will come” no longer holds true. Technology and social media have thoroughly changed the game and transformed the commercial landscape into a battlefield for brands. It’s not enough to produce good services at great prices, or of stacking the shelves high, waiting for the shoppers to come flocking. Fierce competition exists with unforgiving consumers less willing to tolerate failure, offering up a whole new reality for SME’s. Throwing as much clever marketing as one can muster is no longer the key to branding. The commercial landscape is driven by ideas and as marketeers and public relations experts we are battling it out in the trenches for our clients.

Herman Claassens Founder-CEO, Australian Culinary Foods, Daylicious, Global Brands Resources, Sydney Australia Branding is the vision of your product.

Qais Al Konji CEO, Genesis Oman An entrepreneurial venture that consists of an engineer partnering with a finance person can do miracles. The beauty of entrepreneurship lies beneath the daily changes that shape up your entrepreneurial path. I encourage Omani Entrepreneurs to start their businesses in the service line. Donâ&#x20AC;&#x2122;t get into the products line unless itâ&#x20AC;&#x2122;s a brand because the name will sell itself.

The best time to try attracting attention to your brand is when you have something new or interesting to offer - the launch of a unique service or a new solution to an old problem. I would focus on the product and the people who have developed the brand. The consumer has to feel in sync with the product and the people who stand behind the branding. A strong brand is invaluable as the battle for customers intensifies day by day. Branding is about getting your prospects to see you as the only one that provides a solution to their problem.

Tiffany Kelly Founding Partner - RoundTable Global, London Branding can be extremely powerful and the best brands engage with their customers in an emotional way. It is hard to believe that some brands have such a connection with their audience that they inspire them to get tattoos of their logo but that is exactly what Harley-Davidson has done. This connection is really important to our organisation and we believe that branding should tell a story about who you are and what you stand for. Branding provides a fantastic opportunity to make people think and to inspire them to do things differently. It should be motivated by responsibility for making a positive difference in the world in some way.

Welcome

Contents

Simply Nicole

The actress Nicole Kidman and soon-to-be director Steven Klein catch up to talk about loves, limbo, and the power of purpose

13 Perfumes Eau de famous

Fancy a celebrity pick ‘n’ spritz? They are brands in their own right which are sweet smelling

25 Weekend Bag

Debenhams launch principles weekend with campaign by Sophie Dahl

27 Decoratng Spaces

Eley Kishimoto designs the new Southerden Patisserie and Café with Studio MacLean

19 Say ‘I do’ in a Cave or Gold Mine

From getting hitched on a roller coaster to marrying in a gold mine, destination wedding site chooses its six most unusual weddings worldwide

23 Brits prefer Sherlock Holmes over Mr Grey

UK’s ideal celebrity romantic getaway partners are Benedict Cumberbatch and Taylor Swift

28 Design Days Dubai

International designers, world premieres of works created exclusively for the UAE

31 Untamed Sparkle

Sally Agarwal Fine Jewellery Debuts at Vicki Sarge

33 Brand Cricket

Generations of cricketers grew up associating these brands with the game … will brand names like Puma, adidas, Reebok, and Nike on bats change their loyalty?

38 And The Award Goes To…

Global Brands Magazine Awards honoured the top brands around the world

41 Savings & Investment

Independent 2015 Star Ratings help consumers make better financial decisions

43 On Cloud Nine

By the end of 2017 almost half of the global organisations will deploy hybrid cloud

45 Sword Of Words

Even when technology has reached its peak, the art of writing with a fine pen will never fade - add some gold and glitter and you have luxury to own

46 Holding The Pink Ribbon

World Cancer Day was on February 4 and so, with this in mind, Dr. Sally Norton has put together some of the questions she is often asked about breast cancer.

49 Women Rule

Award-winning film, The Supreme Price about Nigerian politics and women’s leadership to screen throughout Europe

50 The Culinary Journey

Global Restaurant Investment Forum reveals its culinary tour and networking receptions at Perry & Blackwelder and Clé Dubai

53 The Titans Of Tucson

If you are looking to trail a dust town or go on your first Catholic Mission or see a missile museum, the scorched wilderness in America’s South West, Arizona has facts to rattle your imagination

57 Meaty Fare

The Red Grill restaurant at the Sofitel Downtown Dubai is for the hardcore meat-eaters who can get worldwide meats from French to Argentinean cuts all in one place

-it!

Question Time!

How good are you with your brand logos and how much do you love what you see everyday, just take this quiz and prove your brand loyalty.

SIMPLY

NICOLE The actress Nicole Kidman and soon-to-be director Steven Klein catch up to talk about loves, limbo, and the power of purpose Growing up in Providence, Rhode Island, Steven Klein wanted to become a painter, and while studying at the Rhode Island School of Design, he became enamored with the work of English painter Francis Bacon. In retrospect, those kinetic portraits of turmoil for which Bacon is famous now seem to anticipate much of the provocative photography that Klein would go on to do. But, whether shooting a portfolio of Brad Pitt or Madonna (both of whom he has worked with regularly for years) or a fashion campaign for the likes of Alexander Wang or Dolce & Gabbana, Klein's images inhabit their own signature physical and psychological terrain. It is as if his pictures, frequently featuring nymphs and icons in various stages of bondage, have had all hope and celebrity and colour siphoned from them to reveal some elemental otherness, a dream world purely of Klein's creation. It was only a matter of time before the photographer, now 49, applied his vividly cinematic vision to the making of a movie, and that time seems to have finally come. This year, Klein will direct his first feature-length film, a drama called Iced, under the watchful tutelage of director Lee Daniels, who is producing the film. In preparation for his big-screen debut, Klein cast Oscar winner Nicole Kidman as the latest damsel he directs into artful distress-a role well within range for the actress who played a trauma victim suffering from amnesia in her recent Before I Go to Sleep, opposite Colin Firth. Shortly after the shoot, the actress and soon-to-be director caught up by phone to talk about loves, limbo, and the power of purpose.

STEVEN KLEIN: Hi, Nicole. The thing is that we both hate talking on the phone. NICOLE KIDMAN: [laughs] I always said that. I had so much fun on the shoot. It was very inspiring. You create a beautiful sort of limbo world, which is nice to exist in. KLEIN: I was curious how you felt. If it's like when you've built worlds-like working with Kubrick-constructing reality as opposed to being in reality. KIDMAN: I like creating a bubble, and that was a bubble. I didn't expect it, so that's always good, too. But it does have a dreamlike quality. The whole thing felt like a dream. And at the end of the day, I went, "Did I do that?" KLEIN: Oh, that's good. KIDMAN: [laughs] So, when was the first time you picked up a camera? KLEIN: Probably when I was 14 years old and a friend of mine gave me a camera. At the time, I was really into making things out of clay. I was digging in the backyard to get my own clay and making pottery. And then I started taking pictures and built my own darkroom. I would go out at six in the morning and just take pictures. There was a mental institution near my house, and I would donate time teaching mentally ill patients how to do ceramics. I photographed them as well. So those were my first pictures. KIDMAN: That's amazing. And do you view the world through a lens? KLEIN: Yes. I guess it's a shield as well as my tool. But that's the way I've always seen things and been able to express myself. I didn't do so well in the academic world, so I think the only way I could express myself was through visual art-anything I could get my hands on, whether it was glassblowing, sculpture, painting, or photography. I always wanted to be a painter. Or a farmer. KIDMAN: A farmer? KLEIN: I don't know why. That's my earliest memory, wanting to be a farmer. Isolated. I have a farm now, but I'm not an actual farmer. KIDMAN: Do you like the simplicity of that?

KLEIN: I do. Growing up, that's how I saw myself, living very simply, an artist on a farm creating work. My work is the antithesis of that. And directing-when you have a hundred people around-is the opposite of that. KIDMAN: Why do you love horses so much? KLEIN: Oh, that's a very personal story, but I had a huge crush on a girl when I was 13 years old. This older guy-I think he was probably four or five years older than me-wanted to meet her and he had a horse. I lived in the suburban area, and he lived in a farm area. One day he came over to my house with his horse, and I said, "Well, let's go to my girlfriend's house and show her the horse." And so we went over to her house and then he took her for a ride, took her to the lake, and then they never came back. KIDMAN: [laughs] The seduction of the girl-very powerful. KLEIN: I went home crying. But I was just attracted to horses. I remember driving by a horse show and seeing this beautiful white horse going over jumps, and it looked like he was flying. He looked like Pegasus. I love horses and love being with them. I like the precision of training and riding. KIDMAN: I like riding very powerful horses. And being a little afraid. KLEIN: The fear factor-that's why I like jumping. I'm always a bit nervous even though I've been doing it for 20 years. I've fallen a bunch, but this recent fall, in June, was the first time I broke my arm. KIDMAN: I've jumped for films, but I don't now. I mean, I used to jump out of planes and all sorts of stuff, but I've now tamped it down a little bit. Maybe when I'm in my seventies, I'll start back up with all that stuff, but I feel the desire to stay alive now. KLEIN: Well, when you have children... KIDMAN: I just feel like I'm in the world right now. There have been times when I haven't felt in the world, when I haven't cared whether I was going to be here or not, so my relationship with being on the earth was probably not as intense. And right now, there's an intensity-I want to be here.

