Price: £2.50
April 11 – April 17, 2014 • No. 2363 • www.coinslot.co.uk
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COINSLOT
Industry news Seaside amusements Redemption & Prizes B2B Listings Latest machine charts Classified ads and opps Jabro Surreal Soccer Comment & Analysis
COMMENT
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...The results showed some firms must do much more to make their underage gambling controls work... 39
Cameron set to announc CODE OF CONDUCT
The Prime Minister has ordered the ABB’s new code of conduct to be toughened up in response to concerns over B2 machines, according to a report in the Guardian. Downing Street is poised to announce a crackdown on FOBTs, with fresh penalties for bookmakers if they fail to enforce new limits on playing times and betting losses, the broadsheet has learned. In correspondence between Downing Street and the gambling industry in March, seen by the paper, David Cameron said the bookmakers’
new code - which introduces pop-up alerts on FOBT screens when a customer has spent £250 or played for 30 minutes needed to be “strengthened to minimise harm”. The code, introduced in February, intended to tighten betting controls and defuse criticism of FOBTs. According to The Guardian, Cameron is set to announce a clampdown on FOBTs, with a range of regulatory and planning powers to curb the clustering of shops, just a month after the Chancellor’s 5 per cent tax increase on the machines in the Budget. In the letter,
SG Gaming anno updates to Cat C CATEGORY C
ollowing the Triennial jackpot increase to £100 on Cat FC machines which came into effect on 15 January, SG Gaming, a division of Scientific Games Corporation, has announced upgrades to some of its best performing games to offer the additional £30 jackpot. “We have been working hard behind the scenes over the last few months to get content ready for the triennial announcement. Ten games have been adapted to the new jackpot limit,including classic community games like Money Mad Martians and Rainbow Riches Party,” said Rick Mountney, director of content development at SG Gaming. Phil Horne, group managing director of SG
Gaming UK, said:“It was important for us to support our customers with the widest range of £100 jackpot games as soon as the new regulations came into effect.We are offering both our classic games,including our successful community games, and a choice of new games to customers across Triple 7 terminals. “They have been well received by both operators and players. Our games have a track record of driving cashbox revenue, and we expect the £30 increase in the jackpot to add to their
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INDUSTRY
ESSENTIAL GUIDE
How can research really achieve? RGT aims to find out
The art of redemption
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39 April 11 - April 17, 2014 • No. 2363 • www.coinslot.co.uk
nnounce B2 crackdown? high and asked the Gambling Commission to see if they should be reduced. He also proposed making the strengthened measures part of the operating licence, which would make the new code mandatory rather than voluntary. It would mean that if the regulator found LBO staff failing to intervene when players lost too much money or not questioning why FOBTs were played without a break, the shop could be closed down. According to reports, Cameron is also poised to tackle the issue of ‘clustering’ in poor areas when he makes his announcement this week.
announces Cat C games
popularity.” SG Gaming’s full range of game updates is supported by the availability of top box artwork and a marketing kit to help customers launch the new games and jackpot.The games and supporting artwork are available through SG Gaming’s distributors Crown Direct, Deith Leisure and AMG Leisure. SG Gaming’s after sales department can also provide cus-
tomers with relevant support and information. Finally, SG Gaming has launched Super Repeater, a new £100 community game available as part of a three player Triple 7 package.The package includes three Triple 7 terminals, themed artwork, and a choice of six Cat C titles from a range of classic titles such as Money Mad Martians and Rainbow Riches.
Scottish Parliament debates fixed-odds betting terminals SCOTLAND
The thorny issue of fixed-odds betting terminals was discussed in the Scottish Parliament last week, with a Scottish National Party MSP accusing Westminster of having a ‘laissez-faire’ attitude. n a debate in the Scottish Parliament last week, Stuart McMillan (Scottish National Party) asked the Scottish Government what its position is on the impact on communities of fixedodds betting terminals. To this, Roseanna Cunningham (Scottish National Party) responded: “While problem gambling levels are relatively low, affecting 0.7 per cent of the population, we recognise the serious impacts on those involved and their families. “Gambling is a reserved matter. However, the Scottish Government shares the widespread concern about the impact of the introduction of new technologies and the liberalisation of gambling laws on problem gambling. We welcome steps that have now been taken by the Responsible GamblingTrust to explore more fully the impact of new gambling developments such as fixed-odds betting terminals. “In addition,Derek Mackay will this month host a summit on town centres that will explore the impact of betting shops and payday loan companies on our communities. However, the Scottish Government would welcome further powers to alleviate the impact of problem gambling.” Stuart McMillan (Scottish National Party) added:“The minister might be aware that many reformed gamblers have described fixed-odds betting terminals as the crack cocaine of gambling. The Greenock Telegraph recently reported that £77m was gambled on the fixed-odds betting terminals in Inverclyde in a single year.With that in mind, and although I appreciate the fact that gambling is still a reserved matter, can the minister advise me of what actions are open to the Scottish Government to curtail the proliferation of those
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machines in our communities?” Cunningham, the Scottish Government’s Minister for Community Safety and Legal Affairs, then stated:“I am aware of the report in the GreenockTelegraph.As I indicated in my first response, our ability to address the issue is significantly restricted by the current constitutional arrangements. Although we can set conditions for premises, we are not permitted to intrude on reserved matters and therefore cannot, for example, regulate the number of betting machines in the shops. Nevertheless, we are keen to do what we can. “The Cabinet Secretary for Justice has previously written to United Kingdom ministers and has met the Gambling Commission to discuss, among other matters,areas where we can help.In addition,we can promote an awareness of the problems and encourage others to engage with the
issue. I have already referred to the Minister for Local Government and Planning’s planned summit, which is coming up soon.” She concluded:“Ultimately, however, only additional powers for this Parliament to regulate gambling will allow us to address the matter properly. It is fair to say that this government would not have quite such a laissez-faire attitude to the issue as the government in Westminster unfortunately has.” With rumours of a government clampdown rife,Westminster’s ‘laissez-faire’ attitude to FOBTs could be heading for a significant change.
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Coinslot April 11 - April 17, 2014
Industry RGT publishes gambling related advertising research review RESEARCH
The Responsible Gambling Trust has published a report which reviews international research on gambling-related advertising. And the findings provide scant backing for the anti-gambling lobby.
report by Dr Per Binde of the University of Gothenburg has certainly set the cat amongst the pigeons when it comes to assessing the impact of advertising on gambling activity. In an astute move, which some might consider extremely brave by the RGT, the endeavour was to explore the impact of advertising on participation in gambling and the prevalence of problem gambling - or more appropriately, how to tackle the task of doing so.And its findings will, as ever, be more likely divisive than they are enlightening. One thing,though,is for certain: the Binde report will certainly leave some scouring the spaces between the lines to find any morsel of material to back their line of argument,but more importantly, whilst light on revelation, it is almost blindingly clear. The key aim of the report was to provide useful recommendations about the potential of research approaches in producing reliable and meaningful results,as Dr Binde
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explains:“It is very difficult, if not impossible, to assess how many people gamble excessively because of direct or indirect influence from advertising. Part of the difficulty of measuring the impact of advertising on problem gambling is that it is, in general, most probably relatively small.” He added:“However, the nature and mechanisms of the impact of gambling advertising, as well as other aspects of it - such as its volume and the ethical questions that it raises - are possible to study in a variety of ways. Thus while absolute extent of impact is difficult to assess, it is possible to study the relative impact on various groups of people by different forms of advertising.Such research results are valuable for harm prevention and responsible marketing as they differentiate between relatively harmless and relatively risky advertising.” The Responsible Gambling Strategy Board,the Gambling Commission’s independent adviser on
responsible gambling matters, has identified the current effectiveness of rules and controls on marketing and advertising of commercial gambling as an area where further research and evaluation of the evidence is needed in relation to harm prevention. RGT chief executive Marc Etches is definitely no fool in this area and has paved a well structured path through a muddy and meandering route. If you’re going to tackle the issues, he seems to be suggesting, you have to know you’re stuff.And that’s where this latest report comes into its own no revelations, just clear facts indeed, something many in the industry argue has been missing from the whole gambling debate. Etches explained: “There has been a marked increase in the amount of gambling advertising on our televisions since a change to the law came into force in 2007. People are understandably concerned that this increased prominence might lead to an increase in
CCTV footage of fruit machine thieves released
Cashino confirms new operational structure
ROBBERY
APPOINTMENTS
olice have released CCTV images of two men they raesepe, owners of the 160 venue wish to trace following thefts from an adult gaming Cashino brand of adult gaming Pcentre P in Sunderland. centres, has appointed Simon GudOver the course of several visits, including February 12, two men damaged slot machines at Uncle Sam’s Amusements, on Saint Lukes Terrace, and removed cash from it. Police are investigating the incident are keen to hear from anyone with information. Anyone who recognises the men or witnessed the thefts is asked to contact police on 101, extension 69191, quoting log number 398 12/02/14, or Crimestoppers on 0800 555 111.
geon to the post of northern operations manager. The former development director of Odeon Cinemas joins colleague Steve Ambrose who is responsible for the Cashino centres in the south of the country. Heralding the appointments, Nick Harding, CEO of Praesepe, said:“I am delighted to be able to welcome Simon back some 20 years after he last worked for me as a regional director for Rank Seasonal Amusements. He brings with him vast experience of the leisure, amusements and gaming sectors in this country and most importantly a ‘can do’ attitude
which is a pre-requisite to work on what is the most dynamic AGC brand on the UK high street. “Our strength in the north and Scotland is echoed in the south of the country which is being looked after by Steve Ambrose whose career with Praesepe has been underpinned by a compelling mix of dedication and professionalism. I am certain that both Steve and Simon will maintain the exacting standards of customer care and the provision of safe, socially responsible gaming entertainment for which the Cashino brand is rightly famous.” The restructuring has been brought about due to the departure of Stephen Lawrence who has ended a 23-year span working for Harding in order to develop business interests
problem gambling and the harms associated with it. “In order to understand the impact of advertising on problem gambling we first need to assess what evidence is available and how best to conduct research that will deliver reliable and meaningful results.This report is a necessary and very useful first step as we consider how to best shape our future research programme in this area. In the meantime, we are pleased to share this work with the government and the advertising authorities so they can consider future regulatory implications.” The RGT will now provide a copy of this report to the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice who have been asked by the DCMS to evaluate its findings. Dr Binde’s report, Gambling advertising: A critical research review, was published by the RGT on April 3 and is available online at www.responsiblegamblingtrust.o rg.uk/Research-Publications.
overseas. Harding concluded: “Stephen Lawrence made a huge contribution to what we have been able to achieve over the last two decades. He was full of energy, totally committed to the cause and seldom missed a target. He leaves with our very best wishes for the future.”
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INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK REDEMPTION What makes the UK redemption and prizes system tick? Coinslot looks at the products, opinions and stories. 12
2014 a record-breaker for theme park sector ATTRACTIONS
A proliferation in new theme parks and rides brings with it a myriad of siting opportunities for coin-op novelty, amusement and entertainment across the UK and Europe. he 2014 season of the European attractions industry marks the opening of a recordbreaking number of new parks, rides and shows all across Europe, according to trade body IAAPA.As more than 300 amusement parks in Europe prepare for Easter opening,many of them are about to introduce new attractions to surprise visitors with even more enjoyable experiences. The attractions industry has an average annual investment of more than E500m on new rides only. Among other investments, visitors can also expect to enjoy brand new water parks, entertainment and immersing themed environments. Amusement parks all over Europe can look back on a good year in 2013. Most of the parks were able to see an increase in both their attendance and revenue.The success has been attrib-
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uted in part to good weather conditions during summer months and an increased interest in seasonal events (like Halloween and Christmas openings) that drove visitation to the parks during autumn and winter. Park operators are looking forward to another strong year in 2014.“Parks continue to invest in and introduce innovative new attractions to drive attendance from repeat and new visitors,” said Karen Staley,VP of European Operations of IAAPA.“These investments are unprecedented in 2014. Completely new parks and water parks are opening around Europe and exiting attractions are introducing a variety of attractions from roller coasters and water rides to brand new areas that bring to life some of our favourite children’s characters and stories.” Three brand new parks will open in Europe in 2014 in Russia, France
and Italy.And in the UK, new attractions will be opening throughout 2014. Alton Towers Resort launches CBeebies Land which will be home to an exciting range of themed rides, attractions and live entertainment. The interactive new land is set to be the only place where children can meet, join in, and play with their favourite CBeebies characters. Elsewhere, Scorpion Express - a new ride experience set within Mexicana’s Scorpion Valley - a land of sweeping sands and gold mines opens at Chessington World of Adventures. The resort is also expanding in August with the launch of the new Chessington Azteca Hotel. Finally,Thorpe Park in Surrey will open a brand new fully-themed Angry Birds Land based on the smartphone app craze.
Jingle hopes to hear the coins jangling KITS
n industry veteran has set up a rebuild and kit division near Hull. A Jingle Games is a new company and brand established by Mike Ansell, formally of Lordsvale Sales. Based at premises in Newport, East Yorkshire, the company will concentrate on producing cost effective conversion kits for established machines while also offering a full workshop and fitting service for the kits available by Diamond Games. For this season, Jingle has produced an upgrade kit for Donkey Derby, a seaside classic machine originally developed by Mike and Andy Bower of ITL. The kit comprises of a complete set of new artwork for the playpod sections, replacement button and reel LED lighting and button legends.
Ansell told Coinslot: “We have created this kit in response to demand last season from coastal operators who prefer to keep the seaside theme of Donkey Derby in preference to re-branding the game to our successful Meerkat Racing version of the game.” Meerkat Racing is also available as a kit or factory rebuild. The theme continues to be popular due to the current heavy TV exposure of Compare the Market ads featuring the new baby Oleg character. This season’s new game kit was introduced at the EAG show in January. The operator-adjustable ticket payout feature uses the three reels to play for ticket payout wins while the cash splash feature, also operator-adjustable, shoots coins directly onto the playfield to create a faster
build up and flow of the playfield coins. Cash is also won in the traditional over the edge manner from playfield build-up of coins. The kit, which also features new music and play sounds, is designed to be operator fitted but Jingle offers a fitting and machine refurbishing service by Diamond Games. Included in the kit is a full set of new artwork, new pin Perspex section, reel bands, upgrade software and the Concept Games extended ticket box with Entropy dispenser.
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Diversity is the name of the game from the Project 100 series
Gamestec creates specialised casino sector service division INITIATIVES
DISTRIBUTORS
A business relationship that has perpetuated for several years continues to bear fruit as Project and RLMS Sales work together to maximise £1/£100 Cat C opportunities. LMS Sales considers itself as being fortunately positioned in terms of the manufacturer range that it represents and this is clearly the case,it believes,with Project,thanks to a relationship that goes back many years. Ironically headed by two Boultons - unrelated we are assured - Phil Boulton,of the RLMS side of the table, has praised the efforts and investment Project has put into £100 so far. “Tony Boulton and Dave Perry unveiled the grand plan to us in the latter quarter of 2013, in terms of the initial nine-strong model range of new models comprising six slots and three Poker games.The ethos behind this £100 range is one of value, both for the player and the operator. Most of the games are on fixed stake 30p, from which the player can win up to £100. “From an operator perspective,it’s down to the
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local knowledge of their player base and whether there is a contingent of Poker style players who will be drawn to the new ‘Find The Lady Ultimate Gamble’, or a slots style game such as 5x Cash, a Bar X style game with a fourth reel lock feature,providing an exciting opportunity to multiply wins from the three reels.” Project MD Tony Boulton confirmed his positioning on the offering:“We were overwhelmed by the response we got from operators when we decided to exhibit at this year’s EAG,largely in support of our distributor partners.There is so much willingness from operators for Cat C to work, and we believe our £100 Series range will achieve this success. RLMS Sales placed pre-orders for models and have been chomping at the bit for deliveries. After thorough testing, I’m happy to say we’re now delivering models from across this exciting
ajor amusement and gaming machine operM ator Gamestec has announced the launch of a new division that will see the firm utilise its vast operational skills in the casino sector. Branded Gamestec Casino Services, the outfit will deliver a service and repair facility for casino operators, initially concentrating on slot new range throughout March and April. I am con- machines but eventually fident we are onto something here, and the sup- covering a broad spectrum port from the team at RLMS Sales,only encourages of games and equipment. us more to invest time and resource into making a Gamestec managing success of £100 for all stakeholders.” Once the initial orders of machines have all been despatched, RLMS will, in conjunction with Project, be focusing on specific models, raising awareness to the market place, of each of their unique features and gameplay styles.
