Coinslot 2360 digital

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March 21 – March 27, 2014 • No. 2360 • www.coinslot.co.uk


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COINSLOT

COMMENT

Industry news Seaside amusements Cranes & Prizes B2B Listings Latest machine charts Classfied ads and opps Jabro Surreal Soccer Comment & Analysis

Will the Minister give to those who, day in, day out, enjoy bingo, including those who like to shout ‘House’, comfort from this House that their concerns are being addressed in the forthcoming Budget? 4

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Gambling (Licensing and A PROGRESS REPORT

The proposed changes to the Gambling (Licensing and Advertising) Bill include improvements or clarifications related to: • Protection of customer funds • Complaints and disputes • Information requirements • Location of key equipment • Network gambling e.g. poker networks The changes are expected to be implemented before summer 2014. A final version of LCCP, which incorporates these changes, is planned to be published this month and the Commission expects the main bulk of the amendments to be brought into force three months later, in June. These changes will be in place ahead of the proposed changes in the Gambling (Licensing and Advertising) Bill. A small number of amendments may come into force later in 2014 including changes to the data required from regulatory returns. As part of our ongoing process of reviewing its regulatory approach, the

Commission will be consulting on and implementing further amendments. These will include: • Remote technical standards for example, more information may be included in the Commission’s standards about the display of licensed status

Large theme park sla DEVELOPMENTS

Disneyland-style theme park A could be built in Kent after Chancellor of the Exchequer George Osborne announced plans for a new garden city in the county. In a tweet sent ahead of the Budget, Osborne stated: “We’re going to invest £200m to support 15,000 new homes and create the first Garden City for almost 100 years in Ebbsfleet Kent.” The consortium behind the £2bn theme park holds a licence from Hollywood studio Paramount Pictures,meaning that the rides and attractions could be based around films including Star Trek,Titanic, Mission Impossible and Braveheart.

The project has been given a boost after the Chancellor announced plans for Britain’s first new garden city for 100 years,which is intented to relieve pressure on the housing market in the South East. The Treasury believes that the new town, which will have at least 15,000 homes, makes it far more likely that the Paramount theme park will get the go-ahead. The park, on Swanscombe Peninsula, would have an indoor water park, roller coasters, cinemas, restaurants and hotels. The consortium behind the theme park, London Resort Company Holdings, said in a statement: “We welcome the


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ESSENTIAL GUIDE

AMUSEMENTS

The movers & groovers in cranes and prizes

The relentless march of seadide taxation

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4 March 21 - March 27, 2014 • No. 2360 • www.coinslot.co.uk

g and Advertising) Bill

Gambling (Licensing and Advertising) Bill rumbles on LEGISLATION

The Gambling (Licensing and Advertising) Bill passed through report stage in the House of Lords on 4 March 2013. The Bill was set to be read for a third time in Parliament’s second chamber this week. aving passed through the report stage in the House of Lords on March 4,The Gambling (Licensing andAdvertising) Bill should be finalised this month.The Gambling Commission continues to make preparations for the proposed changes which will take effect at least three months after the date the Bill receives Royal Assent. Following previous consultation, the Commission expects to publish revised Licence Conditions and Codes of Practice and changes to regulatory returns for remote licensed operators in late March. The proposed LCCP requirement for Commission licensed operators to obtain gambling software from the holder of a Gambling Commission gambling software licence is expected to come into effect nine months after the publication of the updated LCCP. The Commission has produced a quick guide intended to provide outline information on the requirements for gambling operators considering applying for a Gambling Commission licence. It is part of a series of guides to help interested parties such as gambling operators, advertising carriers and others prepare for the changes that the Gambling (Licensing andAdvertising) Bill will bring into effect. The existing regulatory framework will apply subject to some planned changes which are being made following consultation and which will come into force between now and implementation of the proposed Act. In keeping with the major elements of the Gambling Act 2005, holding a licence in Great Britain means that operators must uphold the three licensing objectives. In short these are to keep gambling fair and open, crime free and to protect children and vulnerable people. Differing sets of licence conditions and codes of practice apply to

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and on the information to be displayed to customers on protection of customer funds. • Remote testing strategy for example, to make changes that will allow for the transition of games currently offered on the market and to clarify the format

that a test report should take. For updates on the passage of the Gambling Bill, visit www.parliament.uk, while for fees, licensing applications, LCCP and other details, go to www.gambling commission.gov.uk.