KLEIN: It's sometimes hard to be in this reality. Sometimes you feel like a foreigner. KIDMAN: I suppose that's why I loved going into your set, because I love the limbo. I do believe that there are many different realms we can exist in, and a lot of this is just a dream state anyway. KLEIN: It's supposed to be an illusion. KIDMAN: Now you're going to do your film. That's a huge step for you. KLEIN: I know, a scary one. [laughs] The funny thing is that I almost find it more difficult now to take a still picture than to be behind a moving camera. I'm just so much more inspired and comfortable and confident when I have that whole operation going. I feel more connected. Snapping a moment doesn't seem relevant to me anymore. KIDMAN: I remember Jane Campion saying to me that she had the best film professor and that he would make her and her classmates tell stories with no words. You do that very naturally. I love acting with very little dialogue. As long as it's supported. I mean, in terms of cinema, you can have a great monologue, but if you're not supported by the images... You can be feeling things and then you see it back, and you're like, "None of that came across." Or the angle of my face gives it a completely different interpretation than what I was trying to communicate. KLEIN: It's so important-the fractions of inches. But I love that you're a risk-taker. KIDMAN: From Stanley [Kubrick], I learned never to say no to an idea, to try things because you never know where it's going to lead, and I love the mystery. I love intimacy. I love being really, really close. That's probably why I don't do well in big parties, because I'd much prefer the deeper conversations, the oneon-one. I like deep intimacy. KLEIN: That's how you get to really know somebody, but I think a lot of people like to know people superficially and don't go and investigate or challenge them. Even as friends, people don't challenge each other.

KIDMAN: I've just always been interested in how people lead their lives. How they survive in this world. I'm curious about people's damage, and navigating that and the way people forgive. I find it really interesting. That's why we have to transform on a daily basis, work on ourselves. It's work. I find the nighttime-3 a.m.-is when I have a huge sort of epiphany or gasp, like, [gasps] "What is this? What have I done? I've wasted my whole life. What is my life?" [laughs] Just at 3 a.m. "Why did I spend my 20 years doing this? What am I really doing with my life? What does it really mean? Who am I?" Ugh. That's when it really becomes apparent that this is probably all just a dream state. KLEIN: I get those. But you have to just be, to stay awake in it. KIDMAN: That's when I need to go swim in the ocean. KLEIN: Does that help? KIDMAN: It does for me. But I'm Australian, and I grew up with waves. I bodysurf. I'm excited for you to do a movie. KLEIN: I feel really blessed that Lee [Daniels] is mentoring me. He's been so kind and helpful. What would you say are the most important things you get from a director? KIDMAN: Understanding, space to create, and being incredibly detailed-being able to go, "I like that, I want that. I don't want that, I want that." Do you love having a passion in life, having something that you feel drawn to and still want to do? KLEIN: Oh, I feel like I'm the luckiest person in the world. It saved my life, because I was definitely going down the wrong road, and art, photography saved my life. I've known since I was 13 or 14 what I wanted to do. I was on this path, although I've had really difficult times, and maybe things didn't happen as fast as I wanted them to. But I feel like that's the lucky thing that I have is always knowing what I wanted to do. By arrangement with www.interviewmagazine.com

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Fancy a celebrity pick ‘n’ spritz? They are brands in their own right which are sweet smelling says RAZIQUEH HUSSAIN… Do you know who kick-started the celebrity fragrance trend? Elizabeth Taylor, back in 1991 with White Diamonds - which has gone on to become a global blockbuster and a perfume classic. Back in those days, celebrity fragrances were very rare but now, barely a bus goes by that isn’t plastered with a starlet holding her life-size ‘signature’ scent. Broadcaster Katie Puckrick says, “Celebrity scents tap into aspiration and escapism. Smelling like your favourite star is an incredibly intimate way to be close to them: it’s like stalking by scent.” But the most important reason why certain fragrances linked with famous faces become bestsellers is that they actually smell sublime. Indeed, Katie has been bewitched by many ‘celeb’ offerings - most notably Lovely by Sarah Jessica Parker: “SJP genuinely loves perfume and has infused Lovely’s feminine, floral musk with personality,” she says.

So Which Celebrities have Fragrances? Musical artists

Christina Aquilera, Inspire Avril Lavigne, Black Star Gwen Stefani, Harajuku Lovers Mariah Carey, Luscious Pink Jennifer Lopez, J. Lo Glow

Sportspersons David Beckham, Intimately Beckham Derek Jeter, Drive Maria Sharapova, Self-titled

Actresses Elizabeth Taylor, White Diamonds Uma Thurman, Miracle Sarah Jessica Parker, Lovely, Covet, The Lovely Collection: Dawn, Endless and Twilight

Models Male stars

Kate Moss, Kate Summertime Naomi Campbell, Mystery Paris Hilton, Fairy Dust Fictional, famous characters: Miss Piggy, Moi Barbie, self-titled Austin Powers, Mojo

hen Beyonce launched hers, she said: “this was my first fragrance, and I wanted to make sure that it was something I would love forever.” The latest to join the bandwagon is Madonna, with her “Truth or Dare” range. Meanwhile, earlier, models, actors, actresses and singers like Jennifer Aniston, Beyonce, Usher, Victoria Beckham, Rihanna, Paris Hilton, Antonio Banderas, Sarah Jessica Parker, Katy Perry, Kelly Brookes, Kim Kardashian, Justin Beiber, Halle Berry and Heidi Klum have all followed suit. Aniston and Brooke branded their perfumes with their own names, while Australian pop star Kylie Minogue launched one called “Darling”. Bieber’s is “Someday. Klum called hers “Shine”. Rihanna “Reb’l fleur”. Perry “Purr” and Berry “Reveal.” According to Celebrity Scents, Kate Moss is soon to launch her brand. Kanye West is next, probably his

inspiration comes from his new girl friend Kim Kardashian. Rihanna is all set to launch yet another one. The site also quotes Perry as saying: “I’m not embarrassed to say that I went out and bought [Beyoncé Knowles’ first scent] Heat and Kim Kardashian’s scent earlier this year. I’ve worn Clinique Happy, Ralph Lauren’s Romance and Chanel’s Coco Mademoiselle.” Glow by J.Lo, was the one which paved the way for all other perfumes released under her name. After Glow, Jennifer Lopez released other perfumes Still, Miami Glow, Love at First Glow, Live and Live Luxe, and Glow After Dark. Aside from Jennifer Lopez, Celine Dion also shared the success of the perfume industry. Shania Twain, Naomi Campbell and many more also ventured into the perfume business. Celebrities who recently joined the perfume industry include Britney Spears, Donald Trump, Beyonce Knowles, Jessica Simpson, and Paris Hilton. Britney Spears, the pop princess who

Carlos Santana, Carlos Enrique Iglesias, True Star Julio Eglesias, Only, Only Crazy Michael Jackson, Mystique de Michael Jackson, Legende de Michael Jackson, Magic Beat Unwind, Magic Beat Heartbeat, Magic Beat Wildfire, Michael Jackson Mystery Sean John, Unforgivable, Unforgivable Woman, Multi-Platinum Usher, For Him and For Her

suddenly lost the crowd due to her bad press, has risen to the top once again with her clean comeback. Her fans were waiting for it and to once again live the glory of her name, what better way to do it than to make a perfume? Her perfume, Curious, has a characteristic floral scent of magnolia blended with a hint of Jasmine.

and coconut cream scent. Paris Hilton has a signature frozen apple intertwined with Mimosa Blossoms speaks very vividly of a girl who always wants to hog the limelight.

Donald Trump, a business mogul, rose to fame due to his TV show, The Apprentice, and his active involvement in the World Wrestling Entertainment. Very much like him, his self-titled perfume Donald Trump, has a spicy and peppery scent well-suited for men.

For celebrities and the perfume industry it’s a dual process. Earlier the shelf life of a perfume lasted for 6-7 years as people were fiercely loyal to a single brand back then. But today, things are very different, with prompt marketing strategies people what anything that’s hip and new. People want what the stars have got. Celebrities have huge fan following so that loyalty sticks to the perfume brand as well.

Beyonce released a perfume called True Star, which is characterised by a clean, fresh and floral scent which works well for feminine girls on the go just like her. Jessica Simpson’s Taste perfume has a white chocolate

Hollywood male stars are Antonio Banderas, Carlos Santana, David Beckham, Enrique Iglesias, Marylin Manson, and Michael Jordan.

Top-picks for Celebrity Perfumes Elizabeth Taylor Elizabeth Taylor White Diamonds, from £28 for 30ml As rich, opulent and OTT glam as the icon herself, bursting with white floral notes and showcased in - what else? - a (faux) diamond-encrusted flacon. It’s a legend of the fragrance world.