Commission publishes changes to LCCP LEGISLATION
he Gambling Commission has published a Tnumber of changes to the Licence Conditions and Codes of Practice that apply to licensed gambling operators. These changes, which take effect on or after 1 August 2014, relate to anti-money laundering and individuals taking direct responsibility for compliance and information reporting. Further changes to LCCP which will also take effect on or after 1 August
2014 will be published by the end of April. These include requiring greater transparency around the protection of customer funds, improvements on the display of licensed status for gambling websites and controls on the use of payment processors. The staggered publication of all these LCCP changes gives operators at least three months in which to make any necessary adjustments in order to comply. It also ensures that those applying for
licences following enactment of the Gambling (Licensing and Advertising) Act are clear about what is required of them. An additional review is underway to strengthen those licence conditions and codes and associated technical standards relating to responsible gambling provision. This review, led by Gambling Commissioner Rachel Lampard, takes into account: • The Commission’s work with the Advertising Standards Authority on the marketing and advertising
of free bets and bonuses • The need for significant progress in establishing national self-exclusion schemes for both remote and non-remote gamblers. • The Secretary of State’s call for aspects of the Association of British Bookmaker’s betting code to be mandated • It will also cover Guidance to Local Licensing Authorities. The Commission expects to publish proposals for formal consultation this summer. Related to the work on LCCP, the Commission will
release information on the testing strategy for compliance with its remote gambling and software technical standards this month. This will include, for example, changes to allow for the transition of games currently offered in the British market by those presently licensed overseas. Also, in parallel with the LCCP changes, the Commission will be consulting on an updated and slightly expanded edition of its Statement of Principles which sets the framework within which it works.
Boy receives wheelchair from bingo fans FUND-RAISING
ten-year-old boy from Heanor has been given a specialist wheelA chair thanks to customers at a bingo hall. Robert Bock, who has cerebral palsy,was given the chair after £5,000 was raised by customers at Beacon Bingo and Cashino in Ilkeston.The
mobility powered chair was provided through CHIPS, a charity founded by the casino and gaming industry to provide specialised powered wheelchairs for children. His mother, Karen, said:“He has had a tough time and we are so proud for how brave he has been, it will give him that boost needed
before he goes on to life in his new school. This welcome change means the world to Robert and the whole family.” Cashino and Beacon Bingo has provided CHIPS with funds for 18 powered wheelchairs in the last year nationwide, raising more than £1m to date.
director Chris Butler believes that the move into the casino sector is a logical progression for the company, given the significant backing of parent Novomatic combined with its own operating expertise. Summarising the rationale behind the launch, he stated: “It makes perfect sense for Gamestec, one of the largest service providers in the industry, to now apply the experience and proficiency it has gained in the coin-op market to the casino space. It is important to underline, also, that we are already accustomed to working with casino style equipment thanks to products like iPub which clearly demonstrate the growing convergence between coin-op and casino.” According to Butler, customers will be able to rely on a dedicated workforce comprising specialists with considerable experience of servicing and repairing casino equipment.
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Shaun the Sheep to get star treatment PLUSH
amco Prize Europe has received delivery of its Shaun N the Sheep summer 2014 range, as publicity for the brand is ramped up in anticipation of a feature film starring the character. This summer, the range of
Innovative brings in Martin Cookson CASH HANDLING
ldham-based cash handling specialist Innovative O Technology has appointed Martin Cookson as senior business development manager for gaming and amusement, responsible for developing new and existing business primarily in the UK and Ireland. Cookson has been in the coin-op industry for over 30 years, latterly in the IOA. He stated:“ITL has manufactured state of the art cash handling equipment for over 20 years now and are recognised as market leaders. They have a great product range and a clear vision for the future growth of the company.” Sales director Marcus Tiedt added:“Martin’s appointment highlights our commitment to the gaming and amusement market.This year we will bring a number of revolutionary new products to the market and Martin will help to support our expanding customer base.”
plush characters are dressed as two super heroes, two pirate characters and wearing two different t-shirts emblazoned with the phrases: “Keep Cool and Flock On” and “Keep Cool and Count Sheep”. James Anderson, general manager, Namco Prize Europe, said: “Shaun is already huge as
you can see from the 3.3m likes his character has on Facebook. We expect his popularity to rise still further over the next 12 months due to Shaun getting his own movie next year and so the brand will receive a lot of publicity over the upcoming months.” Aardman Animation has announced some new licensing
deals for the Shaun the Sheep character to maximise interest in the run-up to the movie. These include a Pan-European deal with Giromax for trading cards and collectables and an agreement with Legler for a range of wooden toys and games. Walker Books will be a publishing partner for a new collection of Shaun
the Sheep The Movie books, thus giving the brand a larger retail presence.
Park operator invites children to contribute to new holiday guide
UDC awaits visitors to Open Day PARK AVENUE
COMPETITION
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national call out has been launched by holiday park operator Parkdean to gather youngsters’ views on the UK’s top holiday hotspots. Nominations and votes will be taken until May 6 and will be used to populate The UK, Our Way; a holiday guide created exclusively for kids, by kids. Launched by Parkdean last year,The UK, Our Way was the first holiday guide to provide the inside track on what children deem to be the nation’s holiday highlights and it has been enjoyed by families across the UK ever since. Following this success, Parkdean has announced plans to launch a second edition which will be available from this summer.The new extended issue will include even more top tips for things to see and do in the UK across a variety of brand new themes.
John Waterworth, chief executive of Parkdean, said: “We understand the importance of spending quality time together as a family, welcoming thousands of parents and their children on to our parks each year. “Our parks are carefully designed to provide the very best facilities to keep children entertained during their stay, with delights ranging from ski slopes to tropical-themed pools and dedicated entertainment programmes. By producing this guide, we hope to take this commitment one step further and provide families with the ultimate resource for planning the perfect fun-filled getaway, including recommendations for fun days out and places to explore.” With nominations now open, kids can contribute to the guide by filling in a simple form on www.parkdean.com before 9am on May 6.All entrants will also be entered into a free prize draw to win a weeklong family break at one of Parkdean’s 24 holiday parks.
Ten pin operator announces Easter specials BOWLING
owlplex, one of the country’s leading ten pin bowling operB ators, has introduced a number of deals ahead of the Easter break. The company said in a statement: “Don’t let boredom ruin the Easter holidays. Join us at Bowlplex for a feast of bowling, arcade action and fun! With great deals like our Munch and Bowl package, you can make a big day of it by enjoying two games of bowling and a meal from the grill.” The chain, which is open from
10am every day, recently partnered with Costa Coffee to offer the full range of barista-brewed beverages, from classic coffees to iced drinks and fruit coolers. In addition to its core offer of
ten pin bowling and arcade games, the operator now offers a ‘Birthday Bash’ package for children up to 11, featuring a disco, food and drink, games, prizes and unlimited bowling for two hours.
erek Horwood, managing director of UDC, D has been talking enthusiastically ahead of this summer’s Park Avenue Open Day on June 4, explaining how his firm is looking forward to receiving visitors. He told Coinslot: “We, being next door to Electrocoin in Park Avenue, are equally holding our ‘open house’ on the same day so as to benefit from the inf lux of people to NW10 from all sides of the industry. Our ‘open house’ day will take place at UDC House in London and all participants in the industry are invited to come.” UDC is enjoying its 30th year of business in 2014 and the anniversary will be celebrated in timehonoured fashion, according to Horwood. He concluded: “Everyone will be welcome over the threshold and UDC promise to show the trade the latest in coin-operated equipment. The newest in redemption games and novelties will be shown, and there are also a few surprises of which UDC are not yet releasing details. The ‘open house’ day is not a one-sided affair!”
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Amusements
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Blackpool Pleasure Beach awards data collection contract
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Email: al@sjc.co.uk
Britannia Pier suffers repeated attacks PIERS
ne of Great Yarmouth’s most famous piers has O become the repeated target of
AMUSEMENT PARKS
In an effort to better understand how it can improve its customer service, Blackpool Pleasure Beach has hired a software developer to analyse the habits of its six million annual visitors. lackpool Pleasure Beach has awarded a three-year contract to Green 4 Solutions to help it improve its customer service. The software firm will collect data on the spending habits and interests of the six million people that visit the amusement park annually.
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It may also oversee the launch of a supermarket-style loyalty card scheme at Blackpool Pleasure Beach as part of the deal. Robert Owen,marketing director for Blackpool Pleasure Beach, said:“The planned developments in ticketing and customer relations management will help us to maintain Blackpool Pleasure
Beach as, not only a leading UK tourist attraction, but also as an organisation who pride ourselves on exceptional customer relations and visitor experience.” Peter Oliver, director of Green 4 Solutions, commented:“This is a momentous agreement for both parties. Blackpool Pleasure Beach has been entertaining mil-
lions of people across three different centuries and our partnership will help to maintain that incredible record, while improving the customer experience for many years to come.” The data collection of Blackpool Pleasure Beach’s customers will be carried out over a 12month period.
Amusement rides on course for Dreamland opening REGENERATION
team charged with restoring many of the rides that will feature at Margate’s Tnewhevintage Dreamland heritage amusement park is making good progress. Under the charge of engineer David Littleboy, the Wakefield-based team is pressing on with stripping down the rides,replacing wornout parts and repainting them, a process that will take many months. They are on course to have the rides - which include Dreamland’s last carousel and its double-decker rocket cars - fully operational when Dreamland opens to the public in 2015 as part of a phased regeneration project to revive it as a world-class visitor attraction. Littleboy told ITV News:“The vintage rides genuinely have a family appeal, from nought
that are already making a great success of it.” Jan Leandro,The DreamlandTrust’s heritage and engagement manager, said that around 15 rides would be in operation at any one time at the new amusement park. She commented:“‘I suppose you could compare this to a museum or a gallery where the collection will be out on display. “They will be working, operating and people will be able to ride them but year on year we will be refreshing and rotating these to ninety and so you have travelling firms rides because they will need a certain amount now that travel with full vintage rides and of maintenance and repair work. It is our when families go to them with little kids they responsibility to preserve these historic rides.” Tenders have been issued for some of feel safe. “It has that rose-tinted spectacle genuine Dreamland’s other rides, including the Corwarmth about it and there is an undoubted bierre ferris wheel and the Junior Whip.Work demand for it. Dreamland is effectively just a will also start soon on the park’s 1920 Grade IIfixed site version of some travelling businesses listed scenic railway.
thieves and vandals that smashed its arcade machines and stole cash and toys. The Britannia Pier was hit by four separate attacks in March and Norfolk police are now appealing for information. The first incident occurred on Wednesday, March 12, between 7.50pm and 8pm, when criminals smashed an arcade machine and stole cash. The following Monday, between 9.15am and 9.35am, another machine inside a beach hut at the rear end of the pier was smashed. Then on Thursday, March 20, the attraction was targeted twice: firstly between 6.40pm and 6.55pm, when damage was caused to a window, and again between 5pm and 3am the following morning, when another amusement machine was smashed and toys and cash stolen. Police would like to hear from anyone who may have seen or heard any suspicious activity in the area during the times stated. Witnesses can call Sergeant Jamie Hollis or PC Katie Swann on 101 or Crimestoppers anonymously on 0800 555 111.
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B 2 B
30 B2B listings and industry marketplace
Essential Guide to...
Redemption Machines KEYNOTE
33
The love of redemption a true story
This week’s machine charts
34 Classified sales, job and business opps
37 Jabro Surreal Soccer season
Identifying your customer base is crucial
Essential Guide to
Category B3 Next Week Coinslot APRIL 11 - APRIL 17, 2014
In an age where pound shops compete for custom with 99p shops on the high street, the redemption sector is the perfect solution for arcade-goers who want something in return for their hard-earned coins.
alex lee Although redemption is universally popular across the amusements sector, Ameco managing director John Bollom believes it vital that operators adopt the right prize mix for their location. Redemption is a very important part of the at seaside family amusement arcades.As always, the right redemption mix varies by each arcade, but generally the pleasure of leaving with a prize of some sort is part of experience for families. Ameco has settled upon the right mix, but obviously we are always fine tuning this and it can depend on what products are about as well. If a new piece of equipment enters the market that is particularly good,or another’s performance falters, you can - to a certain extent - expand or retract your redemption area to suit. But by and large we have settled on the balance of equipment at all of our sites, as well as how to organise the prize desks and displays. The right prize mix is also very dependent on the location as well.Where some resorts might have a larger percentage of, for example, caravan park customers, electronic items like kettles, toasters and portable televisions that could be useful in caravans will go down well.Whereas at a resort like Brighton, where many of the customers are day-trippers, it would be more appropriate to stock child-oriented prizes, such as plush and toys. Part of the secret to redemption is to monitor what are the most popular lines and reinforce those. In the past couple of years we have invested more in computer and software systems to control both prize stock and ticket redemption.These can give you much more accurate information in terms of what lines are popular. It’s all very well asking somebody at the prize desk what is going well, but it becomes very subjective then.With a proper system you can actually monitor what prizes are going out and at what time, and tune your offering to suite. Operators cannot simply look at the two sides of a redemption operation - the games and the prize desk - as two separate entities.They have to work together. Operators must also identify who their customer base is, and what those customers want. If a resort is more day-tripper oriented, it is no good understocking low value prizes and going heavy on high value prizes if there are few people staying long enough to save up for them.We must learn from the retail sector and offer prizes that players want at a price that is perceived to offer value - and have those prizes in stock. On the equipment side of redemption, there has been a lot of investment, particularly now that it is a world-wide market, with many more international manufacturers involved. I would still like to see more innovation in the shape of value tokens with an additional value alongside traditional paper tickets. If you have the software set up at your prize desk, it would be quite easy to handle by simply scanning the token and adding it to the customer’s balance. Customers are more tech-savvy than some might give them credit for, and they seem more than able to adapt to the concept of loyalty cards for redemption.”
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VIEWPOINT
foreword eing able to speak from experience is a marvellous thing and I’d like to share with you a magical B moment from a few years back when my son was about 10. We were on a family holiday in Weymouth and, inevitably, we all visited the amusement arcade next to the beach. While my wife, stepdaughter and stepson were more than happy just to chill and throw a few two pence pieces into the pushers, my son and I who is now addicted to the crack cocaine of gambling, the FOBT having walked past a street with a bookies in (not really!) - made for the horse racing machine. I explained the concept to my son as follows: “Right, stick your 10p in the slot next to the colour of the horse you want to win, watch the race, and if your horse wins you win some money.” Being a child prodigy, he immediately understood the concept - up to a point. Rather than back red or blue, one of which always seems to win, he chose to back the white horse - which never wins. So, the alarm went to signal the ‘off’ and the five horses (red, blue, green, yellow and white) made their rattling journey down their fixed tracks towards the finishing line. Lo and behold, white ran the race of its life and stormed in, by a neck, but instead of a load of tens pouring into the payout tray under the ‘white’ light, redemption tickets starting pumping out, and kept on spewing out for what seemed like an eternity. My son’s face was an absolute picture. He was delighted. Now the proud owner of a few hundred tickets, he wondered what to do with them. “How about we shove them in that ticket eater over there son?” I asked him. He eagerly nodded in agreement and the pair of us fed them in. Eventually a single, shiny little voucher was dispensed, stating precisely how many tickets we’d won and my son pulled it out with pride, as if he was Charlie Bucket with the golden Wonka ticket. Step three. We went to the counter to see what we could exchange the voucher for. Our teeth probably haven’t recovered since, but we very much enjoyed tucking into our impressive haul of Parma Violets, Refreshers and so on and, while we hadn’t exactly won a speedboat, we’d had a fantastic time and a load of fun. Is it any wonder, then, that the redemption sector continues to grow and grow in popularity when even the notoriously hard to please Lee family have bought into it? Who needs crack cocaine anyway!