rk slated for Kent a position to share the detail.” Experts believe the park could create 27,000 jobs and inject millions of pounds into the local economy.The site is located close to three major roads as well as Ebbsfleet International station and the High Speed One train link, meaning that visitors would have a 17 minute journey from St Pancras to the theme park rather than a two-hour trip to Disneyland Paris. announcement by the chancelThe proposed new town in lor for the new garden city at Ebb- Ebbsfleet is in a brownfield area sfleet and we believe this will where local MPs, businesses and help to consolidate the exciting residents are keen to see buildvision for the area.We continue ing begin.The sites earmarked for to develop our proposals and development include a disused look forward to talking with the quarry and several former local community when we are in cement factories.

different classes of licensed operator. While some requirements, for example, offering self-exclusion, apply to many licence types, other controls are more limited. The Gambling Commission stated:“We keep the licence conditions and codes of practice under review, and make changes periodically to reflect technological advances, changes to the legal environment or renewed understanding of best practice.” Planned changes to the law on gambling advertising will take effect in 2014 subject to final parliamentary approval of the Gambling (Licensing and Advertising) Bill. If enacted, the changes will affect gambling operators that transact with or advertise to British consumers to obtain a Gambling Commission licence. In brief, the regulatory framework is: • Licence conditions - e.g. reporting suspicious betting patterns or key events

• Social responsibility codes of practice which have the force of conditions e.g. self-exclusion procedures • Ordinary codes of practice for example, all advertising of gambling products and services should be undertaken in a socially responsible manner • Technical standards and testing requirements such as random number generator (RNG) standards. The Commission conducted two consultations at the end of 2013 with proposed changes to LCCP. The consultations included some changes to prepare for implementation of the Bill, although the majority of changes are not directly connected with the Bill. It received approximately 70 responses to the consultations and is in the process of considering the issues raised in the responses and preparing the final changes to LCCP. The Commission has pledged to also take account of issues raised during the Parliamentary progress of the Bill.

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Coinslot March 21 - March 27, 2014

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Industry Gauke remains noncommittal on bingo duty issue BINGO

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n topical questions in the House of Commons on March 11, Therese Coffey (Suffolk Coastal, Conservative) raised the subject of bingo duty, asking if the sector’s concerns would be answered positively in the up-coming Budget. She stated: “A few weeks ago, I joined my hon. Friends the Members for Harlow, Robert Halfon, for Northampton South, Brian Binley, and for Waveney, Peter Aldous, in presenting to the Chancellor a Boost Bingo petition with over 300,000 signatures, calling for a cut in bingo duty. Will the Minister give to those who, day in, day out, enjoy bingo, including those who like to shout ‘House’, comfort from this House that their concerns are being addressed in the forthcoming Budget?” David Gauke, the Exchequer Secretary, simply responded: “At this point in the year, all I can say to my hon. Friend is, ‘Let me take that as a further Budget submission’.” Having received crossparty support for a reduction in bingo duty from 20 per cent to 15 per cent, the bingo sector remains on tenterhooks ahead of the 2014 Budget later this month.

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Playnation grabs Bunn Leisure contract OPERATORS

family entertainment business, PlaynaLtion,eading has secured a long-term contract with Bunn Leisure to provide all of its on-site machines. The deal will see Playnation providing over 300 machines to Bunn, including its state of the art B3 Storm terminals - the world’s first high-definition gaming machines allowing players to enjoy

leading titles such as Worms, Diamond goddess and Luck O The Irish. Commenting on the deal, Ryan Collinge, sales director at Playnation (pictured), said: “We’re looking forward to working closely with Bunn to help strengthen their customer offering, starting with us supplying machines to all of their holiday park sites.”

He added: “It’s a great platform to showcase Playnation’s focus and growth within the family entertainment sector, as well as our dedication to providing consistently new environments, successes and innovations for customers.” Playnation now operates machines in over 1,000 locations across the UK, in holiday parks, bowling alleys, airports, and

motorway service stations, including Butlins, Haven, Park Resorts, Parkdean, Welcome Break, Moto, Roadchef and Tenpin. John Bunn, owner of Bunn Leisure, concluded: “Our main priority is visitor satisfaction, and with Playnation’s strong retail and operational offering, we hope to build on the great customer experience already available on site.”