Sarah Jessica Parker Lovely Sarah Jessica Parker, from £25 for 30ml Super-feminine (almost intimate), ultra-chic and understated. Think citrus-woody with a touch of lavender - and an appropriately Sex and the City dash of apple martini. SJP was 100 per cent hands-on in its creation.

Jennifer Lopez Glowing by J-Lo, £26.49 for 50ml This clean-scented ‘hit’ (with an innocent baby-me touch of soapiness) may be the first bottle you’ve ever owned that lights up as you spritz.

Julia Roberts £56 for 50ml Julia Roberts is the so-feminine ‘face’ of this Florentine iris-infused fragrance (which took 5,521 versions to reach perfection). It sparkles with jasmine and orange blossom, mellowing to soft notes of vanilla, praline, blackcurrant and pear.

Daniel Craig 007 James Bond, £25 for 50ml Launched in the run-up to Skyfall, this is how you want the spy who loves you to smell: sexy, smooth and refined. The aromatic fougère gets its masculine strength from powerful vetiver and mossy notes. Truly as stylish as 007 himself.

Christina Aguilera Signature by Christina Aguilera, from £19.90 for 30ml The singing superstar’s quartet of scents has bagged ten fragrance awards in Europe alone: this favourite is pure vintage glamour, with notes of fruit sorbet, blackcurrant tea, and a sillage of musk and vanilla. And how on-trend is that lacy bottle?

Britney Spears Britney Spears Fantasy, from £23 for 30ml OK, so this is more for your teenage daughter or sister than your mother, but it’s a masterful gourmand creation (and a worldwide phenomenon), playfully blending ripe fruits, sensual woods, creamy musk and (yes) a ‘cupcake accord’. Edible, truly.

Celine Dion Celine Dion Signature, from £20.95 for 50ml Very grown-up and classic – almost vintage-style. With a whisper of fruitiness in the overture and a luxurious floral heart (jasmine, rose, magnolia), Signature finishes with a sexy encore of musk and sandalwood. Bravo, Celine!

David Beckham David Beckham The Essence, from £24.95 for 50ml Conveying ‘a sense of adventure and moments spent with loved ones’ (as David puts it) are elements of grapefruit, lavender, cardamom and patchouli. He’s heavily involved in all the fragrances that carry his name, and Victoria loves it.

Madonna Truth or Dare by Madonna, from £25 for 30ml Madonna’s mother wore Fracas – the iconic tuberose and gardenia scent by Robert Piguet. So, unsurprisingly, the Material Girl’s debut scent evokes special memories in a loud, sexy, white floral femme fatale of a fragrance. Just beautiful. (By arrangement with Daily World Beauty)

Say ‘I do’ in a Cave or Gold Mine From getting hitched on a roller coaster to marrying in a gold mine, destination wedding site chooses its six most unusual weddings worldwide

With Valentine’s Day just over, many couples will no doubt be preparing to make that ultimate commitment and get engaged. But not all will opt for traditional white weddings. Charlotte Hand, co-founder of MarryAbroad.co.uk says, “There are so many unusual wedding locations around the world, it can be difficult to choose which type to go for, which is why we have picked six “best of the best”. We love the ceremonies we’ve chosen here as they make getting married even more unique, and definitely have the wow factor – a must for any wedding!” From weddings in caves, on coasters or just plain crazy, here’s the top 6 most-unusual weddings worldwide...

Top 6 Most - Unusual

Weddings Worldwide 01

1. Get married in a gold mine, Nevada Specials fans will love Eldorado Ghost Town, or Nelson’s Landing, as otherwise known – a deserted town in Nevada, USA. Here brides and grooms can marry in a real mine location, with a tour of the ghost town and its sparse, barren scenery, costing from $1,799.00. Joni Moss-Graham of The LV Wedding Connection states: “At just one hour away from Vegas, this rustic town has an amazing array of old buildings, barns and props, like antique cars, rusted buses, gas pumps and even a crashed plane (as seen in the movie 3,000 Miles to Graceland). “Ceremonies can take place inside the existing gold mine or outside surrounded by antiques and desert scenery. These locations offer amazing photo opportunities with a 'built-in' vintage theme. It is truly for the eclectic,” says Moss-Graham.

02 2. Spooky splicing in Niagara, Canada Couples who love Halloween, can opt for a oneof-a-kind experience, as they wed alongside guest of honour Jack Skellington - character from movie The Nightmare before Christmas. The wedding officiant, also in a ghostly costume, pronounces the couple Ghouly-weds. Packages cost from $295.00 with Elope Niagara.

3. Say ‘I do’ in a cave, Croatia Deep down under a hotel in Dubrovnik, marineloving couples can join in matrimony in a cave, with a glass floor overlooking the ocean. Significantly, the name of the resort is More, which translates to 'Hotel Sea'. Weddings cost from €5,300 with Yes I Du.

4. Be a bride in a balloon at Disney Cartoon-fans can tie the knot in a hot air balloon, at Walt Disney World in Florida. The ‘Characters in Flight’ package can include a ceremony 400ft in the air, inside one of the largest helium balloons in the world, with stunning views of all four Disney parks and the surrounding area. A ceremony costs from $1,500 with Elegant Weddings Orlando.

5. FC Barcelona stadium, Spain Couples more interested in playing footie than footsie, are now able to marry in the Catalan stadium in Spain, home to soccer giants FC Barcelona. With football-related, wedding photoopportunities galore, from goalie shots to trophy pics, this ‘back of the net’ wedding offered by Catalonia Weddings Boutique is highly popular for true Barca fans.

6. Nuptials on the New York coaster Gazing up at the New York casino on the Las Vegas Strip from the street, passers-by cannot fail to notice the huge roller coaster, which zooms around the outside of the building at 67 miles per hour. Thrill-seekers can say ‘I do’ in a NYC taxi cabthemed carriage, as the coaster lifts them up 203 feet and down 144, with views of the glittering Vegas Strip. Weddings cost from $700.00 with The LV Wedding Connection.

Brits prefer Sherlock Holmes over Mr Grey UK’s ideal celebrity romantic getaway partners are Benedict Cumberbatch and Taylor Swift By Sophie Stella Ahead of Valentine’s Day Brits had opted for brains over brawn and chosen Sherlock and The Imitation Game actor, Benedict Cumberbatch as their ideal partner for a romantic break rather than Jamie Dornan which hit cinema screens as handsome billionaire, Christian Grey on February 14. According to a poll commissioned by leading UK property rental company, holidaycottages.co.uk, our ideal female celebrity companion is Taylor Swift who received almost twice as many votes as selfie-obsessed, Kim Kardashian. One in five British women (21 per cent) would like to spend a cosy break with Oscar nominee and Sherlock star, Benedict Cumberbatch, compared with one in ten ladies (11 per cent) fantasising about a holiday with Fifty Shades of Grey star Jamie Dornan. The UK men’s ideal romantic getaway partner is Taylor Swift, with one in four choosing the pop songstress (25 per cent). While surprisingly, Geordie Shore reality star Charlotte Crosby came below Celebrity Big Brother contestant, Katie Hopkins (scoring six per cent and seven per cent respectively). Benedict Cumberbatch topped the poll across almost all of the UK apart from in Northern Ireland where their fellow countryman, Jamie Dornan took more than a fifth of all votes (21.88 per cent). ‘Mr Grey’ is also a popular choice in the East Midlands where the decision was split equally with Cumberbatch, both securing 12 per cent of all votes). In the West Midlands the man of choice was voted as TOWIE’s Mark Wright, with 14 per cent of the votes, with the Sherlock star coming a close second (11 per cent). (Statistics based on a poll of 1,000 people across the UK undertaken by OnePoll between January 1519, 2014.)

D N E K E E W

BAG

Debenhams launch principles weekend with campaign by Sophie Dahl

etailer Debenhams has announced the launch of Principles Weekend by Ben de Lisi - fronted by Super Model, Sophie Dahl. Principles Weekend is a casual addition to the hugely successful Principles by Ben de Lisi brand and launches in 60 stores nationwide this week. The Principles brand disappeared from 400 high streets across the UK in March 2009 when its parent company Mosaic Fashions was placed into administration. At the time Debenhams bought the stock to safeguard sales in its stores and later purchased the worldwide rights to the brand name. With renowned designer Ben de Lisi at the creative helm Debenhams brought back the well-loved British brand in February 2010 and has since seen commercial success both in the UK and international markets. Taking £26m in its first year, the brand has continued to experience a growth with a 20% increase in sales over the last year. Ben de Lisi says; “I’m thrilled to be further building on the Principles by Ben de Lisi brand with a fresh and exciting casual collection.” “The range is for a modern, stylish woman who has an eye for quality, cut and detail.” “Sophie Dahl embodies everything that the collection represents – a beautiful, modern, sophisticated working Mum who always looks fantastic.” Imagery of model Sophie Dahl will appear in windows across all stores the collection is launching in as well as in store and online. Super Model Sophie Dahl says; “The collection is all about ease - for the shoot we really mixed and matched it, in a way that felt true to the way I dress.” “Within this collection there are some gorgeous muted pastels, soft slouchy trousers and grown-up ‘meet the parents’ dresses. A weekend bag packed for many an eventuality.” The range will cover 47,000 sq. ft of new sales space which is aimed specifically attracting the customer that Principles currently enjoys. The 75 piece Principles Weekend by Ben de Lisi launches in 60 stores nationwide and online at Debenhams.com today, prices start at £12 in sizes 8-20.