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Essential Guide to ... Redemption Machines Sector Overview Redemption station The redemption sector continues to grow in popularity in both coastal arcades and inland amusement venues. From the licensed toys to the latest smartphones, tablets and MP3 players, merchandise plays a key role in attracting customers to redemption areas and boosting dwell time at cranes and other coin-op equipment.
The world’s fair Operators are able to keep on top of the fast-moving redemption sector more A lasting impression easily than ever before by visiting Redemption has proven itself to be a trade shows around the world, ingreat way for operators to help crecluding EAG International Expo, ate a lasting impression, as both Leisure Industry Week, Euro Attracchildren and adults take home a tions Show, Toy Fair and IAAPA Atphysical prize. tractions Expo, among many others.
Software focus Redemption software and systems providers offer ideal solutions for operators. These not only help improve the customer experience but also provide increased efficiencies and reduce staffing costs.
SWOT ANALYSIS
Welcome to the redemption shop The distinction between amusement arcade operation and retail is becoming increasingly more blurred as redemption continues to grow apace, backed by savvy suppliers and the presence of some phenomenal gift, plush and hi-tech prize lines. he popularity of collecting tickets has never been greater as operators realise that the full potential of a wellrun, professionally presented redemption area goes way beyond increased cashbox takings. In embracing redemption, operators effectively re-position their arcade or FEC as a destination venue. It’s never been more important for the industry to provide good value for money entertainment, as customers who walk out with a prize and a smile on their face is the best possible recommendation. Novelty and video games offering ticket payout have improved enormously in recent years, but the introduction of products such as the ticket eater and arcade management systems have both helped take the hassle out of operating redemption. Furthermore, the ambition shown on the part of both suppliers and operators in taking on a much broader range of licensed, branded and hitech prizes has upped the ante in order to meet customer expectation. It’s not that long ago when operators had to mess about counting tickets, which inevitably dampened their enthusiasm for the genre. Now that hurdle has been removed, coupled by the sector avoiding the worst of the MGD ruling, the future for redemption looks very bright. The sector, with all due respect to other strands of coin-op, has come on in leaps and bounds of late. While the emphasis is still firmly on winning prizes, the player is now more demanding and brand aware.This fact has not been lost on operators who believe that family comes first. Many operators now use the model of having a separate area in
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Coinslot APRIL 11 - APRIL 17, 2014
their FEC to house all their ticket payoutenabled machines, which now account for a larger share of their entire machine offer than in previous years. Inevitably, the same operators are now investing in ticket eater machines due to the sheer number of tickets that customers accumulate. People are now willing to save up their tickets and wait for bigger and better prizes, such as branded products like iPads and XBoxes.While it would be fair to say that operators tended to use local ‘swag’ suppliers in the past, they will now source licensed toys, plush and gadgets from much further afield, aided and abetted by the cream of the UK’s distributors. In addition to the redemption counter prize suppliers, the manufacturing sector must be praised, with regard to its ability to churn out robust, innovative novelty and amusement games which offer ticket payout. The depth and breadth of licensed products available from UK-based suppliers has bloomed in line with customer expectations. Recognised brands work, especially when it comes to what is positioned behind that redemption counter. Disney, for example, is a perennial favourite,but stakeholders able and prepared to grasp the opportunities afforded by the latest animated movies - and app trends - are the ones that tend to benefit most. In the 2000s, there has been a noticeable shift towards novelty and redemption and the fact that a bigger percentage of families now visit arcades and FECs is no coincidence. Operators have to apply methods used in traditional retail. In other words, if someone leaves empty-handed they will be less
SWOT ANALYSIS REDEMPTION
inclined to make a return visit, which is why operators still position swag on pusher beds STRENGTHS for those who are happy to spend a pile of 2ps, while also offering branded electrical • From ticket payout-enabled games goods for customers who are prepared to colthrough ticket eaters and redemption lect lots of tickets. prizes, levels of creativity are high There is a groundswell of opinion that • Concept of redemption is simple and ticket eaters are a necessity for operators explains concept of saving and value to who want to run a redemption centre effichildren ciently. Operators have noticed that people of all ages love feeding the strips of tickets in OPPORTUNITIES to get their vouchers. Redemption isn’t the be-all and and-all, • Attractive products and well sourced high especially for premises which simply don’t quality prizes lift footfall and extends averhave space for redemption counters and age playing time those catering for a predominantly adult • Products and gifts based on app, internet audience. Having said that, the genre seems and TV crazes such as Angry Birds, Grumpy to have flown the flag for family amusement Cat, Flappy Bird and Meerkats add an extra since the combined effects of the Gambling allure Act,the Smoke Ban and the onset of MGD and as such has to be taken seriously as a future- WEAKNESSES facing solution. The best redemption operators are those • Big brand licences can suddenly fall from with a thorough grounding in the ways of favour, leaving operators with valueless retailing - and an eye for the zeitgeist. From a stock supply perspective, the level of quality and • Success depends on family visits as competition is such that operators are pretty opposed to purely adult custom much spoilt for choice when it comes to sourcing their next raft of prizes.The halcyon THREATS days of arcade operating may be over for some, but those who have reacted quickly • New smartphone and tablet technology and decisively to the changing needs of their can make existing products less desirable customers can thrive in today’s fast-chang- • Dangerous toy scares can dent reputations ing, media-driven, value-obsessed times.
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Essential Guide to ... Redemption Machines Market Perspectives MANUFACTURING
Instance has confidence in redemption After a difficult period for the industry, redemption machines are leading the charge towards a resurgent amusement and leisure industry, says Instance Automatic’s Ian Eason. orldwide coin-op specialists Instance Automatics catapulted its redemption offering into the limelight at this year’s EAG show in London.The company’s selection of new games, many based on tried and tested success stories, proved popular with visitors. “This year at EAG we showcased a selection of brand new UNIS redemption machines including Pirate's Hook 4 player, Squirt A Gator, Up and Away, Ring Em and Toss Up,” said Instance Automatics director, Ian Eason.“All of these new games were well received, but Pirate's Hook 4 Player and Up and Away were definitely the most popular of the family games. Squirt A Gator also had a stream of happy children trying out this great water-based kiddie game.” This early air of positivity reflects the outlook for redemption this year.“The whole industry has suffered over the last five years but there has been an air of optimism since the beginning of 2014,” said Eason,“operators are now looking to invest again after years of having to sit tight during the recession.” Companies are now willing to spend money on new
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games which will drive the future of the redemption. “The whole sector has been quite flat until now,” said Eason, “but with things picking up, I am sure that the future for many of our arcades and entertainment machine venues is in investing in redemption machines. They not only give great value for money, but encourage repeat play with a feel good factor in winning tickets/points.” This perception of value has been vital in attracting the family market back into arcades. “Without doubt, redemption games nearly always offer the player better value for money compared to arcade games,” said Eason, “great game-play and the chance to earn prizes.” Instance can be confident that it has the machines in stock to attract newly resurgent redemption operators, thanks to the company’s policy of maintaing a dialogue with its customers.“Instance Automatics goes through a process of not only testing the machines in house but also through operator test sites, it is the only sure way to make sure our investment and our operators' investment is sound,” said Eason.
However, Instance are keen not to write off the potential for other types of amusement and leisure games to succeed.“Arcade games are still massively important in the industry and redemption will never totally replace the great video arcade games that have become iconic,“ said Eason.
TECHNOLOGY
Embed champions redemption technology Software provider Embed has found success infusing redemption’s brand of traditional entertainment with modern technology in a way that tangibly improves the customer experience, according to sales executive Steven Wooley. oinslot: How would you assess the current state of the redemption C sector? Steven Wooley: Over the past few years I have noticed redemption to be more and more popular in the industry. Redemption is a great tool to drive guest return, reward guests for loyalty and provide an additional revenue stream that may have not previously been available to operators. This is reflected in the growing demand for management systems for onsite inventory, product in merchandise machines and order processing.As operaCoinslot APRIL 11 - APRIL 17, 2014
tors in the industry invest in more machines, they have the most advanced products and tools to support this are just as important to keep the business easily moving forward and prosper.
on labour costs.The back office system management can easily view reports of high volume items, current stock on hand and make educated purchasing decisions quickly to have the best products on site.
CS: How do Embed’s redemption systems improve the customer experience? DW: Redemption Pro greatly improves the overall guest experience by reducing confusion when making decisions about what they are able to redeem and the number of tickets remaining, decreasing overall time at the counter. The Embed Red Pro also allows staff to service multiple guest at the same time without confusion.
CS: Is the redemption sector is open to further technological innovation? DW: Embed is always working to keep our systems in line with industry requirements and continually developing our system to meet these requirements.There are a number of great features in production to be released this year as well as great plans to deliver customer interfacing application functions to make the guest experience easier and better. This is one of the key benefits to working with a company like Embed, where our global customer base is always feeding back their requirements.All of our customers receive these new features at no additional cost when released. It is an exciting time to be in the industry as technology helps us make the service side of the industry more fun again.
CS: In what ways does Redemption Pro help to also boost staff efficiency? CW: By having a stock management tool provides great service at all levels for the business. The front of house staff can easily manage the redemption counter and thus reduce the number of people required to work at the counter, saving
Redemption Control the queue at your counter with our redemption management solution.
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Essential Guide to ... Redemption Machines Market Perspectives REFURBISHED
SEASIDE OPERATOR Arcade operator Harry Parkin is proud of the redemption machines at Burnham-On-Sea Pier, with their rich fairground tradition and reliance on top quality prices. he bright lights and big prizes of redemption arcades have their origins in the fairground games of old, a lineage that has helped attract families into FECs in increasing numbers. It’s a history that Harry Parkin of BurnhamOn-Sea Pier is well aware of.“We come from fairground families on both sides and we’ve always had a tradition of being kind to children and giving things away,” he said. It’s that family-friendly attitude which has underpinned the success of their redemption offering. “I’m predominantly fruit machine orientated,” said Parkin,“but since we’ve had my wife running redemption, I’ve never seen so many families go out of an arcade or pier with a smile on their face.” Keeping families happy is about combining the right games with the right prizes.“I think just kids love it, they like doing something,” said Parkin. “We haven’t got many games which are video-based, because there’s not a lot to do in a video based game, but we have a dinosaur game, where they’ve got to throw balls into a dinosaurs mouth, and things like that.” Although Burnham-On-Sea Pier is already well established in redemption, the venue’s team has not stopped the search new and exciting machines.
Parkin believes in redemption
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With an increasing number of operators expressing an interest in moving towards redemption, JNC Sales are uniquely positive to advise and supply. “We’ve got quite a bit of redemption and we’re going to buy some more,” said Parkin. “People like to do things. They like throwing balls at things, they love whacking things. We’ve just bought a baby air hockey which gives tickets at either end, but the one who gets the most goals gets more tickets. So that’s really exciting. You get two games in one.” In addition to providing games that involve interaction, the Parkin family prides itself on securing prizes that people will want to acquire.“You don’t have to buy what we would call swag,” said Parkin. “We’ve got a lot from PMS International.You can buy really good quality prizes from them, but we’ve also got stuff from smaller suppliers. If they’ve got a really good quality piece of
merchandise we’ll buy quite a bit of it.” The best prizes, according to Parkin, are those based on popular characters from film and television.“We pioneered licensed stuff ten to twenty years ago with cranes,” he said.“Tamagotchi, we imported them from Japan, so we had them a year before anyone else.” The effort and price to acquire this popular toys pays off in terms of customer attendance. “People will save up for quality products,” says Parkin. Investing in quality not only keeps visitors happy, it makes business sense.“We feel quite proud that we’re giving them something of value that they’ll tell their friends and come back,” said Parkin.“We work on the assumption that, if you throw a bit of bread away, it usually comes back buttered.”
SOFTWARE
Redemption Software offers arcade upgrade strong redemption offering necessitates a strong prize desk and that can mean hundreds upon hundreds of prizes on disA play or in storage.Without a proper system to track and monitor
tened to what their needs are and put things onto the system that’ll suit all people across the board,” said the company’s Joe Sheeran. By installing Redemption Software, operators are able to these items, it becomes impossible to accurately record takings access financial information that had previously been hidden. or prevent theft. That’s where Redemption Software comes in, enabling arcade “Because they’ve no cash box in the bottom, they think that managers to accurately track the stock in their venues.“We lis- they’re not earning any money out of a machine,” said Sheeran, “but actually they’ll get their money back quite quickly by knowing exactly where the stock is.”With recent changes to MGD and VAT calculations it has become increasingly important to know if the combined tax and prize outgoings are being matched by the takings.“The software will distinguish how much cost of toys have been lost for the MGD and you’ll be able to print that off,” said Sheeran,“so it saves a lot of man hours when it comes to doing the MGD returns.” Redemption Software’s latest update is an add-on which unifies toy and prize stock across an arcade’s entire range of machines.“It doesn’t matter what machine it is, as long as it’s got a toy we can account by a stock count,” said Sheeran.
Coinslot APRIL 11 - APRIL 17, 2014
JNC Sales support redemption conversion
he year in redemption got off to a positive start for JNC Sales, with a Tnumber of popular machines on display at this year’s EAG. “We had a strong showing of redemption machines this year,” said director, Tom Clarke, “which included Crank It and Slam a Winner, which are proven to be great taking machines.” Old favourites were not the only things at the stand. “We also showed a number of new machines,” said Clarke, “Klobber the Robber whacker, Galaxy Garrison whacker and Duck Hoops Kiddie Basketball, which all appeal to the younger age groups and are getting very positive figures.” These favourable results feed into Clarke’s picture of the redemption sector, which he describes as, “buoyant and expanding.” The JNC director sees its continued growth as indicative of a shift in priorities among amusement operators. “As amusement arcades move away from gambling and towards family fun, redemption machines provide great entertainment for all different age groups that can’t be achieved at home on consoles, tablets or smart phones.” The company also has the feedback to bolster these claims. “Our customers are telling us that this is the area that the biggest gains are being made year on year,” said Clarke. JNC’s range of affordable used machines has also helped convince a growing number of operators to make the switch. “As arcades that hadn’t initially embraced redemption are gradually moving into it, the number of arcades with redemption is ever expanding,” said Clarke. “With the relatively low cost of used redemption machines it is possible to start it with relatively low outlay. As we operate amusement arcades, we are able to advise on the best machines to use and the best layout for these machines.”
Designed to perform, built to last www.sbmachines.co.uk +44(0)1656 783894
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Essential Guide to ... Redemption Machines Market Analysis PRIZES
OERATIONS
Redemption is a fairground for Bandai Namco
Namco Funscape on redemption Coinslot speaks to Trevor Sutton, Leisure Equipment Controller for Namco Operations Europe - the company behind one of the UK’s largest redemption operators, Namco Funscape. How would you assess the current state Cof theoinslot: redemption sector?