Sega Total Solutions enjoys European success REDEMPTION

Total Solutions have confirmed that Stheyega are “currently experiencing excellent sales into Europe” with their range of redemption tickets. Having established a very strong hold in the UK market, STS has seen business in Europe increase significantly over the past six months. Peter Murphy, general manager for STS, commented: “We are now supplying our redemption tickets into four new European countries since

December alone, and after a very successful EAG exhibition we expect this to increase further into other countries.” He continued: “The beauty of our tickets is that we can offer the customer the highest possible quality with the knowledge that they will work on all ticket eaters, to a vast range of designs.” Customers who purchase over five million tickets can have their bespoke design produced at no extra charge.

Brighton and neighbouring resorts to benefit RESORT REPORT

Prime Minister David Cameron has given his backing to a deal which will see £170m of investment and 8,500 jobs created in Sussex-based seaside resorts and towns.

new funding deal worth £170m is on its way to Brighton and other nearby seaside resorts and towns, a scheme which could create 8,500 jobs and boost the income of arcade and FEC operators along the Sussex coastline. The Greater Brighton City Deal marks the start of a longterm commitment to securing a vibrant local economy which will provide jobs, culture, education and housing to over 600,000 people,

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according to Brighton and Hove City Council. It is expected the deal will drive growth, support ambition and improve job prospects, earnings and business opportunities across Brighton and Hove, Lewes, Mid Sussex,Adur and Worthing,turning it into one of the highest performing urban economies in the UK operating on an international stage, a council spokeswoman stated. The deal, unveiled by

Deputy Prime Minister Nick Clegg and Minister for Cities Greg Clark, was signed in Brighton last week by Clark, council leaders and the local enterprise partnership. The £170m investment consists of £6.7m from central government, £9.8m from the local public sector and at least £155m of private investment. The deal will help create a digital exchange in the heart of Brighton, where companies collaborate to

use combined buying power to get faster broadband at lower prices, according to the Deputy Prime Minister’s office. It will also help flood defence work, regeneration and employment in Shoreham and Newhaven. Cameron told local press: “Today’s City Deal is great for Brighton, growing and harnessing the digital and creative skills that the city is rightly renowned for. With more power and free-


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INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK CRANES & PRIZES The essential guide to cranes and prizes - the genre that makes the seaside sector tick. 10

Fraudulent bingo manager ordered to pay back £1 THEFT

bingo hall manager who stole £100,000 from her A employer has been told she

Innovative continues expansion plans CASH HANDLING

busy start to the year for banknote validator A manufacturer Innovative Technology has seen the team at the head office in Oldham expand in size quite significantly. In January and February the firm recruited six new staff members, with that number expected to rise considerably, with up to 30 new positions on offer over the next year. The construction of the Innovative Business Park and the impressive sustained growth of the company have meant that, as opposed to many in this economic climate, ITL is in a position to significantly

expand their operations. Managing director Aidan Towey has attributed this growth to heavy investment in development, which has given the firm a competitive advantage. The investment in development is illustrated clearly by the product range at ITL, not least in the release of the new Smart Ticket product. Recruitment manager Carole Harker said:“This is an exciting time here at ITL. It isn’t just the number of new staff we are looking to bring in but the variety of jobs we are looking to fill that sets us apart from other employers. Throughout January and February we filled six jobs,each in a com-

pletely different discipline!” Building work at the head office is expected to be completed by the end of August, providing new office space for up to 150 staff that will run alongside the existing facility already on site. New facilities will include state of the art offices for the company’s development and operations teams, plus a brand new gym for all staff. With ITL expected to add several new products to their expanding product range this year, it is looking to build on the momentum gained from successes in 2013 and continue to recruit the right people to help achieve future growth.

enefit from huge cash boost dom to run the local economy in the way they see fit, local people will be able to make decisions that directly benefit Brighton’s businesses. By supporting new and innovative businesses, Brighton’s deal will help us secure the nation’s recovery and deliver our long term economic plan.” With greater prosperity leading to increased spending power, the region’s operators will no doubt welcome the news.

must pay back just £1 and has had her prison sentence cut. Tracey Harland was sentenced to four years in prison in December 2013 after she told police she stole an average of £500 a week from Orion Bingo in Newcastle while in a position of trust. However, Appeal Court judges have reduced the sentence to three years because at the time of the thefts she was caring for her young daughter who was suffering from cancer. In a separate appearance, at Newcastle Crown Court, Harland faced a proceeds of crime hearing aimed at making her return some of the money. However, she has no assets and despite stealing £104,516 she must pay back only £1. Harland stole the money while working as office manager for the Newcastlebased bingo club. At the appeal hearing, the venue’s director, Michael Corn, said he was left ‘completely shell-shocked’ by her deceit. In a statement, he explained that he trusted Harland implicitly and described the ‘devastating effect’ the thefts had on him and his business. She became office manager in 2006, but from 20082013 Harland stole £104,516 by falsifying the accounts while in charge of handing out winnings. When an audit was carried out last year, the owner of the bingo hall noticed his profits seemed low. He found false accounting had been taking place and when he confronted Harland, she confessed.