DECORAT NG

SPACES

Eley Kishimoto designs the new Southerden Patisserie and Café with Studio MacLean

With the rise of prominence of the area including the opening of new restaurants and markets nearby, this has enhanced the spirit of the area. Southerden Patisserie and Cafe adds to this mix by offering a bespoke selection of delicacies which are daily and locally baked. Look out for the salted caramel doughnuts! All will be served with Monmouth Coffee, specialty This interior project was a result of a pre- teas and Matcha beverages. vious collaboration when Eley Kishimoto and Studio MacLean dressed South- Mark Eley of Eley Kishimoto comments, “It erden’s first cake shop in Peckham with was a pleasure to be trusted by Mel Southerden to transform her new Patisserie EK’s new wallpapers. Store with a clearly defined vision. After the success of its first store, Southerden’s owner, Melanie Southerden, invit- “We have worked well with Studio Maed Jason MacLean of Studio MacLean and cLean over the years, and with restricted Mark Eley of Eley Kishimoto to design and time and financial budget on this cominstigate the interior for her new move to mission we have executed a feast for your eyes working a top to toe Venice pattern Bermondsey Street. installation. We will leave Mel satisfy your The new Bermondsey Street store was sweet and savoury pastry desires.” complete at the end of January 2015, in time for its official opening in February Living by the maxim “Print The World,” 2015. The transformation from run-down Eley Kishimoto has always strived to create work that is executed simply, clear in hairdressers into a beautifully crafted intention, exhibiting a unique creative patisserie store was truly remarkable; flair that rejects passing trends and fads. EK’s eye-popping graphics (from floor to ceiling in its Venice pattern), coupled From a partnership forged in the early with Studio MacLean’s technical lighting 90’s, Eley Kishimoto quickly gained a repsolution, have aligned with the beautiful utation for incisive and intelligent print heritage of Bermondsey Street, opposite design with its craftsmanship gracing the the Fashion Textile Museum. world’s catwalks via work with Louis Vuitton, Marc Jacobs, Alexander McQueen, This particular SE London area also has Alber Elbaz and Jil Sander, to name but a a special meaning for the collaborators, few. as it was where EK’s first retail store – designed by Studio MacLean - was estab- In the mid 90s the partnership moved lished in 2004, just around the corner in into the fashion world with the launch of its first womenswear collection; this Snowsfields. attern expert Eley Kishimoto has unveiled its interior design for the new Southerden Patisserie and Café in central London, in collaboration with long-term creative partner, UK-based design practice Studio MacLean. The newly opened store is situated at 72 Bermondsey Street, London, SE1 3UD.

proved to be such a success that the company has continued to produce its own Eley Kishimoto line ever since. Although initially earned as a result of its vibrant fashion collections, the company’s renown has always been very much associated with its freedom to decorate anything and everything. It is this print design aesthetic that is key to its works’ identity. Thus following hot on the hemline of its collections came a steady stream of ever more varied design product. Wallpapers, furniture, furnishing fabrics, glassware and crockery led on to more industrial based design work in the automotive, architectural and electronics worlds, whilst also working with individual artists and galleries. The company sees each new design challenge as a platform from which to communicate with a wider, more varied audience. Creative directors for Paris-based fashion house Cacharel between 2008 and 2009, Mark Eley and Wakako Kishimoto are currently artistic directors of a new line for the Japanese market Laura Ashley London. Collaborative works with BMW motorbikes, Eastpak bags, Duvel beer, Incase (Macbook, iPhone, iPad accessories) amongst others, incorporating the key Flash print is a further development of this aesthetic and yet another intriguing twist in the continuing story of those shapeshifters of the print world, Eley Kishimoto.

Design Days

Dubai By Rubab Behran

International designers, world premieres of works created exclusively for the UAE Held in partnership with the Dubai Culture and Arts Authority, and taking place at Emaar’s custombuilt location at ‘The Venue, Downtown Dubai’, at the base of Burj Khalifa, Design Days Dubai offers a visitor experience like no other. Internationally acclaimed designers and new local stars will descend on Downtown Dubai from March 16-20, to unveil specially created works aimed to inspire and excite Middle Eastern audiences. The diverse design fair will see an international lineup of 44 renowned exhibitors from 20 countries presenting purchasable, and highly-desirable, works of modern and contemporary design at the Middle East and South Asia’s only collectible design fair. Such is the diversity of Design Days Dubai, aweinspiring large-scale installations and sculptural works (some towering four metres high), and beautifully handcrafted limited edition design, will sit comfortably side-by-side as visitors experience the vast variety and creativity that marks design today. The unveiling of a series of 10 oversized sculptural works, created exclusively for Dubai by acclaimed

designer Andreas von Zadora-Gerlof (Canada) will be a significant highlight of the event’s stellar line-up. The designer is renowned for his work in the ancient carved craft of glyptics, and these breathtaking sculptures are inspired by the work of the renowned Dutch graphic artist M.C. Escher. The 2015 edition of the fair, now in its fourth year, will also see a strengthened participation from leading international design organisations, including the World Design Capital – Taipei 2016 (Taiwan) and Beijing Design Week (China), which demonstrates the growing importance of reaching a global audience through the platform of Design Days Dubai. Designing with Light The significance of light continues to be a key theme in design for 2015, and one that is anticipated to captivate visitors’ imaginations at this year’s edition. Design Days Dubai will present the world premiere of ‘Cloud’, by Commonplace Studio (Netherlands) and showcased by Victor Hunt Design Art Dealer (Brussels), which conveys the form and feel of a cloud through twenty-eight suspended pendant lamps, which have moving images projected on to their inner surfaces. Adding to the wealth of pieces using light as

their medium, world renowned design brands Zumtobel (Austria) will be bringing three of its key masterpieces by star designers Zaha Hadid, Hani Rashid, and Olafur Eliasson. Preciosa (Prague), will also exhibit collaborative works with the internationally renowned glass artist, René Roubíček, which utilise a blend of traditional and pioneering craftsmanship.

“The special projects and installations at Design Days Dubai open the fair to broader audience. These captivating and often large-scale works push the boundaries of design as we know it and will awe design aficionados and enthusiasts alike,” said Cyril Zammit, Director, Design Days Dubai. Meanwhile, Design Days Dubai will also celebrate famed Lebanese designer Nada Debs, who notably helped shape and reinvigorate the regional design scene. Nada Debs marks 10 years as a professional in 2015 and her contribution to design will be recognised at Design Days Dubai through a retrospective exhibition of her iconic creations. The designer will also unveil a new piece that demonstrates her purpose for the next decade of her work. Live Installations and Performances Design is as much an experiential as observational process and as such, other significant highlights of Design Days Dubai include ‘Posa Project’, a homage to the Emirati culture of falconry, brought by Carwan (Beirut/Dubai), which will showcase luxurious perches by Massimo Faion (Italy) as part of a live installation performance. Another live presentation comes in the form of the recreation of a ritual carried out during Iranian New Year, (Nowruz) of the setting of the table called ‘Sofraye Haft Sin’ by Iraqi/Dutch designer Hozan Zangana.

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Sally Agarwal’s Fine Jewellery Debuts at Vicki Sarge Captivated by the distinctive beauty of raw, uncut Indian diamonds, Sally Agarwal has made these beguiling stones the central adornment of her eponymous fine jewellery line. Polki diamonds, as these precious stones are known, have been prized in Rajasthan and Gujarat since the Mughal Empire and traditionally featured as the focal point of ornate ceremonial jewels. Traveling to Mumbai to investigate her Indian ancestry, Sally discovered the rare quality of polki diamonds with the help of her extended family, which includes world-class diamantaires. Compared to the sharp brilliance and defined shape of chiseled diamonds, a subtle, almost mysterious shimmer and distinctiveness imbue polki diamonds. “Because they are uncut and, raw, each one is different and therefor

dictates its own individual setting,” explains Sally. Working with key members of her family, Sally forged relationships with the finest dealers of Polki diamonds and also gained access to a reputed Mumbai workshop. Her line is conceived there by master craftsmen according to her own designs. “My approach is simplicity,” she says of the minimalist spirt of contemporary refinement defining her work. “My jewels showcase the pure beauty of polki diamonds.” The Sally Agarwal Core Collection is composed of luxuriant staples including Stud Earrings as well as undulating strand necklaces and sensual bracelets. The stones are bezel-mounted and set in 18-carat yellow gold. Sally Agarwal Couture Jewels feature dazzling cocktail rings and chandelier earrings contrasting polki with cut diamonds as well as coloured gemstones and South Sea pearls.