Bandai Namco has made a commitment to redemption with a range of machines designed to capture all the fun of the fair, says regional sales manager, John Crompton. s one of the largest exhibitors at January’s EAG expo, Bandai Namco ensured that its stand was packed with the most popular redemption games. Machines such as Goal Line Rush,Triple Turn and Crazy Typhoon proved popular with the growing contingent of redemption operators.“The response was enthusiastic from operators who recognised
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titles such as Triple Turn and Crazy Typhoon that have established a strong reputation,” said regional sales manager John Crompton.“This combined well with the wonderful array of new titles that are released for 2014. Sales since the show across the range are healthy.” The company also showcased a number of redemption games based on its popu-
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Coinslot APRIL 11 - APRIL 17, 2014
lar Pac Man licence, which is being revitalised across the company’s entire spectrum.The launch of a new kids animated series will see redemption machines such as Pac Man Basket, Swirl and Ticket Mania become increasingly popular with families. In an amusement industry that is slowly emerging from recession, redemption has proved to be a consistent growth area, with an increasing number of families using their leisure spend to earn tickets and win prizes. John Crompton believes that the return of this family segment is motivated by the traditional fairground flavour of redemption games. “Coin-operated ‘all the fun of the fair’ games like Triple Turn have a great combination of amusing gameplay while offering prizes for the whole family,” he said, “and this will always prove popular.” When designing new redemption machines, Bandai Namco need to not only preserve that carnival atmosphere, but also design machines that fit the needs of operators on a global scale.“We have teams that assess markets, players, operators and distributors throughout the world,” said Crompton. “This approach has led to the creation of our redemption range most notably Crazy Typhoon,Triple Turn and Goal Line Rush.” Sales in the wake of EAG are a testament to the success of this strategy and the company has no intention of slowing down. “These games have been developed a direct result of our extensive and ongoing R&D approach,”said Crompton,“with others planned for release in the coming months.”
Trevor Sutton:Redemption continues to retain growth year on year and remains a real focus for Namco Operations. CS: Why do you think the redemption sector so continues to be so successful? TS:Value for money certainly appears to be the main factor in its success, but of course there are a number of other factors which will determine its success or failure. A mix of good quality and innovative machines, attractive prizes at attainable prices and of course taking care with machine set ups and pay-outs to ensure value for money is perceived by our Customers.Namco Operations prides itself on striving to offer all of the aforementioned, which results in a positive customer experience. CS: What machines have been performing well for you over the past 12 months? TS:There have been some real success stories of late. There has been substantial growth where traditional cash pushers have been adapted to offer a ticket-out facility,offering the best of both worlds to the customer - the chance of a cash prize backed up by the ability to collect tickets for a memento of their visit.Top performers in this area have been Sweet Falls and Clockwork Orange. Innovative carnival style games which offer a real ‘experience’ have also performed well with Milk Jug Toss from Ice consistently performing well. CS: What innovations would you like to see in the development of redemption games? TS: In recent times we have seen ‘Videmption’ enter the market, ultimately attempting to create a good solid video arcade game which rewards the customer with tickets.As yet I have not seen anything which could rival the experience offered by titles from Bandai Namco Games, Raw Thrills and the other mainstream manufacturers of typical video games. I’m sure this is an area that will continue to evolve and it will be interesting to see if development improves in the near future. CS: How important is it to stock the redemption counter with licensed products? Which licenses are you expecting to be popular during 2014? TS: Product is absolutely key to the success of redemption. Namco Operations operate the policy of offering ‘Gift Quality’ plush where possible and are always keen to offer the best of the best, whether they be Crane or Counter products.Typically Disney lines continue to do well, while the Minions from Despicable Me will continue to dominate this year.
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LICENSING
Licenses a priority for Whitehouse Whitehouse Leisure continue to boost redemption by offering a large range of prizes based on well known characters from film and video games. ith redemption continuing to flourish in arcades and FECs, the importance W of having a well stocked prize counter has rarely been higher. Whitehouse Leisure business development executive, Ian Whittingham, believes that licensed products are the key to success in this area. “Redemption is following the same pattern as cranes in that customers are looking for brands that they recognise and have a high perceived value,” he said. Chief among those brands are the minions from Universal Pictures’ Despicable Me 2. “Anything associated with Despicable Me 2 is literally flying out of the door at the moment so our new DM2 redemption range has proved a resounding hit with mugs, breakfast sets, clocks, key chains,
backpacks and stationery sets being the most successful.” These DM2 products were among those Whitehouse had on show at EAG in January. “ We have already placed repeat orders to meet the unprecedented demand for product,” said Whittingham. “We also showcased our extensive new range of resin collectible figurines - our new Disney collection featuring Winnie the Pooh, Mickey and Minnie, Donald and Daisy had a great response and are set to be one of our best sellers in 2014.” This positive response is motivated by the health of the redemption sector. Whittingham described it as “very buoyant, customers are expanding their prize offering to cater for the increasing demands of
their clientele. Licensed products are proving very popular with customers stocking complete ranges for maximum impact rather than products in isolation.” Meeting the players’ demand for enjoyable gameplay and a meaningful reward is, according to Whittingham, what has boosted redemption’s fortunes in recent years. “Players not only get the fun and enjoyment from the game,” he said, “but also have the redemption tickets to save up for prizes as an added bonus.” In order to ensure that operators chose Whitehouse for their prizes counters, the company takes great care in selecting the right branded products. “We try and select licences that appeal to a broad age range and preferably those associated with either
the latest trend, film release or games app,” said Whittingham. “In terms of products, mugs, key chains and stationery cover a broad age range so are always the most popular lines.” Offering a diverse range of toys based on well-known characters is also a key factor in building a successful redemption offering. “As already mentioned DM2 has proved exceptionally popular,” said Whittingham, “but we also have Disney Winnie the Pooh, Muppets, Mickey and Minnie Mouse and Monsters University ranges that are proving equally as popular.”
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Essential Guide to ... Redemption Machines Market Analysis DISTRIBUTOR
HOLIDAY PARKS
UDC continues to support redemption
Improving the customer experience with Redemption Pro
With many years of promoting redemption behind it, UDC is unsurprised to see the sector expanding rapidly. Few suppliers can boast the commitment to the sector that UDC has shown throughout its history.“We were amongst the very first UK distributor to major on redemption and were followed into the market by others,” said Bland.“UDC were ahead of the game on redemption with after the year 2000.You may remember us originally trailing games in the UK around our campaign at the ATEI many years ago twenty five years ago, before starting again to‘JoinThe Redemption Revolution’when many companies were still wary.” In 2014, the company can rightfully claim vindication.“Bowling alleys, holiday parks, large and small arcades, everyone has embraced redemption,” said Bland.“It’s really only single site operaTEL: 0117 9382552 tors now who don’t cater to redemption, as you need plenty of machines and space for prize counter to operate these machines.” Despite the need to purchase a large KLOBBER SMOKIN THE ROBBER TOKEN number of machines in one batch, WHACKER EXTREME BIG BASS redemption is no longer a hard sell.“Ten WHEEL DLX £2,995 £3,295 years ago we needed to demonstrate to £7,995 NEW customers that redemption not only worked but that it was the way forward into the future,” said Bland.“We needed to educate some that they needed a good range of redemption product, to buy the right tickets, the right prizes and how to best display them.” Now that a large number of venues have made the switch, UDC are on the look out for new opportunities. GALAXY GARRISON “Redemption is booming,” said Bland.“It WHACKER has grown into the space left by video POP IT £1,995 FOR GOLD games as they struggle to compete with handheld games on phones and home NEW £1,995 consoles.Video redemption games (so HOLLYWOOD called ‘Videmption’) has been growing REELS comfortably and rewards players with £1,795 tickets for their video game performance.These games are specially designed or tuned for the price of play and the percentage payouts that operators need.” Asked about why redemption SPIDER machines have made such positive steps, STOMPIN WATERPARK SPLASH Bland noted that,“it’s the old carnival or funfair experience brought to the £1,595 £995 arcade.When families visit a centre with redemption games players win tickets and can leave with something to show for the time and money that they’ve FOR FULL REDEMPTION STOCK LIST, PLEASE SEE CLASSIFIED SECTION ON PAGE 35 All machines fully work-shopped, ready to be shipped, with warranty and aftersales support if required spent. It helps create customer loyalty.”
he team at United Distributing Company (UDC) have been for a long time proponents of redemption and went into January’s EAG with a strong portfolio of machines. “UDC showcased over thirty redemption products at the EAG show this year,” said sales executive, Matt Bland. “Redemption makes up the majority of our current offering and has done for the past decade.”
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JNC SALES
RELIABLE REDEMPTION READY FOR QUICK DELIVERY
Coinslot APRIL 11 - APRIL 17, 2014
Looking to improve the customer experience and reduce staffing costs, Christopher Hunt of Lyons Holiday Parks in North Wales found the ideal solution in Embed’s Redemption Pro system. Holiday Parks is one of North Wales’ leading holiday park operators, Lwithyons 10 venues across the region. In an effort to improve the experience of his customers and reduce staffing costs, the company’s Christopher Hunt enlisted the services of Embed and installed company’s flagship Redemption Pro system at two of his biggest venues. The Redemption Pro ticket redemption solution is used to conduct transactions where tickets won from redemption games are exchanged for prizes available at the redemption counter. It helps operators restore order and take control of their redemption centre, while increasing staff efficiency. “We installed Redemption Pro in two of our venues: Lyons Robin Hood Holiday Park in Rhyl, which hosted the BAPTO Pool Tournament last year, and Lyons Winkups Holiday Park in Towyn,” Hunt told Coinslot. “The system is definitely a benefit to customers. Also, from my point of view, we could reduce staff costs. The previous system we were using was taking us far too long to serve the customer, and stock control was not easy. Embed’s Redemption Pro speeded up the process and continues to provide cost savings. Stock control is now spot on, and for reordering purposes it’s very good.” Hunt added: “Should I get another arcade I would definitely look to installing Redemption Pro there too. It’s a very good system. Representatives from Embed came over to install the system and provide training. The technical support is great.”
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PRIZE STRUCTURE
Redemption a carnival for Sega Sega’s Jason Burke credits a return to the values of traditional entertainment for the continued rise of redemption. edemption traditionally relies on a strong line-up of prizes behind the counter, but R according to Sega Amusements general manager, Justin Burke, the quality of each game is just as important.“It’s partly about the prize,”he says, “but it’s more about the experience. Whether you’re a family or a crowd of people, you throw in that pound or that dollar and you get an experience.” The family segment of the arcade-going public is becoming increasingly important as redemption continues its rise.“That’s the main market these days,”says Burke,“it’s the type of market that’s powerful.” With a history that covers the hay-day of arcade video games,Sega’s experience gives them a unique perspective. Dissecting the increasing prominence of redemption games, Burke notes that, “it’s a
process of social change.As video’s got stronger in the home market, that market’s gone more homebound.” Redemption games have also drawn amusement’s traditional customers back to their local arcades.“More families are spending their leisure spend in FECs and malls,”says Burke.“The family market is more prevalent and they want something different than a videobased operation.” Burke believes that the redemption sector is growing because its,“more attractive,it rewards with prizes and tickets and so the market dictates the machines.”Sega debuted a number of new redemption machines at this year’s EAG show and has seen a large number of orders placed in the first few months of 2014.“Down the Clown and Milk JugToss are two very strong pieces that seem to be hitting the mark,” said
Burke.“Very in vogue with the whole family market and the carnival,fun fair type feel.”These products are developed by Innovative Concepts in Entertainment (ICE) and have been distributed by Sega in the UK and Ireland since 2011. “They are going out in big numbers,” said Burke.“We’re finding operators are buying multiples of each and creating a family skill area, based on a carnival theme,to create a sort of skill wall and making a real feature out of a few machines.” That traditional circus atmosphere is driving the growth of the sector and is a key factor in the increasingly numbers of a families spending their spare cash on redemption.“I think this carnival theme that ICE have spearheaded this year will be the focus for many companies for the next few years,” said Burke.“Back to old fashioned, family fun fair roots.That’s where it all started,so I think we’ve come full circle and it’s being done in the best way,the modern way and it’s hit the nail on the head.”
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Essential Guide to ... Redemption Machines Products EMBED
INSTANCE AUTOMATICS
Embed marries technology and redemption
Pirates and spaceships for Instance Instance continues to capitalise of redemption success with two new machines that combine innovative design with captivating themes.
Embed’s Redemption Pro software promises to streamline operations at every step, from inventory management to customer information and marketing. mbed Redemption Pro is the leading redemption management system on the market today. As a result of the extensive testing and Embed’s years of experience, Redemption Pro has evolved to offer significant features that are critical to each venue that offers prize redemption. The flexibility to work with up to four employees from one single Redemption Pro terminal, each using a wireless barcode scanner, allows for increased efficiency without using unnecessary space at the counter.Each member of staff is able to attend multiple guests at the same time, improving productivity and enhancing the level of guest service provided. Customer experience is enhanced with the use of a secondary monitor fully supported by the system, on which customers are perfectly informed on their remaining tickets. Using this they can
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nstance Automatics, the UK official distributor for UNIS (Universal Space Video IGame), had the season set off to a great start
easily choose multiple prizes and follow their ticket balance. Redemption is an extremely powerful marketing tool.As players leave the facility, they normally visit the redemption counter. More and more location owners and operators are becoming highly professional in the design and implementation of attractive redemption counters, which are packed with exciting new prizes and will attract and retain more customers. Prize inventory is another area that causes numerous headaches for operators. Redemption Pro allows for each prize to be scanned,deducting from inventory as they are handed out to guests. Embed Redemption Pro has made easy to manage inventory with the use of an Electronic Packing List, so that when prize orders are received from leading suppliers there is no more need for manual input. Redemption Pro streamlines the ordering
process for both a single operation, with quick order preparation and the more complex multi-centre operators who want to coordinate stock movements between different locations and warehouses. Redemption Pro can be installed as a stand-alone solution and interfaces with all ticket eaters and all ticket stations, so that customers can store their winnings on their personal card. It can also support a completely ticketless operation when the software is fully integrated with the Embed Cashless Debit Card System. Embed full cashless system is the ultimate management solution for all areas of any entertainment facility, providing cost reduction and revenue increase, together with full POS functions, loyalty and membership programs, redemption, party and groups management, unlocking marketing and pricing opportunities.
REDEMPTION SOFTWARE
Ticket Manager from Redemption Software Software is king when it comes redemption according to the Redemption Software Company. he recent EAG expo gave Redemption Software Company a chance to Tdemonstrate the latest version of Ticket Manager;a software solution designed for family entertainment centres operating redemption machines. The system is used to control the operation of the redemption prize shop and stock, reducing theft by keeping a tight Coinslot APRIL 11 - APRIL 17, 2014
serve customers, reducing time that players spend away from the games. The system integrates with all major ticket eaters including Ticket Station,Ticket Eater,Galileo and Smart Technologies.Tickets not redeemed are returned to the customer in the form of a secure bar-coded receipt or Loyalty Card. Recent upgrades to the system have enable the integration of all prize track of toys and prizes in the venue. The easy-to-use touchscreen system vending machines. Coin pushers and alongside wireless barcode scanning cranes can now have their prize stock technology offers a wide range of func- included in Ticket Manager’s comprehentions allowing staff members to quickly sive management system.
with the excellent range of redemption games launched at EAG in London. After testing the latest two new games for six weeks, Ian Eason, Director at Instance Automatics is very excited about Up and Away and Pirate's Hook 4 Player. “Both of these games have tested very well and are aimed at the whole family,” he said. “They are both easy and fun games encouraging repeat play. Being redemption pieces they offer the customer value for money play with varying numbers of tickets at the end depending on points and bonus wins.” Up and Away is a colourful and exciting two-player machine. This innovative game unusually uses air guns to blow balls up a ramp and into targets to win points. Winning points moves the player's animal character, either a turtle or rabbit, into space using a rocket. Pirate’s Hook 4 Player has been developed thanks to the popularity of the twoplayer cabinet and takes up very little floor space for a four-player machine. This exciting redemption fishing game has unique tension feedback fishing reels that give you the feeling that you actually have a fish on the line. It has proved a big hit already in the USA where it was launched at the end of 2013. "Redemption is here to stay,” said Eason, “they offer the customers a great game to play and the fun of winning tickets which gives them the ‘feel good factor’ that keeps them coming back for more.”
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BANDAI NAMCO
Pac Man leads Bandai Namco redemption Bandai Namco has a wide range of new redemption titles on the horizon that leverage both their popular Pac Man licence and themes from the world of sports and science fiction. andai Namco Amusement Europe has an expansive and varied line-up of redemption titles to tempt operators B this summer. Goal Line Rush is an American Footballthemed ticket redemption game featuring dozens of mini American footballs labeled with different ticket values, which sit on a rotating circular platform. In the middle to the platform is a football player that moves back and forth during the game and, when activated, pushes off footballs of different ticket values. From Bandai Namco’s partner, Jennison Games, comes a number of innovative redemption games offering something unique to the player. Pac Man Basket is a classic basketball shooting game that has been completely themed with the colours and images of the loveable character, complete with the familiar sound effects from the original Pac-Man game. Equipped with several different game modes that include a moving basket, Pac-Man Basket will surely stand out in an arcade.
Pac Man Ticket Mania combines the classic Pac-Man theme with innovative new features. Players earn standard points by eating the dots on the maze, but can earn bonus points by eating fruits,‘frightened’ ghosts and by completing the standard maze.The centre ghost chamber is the Pac-Pot target.The main object of the game is to get your Pac-Man inside the Pac-Pot Chamber to win. Pac Man Swirl is an eye-catching centrepiece which can be played by one to four players at a time.These players must try to time the release of their balls to land into a revolving holes of various ticket values.This eye-catching, quick-play,ball-dropping redemption game keeps the players engrossed and enthralled as balls swirl down the spiral to land into the ticket holes. Other leading titles from Bandai Namco Amusement Europe include Triple Turn, where players must push a lever to release the ball and see how many tickets they can win.The name Triple Turn derives from both the three dif-
ferent ways a player can win the jackpot, as well as the three rotating gears on the play field. Snow Down sees kids of all ages competing to collect the most snow in funnels from blizzard conditions within the cabinet, while in Spaceballz, players help Dean-O the space monkey to catch the ‘Fuel Ballz’.After inserting the proper credits, a Space Ball will be loaded into the crane mechanism and will begin moving.The object is for the player to time the release of the ball in order to try and win the Space Ballz Bonus, or more tickets.
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Essential Guide to ... Redemption Machines Products NAMCO PRIZE
JNC
Variety on offer from Bandai Namco prizes
Used redemption machines from JNC
Bandai Namco’s stock of amusement prizes continues to grow, with new additions including confectionary, technology and toys based on the hit Pac-Man TV show.
JNC Sales has built a supply of reliable used redemption machines that will provide top tier entertainment without breaking the bank.
andai Namco Amusement Prizes Europe has positioned itself as a one-stop-shop for innovative and well-priced redemption prizes.The company has a wide range of confectionary, both generic and branded, including big names such as Toblerone, Chupa Chups, as well as popular retro brands like Drumsticks and Sherbert Fountains. New this season are a range of Tango and Vimto fizzy lollies. “We have expanded our selection of sweets due to high demand,” said general manager, James Anderson.“It is important for redemption counters to feature prizes from low to high value and our confectionary is always popular. Our entire range of redemption prizes are low cost to the operator, but with a high perceived value to players, which makes them
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highly profitable.” The Pac-Man Classic collection of plush is available in various sizes and there are also a wide array of prizes - including the latest plush ghost character Bluetooth speaker - which has just been released.The range will soon be expanded further to include a Pac-Man watch,iPhone 5/5S case, heat change mug, footballs, as well as smaller items such as fridge magnets and sticker sets. The new series, Pac-Man and the Ghostly Adventures, hit TV screens this year in over 40 countries and immediately reached the top of the ratings in the UK. It has also been released as a consumer game across all the leading platforms and will also be supported with a global promotion in Burger King restaurants. Bandai Namco Amusement Prizes Europe has a
full selection of retail quality toys created for the new characters, which are ideal for redemption operators. Since their launch at EAG, Bandai Namco Amusement Prizes Europe has received a lot of repeat orders. “Pac-Man and the Ghostly Adventures is a very exciting licence for us as it underpins our development as a group.We have Bandai Namco Pac-Man and the Ghostly Adventures themed machines and we are developing Pac-Man Zone arcades. The prizes are an important part of this branding,” adds James. The NAM-GEAR range of electronic prizes has been upgraded and is now available in a brilliant white colour, which has been welcomed by players.The new 7.0 plus Android 7.85 inch tablet is the size of an iPad Mini and caused a storm when it was shown at the EAG show in January.
WHITTAKER’S
UK made redemption from Whittaker’s UK made coin pusher form the centrepiece of Whittaker’s redemption offering, with a strong focus on value and multiplayer fun.
Coinslot APRIL 11 - APRIL 17, 2014
the success of the single player Roll n Win redemption skittle Fgameollowing last year,Whittaker’s are now producing an additional game in the same cabinet based on the highly successful Greedy Gobs theme. Players roll coins through the swivel coin entry and attempt to guide them through the mouths of the comic character heads. On both the Skittles and Greedy Gobs games tickets are paid out from under the top sign rather than lower down the cabinet. The high speed games have proved to be a great success on 2p play. These games can either be operated individually or grouped together for maximum effect. Great sound effects and LED lighting on both games make the models ideal and proven money earn-
ers for the family redemption arcade.Whittaker’s believe that these machines offer top UK build quality at attractive prices. Coin pushers with bonus ticket payouts have been very profitable centrepieces for the last few years and Whittaker’s range includes six player large deck and eight player small deck models all manufactured by the company in the UK. Six player models includes All the Fun of the Fair, Surfers Paradise, Big Top Circus and the eight player model Camptown Races. All the machines have eye level bonus ticket payouts for maximum play appeal and have been very profitable in operation. The compact eight player Camptown Races can be used in arcades where space is very limited. Whittaker’s are well known for the quality of their used equipment and they also carry an excellent selection of used cash and redemption pushers and novelty games.
NC offer a full range of used redemption games, with prices from £795 to J£7,995. Big Bass Wheel, Crank It, Slam a Winner, Colorama and the Wheel Deal continue to sell extremely well together with other used machines such as Smokin Token Extreme, Cyber Tickets and Speed Demon. JNC are also the exclusive distributor of the Feiloli ticket whackers: Klobber the Robber and Galaxy Garrison. Feiloli has an established name in the industry and have built great whackers in the past with Cats and Mice and Annoying Thing proving to be great money takers as well as being very reliable. Klobber the Robber is also proving to be a hit worldwide. With the small size of Galaxy Garrison, it appeals to both amusement arcades and soft play areas. It is perfect for positioning on the end of a straight pusher as an extra cash box. It also offers a game for the very young kids to play and, in some arcades, this is the only machine that is suitable for the under fours. JNC continue to lead the way with Kiddie rides redemption. These hugely popular interactive kiddie rides are now being offered with a ticket option. The kiddie rides, which appeal to a wide age range, now pay out tickets depending on the score achieved in the basic, interactive on-screen game. Kiddie Submarine, Kiddie Jet Ski and Kiddie Wonderland Express Train are leading the way in popularity with many of the large UK operators now benefiting from these great eyecatching rides. JNC also offers assistance to customers customers in laying out their redemption areas as an added service for arcade owners who are entering the sector for the first time.
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WHITEHOUSE LEISURE
Whitehouse Leisure expands redemption range Operators are consistently turning to Whitehouse Leisure for a wide range of quality products to stock their redemption prize counters.
hitehouse Leisure continues to lead the way in W terms of its ever expanding redemption prize collection having recently added a number of top draw licenses as well as an extensive new range of collectible resin figurines. The outstanding hit of 2013, Despicable Me 2 (DM2), features prominently with an extensive new collection of prizes which include mugs, breakfast sets, clocks, back packs, key chains, pencil toppers, stickers, pencil cases and stationery sets.These have proved to be extremely popular with many repeat orders already placed owing to customer demand.The range works perfectly alongside the new DM2 plush collection which continues to lead the way as the must have crane line of 2014. Other new licensed ranges include Spiderman and Monsters University, which complement the Winnie the Pooh, Mickey and Minnie Mouse and Muppet range of prizes perfectly. A brand new collectible resin range was launched at the EAG to wide acclaim.This included many new and exciting
generic designs as well as an exclusive Disney collection featuring Winnie the Pooh, Mickey and Minnie Mouse and Donald and Daisy Duck in a number of designs. These are expected to be one of the most popular lines of 2014, judging by the sales to date. TheWorld Cup in Brazil will kick off in June and Whitehouse has a number of exciting products to coincide with the competition. These include leather footballs, megaballs and inflatables, resin collectibles, money boxes, bracelets and key chains - all of which are expected to be in high demand come May onwards. Whitehouse is also very proud to announce its own range of novelty prizes which feature individual branded collections such as its PlayMax outdoor, sports and summer toys, Colour Zone stationery and art sets, Major Combat and Police Action prizes for boys and Princess Sparkle prizes for girls. The branded packaging on these items make them instantly recognisable and allow customers to stock a complete range of products for maximum impact.
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Essential Guide to ... Redemption Machines Products UNITED DISTRIBUTING COMPANY
PMS INTERNATIONAL
Joyride and Terror are hits for UDC PMS secures Adventure UDC continued its strong tradition of supporting the redemption sector at this year’s EAG, with key products making a mark on amusement operators. Time licence into the increasingly popular mong the many redemption redemption sector. games showcased by UDC at Another positive EAG perEAG this year, two stood out former that falls into a more traas the most sought after in the weeks ditional redemption category and months following the expo. is Tower of Terror. In this two The first was Jetpack Joyride player ticket redemption Arcade, converted to coin-op by ‘quick-coin’game,players aim Adrenaline Amusements, the to roll their coins across a machine is a sit-down ticket moving belt blocked by redemption game based on the zombies and monsters to popular smartphone title of the score tickets. Get your coin same name. Players control the loveto the win zone on the far able‘Barry Steakfries”on his one way side and be rewarded with sideways scrolling adventure to coltickets. Roll a coin into the lect as many gold coins as possible.The ‘Crypts’on the far side to win machine boasts a 42 inch screen with even more.The machine also a vibrating jetpack seat which will fit features a spin door that actiboth adults and kids. vates a bonus spin wheel when hit. The machines pays out redemption Tower of Terror takes the tried and tested 2p belt tickets, depending on how highly the game and adds a redemption element that will allow operaplayers scored.These combination video and redemption pieces are quickly making up the ground lost by tors to provide their visitors with more varied and entertaintraditional video machines, integrating high tech products ing experiences.
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SUZO-HAPP
Redemption supplies on demand from Suzo-Happ Suzo-Happ stocks a wide variety of redemption spares and supplies with next day delivery to keep downtime at a minimum. edemption machines have increased dramatically in numbers R over the past few years with lots of new and different types of games on the market. Suzo-Happ has fully embraced the increased demand for redemption game products in the UK amusement sector by holding larger stocks of consumables such as redemption tickets, paper rolls for ticket eating machines, ticket dispensers and mallets. Quality product is what Suzo-Happ’s customers expect and quality product is exactly what they promise to deliver. It is particularly important to operators that the weight and overall finish of the ticket is of a high standard.Using lighter weight tickets can drastically increase the amount of machine down time in the field due to the amount of paper dust generated when the tickCoinslot APRIL 11 - APRIL 17, 2014
ets are dispensed, this can lead to increased ticket jams and blocked sensors in the redemption games and has a similar effect on ticket eating machines. In peak season, there are often large queues of people waiting to redeem their tickets for prizes, so machine up time is paramount. Suzo-Happ offers a range of ticket colours, sequential ticket numbering and bar coded tickets, if necessary, and also provides its customers with the opportunity to personalise the tickets with their own branding. The company also stocks customer’s branded tickets in its warehouse and dispatches them to their arcades as and when they need them, particularly in the summer months when a lot of customers hold vast stocks of plush toys and novelty products to keep their cranes and redemp-
tion areas supplied. Space can often be at a premium, which is why Suzo-Happ’s Call Off Stock Ordering is designed to help its customers to manage the space they have as effectively as possible. Ticket Dispensers from manufacturers such as Deltronic and Entropy have been the industry standards for many many years and Suzo-Happ always has a good stock of new replacement units and spares items such as the main PCB’s and ticket guides. Next day delivery means that customers should never be waiting too long to get hold of their replacement units. Suzo-Happ also stock a range of hammers and mallets for the“Whacka” type redemption games, made from high quality materials that are extremely durable.
PMS has inked a deal to acquire the EMEA rights to hit cartoon series Adventure Time, which has been wowing audiences young and old around the world. MS International has announced the launch of Cartoon Network’s worldwide animated Psensation Adventure Time. PMS secured the EMEA deal earlier this year with Turner CN Enterprises. The storyline takes place in the future, post apocalyptic, magical land of Ooo where main characters Finn the 12 year old boy and Jake, his trusty canine companion with magical powers, embark on many heroic adventures. John Costi-Mouyia explains, “The Pendleton Ward creation has become a huge hit in the US since it’s first airing in April 2010, with around 2-3 million children viewing each of the 11 minute episodes every week. Five series later, numbering 155 episodes, and series six just about to air in April 2014, we have seen a monumental growth in the phenomenon that is Adventure Time. The show is becoming ever more popular around many parts of the world including in particular the UK, Spain, France, Russia and the Middle East.” PMS will be rolling out a comprehensive collection of Finn and Jake plush, gift and inflatables, accompanied by all of the supporting characters like the Ice King, Princess Bubblegum and Marceline the Vampire Queen. The first phase will comprise of a great range of soft toy prizes available in July ready for the main part of the season, with gift, novelty and inflatable items following on ready for the beginning of 2015. PMS launched Adventure Time at the recent DEAL show in Dubai amidst great anticipation and the company expect the property to do well over the coming years. Costi-Mouyia, went on to say, “this is a refreshing, witty and very humorous show with solid positive messages about friendship, reliability and heroism told in a contemporary and edgy way. Children, teenagers and adults alike are all enjoying the Adventures of Jake and Finn and we believe this story will play well in the Amusement and Family Entertainment Centres.”
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REDEMPTION GAMES
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FROM WHITTAKERS
ROLL N WIN 1 PLAYER Available in TWO different models with Skittles or Greedy Gobs feature.
SEGA AMUSEMENTS
Tickets are paid out from under top sign for greater play appeal and faster game time.
Sega drive dwell time with new products
Available on 2p or 10p play
ALL THE FUN OF THE FAIR 6 PLAYER Large deck cash payout 6 player pusher with eye level ticket bonus feature. 3HYNL [PJRL[ JHWHJP[` HUK LHZ` YLÄ SS HUK [PJRL[ THJOPUL HJJLZZ Stunning graphics and Gavioli organ sound effects. Outstanding value for money and a proven money earner Available also in Big Top Circus or Surfers Paradise versions.
CAMPTOWN RACES 8 PLAYER
With the redemption sector maintaining a sunny outlook, Sega Amusements reveal how its new products exploit the company’s deep market understanding.
Small deck cash payout 8 player pusher with eye level ticket bonus feature. Compact dimensions for even the smallest location. Proven money earner with great sound effects and graphics.
with a vast range of game genre’s in existence, is the ticket redemption making the biggest leap forward? WOnehy,machine of the reasons is that redemption games have seriously ramped up the fun factor in recent years.They are intuitive, deliver a true feeling of game satisfaction and more importantly, unlike other game genres, even eclipse the home console.Take for example Down the Clown. Down the Clown is a follow up game to the hit carnival themed Milk Jug Toss. Both machines are developed and manufactured by the American company ICE, one of the world’s leading redemption machine manufacturers.Down the Clown encourages players to throw a ball at the clown figures in an attempt to knock them down. Previous generations of redemption machines tried to limit games to single player only, but Down the Clown encourages multiple player participation by introducing a wider play area.This actively encourages parents to play alongside their children and share the experience. While some may see this as cheating the result, in cash box terms, is just the opposite. Players team up and play over and over again to achieve the highest possible score together. Another dynamic that has arisen from the modernisation of redemption games is that they promote dwell time. This is an intrinsic benefit of operating redemption machines,as players have to play a number of games to collect the right number of tickets to win the desired prize. Dwell time can be further increased by offering players appealing games with seats, like Monopoly from ICE and Sega’s Plants vs. Zombies The Last Stand. Plants vs. Zombies has achieved massive success on other platforms,such as mobile phones and tablets, creating a huge global following, especially among the younger generation.The fact that “The Last Stand” is a completely different game which is not available on any other platform, will heighten the intrigue among players already aware of the brand. It’s this combination of a major brand draw, charming characters and challenging game play that encourages repeat play and, aided by the seat, increases dwell time. Furthermore, while the game is aimed at a wide age group audience it is frequently noticed that parents will play a game with a seat while watching over the kids. If a game stimulates sufficient interest, then the parent is highly likely to let the kids play for a while longer.