ARE BIG SPORTS BRANDS GAINING IN THE

CRICKET MARKET? Gray-Nicolls has been making cricket bats for 135 years, Slazenger for 130 years and Gunn & Moore for 125 years. In Australia, Kookaburra entered the cricket arena 121 years ago. These brands have been around since cricket became a global sport 134 years ago when the first test match was played between England and Australia. Generations of cricketers grew up associating these brands with the game â&#x20AC;Ś will brand names like Puma, adidas, Reebok, and Nike on bats change their loyalty? FANIE HEYNS asked some retailers Do consumers believe the magic wand in the hands of Jacques Kallis, a Slazenger, was a factor in his double-century at Centurion? Did they credit Kookaburra with helping AB de Villiers when he scored his national record-breaking 278 against Pakistan, as well as the fastest test century yet for a South African at Centurion against India? JP Duminy managed 99 off 103 balls during the ICC World Cup using his Gray-Nicolls to slam Irish bowlers with contemptuous ease to all parts of the ground. Albie Morkel was destroyer-in-chief for the Titans when he collected 71 off 27 balls off the Nashua Cape Cobra-attack in a Standard Bank Pro20-semifinal at SuperSport Park and became the joint equal record holder for the fastest half-century in this competition at local level. Morkel used a Puma bat. Did young potential international cricket stars take note of that brand name on his bat?

Do consumers remember these feats and the brand used when they select their next bat? Another question is whether the use of adidas, Reebok and Nike bats by Indian players - while touring South Africa and their long exposure during the ICC Cricket World Cup - play a pivotal role in luring fans and school players away from the traditional cricket-only brands like Gunn & Moore, Slazenger, Gray-Nicolls and Kookaburra? During the past few years major footwear and clothing brands like Reebok and Puma, and more recently, adidas and Nike, have been moving into the cricket market. Reebok was the official technical sponsor of the 2011 ICC World Cup and adidas clothes the Proteas, English and Australian teams. Nike featured prominently on the sleeves of the Indian team shirts. Some of the top players who had been in action at the World Cup use bats from brands more associated with athletic tracks or soccer fields than cricket pitches - the little master Sachin Tendulkar bats with adidas, World Cup Man of the Series Yuvraj Singh uses Reebok and Indian destroyer Virat Kholi uses Nike, while one of the top World Cup run scorers, Devon Smith, bats with a Puma. The sports brands have been supplying cricket clothing and footwear for many years, but are now

moving into hardware. Puma has been selling bats for a few years and adidas have been testing the market, but they will seriously be targeting the SA cricket bat market this year. These big brands have the benefit that they need no introduction and are immediately recognised by consumers. Youngsters think they are cool. But, would they have the same credibility amongst cricketers as a brand whose main and only business has been the manufacturing of cricket equipment for more than 100 years? The traditional cricket brands have been the trendsetters for more than ten years, and little has changed the past four years to challenge that pattern, says Mike Hermanson, owner of Sports Horizons, who claims to have 70 per cent share of the cricket specialist retail market. Traditional brands are outperforming the global brand names locally, and own arguably more than 80% of the top-end bats of five-star quality and better market. Traditional brands have the edge because they are generally very good marketers, he adds. Their customers also know what they will get, as, Gunn & Moore for example, has introduced computerised cutting machines for all of their bats. But, says Hermanson, major global brands like

Puma, Reebok, Nike and adidas are also credible “traditional brands” - albeit not in cricket. Gunn & Moore is his best performer in terms of sales and is comfortably ahead of the chasing pack, says Hermanson, but recently Puma became his #2 brand. The traditional cricket brands like Gunn & Moore and Kookaburra outperform the sports brands by 90 to 10 in terms of his sales, says Pierre Bester, owner of Brian Bands Sports in Port Elizabeth. Eastern Cape manufactured B&S also sells well. But, adidas, Nike, and Puma will sell bats because of their strong brand-names and selling power. “Consumers (the real cricketers) understand that fashion brands are doing a branding exercise and are not cricket specialists, says Martin Ferreira, commercial director of Xco Sport. Therefore bats from traditional cricket brands are still the most popular ones locally. “But, fashion, super heroes and strong marketing campaigns will always attract consumers.” Cricket is a specialist sport like golf and it would take some time before the big sport brands would really penetrate the market. “I do believe there is a future for specialist cricket brands. Focus, experience and passion for the game will always be a factor,” says Ferreira.

& Moore. However, prices from the subcontinent have gone up and people are looking more at the traditional bat brands. Keith McLaren, director of Planet Sport, agrees that traditional and established cricket brands are the frontrunners in the choice of bat. “Sales of adidas and Puma are, however, on the up. The reason is that adidas and Puma will sell any sport equipment, because of their strong brand name.” The traditional cricket bat brands are more popular with knowledgeable players, agrees Monty Jacobs, former manager of the North West Cricket Shop and current coach of the North West amateur team. Brands like adidas, Nike, Reebok and Puma are more a fashion statement and a cool product to possess (especially with the eye-catching graphics), rather than representing a superior product. “Most of them are just stickers and don’t have a real history in bat making.” Jacobs says the visit by the Indian touring team to SA would not have lured young players to Reebok simply because Yuvraj Singh used it, or to adidas because Sachin Tendulkar bats with the brand. They would rather change to a Kookaburra because De Villiers scored a ton using a Kookaburra bat. In SA, a homegrown brand like B&S (Bellingham & Smith) is also popular. It offers an excellent price, a top-quality product and good customer service,” says Jacobs.

“I think in the end it is more to do with price than brand - how many people would pay R6 000 for an adidas or Puma bat just because it is cool?” The pattern amongst younger players and their parents is to go with what is best for their pockets, adds Frikkie Janse van Rensburg, of Kloppers Sport. “For the traditional cricket brands, that’s not always good news, but even less so for the sports brand names, who are usually about 10-20% more expensive than the traditional cricket brands.” He says there will always be a demand for the well-known cricket brands because the client has his favourite brand, and it is normally the brand he grew up with. “That said, the younger person wants to go with the brand he knows and identifies with, and hence the demand for adidas, Puma and Reebok.” Most sport retailers contacted by Sports Trader therefore agree that the sports brands do have “cool” appeal for some younger players and that they could make an impact in future - but that support for the traditional cricket brands should remain strong. By arrangement with Sports Trader

Cricket bat brands from the subcontinent did well at a stage in terms of selling locally, but that was more a pricefactor, says Jacobs. “You could buy three top of the range Malik bats for one Gunn

THE WORLD IS SPINNING ALL AROUND YOU.

THE EARTH STILL HAS GRASS. THERE’S A STORM OVER EVERY HORIZON.

SEA BREEZE STILL CALMS.

BORDERS ARE BEING REDRAWN EVERYWHERE.

JOURNEYS STILL LEAD TO DISCOVERIES. THE WORLD IS FULL OF STRANGERS.

A SMILE STILL MAKES A FRIENDSHIP. RIDE ON.

And the award goes toâ&#x20AC;Ś Top-notch brands clinched the most coveted titles in the branding world at Global Brands Magazine Awards On the night of December 15, 2014 global block-buster brand marketing managers and top-notch executives from the worldâ&#x20AC;&#x2122;s top-most brands vied for the most-coveted titles of being nothing but the best and clinched the crystal trophies after tough competition at the Global Brands Magazine (http://www.globalbrandsmagazine.com) awards night, held at The Address Downtown Dubai, over-looking the worldâ&#x20AC;&#x2122;s tallest tower - Burj Khalifa and the Dubai Mall. Microsoft, SAP, Paris Gallery, Harley-Davidson and lots more brands were given the beautiful crystal

trophies. More than 5000 companies from 130 countries were evaluated as part of the judging process and more than 28 companies were chosen across different regions as the award winners. Alex Bleiberg, Founder & CEO – GCC Business Council, presented the trophies to the CEO and also launched Brands Today which has the industry’s biggest names in journalism on the team headed by award-winning journalist and editor Raziqueh Hussain. Nagendra Dwivedi, CEO of Global Brands Magazine awards said, “This year the awards were quite elaborate with a record of more than 5000 companies being evaluated under various categories and criterias. The combined brand value of these companies were more than 1 trillion pounds. Today, we are honoured to have these prestigious companies under one roof. The companies have the highest regard for building a sustainable brand value through investment in long term customer satisfaction.” The awards night was a night to remember when global stars descended in Dubai and gave a new meaning to brands, making them what they are worth for.