PART EXCHANGES WELCOME
WHITTAKER BROTHERS GROUP
RUTLAND WAY, LINNEY LANE, SHAW, OLDHAM, LANCS OL2 8HE
TEL: 01706 847531
email: sales@whittakers.co.uk web: www.whittakers.co.uk
TICKET MANAGER Ticket Manager is a system used to control the operation of the redemption prize shop within in your business. Advanced security features of the system voids all tickets previously used decreasing the risk of fraud.
FEATURES * Integrates with all major ticket eaters including Ticket Eater, Ticket Station & Galileo. * Scan receipts electronically for a faster service. * Prints receipt for any remaining balance after the transaction is complete. * Secondary customer display shows available stock items which can be bought. * Another customer can be served at the same time, reducing wait time. * Non barcoded items accessible from the users’ main screen. * Stock control shows low level and out of stock items. * Closing reports shows the value of stock redeemed on that day/week. * Management generated reports can be printed off in different formats.
NEW FOR 2014 Control all stock for your cranes and pushers with print outs to be used for your MGD returns Contact Joe Sheeran on 0191 – 4277505 or 07974 195002 Email joe@redemptionsoftware.co.uk Web www.redemptionsoftware.co.uk
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B2B Change Machines
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We buy and sell all gaming equipment with over 400 units in stock - From Pool-tables to Fruit machines we have it all.
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the introduction of the Merkur Dispenser 100 Gold. More secure validation technology, optimised sensors in the note transport region, new motors for increased longevity - all these factors and more make the decision to choose the Merkur Dispenser 100 Gold as the preferred banknote recycling solution that much simpler. Kai Bünger, area manager at Merkur Gaming, said: “As our long-standing customer, VNE has many thousands of change machines in the market fitted with the Merkur Dispenser 100.” Lorenzo Verona, commercial director at VNE, added: “The new Gold series is just what the market needs so we are pleased to commit to this product over the long term.”
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www.thewon.co.uk
To subscribe please call Sarah Haworth on 01204 396 397 Coinslot APRIL 11 - APRIL 17, 2014
NE, the most successful manufacturer of change machines in the Italian market, signed a longterm contract for the supply of the Merkur Dispenser 100 Gold for its change machines at Enada Rimini last month. VNE has been making strong use of the Merkur Dispenser 100 banknote recycler from Gauselmann Group subsidiary Merkur Gaming over recent years. The ability to securely store and pay back up to 100 banknotes in three separate denominations has become to the right answer for banknote recycling needs. With well over 100,000 units in daily international use, the Merkur Dispenser 100 is the proven solution. This solution has been improved with
CATEGORY C LUCK OF THE IRISH fter receiving full retail approval, Blueprint Gaming’s latest anaA logue Category C gaming machine, Paddy’s Payday, was officially launched on St Patrick’s Day this year. Paddy’s Payday is a three-reel base game with a lapper board as the main feature. The cabinet has a clover-green frame and the glass features a cheeky Irish barmaid and lep-
rechaun theme. Simon Barff, managing director of Blueprint Gaming’s machine division, said: “We are really pleased with the reaction to Paddy’s Payday, which follows on from the success of our last analogue Category C machine; Alice and the Mad Hatter, also housed in the Sunlight Cabinet.”
2363-p30-33-Listings Analysis_Coinslot NEW 08/04/2014 17:28 Page 2
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MARKETPLACE
B 2 B
B2B Gaming Machines
W W W. A M G L E I S U R E . C O . U K
of this research ng and seem to number of d the state of High Street.
OF DELOITTE COMMENTS ON THE ACCOUNTANCY FIRM’S RCH, WHICH INDICATES THAT THE HIGH STREET IS LIENCE AND OUTPERFORMING RETAIL PARKS AND TRES WHEN IT COMES TO RE-OCCUPYING EMPTY SHOPS
Punch wins business award Punch Taverns won the Best Business Initiative Award at this year’s Publican Awards, hosted by the Publicans Morning Advertiser. The group won the Best Business Award for its Punch Buying Club website, an online portal for Punch licensees to order drinks and other products.
TURBO DOND LAST FEW IN STOCK
SALES HOTLINE
www.rlms-sales.com sales@rlms-sales.com
RIPON 01765 640 900 KINGS LYNN 01553 692 817 SKEGNESS 07879 841 151
recycler deal
Machines, Spiderman features a spectacular light display and high-adrenaline music. Other new kiddie rides from SB Machines include Double Pony, Twin Motorbikes, Twin Racing Cars, Funny Eggs and American SUV.
CATEGORY B4 GAMING YOU BE THE JUDGE ops ‘n’ Robbers Judgement Pay is C the latest B4 gaming
VALENTINA SANTARELLI OF VNE AND MERKUR GAMING’S ALEXANDER MOOR
machine under the Cops ‘n’ Robbers umbrella from BellFruit Games. Available in the UK through RLMS Sales, Cops ‘n’ Robbers Judgement Pay includes enhanced features on £1 or £2 play. Housed in the Eclipse cabinet, a note payout is also available.
B2B Juke Box Specialists
REDEMPTION TICKETS KIDDY RIDES SPIDERMAN KIDDIE RIDE hildren can now live the adventure C of their favourite superhero with the Spiderman kiddie ride. Developed by leading Italian manufacturer, Cogan, and available in the UK through SB
JUST THE TICKET
kim@arionmusic.co.uk
K Amusement U Supplies is now selling custom redemption tickets at just 45p for 1,000. The offer includes free prize shop software Coinslot APRIL 11 - APRIL 17, 2014
2363-p30-33-Listings Analysis_Coinslot NEW 08/04/2014 17:29 Page 3
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B 2 B
MARKETPLACE
B2B Juke Box Specialists
B2B Soft Toys & Redemption
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For a quote call Chris Jones +44 (0)1273 699900 ! # """ !
B2B Spares *The only OfďŹ cial Cromptons Machines Spares supplier*
www.cromptons-spares.co.uk For Spares, Refurbishments, Repairs and Special Offers call Matt or Terri on 01843 593335 For FREE technical support call Steve or Hugh on: 01843 593353 Email: spares@cromptons.com Fax: 01843 588043
gaming | betting | gambling
B2B Novelty
CATEGORYC (ÂŁ1/ÂŁ100 Max.)
CATEGORYB3 (ÂŁ2/ÂŁ500 Max.)
Single site
AGCs
This Last Week Week Name / Manufacturer
This Last Week Week Name / Manufacturer
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 3 2 5 4 6 7 8 10 9
DOND Winfall BFG DOND Powerplay BFG DOND Lucky Streak BFG DOND The Big One BFG Bank Job - Rob the lot QPS Worminator QPS DOND Pure Gold BFG DOND Turbo BFG DOND Double Chance BFG Galloping Jackpots REF
Taken from a representative number of sites around the UK Supplied by national operator
1 3 2 7 4 5 10 6
Magic Lotto Ultra Novomatics Mega Bars Big Hit Project King of Slots Blueprint Triple 8 Barcrest Mega Bars ÂŁ2 Project Rainbow Riches Community Cash Barcrest Big Party Astra A Bet Astra Casino King TS 22 Project Lady Luck Reflex
Based on data supplied by a representative number of UK sites Supplied by RLMS Sales
CATEGORYD (10p/ÂŁ5 Max.) FEC - family
AGCs www.zoltaruk.com
B2B Pool Tables & Accessories
TICKETS | LCD KITS | CONSUMABLES TICKET EATERS | CHANGE MACHINES
WWW.SEGATOTALSOLUTIONS.COM www.segatotalsolutions.com
Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.
TEL: 0208 391 8060
This Last Week Week Name / Manufacturer
This Last Week Week Name / Manufacturer
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
6 1 5 10 7 2 8
Encore T7 (GP3) SG Gaming Triple 7 (GP3) SG Gaming Magic Games 100 Ultra Novomatic Magic Games 3 (s/d) Novomatic Triple 7 (GP1) SG Gaming Find the Lady 2 Card Project Free Play 70 Project Solid Gold Astra Magic Games 3 Novomatic Piggy Banker Empire
Based on data from a minimum of 10 locations. Supplied by Praesepe
Telephone
01952 586226 B2B Skill Ball Deluxe
FEC - adult This Last Week Week Name / Manufacturer
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
Party Slots Novomatic Magic Games U/R Novomatic Magic Games S/D Novomatic Find The Lady 70 Project Super Big 7 S/D Electrocoin Party Time Aerna (4 Player) Astra Rainbow Riches Party Barcrest Sevens Up Electrocoin Party Time Classic (3 Player ) Astra Pure Gold Project
Based on data from four sites Amusement Equipment Co Ltd
Coinslot APRIL 11 - APRIL 17, 2014
1 2 3 4 5 6 7 8 9 10
Party Time Classic (3 Player) Astra DOND (3 Player) Astra Bullion Bars (3 Player) Astra Gold Rush Stampede (4 Player) Barcrest Adders And Ladders (4 Player) Vivid Rainbow Riches (3 Player) Empire Party Games (4 Player) Astra Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Crazy Fruits Bellfruit
Based on data from four sites Amusement Equipment Co Ltd
CATEGORYB4 (ÂŁ2/ÂŁ4000 Max) Members clubs This Last Week Week Name / Manufacturer
1 2 3 4 5
2 Street Casino 2014 Tempest Storm 1 Public Enemy Reflex - Galloping Jackpot Reflex 4 Cops Judgement Pay BFG 3 Flaminâ&#x20AC;&#x2122; 400 Reflex
Based on data from representative sites. Supplied by sector professional
2363-p30-33-Listings Analysis_Coinslot NEW 08/04/2014 17:30 Page 4
Sponsored by
NOVOMATIC LEADS, OTHERS FOLLOW
FILMCHARTS
ax.)
)
Max)
Products A timeless classic
The perfect match
The Zoltar Fortune Telling Machine is a timeless coin-op classic. Available in the UK market through Zoltar UK, the machine leapt to stardom in the hit 1988 movie, Big.
Color Match is the number one novelty game from LAI Games. Available in the UK through AMG Leisure, the prize redemption skill game features LED multiglow lighting effects and a range of prize options.
STAR SEEKER
PIXEL POWER
GALAXY SPACE FLIGHT CROWN DIRECT
PIXEL THIS GAMES WAREHOUSE
UK Box Office Chart This Last Week Week Name
CAPTAIN AMERICA: THE WINTER SOLDIER
1 2 3 4 5 6 7 8 9 10
1 5 2 3 4 6 7
Captain America: The Winter Soldier Muppets Most Wanted The Grand Budapest Hotel Non-Stop Need for Speed The Lego Movie 300: Rise of an Empire Starred Up The Legend of Hercules A Long Way Down
MUSICCHARTS UK Jukebox Chart http://www.sound net.net/ www.soundnet.net
Highest Earning Tracks on Sound Leisure jukeboxes This Last
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 7 6 8 10 9
Happy Pharrell Williams Rather Be Clean Bandit My Love Route 94 feat. Jess Glynne Money On My Mind Sam Smith I Got U Duke Dumont & Jax jones Tsunami (Jump) Dvbbs feat. Tinie Tempah Timber Pitbull feat. Ke$ha Dark Horse Katy Perry feat. Juicy J All of Me John Legend Hey Brother Avicii
Based on data supplied by Soundnet
Albums This Last WeekWeek Name
KAISER CHIEFS: EDUCATION EDUCATION EDUCATION & WAR
1 2 3 4 5 6 7 8 9 10
1 2 5 3 4 7 6
Education Education Education & War Kaiser Chiefs The Power Of Love Sam Bailey Symphonica George Michael Out Among The Stars Johnny Cash Love In The Future John Legend Going Back Home Wilko Johnson/Roger Daltrey Girl Pharrell Williams Head Or Heart Christina Perri The Take Off And Landing of Everything Elbow A Perfect Contradiction Paloma Faith
m
Downloads This Last WeekWeek Name
ALOE BLACC: THE MAN
1 2 3 4 5 6 7 8 9 10
4 1 5 3 6 8 9 12
The Man Aloe Blacc All Of Me John Legend I Got U Duke Dumont ft Jax Jones My Love Route 94 ft Jess Glynne Changes Faul & Wad Ad vs Pnau Happy Pharrell Williams Anywhere For You John Martin Rather Be Clean Bandit ft Jess Glynne Dark Horse Katy Perry ft Juicy J I’m A FreakEnrique Inglesias ft Pitbull
alaxy Space Flight is a two-seater ixel This is a time-based picture game children’s ride from Spanish amusedeveloped by Games Warehouse G P ments giant, Falgas. Available in the UK and presented in the style of today’s highly through Crown Direct and Deith Leisure, the new ride features swivel lifting and bi-directional movement, an illuminated dome, LED lighting and captivating sound effects.
popular smartphone apps. A series of ‘pixelated’ images is gradually revealed and the player must identify the image using the on-screen keyboard. The quicker the player answers correctly, the more points they will score. Multiplier bonuses are awarded for fast answers. If the player exceeds the pre-set target score then he or she will win the cash pot. Extra player features such as Reveal Picture, Reveal Answer and Text Hint are available, and players can purchase further ‘hints’ during the game.
Coinslot APRIL 11 - APRIL 17, 2014
33
B 2 B
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Classified
34 34 35 35 36
UK Amusements Crown JNC Data Leisure DC Payments
Cricklewood Bell Leisure
36 36
To advertise: Contact Kathryn Norris on 01204 396 397
Business Opportunities
Wanted
BUSINESSES WANTED
Businesses Wanted
WANTED
Adult Gaming Centres and
SEGA RALLY 3 TWIN
Family Entertainment Centres.
01179382552
SITE OPERATIONS WANTED IN THE NORTH WEST OF ENGLAND & MID/NORTH WALES AREAâ&#x20AC;&#x2122;S SMALL/MEDIUM SIZES CONSIDERED (Pub and club sites preferable)
BEST PRICES PAID
Apply to; Coinslot International Magazine Box Number 262 Bolton Technology Exchange 33 Queensbrook Bolton BL1 4AY
WANTED
In Hampshire and West Sussex areas Funds Available with the ability to make quick decision. Telephone Phil on 07894 915971
For Sale
For Sale CMS CHAMELEON For CAT C/B3 ANY CONDITION DEAD OR ALIVE Highest prices paid always 07973 188493
FOR SALE
Magic 6 club (B4) machines tÂŁ400 Jackpot tAll stakes tÂŁ1300 each Telephone 07768 275044 DONKEY DERBY FACTORY REBUILD
> Full playpod re-spray > Led lighting > All new artwork and buttons > Repainted race track > New sounds > Available for Easter
Recruitment please see
1x Cash version ÂŁ7995 1x Ticket version ÂŁ8495
Page 36
Mike Ansell - 07980 679961 OfďŹ ce - 01430 470788
For Sale
New & Used Machine Prices Cat B3 ÂŁ2 Stake Redemption T8 VEGAS PARTY PERFORMER 22 KING OF SLOTS SLANT CASINO KING TS22 KING OF SLOTS VISION BIG PARTY 500 A-SERVE MEGA 7 / D&J / MEGA BARS MEGA GAMES SLANT JACKPOT KING RUMPLE WILDSPINS
ÂŁ7,995 ÂŁ7,995 ÂŁ7,795 ÂŁ7,495 ÂŁ6,995 ÂŁ6,995 ÂŁ4,495 ÂŁ2,995 ÂŁ995 ÂŁ995
Cranes E CLAW 900 TWIN E CLAW COSMIC
ÂŁ8,995 ÂŁ4,995
Multiplayer Gaming
Pushers SWEET FALLS COIN/TKT ÂŁ18,495 MRY GO ROUND COIN/TKT ÂŁ16,995 BIG PRIZE WINNER ÂŁ4,995
ALL CUSTOM TICKETS NOW ONLY
45p per 1000
Kiddy Rides GALAXY SPACE FLIGHT ÂŁ6,995 HOT WHEELS ÂŁ6,995 SPORTS CAR GT ÂŁ3,250
THIS WEEKS SPECIAL
GIGA COSMIC
ONLY
A0000000
SUPER REPEATER 3 PLY ÂŁ14,495 RAINBOW PARTY 3 PLY ÂŁ14,495 BULLION BARS STREAK ÂŁ10,995 CRAIC IN FUN 3 PLY ÂŁ5 ÂŁ8,495 PARTY TIME CLASSIC ÂŁ5 ÂŁ8,495 BULLION BARS CLASSIC ÂŁ8,495
WIZARD OF OZ 2 PLY ÂŁ12,995 EXPLOSIVE ÂŁ11,995 TICKET MONSTER ÂŁ11,795 CONNECT 4 MINI ÂŁ8,995 HARPOON LAGOON ÂŁ7,995 MONOPOLY ÂŁ7,495 DOWN DA CLOWN ÂŁ6,995 RAINBOW SHOOT TO WIN ÂŁ5,995 MILK JUG TOSS ÂŁ5,995 DOODLE JUMP ÂŁ4,995 TEMPLE RUN ÂŁ2,995
ÂŁ1,495 +VAT
All prices subject to VAT and Carriage
gaming...and so much more!
VDOHV#FURZQGLUHFW FR XN
VDOHV#GHLWKOHLVXUH FRP
Coinslot APRIL 11 - APRIL 17, 2014
(01253) 868 868
JNC SALES BIG BASS WHEEL DLX ............................. 7,995 SEGA UFO STOMPER................................ 5,995 CRANK IT ................................................ 4,495 DEAL OR NO DEAL DLX ............................ 4,495 DREAMBALLS NEW .................................. 3,995 SPEED DEMON 2 PLAYER (+ JACKPOT) ... 3,995 KABOOM.................................................. 3,695 SMOKIN TOKEN EXTREME ...................... 3,295 KLOBBER THE ROBBER NEW ................... 2,995 KUNG FU HAMBERGER (TICKET) NEW ...... 2,995 HAPPY SAILOR ........................................ 2,995 SLAM A WINNER...................................... 2,995 STRIKE IT RICH NEW............................... 2,795 SEGA COWS MIGHT FLY ........................... 2,750 SMASH FUN NEW ................................... 2,495 4PLY COLORAMA ..................................... 2,495 SEGA DOLPHIN SHOW .............................. 2,495 WHIRL WIN (ICE) ..................................... 2,495 WHEEL A WIN .......................................... 2,495 CYBER TICKETS 2PL ............................... 2,295 WHEEL DEAL 3PLY................................... 2,195 BASKET FEVER BAYTEK BOWLING ALLEY 1,995 GALAXY GARRISON NEW ......................... 1,995 STACKER DOUBLE UP ............................. 1,995 COLORAMA 2 PLAYER ............................ 1,995
SPEED DEMON 1 PLAYER ........................ 1,995 POP IT FOR GOLD .................................... 1,995 BALLOON BUSTER (BAYTEK ALLEY) ......... 1,995 CHAMELION PARADISE (2PL) .................. 1,995 DISCO WINNER ....................................... 1,895 PIN BOWL ................................................ 1,895 HOLLYWOOD REELS ................................ 1,795 ICEBALL ICE BOWLING ALLEY (NON TICKET) ... 1,795 2PLY BIG RIG TRUCKING ......................... 1,795 2PLY HUMMER SPACE ADV ..................... 1,750 SPONGEBOB TICKET BOOM...................... 1,695 WONDERWHEEL - BAYTEK ROLLDOWN .... 1,595 BEAT THE CLOCK 2PLAYER ...................... 1,595 SEA WOLF................................................ 1,595 WATERPARK SPLASH .............................. 1,595 DEEP FREEZE - BAYTEK ROLLDOWN ........ 1,595 WHEEL EM IN EXTREME ......................... 1,495 DOG POUNDER ........................................ 1,495 PONG PONG NEW ..................................... 1,495 WONDERLAND ........................................ 1,495 SPONGEBOB SQUAREPANTS ................... 1,495 WINNERS WHEEL ..................................... 1,495 KOOKY CARNIVAL .................................... 1,395 SHARK ATTACK WHACKER ...................... 1,295 FISH CATCHER ......................................... 1,295
UNIT 1, CCT BUILDINGS, GREENSPLOTT ROAD, CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB 777° - -° "°1 ÊUÊ- -J - -° "°1
TEL: 0117 9382552 AFTERSALES TEL: 0117 9382225
FUN HOOPS ............................................. 1,295 WACKY DUCKS ....................................... 1,295 CRAZY CARS ........................................... 1,295 POUND THE HOUND.................................. 1,295 WILD COBRA ........................................... 1,250 CHEEKY MONKEY ................................... 1,250 CLAIM JUMPER ....................................... 1,195 HAPPY FROG .......................................... 1,195 CYCLONE ................................................ 1,195 FROG FRENZY WHACKER ......................... 1,195 FEEDING TIME ......................................... 1,195 SQUID SPIES............................................ 1,195 FAST GUNMAN............................................ 995 LUCKY ZONE ............................................... 995 ROLL A WIN 1PLAY TICKET ......................... 995 SHREW MOUSE BONUS ............................... 995 SUPER ROCK N BOWL ................................ 995 COMET CATCHER ........................................ 995 SPIDER STOMPIN ....................................... 995 BEE BEE BOPPIN RED ................................. 995 SPEED CATCHER ........................................ 995 SPARKS...................................................... 895 SPIN DOCTOR ........................................... 895 LITE EM UP ................................................. 795
ALL MACHINES FULLY WORK-SHOPPED, READY TO BE SHIPPED, WITH WARRANTY AND AFTERSALES SUPPORT IF REQUIRED FOR FULL STOCK LIST PLEASE VISIT OUR NEW AND IMPROVED WEBSITE: WWW.JNC-SALES.CO.UK
DATA LEISURE SALES LTD. Unit 12 Data House, Trent Industrial Estate, Duchess Street, Shaw, Oldham, OL2 7UT REFLEX GAMING £100 FIDDLE A FORTUNE ................................... £2,225 BEST OF BRITISH ....................................... £2,225 ALICE QUEEN OF HEARTS .......................... £2,225 LETS GET JACKPOTTED ............................ £2,225 CASH ENCOUNTERS ................................. £1,495 LL TRAIL OF RICHES .................................. £1,450 SNOW WHITE & 7 TENNERS ...................... £1,395 ALICE THROUGH THE LOOKING GLASS....... £1,395
D L
S
Data Leisure Sales
CLUB B4 ALICE QUEEN OF HEARTS ......................... £1,895 PUBLIC ENERMY ........................................ £1,895 FLAMIN 400............................................... £1,895 CLUB BOBBY DAZZLER ................................. £195
£70 MACHINES BELLFRUIT GAMES DOND CRAZY CHAIRS GOLD ...........................POA DOND TURBO .................................................POA SHOOT THE LOOT ...................................... £1,145 DOND EAST & WEST WING ........................... £995 DOND COPS N ROBBERS .............................. £995 DOND RED HOT ............................................ £995 DOND RED MIST ........................................... £995 DOND MAKE OR BREAK ................................ £995 DOND LIVE THE DREAM ................................ £995 DOND PERFECT GAME .................................. £995 QUIDS IN AMERICA ...................................... £995
DIAMOND GEEZER ........................................ £395 ALICE QUEEN OF HEARTS FLAMIN 400 CLUB
PUBLIC ENEMY CLUB
STAR WARS DEATH STAR ............................. £295
AWP BEST OF BRITISH CAT C
STAR WARS DARKSIDE ................................. £295 DOND LETS PLAY ......................................... £295 DUBLIN YOUR MONEY ................................... £295 ON THE FIDDLE............................................. £295 DOND MEGA ................................................. £295 DOND BANKER RINGS TWICE ........................ £295 DOND GAME ON ........................................... £295 DOND GOLD ................................................. £295 CROWN JEWELS ........................................... £295
£5 MACHINES DOND GOLD ................................................ £325 DOND MEGA ................................................. £325
DOND DOUBLE ............................................. £275 BANK JOB..................................................... £250 STAR WARS NEW HOPE ................................ £125
DELIVERIES TO ANYWHERE IN THE UK & IRELAND
Contact Karl or Steve on Tel: 01706 883838. Fax: 01706 883839. E-mail: karl@dataleisuresales.co.uk Coinslot APRIL 11 - APRIL 17, 2014
35
B 2 B
36
B 2 B
So Many Benefits ATMs Designed For You
DCPayments is the number one supplier of tailored ATM solutions to the pub and gaming industry because we create packages that address your unique requirements. Contact us for a free quote and to find out more... Call 0800 542 9618 Or Click www.dcpayments.co.uk Follow us on...
Recruitment
Best of British FOR SALE
(1 WEEK ONLY)
£3495
Bell Leisure has an exciting opportunity for a Senior Technician with experience to join our team, working for one of the East Coasts leading and fastest growing leisure Companies.
FOR SALE
LETS GO USED DAWPOL JUNGLE WITH NEW BOXERS FROM 50” PLASMA ONLY £1095
01179382552 01179382552
To subscribe, email shaworth@gbmedia.eu or asullivan@gbmedia.eu
PINBALL HEAVEN LTD
To Advertise contact Kathryn Norris on 01204 396 397
Coinslot APRIL 11 - APRIL 17, 2014
PARTS/REPAIRS/ACCESORIES & SERVICE MACHINES BOUGHT & SOLD LARGE STOCK OF PINBALL PARTS ALWAYS AVAILABLE
TEL 01772 816677 EMAIL SALES@PINBALL.CO.UK
SENIOR TECHNICIAN WANTED
01204 396 397
We need a person that’s highly motivated with a sound knowledge of amusement machines and the ability to resolve electromechanical problems as they arise. The Senior Technicians position would entail the successful applicant being able to work directly under our Technical Director. You would be working with some of the latest and most advanced technology in the industry and maintaining it to the highest standards. An excellent salary will be negotiated with the opportunity of promotion as our company continues to grow. If you think you have what it takes for a career in our family entertainment complexes then we look forward to hearing from you. $SSO\ LQ WKH VWULFWHVW FRQÀGHQFH WR george@bellleisure.com or alternatively call 07894451326 for more information.
2363-p37-Surreal soccer_Coinslot NEW 08/04/2014 15:12 Page 1
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Sponsored by
Current Team Position Name
Manager Name
Weekly Points
Total Points
1
AMG FIRST 11
2
ABOVE STANDARDS
3
Current Team Position Name
Manager Name
Terry Farr
42
Lee Clarke
35
SHERWIN A TEAM
Mark Sherwin
4
EVAN TENNER BACK NOW
Stuart Heyden
5
THE PERFECT TEAM
Tom Clarke
6
BOWLERS BOYZ
Andy Bowler
7
SOUTH OF THE QUEENS
David Lees
28
8
LE COINSPINNERS
Lee H
9
SUSHI SLIPPERS
Derek Lewis
10
ANGRY BALLS
Laurie Carpenter
11
BAYERN OTHER STRIKER
David Lees
Weekly Points
Total Points
Current Team Position Name
1402
36
THE TEAM THAT WIN
Hugo Illingworth
31
1166
71
1390
37
CASHBOX KINGS
James Illingworth
37
1162
72
34
1366
38
CLUB TROPICANA
Warren Roffey
22
1161
73
32
1353
39
JACKSONS JACKPOT XI
Gareth Cammack
25
1158
27
1345
40
NES UNITED
Chris Bell
39
39
1339
41
CAREFREE ALDON
Glyn Petrie
12
1336
42
IFUN@SUNDANCERS
Shaney Pashley
26
1151
31
1316
43
AMG OOOOSSSHHH
Ian Pawson
24
1150
43
1295
44
PARAGON ACADEMICALS
Nick Hardy
44
1145
21
1293
45
SHELL'S ELEVEN
Michelle Martin
14
1136
37
1276
46
HOLTY'S HOTSPOTS
Tony Holt
33
1134
B 2 B
Manager Name
Weekly Points
Total Points
WARWICKS WINNERS
Warwick Tunnicliffe
29
1056
MICK McCARTHY'S MISFITS
Stoo Evans
17
1044
HOT CHIPS
C Edenborough
17
1043
74
AINT GOT A KALOU
Stuart Heyden
23
1038
1154
75
DIDCOT GOALBUSTERS
John Carpenter
20
1036
1153
76
ESSEX BOYS 1
Steve Hawkins
18
1027
77
RANGERS RETURN 2
Ashley Temple
42
1014
78
RICK'S BOYZ
Andy Bowler
17
1012
79
BRAMBLEBOYZ123
Andy Bowler
14
999
80
STEVIE G LUCKY 11
Shoppers Luck
22
995
81
DONKEY LASHERS
Andy Williamson
18
982
12
JABRO LIONS
Tony Brookes
49
1272
47
I WANT DIRTY KNEES 2
Jorzoe-FTM
44
1134
13
COSMIC FIRST 11
Terry Farr
30
1257
48
HAMMERTIME
Brian Wright
20
1132
82
EE BAH GUM
Simon Shaw
17
979
AMS VXR GJ
Roger Jarrett
17
976 969
14
MOTHYS MARVELS
Scott Yarham
20
1238
49
S.A.S FC
David Holmes
45
1131
83
15
THE ELDORADO TRACTOR BOYS
Stoo Evans
37
1235
50
COMRIEAUTOMATICS
Jack Craddock
25
1129
84
BEADLES 1
Peter Hemmings
17
16
GILLSGILLSGILLS
Colin Smith
18
1231
51
LLL UNITED
Tim Stanhope
27
1127
85
HOLIDAY MONEY
Darrell Webb
10
963
17
AMG LEISURE
Carl Bearman
28
1228
52
KEEDAYS FINEST
Peter Holmes
18
1126
86
BEST SELECTION
John Jennings
17
962
18
FC CLACTON UNDER 10's
Stuart Heyden
19
1225
53
SCUM ON THE RUN
Nathan Holmes
31
1124
87
LLL BELLES
Amelia Stanhope
23
952
19
THE REAL DEAL
Dave Columbine
45
1221
54
RANGERS RETURN 1
Ashley Temple
36
1109
88
BURSNELL'S BULLETS
Jo Bursnell
10
946
20
DYNAMO KEBAB
David Lees
35
1216
55
BEADLES 2
Peter Hemmings
22
1104
89
DO IT THEE SEN LAD
Simon Shaw
31
940
21
CHEEKY MONKEYS
Matty Sirett
28
1212
56
AMS YID ARMY
Jason Jarrett
32
1100
90
DIBBS ELEVEN
Tracey Dibben
6
935
22
CAREFREE BAZZA
Glyn Petrie
17
1205
57
ESSEX BOYS 2
Steve Hawkins
24
1094
91
M.O.T
Bill Knowles
26
935
92
ESSEX'S FINEST
Dave Clarke
32
916
93
FERGIES FINEST
Kevin Temple
28
903
94
AK BABES
Andy Water
13
899
95
LLL ACCIES
John Hood
15
897
96
COINSPINNERTRONS
Coopertron
24
895
97
JOHNNYS SHOPPERS 11
John Mitchell
16
888
1074
98
UPHILL SKIERS
Bill Knowles
37
876
1071
99
TOWER POWER
Tony O'Brien
11
870
1070
100 SEE THE AT' TOP
Simon Shaw
27
859 822
23
CAREFREE WEEMAN
Glyn Petrie
14
1200
58
COSMIC SECOND 11
Terry Farr
10
1091
24
KEEPLAYERS
Peter Holmes
18
1200
59
BUMBLE IN THE JUNGLE
Harry Leaveme
21
1091
25
JAMIES SHOPPERS 11
Jamie Lucky
21
1194
60
DELAYZIGITS
Dave Delay
4
1087
26
LLL WANDERERS
Jake Parker
23
1192
61
ABSOLUTE REAMSTERS
Alex Lee
38
1086
27
JACKSONS SUPER BLUES
Phillip Nelson
28
1192
62
SHOWBOAT ALLSTARS
Ray Harris
24
1085
28
EASY MONEY
Steve Barber
32
1190
63
ALL THIS AND MORE
Gary Newman
30
1084
29
KEEDAY LEGENDS
Peter Holmes
37
1189
64
JABRO BOYS
Tony Brookes
27
1077
30 31 32
JOHN WARK'S MILKMEN LLL CITY KEEDAY RESERVES
Stu & Stoo Keith Parker
25 33
1187 1186
65 66
JJ'S SHOPPERS 11 BIG PRIZE WINNERS
JJ Lucky Harry Leaveme
Peter Holmes
16
1180
67
ABSOLUTE RANKSTERS
Alex Lee
15 23 33
33
MUCKING FUDDLERS
Chris Skelly
28
1173
68
BEACON BATTLERS
Harry Illingworth
25
1061
101 LAC DE GURSON
Bill Knowles
22
34
11 UNDER PAR
Ross Evans
30
1173
69
DANS DESTROYERS
Daniel Barber
13
1060
102 2 THE TOP
Reece Newman
22
797
35
RAYLEIGHS REJECTS
Jody Buckley
35
1167
70
JO'S ASSETS
Joanne Crooks
15
1058
103 WARWICKS ELEVEN
Warwick Tunnicliffe
15
704
Coinslot APRIL 11 - APRIL 17, 2014
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Coinslot April 11 - April 17 - 2014
Comment A happy Easter can help upcoming events
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“Easter - eggs-actly the right time to make some cash”
alex lee comment aving only just recovered from the blisters on my feet caused by excessive floor walking at ExCel, I’m quite looking forward to the smaller, slightly more laidback events coming up over the next few months. The recent good news for the bingo, Category C and single site sectors in the form of the bingo duty being halved, the Triennial Review £1/£100 uplift and the 1p beer duty cut/extended World Cup opening hours respectively has already seen a positive knock-on effect. Two bingo clubs, which had previously looked odds-on to close, have been able to stay open, for example, while some superb Cat C content, both in the AWP and SWP fields, has already come to market to compete for the additional footfall that pubs should enjoy in the coming weeks and months. To this end, the latest products created specifically to react to the abovementioned (slightly) more favourable trading conditions will no doubt be showcased at the upcoming Chorley (Crown Direct), Ripon (AMG Leisure) and Park Avenue, London (Electrocoin/ UDC) events to name but three of the more intimate shows that have proved so enticing in recent years,
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despite the on-going battle for the leisure pound between coin-op,the bookmakers, casinos, smartphone gaming content providers and internetbased gaming. The above mentioned firms have of course onerous tasks on their hands. They need to put on yet another successful show, generate those muchneeded product sales and deliver a confidence boost to the coin-op business as it dives head-long into the summer trading season. All the provincial (and London-based) shows deserve the wholesale buyin and support of the UK amusement and gaming trade business at what is a crucial time for us all.These events, which are provided at various points throughout the year, serve to not only give buyers an upclose-and-personal opportunity to ‘try before they buy’, but also hand operators the chance to take a more considered look at how they might expand their offer, post-EAG. The bottom line is that opportunities to spend time with industry peers in relaxed,informal surroundings where there should be plenty of inspiration and ideas to take away are relatively few.All we need now is an uplift in trade due to a run of decent weather over Easter. Let us pray.