SAVINGS INVESTMENT

Independent 2015 Star Ratings help consumers make better financial decisions By Desmond Dias

Defaqto has launched the 2015 Star Ratings, which assess the quality and comprehensiveness of the features and benefits financial products such as insurance and protection policies, current accounts, credit cards and investment products offer. To help consumers see at a glance where a product sits in the market, Star Ratings give each a rating of 1 to 5. Defaqto independently rates products across more than 60 categories, including:

private medical insurance)

then buy a product that meets their requirements. It can have Self-Invested Personal Pension serious consequences when, Plans (SIPPs) for example, you take out Investments (including bonds an insurance policy and find that you’re not covered when and platforms) you’re in an emergency. To find out more about Defaqto Star Ratings – including the “Star Ratings help consumers detailed, robust methodology see, at a glance, where a underpinning them – and to product sits in the market based on the comprehensiveness of access the Ratings, visit: features and benefits offered. Star Ratings defaqto.com/ For each product or insurance star-ratings policy we assess between 40 Brian Brown, Head of Insight and 100 features or benefits and Consulting (Banking and as well as the terms and conditions. General Insurance), says:

General insurance (including home, motor and pet “At Defaqto we believe that consumers should base their insurance) financial decisions on more Life and protection (including than just the price of financial critical illness, income products. People should think protection, mortgage PPI and about what they need and

Importantly, we rate products, not the providers, across more than 60 categories. Our Ratings are completely independent and unbiased and we never knowingly exclude a product.”

ON CLOUD NINE By the end of 2017 almost half of the global organisations will deploy hybrid cloud

organisations are looking for businesses that want to spread its reach beyond geographic hybrid cloud to gain control of their boundaries with reliable infrastructure while tapping into connectivity at all time. the benefits that cloud has to offer. In a recent research conducted by • Hybrid Cloud computing makes IDC, its shows that almost half of it easier to introduce new large global organisations will have functionality more flexibly which deployed hybrid clouds by the end of would ensure a low barrier to 2017. Although the debate between entry for an organisation to build private cloud and public cloud an exit strategy. A hyrid cloud is an integrated cloud will rage on, there are definitely Although hybrid cloud has computing service that enables numerous benefits in a hybrid cloud numerous benefits one of the major both private and public clouds to environment. aspects that obstruct companies perform distinct functions within the • One of the biggest advantages from adapting to this infrastructure organisation. In other words, it is a of hybrid cloud is that it is highly is the insecurity of the cloud. But combination of a number of clouds, cost-efficient, as cloud providers contradicting this many experts are but commonly it is the private generally sell storage space and of the view that data stored in cloud cloud combined together with the computing power to companies is as secure as data stored on a public cloud, public cloud services at cost-efficient rates than physical server, however companies are likely to be more cost efficient physical servers. that are so concerned about security than private clouds. Therefore, of data can always store sensitive an organisation can maximise its • By using a hybrid cloud model, information on local servers, while large organisations can enjoy efficiency by employing public exporting all the other data onto seamless scaling by allocating cloud services for all non-sensitive the cloud. To avoid such an insecure resources for urgent projects at operations, only relying on a private feeling a management strategy for cloud where they require it and a much lower cost instead using hybrid cloud deployment should ensuring that all of their platforms exclusive server hardwares. address security, configuration are seamlessly integrated. • As Hybrid clouds can be operated management and budgeting as it will As hybrid cloud computing from any part of the world, it make it easier to address business environment has vital roles, more gives them a global exposure for needs and goals globally. Hybrid Cloud is suddenly everywhere. Everyone seems to be celebrating its era. But when the technology industry began its initial discussions on Hybrid cloud in 2008, it had a hard set back as many thought the very idea of hybrid cloud was merely silly and ridiculous, but over time the tech world has a whole new idea of hybrid cloud.

By Kalpavi Shridharan Even when technology has reached its peak, the art of writing with a fine pen will never fade - add some gold and glitter and you have luxury to own Although forgotten by many in the world of iPhone and Samsung, the pleasure of writing in a fine pen is something that never fades away. In today’s world of technology, words of importance are still scrawled by a pen, which standout as an objective of long lasting quality and beauty. When the President of the United States, Barack Obama, finally signed the health care bill, 22 different pens were used for the occasion and in time these pens will eventually command a high price. Victories by swords have been short-lived but the power of a pen has been mightier than a sword. It has the power to influence people to stand up against tyranny and injustice. Just as quartz will never replace mechanical watches and MP3s will never destroy a vinyl, so will a fine pen never be replaced by technology. The craftsmanship and materials that go in creating a fine pen makes the owner privileged to hold it. Fortunately, the design houses of pens are yet to forgo the allure of a luxury pen.

1. Aurora Diamante Fountain Pen - $1,470,600

3. Heaven Gold Pen - $995,590

The Aurora Diamante designed by Aurora one of the finest makers of luxury pens, is the most expensive writing instrument till date. Aurora Diamante Fountain Pen is incrusted with 30 carats of De Beers diamonds, over 2,000 diamonds all over its body. The pen is made up of solid platinum and a nib which is made of 18carat two-tone and Rhodium treated. The nib can also be personalised with a portrait, signature or a coat of arms. To maintain its exclusivity, the company has decided to bring out only one pen per year.

Introduced by the famous designer Anita Tan, this elegant pen is considered to be the most beautiful pen ever made. Heaven Gold Pen is crafted out of pink gold with Tsavorite gemstones embedded in it. The pen comes with 161 brilliant colour diamonds and 43 carats Tsavorite gemstones, the tsavorite is estimated to be 2 billion years old and this is the first ever pen designed in the world for women, designed by a woman. Yes, your writing is definitely priceless and would deliver millions.

4. Mystery Masterpiece – Mont Blanc and Van Cleef & Arpels Limited Edition -$730,000.

Caran d’Ache 1010 Diamonds Limited Edition Fountain Pen, $1 million

As the name suggests, Caran d’Ache 1010 Diamonds , the body of the pen is crafted with 1010 diamond studs over the white gold surface. The cap of the fountain pen has 26 lines that are studded with 22 baguette-cut diamonds. Its delicately engraved nib is hand-made in rhodium plated 18-carat gold. The perfect amalgamation of exquisite workmanship, oscillating weight balances the pen writes beautifully and the precious stones add immense value to it.

The two renowned brands Van Cleef & Arpels and Mont Blanc collaborate on a design and introduced impressive, ultra-chic, and a stylish pen - Mystery Masterpiece. Crafted using the “Mystery Setting” technique for the gemstones the pen is studded with 840 diamonds. To match the attitude and the taste of the owner, the manufacturer provides the choice to choose whether to add emeralds, rubies or sapphires to give a contrast look to the diamonds. Mystery Masterpiece - Mont Blanc and Van Cleef & Arpels Limited Edition’s extravagant design is truly a fitting homage to a century of eminent writers.

5. Caran d’Ache Gotica Pen, $450,453 Here are a few of the world’s most expensive pens which are classically shaped and each pen is designed to hold the personality of its owner.

Caran d’Ache Gotica Pens are exclusive and definitely the most intricately designed pens. Unveiled in China and as its name suggests, it flaunts Gothicstyled-windows and features 892 brilliant-cut diamonds with several rubies, emeralds and yellow sapphires. This exclusive Caran d’Ache Gotica Pen was limited to just 1,000 units worldwide. Owning one of it is definitely a pride.

Holding the Pink Ribbon Q: How many women get breast cancer?

Q: How often should I check my breasts?

A: 1:8. It’s the commonest form of cancer in women, and though most people are post-menopausal when they develop it, about 1/5 of breast cancer sufferers are under 50.

A: Once a month. It is good to get into a regular habit and monthly checks mean that you will get to know what is normal for you so will be more confident in spotting any changes. Avoid the time around a period when your breasts are naturally more lumpy. There are many guides on self-checking – but soapy hands in the` shower are good for detecting lumps and a check in front of a mirror with hands raised above your head and then on hips can help identify skin changes.

Q: If you have a breast lump, how likely is it to be cancer? A: It’s unlikely, I’m pleased to say. Breast lumps can be due to many things – general lumpiness around period time, cysts, infection or benign lumps called fibroadenomas. These lumps can get quite large and may, or may not be tender. Benign breast lumps can be removed if necessary, but may often improve with little, if any treatment. However, any lump should be checked out by your doctor – particularly if it is hard and irregular, doesn’t improve after your period, causes puckering of the skin or is associated with changes in the nipple. Q: When are you eligible for breast cancer screening? A: In the UK, it’s between 50 and 70, but is being extended to cover women from 47 to 73. You can still ask to be screened after this age however. Mammograms are x-rays that are frequently used to detect tiny abnormalities in breasts but are less good at finding problems in dense breasts. Ultrasound or MRI scans may also be used.

Q: Does being overweight increase the risk of breast cancer? A: Yes – being overweight can in fact increase your chances of breast cancer, and other types of cancer too. Fat isn’t just stuff that spills over your waistband and sends your weighing scales in the wrong direction – it is an organ of the body that produces chemical messengers (hormones), one of which is oestrogen. Oestrogen is thought to be a major part of the pathway leading to breast cancer… so it follows that the more overweight you are, the greater your risk of breast cancer. However, being overweight can also decrease the number of periods you have (which decreases the amount of oestrogen released from the ovaries). This may explain the paradox that being overweight can actually

A Breast Cancer -

Dr Sally Norton gets down to the facts…

World Cancer Day was on February 4 and so, with this in mind, I have put together some of the questions I am often asked about breast cancer. See how much you know about breast cancer risk and how you can reduce your chances of problems in the future.

decrease the risk of breast cancer before the menopause, but increases it after the menopause when fat is a more important source of oestrogen than the ovaries. Q: How common is breast cancer in men?