It’s an acronym frenzy with CITO,
Ticket out could be while a Conservative sector.
alex lee media watch avid Snook never thought he would see the day when D there was ticket payout in pub machines, according to the Intergame website. Having seen ticket payout being operated very successfully in an adult gaming centre recently, however, there is a pretty compelling argument or two in favour of the idea, according to the industry veteran. “To begin with, the cash held dormant in the machine to pay out the wins, is in itself usually enough to fund the transfer from cash to tickets or TITO (ticketin, ticket-out) as it is called. And the cashbox doesn’t suffer, it seems. The experiments that have been going on (see our May issue) have shown that players like putting their cash into a changer and getting a ticket and then using the ticket to play the machines. “This is different, of course, from CITO… ’CITO?’, you might ask? I did. It seems it means
‘cash-in, ticket-out.’ That, apparently, didn’t work so well in the AGCs, but that’s not to say that some operators would prefer it. “To me, being incredibly senile and living entirely in the past, of course, there’s nothing to beat coins, in and out. I have always been a great believer in the ‘casual coin,’ as I once heard an operator refer to it. You might be propping up the bar and looking for diversion, spying the AWP (they’re still that to me) in the corner and feeling a few bob in my pocket, I invest it. I have no intention to deliberately and with planned aforethought invest a fiver, or a tenner or whatever… It is just that my hand was in my pocket on the coins as I spied the machine. “And coins out? There is nothing to compare with the jingle-jangle of coins hitting the payout cup. It has a magic all of its own. I have a business partner who will play a countertop
slot in a Vegas hotel bar and win two coins with cherries - and pay them out before feeding them back in again. She’s a woman, of course, which explains much, but then many of the players are women and if they all like to hear the coins hitting the payout cup.” Elsewhere, Southend has the most betting shops per person in Essex, with a concentration almost 50 per cent higher than the next ranked area, according to the Southend Standard. The borough has a bookmaker for every 3,758 residents - a concentration 46 per cent greater than that in Harlow, which has one for every 5,492 people. Southend Council is considering changing its planning policies to prevent clusters of betting shops in the High Street, where up to three shops in a row are bookmakers. Southend is Essex’s biggest town and attracts six million vis-
2363-p38-39-Comment_Coinslot NEW 08/04/2014 12:14 Page 2
Coinslot April 11 - April 17, 2014
“So far this year, demand for 5p and 10p upgrades has been very high. Our customers are saying that coin rejection has now increased to a level where it is longer acceptable.”
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TO COMMENT ON ANY ARTICLE
Email: al@sjc.co.uk
PAUL SMITH, SALES DIRECTOR, E-SERVICE
“ ”
quote unquote
“We want to look very carefully at what is happening in tied pubs and at the activities of some pub companies. It has been debated in the House. We are looking very closely at what more we can do to make sure there are fair outcomes for Britain’s publicans and pub goers.” DAVID CAMERON, PRIME MINISTER
“I hope that, in years to come, we shall look back at gambling advertisements on television before the watershed with the same incredulity with which we now view tobacco advertising, smoking in restaurants, and people not wearing seat belts in cars. We must act now: it is time to stop gambling with the future of our young people.” JAKE BERRY, ROSSENDALE & DARWEN, CONSERVATIVE
“I am not entirely sure what my hon. Friend (Jake Berry)’s definition of gambling is, but if it involves getting rid of advertisements for the Sun Life Over 50 Plan on the basis that its value can go down as well as up, that will probably be welcomed by many people who currently have to suffer those advertisements.” PHILIP DAVIES, SHIPLEY, CONSERVATIVE
t out could be the next best thing in the pub sector according to one industry veteran, a Conservative MP has accused nay-sayers of ‘snobbery’ when it comes to the gambling r.
boasts a large number of restaurants, bars, clubs and other leisure activities. Southend is a glorious place to live in and visit. While gambling needs to be acknowledged, the industry forms part of a successful and balanced local economy. Southend has a myriad of leisure offerings. We should not have a snobbish and aloof attitude to what is a legitimate leisure pursuit.” And finally, VisitEngland has announced the five finalists for its Tourism Pub of the Year award, according to the Morning Advertiser. The category, which is sponsored by the BBPA, is part of the Awards for Excellence 2014. The
Last year, the Gambling Commission’s test purchasing with local authorities and police uncovered some serious weaknesses in underage gambling controls. With Easter approaching the Commission’s Matthew Hill reminds AGCs of those results and that failing to keep children out of their arcades may lead to further action.
matthew hill politics
CITO, TITO, AGCs and FOBTs
itors a year, but anti-gambling campaigners and the town’s Labour group has become concerned betting shops are taking over the town centre. Basildon, meanwhile, has 24 betting shops while Castle Point has 12 and Rochford just seven. Matt Zarb-Cousin, of Southend, one of the founder members of the Campaign for Fairer Gambling, said: “It’s really shortsighted to fill an empty unit with a betting shop. They only employ one to two full-time staff. It’s taking money out of deprived communities and it’s not translated into jobs.” Gambling industry lobbyists, however, have pointed to the 200 jobs the 36 shops in the town have brought. Rochford and Southend East MP James Duddridge (Conservative) said: “Betting shops provide employment and are responsive to market demand. I am not surprised there is that number of betting shops locally. Southend also
AGCs could face regulatory action if underage controls fall short
winner will be announced at a ceremony at Cheltenham Racecourse on 12 May. The finalists are: Pandora Inn, Falmouth, Cornwall; South Causey Inn, Stanley, County Durham; The Feathered Nest Country Inn, Nether Westcote, Oxfordshire; The Horse and Jockey, Manton, East Midlands; Watermill Inn & Brewery, Kendal, Cumbria. VisitEngland’s chief executive James Berresford said: “Each finalist can take justifiable pride and credit in earning a coveted place in the top five in their category in England, and in the contribution they make to an industry worth £106bn to the economy, supporting 2.6m jobs.” BBPA chief executive Brigid Simmonds said: “The finalists should be proud of their role as flagship examples of how pubs can diversify their offer and provide exceptional quality in order to ensure that the tourist market is provided for.”
very adult gaming centre operator knows children are Elegally barred from entering their premises but our most recent test purchasing at smaller businesses showed there is still a lot more work for the coin-op industry to do. In 2013 the Commission worked with local authorities and police to test controls on underage access.The focus was on businesses that had not provided the Commission or local authorities with assurance that their underage gambling controls were being monitored small and medium-sized AGCs were included along with independent betting operators, bingo halls, and some casino operators. The results showed some firms must do much more to make their underage gambling controls work. In around half of adult-only arcades tested, a supervised test purchaser under the age of 18 was allowed to enter the premises and play a gaming machine. In many of the tests they were allowed to leave the premises without being challenged to prove their age. The young person was sometimes seen and either ignored or,worse still, spoken to without an age check. Operators have been warned that future failure may lead to regulatory action. The tests offer some good pointers to better performance. Think 21 policies can improve
performance in stopping underage access.Arcades where staff members were situated close to the main entrance did better,and the attitude and attentiveness of staff was instrumental in whether effective challenges were made. Every staff member has to understand their role in stopping under 18s at the door. These are all good points to remember ahead of the Easter holidays and with further test purchase activity planned with local authorities from the spring. Larger arcade operators that introduced third party testing have shown that frequent and robust testing of their underage gambling procedures can help to identify where the strengths and weaknesses lie in their controls. Where effective arrangements are in place for monitoring underage gambling policies, and where the results are made available to the Commission, then such operators are less likely to be tested under the Commission’s programme of work with local authorities. Everyone knows children must be kept out of adult only premises so it is not good enough to have a policy on underage gambling: it’s got to be implemented effectively.The lessons on offer now must be put into practice if individual businesses, and the industry at large, are to avoid further intervention to uphold the licensing objectives in the Gambling Act 2005.
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Coinslot April 11 - April 17, 2014
Newsweek A WALK IN THE PARK he clocks have gone forward, spring has officially sprung and excitement is building for the annual Park Avenue Open Day. Organised by Electrocoin and attended yearafter-year by numerous leading European coin-operated gaming and amusement group’s, this year’s Park Avenue Open Day takes place in London on June 4.
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TO COMMENT ON ANY ARTICLE
Email: jw@sjc.co.uk
Gambling conference to focus on customer experience n event entitled Customer Experience Transformation: Gambling promises to help attendees deliver exceptional,innovative and strategic customer experience.Taking place from 20-22 May in an undisclosed London location, the three day conference is designed to showcase customer service success stories. Speakers from well known gaming and leisure companies will be in attendance,including Anne Blight,VIP manager at Rank Group and Jamie Chin, director of customer development
A
BUSH TO DELIVER BOWL EXPO KEYNOTE ormer US president George W Bush Jnr will provide the keynote to the 2014 edition of the International Bowl Expo, which takes place at the Shingle Creek Resort in Orlando, Florida, on June 2227. “It is with tremendous pride and honour that we welcome President Bush to
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serve as our keynote speaker at the 2014 Expo,” said Steve Johnson, execu-
2012 Olympics - in a closing talk that focuses on individual goals within a team environment. Before two days of conference speakers take to the floor, the Customer Experience Transformation dedicates its first session to a workshop day. Experts such as Ian Golding from the Customer Experience ProfessionalsAssociation will lead sessions designed to challenge and develop for MGM Grand.Motivational speakers from out- attendees existing customer service practices. Those wishing to attend can receive up to side the industry include olympic gold medal winner, Greg Searle.The rower will recount the £300 off the the conference-only attendance fee journey to his most recent medal - bronze at the of £1,199 by registering before 25 April, 2014.
tive director of the Bowling Proprietors Association of America (BPAA). BPAA president Cathy DeSocio said that, with his background as president, governor and successful business and sports team owner Bush brings “tremendous perspective on the qualities and attributes that make a great leader and which can be applied to everyday business owners”.
LEISURE BUSINESSES CONFIRM LIW ATTENDANCE he 2014 edition of Leisure Industry Week (LIW) is set to take place at the NEC Birmingham on September 30October 2. LIW has evolved to become one of the UK’s leading shows for the outof-home leisure industry,
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and covers the following sectors: play and attractions, pool and spa, health and fitness, food and drink, leisure facilities and sport. More than 100 companies have already confirmed they will be exhibiting at the event this year, including All Things Nice Vending, the Automatic Vending Association (AVA), Namco Europe, OmniTicket Network, Port-
man Asset Finance and World of Rides.
EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 07772 280 299 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 07816678021 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton, BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748
Email: jsullivan@gbmedia.eu MARKETING Marketing Executive: Emilie Beau Tel: 01204 396 397 OFFICES Editorial and Production: 3rd Floor, 20 New Road, Brighton, East Sussex BN1 1UF (UK) Tel: 01273 699 900 Advertising and Subscriptions: Coinslot International, Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748
Calendar INTERNATIONAL EVENTS APRIL 2014 8-10 DEAL 2014 Dubai World Trade Centre, UAE www.dealmiddleeastshow.com
MAY 2014 8-10 GTI Asia Taipei ExpoTaipei World Trade Centre, Taiwan www.gtiexpo.com.tw/taipeien
UK EVENTS JUNE 2014 4 Park Avenue Open Day, Park Avenue, London, UK www.electrocoin.net
INTERNATIONAL EVENTS JUNE 2014 18-20 Asian Attractions Expo, China National Convention Centre, Beijing, China www.iaapa.org/AsianAttractionsExpo
SEPTEMBER 2014 2-4 Entertainment Arena Expo, Romexpo Fair Ground, Bucharest, Romania www.earena.ro 23-25 Euro Attractions Show, RAI Exhibition Centre, Amsterdam, Netherlands www.iaapa.org/eas
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