A: It’s rare. Only about 400 men a year get breast cancer – not surprising as they have very little breast tissue compared to women. The bad news is that it is more likely to have spread by the time it is picked up… probably because there is less awareness. It is more common in older men (over 60), men who have a family history of breast cancer, or men who are obese…so those man-boobs need tackling now. Gynaecomastia is enlarged breast tissue (as opposed to just fat) that can appear as a lump behind the nipple but is non-cancerous and can be removed if needed. The message is that men need to be aware of breast lumps too and check them out with a doctor straight away. Q: Do deodorants cause breast cancer?

A: We don’t know for certain, is the short answer. Some studies have suggested that there may be an increased risk due to the use of aluminium compounds in antiperspirants. These compounds temporarily block sweat glands – but can build up in breast tissue and produce some oestrogen-like effects. As we know, oestrogen can promote breast cancer growth and so there is a possible link. In contrast, other studies have not shown any increased risk. If the risk was very high, we would know about it by now so we shouldn’t be too alarmed. However, the increasing use of chemical products on ourselves, around the home and in

our wider environment is almost certainly causing some harmful effects and we should try to reduce them wherever possible. Q: Do underwired bras cause breast cancer?

A: No! This is a myth that has been started and perpetuated by some poor scientific studies that have since been robustly proven wrong. The theory was that over-tight bras could reduce the lymph drainage from the breast and therefore cause an accumulation of toxins that could then lead to cancer. There is no proof whatsoever that this occurs. Conceivably, a wire rubbing against an already present breast lump could make you aware of it…hence the concern that the pressure may have caused it in the first place. But fear not, it’s just co-incidence, so you don’t need to rush out and burn your bra. Getting a good bra fitting is worthwhile though. Many women are wearing the wrong size and a well-fitted bra can give you an instant boost in body confidence, and take pressure off the shoulders for those with a heavier chest! Though breast cancer is common, and may be down to bad genes, there are things that you can do to reduce your risk or to ensure you pick it up early. Nearly all cancers can be treated – but the earlier they are detected, the greater the chance of success. Treatment options have improved significantly over the past few decades – and now almost 8 in 10 women diagnosed with breast cancer will still be alive 10 years later. So, don’t leave it purely to chance – there is a lot you can do to improve your luck! Dr Sally Norton is a leading Health Expert and NHS Weight Loss Surgeon. Founder of Vavista – lose weight, live life, diet free. Founder of Vavista Eat Better, Live Better, Work Better Awards

Women Rule

Award-winning film, The Supreme Price about Nigerian politics and women’s leadership to screen throughout Europe

Ahead of Nigeria’s forthcoming pivotal elections on February 14, the timely and powerful critically acclaimed feature length documentary film The Supreme Price, which traces the evolution of the Pro-Democracy Movement in Nigeria and efforts to increase the participation of women in leadership roles, featured in a series of prestigious screenings across Europe. Ahead of International Women’s Day on March 8 the film featured in the United Nation’s CINÉ ONU programme across Europe (UK, Austria, Belgium, Germany and Luxembourg); will play in the Movies that Matter Film Festival at The Hague, Netherlands in March in the Matter of Act Competition sponsored by Amnesty International and summer screenings will also take place at the new Bertha DocHouse screen at London’s Curzon Bloomsbury with dates soon to be announced. Ciné-ONU is one of the United Nations’ most successful outreach initiatives in Europe. It involves screenings of highly acclaimed, award-winning films and documentaries relevant to a specific UN issue, followed by a Q&A with reputed speakers. (http://unric. org/en/european-screening-the-supreme-price) Directed and Produced by award-winning filmmaker Joanna Lipper (Growing Up Fast, Little Fugitive, Inside Out: Portraits of Children) and winner of the Gucci Tribeca Spotlighting Women Documentary Award and Best Documentary at Africa International Film Festival 2014 (AFRIFF), THE SUPREME PRICE has been officially selected for over 12 international film festivals on five continents including Human Rights Watch Film Festival 2014 and AFI Docs 2014. In 1993 Nigeria elected M.K.O. Abiola as president in a historic vote that promised to end years of military dictatorship. Shortly after the election, Abiola was imprisoned as another military regime seized power, and his wife, Kudirat, took over the leadership of the prodemocracy movement, organising strikes and marches and winning international attention for the Nigerian struggle. Because of this work, she too became a target and was assassinated in 1996. Director Joanna Lipper elegantly dovetails past and present as she tells this story through the eyes of Hafsat Abiola, who was about to graduate from Harvard when her

mother was murdered. Her father died in prison two years later under mysterious circumstances. Determined not to let her parents’ democratic ideals die with them, Hafsat returns to Nigeria after years in exile and is at the forefront of a progressive movement to empower women and dismantle the patriarchal structure of Nigerian society.

THE SUPREME PRICE provides an unprecedented

look inside of Africa’s most populous nation, exposing the tumultuous, violent history of a deeply entrenched corrupt culture of governance where a tiny circle of political elites monopolize billions of dollars worth of oil revenue while the masses remain impoverished. Filmmaker Joanna Lipper said, “I am honoured that the UN, Movies that Matter and Bertha Dochouse will be bringing my film to audiences

throughout Europe. The volatile situation in Nigeria has made international headlines since the kidnapping of over 250 schoolgirls by Boko Haram in 2014. This film offers a moving story of a mother and daughter against the backdrop of a landmark Presidential election and its tumultuous aftermath along with historical context for the complex current political climate in Nigeria and its impact on the rights of women and girls.”

THE CULINARY JOURNEY Global Restaurant Investment Forum reveals The next stop on the tour was at Nusr.Et, where its culinary tour and networking receptions at the brainchild of Turkish entrepreneur, butcher Perry & Blackwelder and Clé Dubai and meat specialist, Nusret Gökçe Nusret, delivered signature dishes including Asado By Sarah Malouf ribs, beef spaghetti, grilled meatballs and the Following success of its 2014 debut, GRIF, the 'Nusret Special.' Global Restaurant Investment Forum, which The finale of the culinary tour saw GRIF’s is part of the Annual Dubai Food Festival, sponsor, Jumeirah Restaurant Group Dubai (JRG kicked off on February 16 with a dynamic Dubai), which operate and franchise a portfolio and informative culinary tour of Dubai. of more than 50 restaurant and bar brands, Combining gastronomic education with and hosted guests for an exclusive culinary networking opportunities and thought journey through some of its signature outlets: provoking presentations, this year’s GRIF will D&A, Tortuga, Pierchic, concluding with the surpass expectations and provide real insight GRIF opening reception hosted by JRG Dubai into investment into the global F&B industry. at Perry & Blackwelder’s Original Smokehouse The first stop on the culinary tour was at Coya Dubai, at the Four Seasons. They hosted a welcome lunch where attendees will be transported to the spirit of South America. With a modern Peruvian fusion menu at the centre of Coya’s culture, a sample of palate teasing dishes transferred guests to the essence of Peru. Guest Speaker Diego Salazar, a journalist and food critic from Lima revealed the trends of South America in an exclusive 20-minute presentation.

(P&B’s). All four outlets are examples of JRG Dubai’s newest homegrown concepts, which are being showcased at GRIF for local and international expansion opportunities. At each JRG Dubai venue, the group was hosted by the General Manager and Head Chef and led through a tasting of signature dishes and beverages highlighting the authentic experience offered by each of the four brands. Starting off at D&A, situated on the ground

floor of Jumeirah Beach Hotel, guests enjoyed a menu of British classics given a modern twist, as well as samples of craft hops- not yet available in the UAE. Located at the waterfront of Mina A’ Salam Hotel, Tortuga Mexican Kitchen and Bar welcomed attendees on a culinary journey to the traditional Mexican home, inspired by the philosophy ‘mi casa es su casa’. The menu delivered vibrant flavours and authentic Mexican dining at its best.

Pierchic is JRG Dubai’s flagship restaurant. Located at Al Qasr Hotel, it is a mesmerising water-bound haven with 360º views unmatched anywhere in Dubai. Following a tour of the restaurant, delegates will enjoy a signature beverage at the newly constructed Chic Bar pod, located off the side of the pier the ideal location to experience the stunning Arabian Gulf sunset.

The tour ended with GRIF’s opening reception at Perry & Blackwelder’s Original Smokehouse, a brand new casual dining concept located in Souk Madinat Jumeirah, inspired by America’s

Deep South barbeque heritage. At the GRIF opening reception, F&B industry experts got an opportunity to taste a selection of delicious meats smoked over nine different wood chips providing a range of mouth-watering flavours.

A balinese healing and wellness destination nurturing harmony among spirit, human and nature

THE TITANS OF

TUCSON By Brendan Harding If you are looking to trail a dust town or go on your first Catholic Mission or see a missile museum, the scorched wilderness in Americaâ&#x20AC;&#x2122;s South West, Arizona has facts to rattle your imagination "They sure picked a pretty place," I said. The woman beside me answered in a slow Western drawl, "sure did, a miiighty pretty place." This 'miiighty pretty place' was rooted on a hillside twenty miles south of Tucson, Arizona. A place where a black ribbon of the Interstate ran south to the town of Nogales and the Mexican border, and the desert swept west, running like a frightened coyote towards the safety of the Sierrita mountains.

Blue sky from horizon to horizon Overhead, the blue sky curved from horizon to horizon, embracing the scorched wilderness like an upturned sapphire bowl. But deep beneath my feet, encased in concrete and the copper-flecked soil of the American South West, lay a nightmare from our collective past.

This was the Tucson's Titan Missile Museum and George was our guide. "Set your watch back somewhere between twenty and forty eight years," he said leading the small tour group towards the steps of the underground silo, housing the onetime weapon of mutually assured destruction: the Titan II Intercontinental Ballistic Missile (ICBM). "Oh," he said as an afterthought, "and watch out for rattlesnakes, they sometimes like to sneak in here out of the desert heat." On the way down he patted the silo's walls, "... concrete, eight feet thick." He seemed almost fatherly. At the base of the stairs he paused again at the hulking blast doors, "...each of these metal doors weighs three tons so don't get your finger caught."

Rattling the imagination But it was the launch control centre which rattled my imagination. A tiny, claustrophobic room where metal control panels filled with clocks and dials, knobs and buttons which resurrected my childhood fears.

This was where it could have happened. Two men; an order issued from a world sealed outside; the confirmation of codes; the entering of keys; the countdown and finally the launch. And then... "Please don't touch anything," George said. The group withdrew their curious hands, afraid that the slightest fumble might set the world on course for Armageddon. But that wasn't the reason, "this is a national historic landmark," George declared proudly.

world. The boy jumped. We all jumped, and George sniggered, "gets them every time," he said to himself, wearing a pleased smile. "Every time..." Back on the hillside I looked down into the halfopen silo â&#x20AC;&#x201C; one half of the aperture had been sealed in concrete to assure the ever-watching satellites that this was one Titan that would never fly again â&#x20AC;&#x201C; the missile almost seemed benign from here. All one-hundred-and-three feet of it.

"Nowhere else in the world can you get this close to an ICBM and its operational environment. This is a one-of-a-kind museum."

Launch time fifty-eight seconds. Time to target anywhere in the world, thirty to thirty-five minutes.

Using an eleven year old boy as guinea-pig, George went through the firing sequence.

Blast equivalent, nine-million tons of TNT. One of fifty-four sites dotted throughout the US. A chilling litany of facts numbed my brain, and all on a hillside in a miiighty pretty place.

Step by step he led the boy through the drill, "Ok," he said finally, "turn the key." The boy looked back for reassurance from his mother.

Nine-million tons of TNT

"Go ahead honey," she urged him, "The man said it's ok." On the count of three they both turned their keys."

As I was leaving, the woman with the Western drawl sidled up beside me. "Excuse me honey," she said, a young man with a severe hair-cut stood at her side, "you been to any other places of interest 'round here?"

Nothing happened. Then, five seconds later, an alarm screamed; echoing like hell's sinners through the metallic tunnels and up towards the outside

I felt I should hide my accent and answer, "sure have, Mam," but I couldn't do it. I told her about the Mission of San Xavier del Bac, that little white-

washed church half way back towards town. "They have a mummy of a saint there," I said, "with a line of people queuing up to rub his head." Her look begged a question. "I think it's some kind of Catholic pilgrimage, people who need help from the Man above."

The first Catholic mission in Tucson I told her how pretty the church was and how it was the first Catholic mission in Tucson, and how a team of Italian artists were restoring the paintings behind the altar. "The Sistine Chapel of North America they call it," I said. The young man with the severe hair-cut nodded and thumbed his map. "I've also been to the PIMA Air & Space museum." I added, "never seen so many aircraft in my life, fighters, bombers, reconnaissance planes, Russian MiGs..." The young man's face lit up. "They got Rooskie aircraft there?" he asked. The woman smiled, "I guess you'd like to see that son," she said smiling. "Anything else?"

Trail Dust Town We stood for a while and I told her about the Wild West recreation at Trail Dust Town, where they hold shoot outs right there in the middle of the street. "Oh," I said, "and don't miss the Sonora Desert Museum or the Wildlife Museum. If you like animals you'll love both of those places." I was on a roll. "They've got mountain lions, prairie dogs, rattlesnakes, Gila monsters and all kinds of other cool stuff..."

THE FACTS Before you go Make sure to pack your sunscreen, good sunglasses and hiking boots and a water bottle if you love the outdoors.

They both looked pleased. "Oh we like critters alright. Kevin here's got four dogs, I spend my life cleaning up after them. Ain't that right Kevin." The young man nodded. "Well, guess we'd better be going," the woman said, then turned to me, "say son, that's some accent, where y'all from?" Ireland I told her. The young man beamed a big smile. "I've been to Ireland," he said, "we stopped there on the way to Afghanistan. Sure looked miiighty nice."

How to get around A car is essential to get out into the desert and see any of the numerous sights.

What to eat (and drink)

Anytime

Pinnacle Peak Steakhouse (Real Arizonan fare straight off the barbeque) - Trail Dust Town Teresa’s Mosaic Cafe (‘Real’ Mexican food - dine with the locals) - 2455 N. Silverbell Road, Tucson.

How to get there

What to speak

Continental Airlines www.continental.com

English and Spanish

Where to stay

Tucson is not expensive by most standards. Food and quality accommodation is readily available at prices to suit all pockets. Tipping is expected with 10 per cent-15 per cent normal.

When to go

Adobe Rose Inn: www.aroseinn.com Four Points by Sheraton Tucson Airport www.fourpointstucsonairport.com

What to spend (and tip)

Meaty fare The Red Grill restaurant at the Sofitel Downtown Dubai is for the hardcore meat-eaters who can get worldwide meats from French to Argentinean cuts all in one place By Rachel Roger Let’s meat! This steakhouse is not your usual place of meat-eating. “Mr Moo” is carefully watching the restaurant while “Mrs Moo” has her eyes constantly on the kitchen. Who are they? Come and discover! Careful selection of meats, a specialisation in French cuts, a “meatellier” will tell you an enchanting story on the preparation of your favourite dish. For those who like to be part of the action, book “Chef’s table” inside the kitchen and you will be served hot off the grill! At Red Grill restaurant at Sofitel, Downtown Dubai you can dine on cozy furniture, draped in stylish red and purple or enjoy an intimate al fresco experience amongst lavish greenery on the terrace (that’s what Mr and Mrs Moo chose). Your platter arrives sizzling from the grill, along with delicious side dishes, like mashed potatoes and mushrooms (that Mr Moo thoroughly enjoyed) and Chimichurri sauce to complement your meal.

The steaks Rib-Eye Angus is oh-so fatty! With a nice crusty exterior, juicy interior, and it was bursting with flavour. This is hard core, with real quality meats, every bite introduces you to a new world of taste, and each piece starts a new story. If your stomach can take it, (which Mrs Moo’s stomach couldn’t) you can order for soups and starters but even if you dive straight into the red juicy meat that’s sufficient too. There’s not much on the menu to choose from but whatever there is, it’s quite a humongous serving. A special mention to the waitress who explains quite well about the array of knives, that you can choose to murder and cut to pieces your larger-than life fare! Trust me, you won’t feel guilty at all, in fact very much satiated. When it comes to drinks, Mr Moo took a slurp of Cranberry juice which he found refreshing and tangy but Mrs Moo stuck to fresh lime soda which is off the menu card but was specially prepared for her. Three cheers for being so considerate and helpful. Mrs Moo rates her dining experience as great only if the desserts are to die for. Here the passion-fruit sorbet with ice-cream was delicious and Mr Moo not having any sweet tooth let her gobble it up all alone (much to her glee) Overall a nice dining experience but don’t sit out if you feel cold if a slight wind blows, as it can be chilly during winters, take your woolen along otherwise it could be pleasant. Go for the grills. They are worth it.

-it! Brands and Logos are meant to be distinctive identities that help to quickly recognise and distinguish companies/products. A Brand is the name, term, design, symbol, or any other feature that can help identify one product distinctly from other similar or different product by different owners. How well do you know the logos that you see everywhere around you? Test your logo IQ with this quiz.

IDENTIFY THE LOGOS

8. Paris Hilton

7. Opel

2. Clive Christian

1. AT and T

9. Sprint 3. Creed

10. Victorias-Secret 4. Daewoo

5. Estee Lauder

6. Fred Perry