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Coinslot March 21 - March 27, 2014

INDUSTRY

Industry

AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK TAX Just what the seaside sector needs - another tax. Government minister flies a kite on behalf of a further tax burden on Britain’s battered coastal industry. 9

Gamestec raises awareness of machine security

BII set to unveil ‘new image’ TRADE GROUPS

ver 900 of the top licensees and pub O operators in the country

SECURITY

National operator Gamestec is aiming to raise awareness among customers of the need to strengthen security and minimise machine crime. The call comes ahead of what many will hope is a busy Easter period when premises are busier with machines taking more cash. ith operators around the country looking forward to the holiday season, Gamestec has been assessing the issue of security and its impact on the bottom line for stakeholders. Amos Davis,head of security at Gamestec, has issued a warning that there are varying levels of security within different establishments, each presenting their own layers of risk.“It is a case of the site assessing their security needs, finding their points of weakness, and speaking to their crime reduction officer for advice,” he noted.“While we understand that the current financial climate can be a barrier to investing more heavily in security, sites do need to

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share responsibility for the operational well-being of machines.” According to Davis, it’s often the most obvious factors that need addressing. “For example, circa 45 per cent of break-ins take place via windows which are poorly secured,” he said. “These types of breaches are the most common, yet are among the most preventable.” Peter Collinge, Gamestec’s operations director, believes that the industry is paying a high price for clearing up the damage caused by machine crime.“As the operator, we pick up the bill for machine repairs after a break-in or robbery,” he said.“Last year the cost of that was more

than half a million pounds, a figure that comes straight out of our profits.The average outlay including full logistics worked out at £298 per machine.” He added: “We already play our part in improving security on the machines. And the cost of that has escalated due, for example, to our policy of using higher quality locks that can’t be picked. Similarly with padlocks, we’ve gone for a more robust product. But that has come at a significantly higher price to us. “And it’s highly disruptive from an operational perspective. We schedule vans out every day of the week with a defined route to complete; and if there’s a break-in it disrupts the

whole chain. That, too, involves additional costs.” Of equal importance, warned Collinge, is the financial effect on customers. “In the event of a break-in, they have to absorb the deficit in cashbox.” he commented. “Machines that were subjected to break-ins last year lost,on average,£256.Crime is bad for our business and it’s bad for their business.” In a bid to beat the thieves, Gamestec has produced a ‘Top 10’ list of security tips. 1. Look out for groups of strangers crowding round machines. 2. Look out for inappropriate clothing - hats, gloves and heavy coats in warm weather. 3. Be aware of customers

watching staff. 4. Look out for specialised equipment being used by thieves. 5. Look out for furniture being placed up against lower doors on machines. 6. Coins and notes are the only acceptable machine currency - look out for plastics or other materials being inserted in the machine. 7. CCTV is an excellent means of identifying machine thieves. 8. Minimise the positioning of machines in isolated areas. 9. Look out for customers using refill keys to gain an unfair advantage. 10. Call the police immediately if you suspect anything untoward.

CCTV images of arcade theft suspects released CRIME

police forces have for further informaTtionwoappealed after releasing CCTV images of persons wanted in connection with recent arcade robberies. In Lincolnshire, police investigating the theft of £4,000 in coins from a Skegness amusement arcade have released images showing two suspects. They are both young males, wearing caps, hooded tracksuit tops and jeans. Unfortunately their faces remained obscured from the camera’s view.

At approximately 2.30am on February 10, three suspects gained entry to the Tower Arcade, on Lumley Road, after forcing in a door at the rear of the premises. They then stole a large amount of coins from the arcade’s cash change kiosk, police said. Anyone in the county with information about the offence should contact DC Dave Ziller, at Skegness CID. In Portsmouth, Hampshire Police have released a picture of the woman they wish to speak to

in connection with a burglary at Regency Leisure on Gladys Avenue. The woman is white and slim and had long, blonde hair and wrinkles on her face. She wore a dark jacket, a cream roll-neck woollen jumper and jeans. At around 2:35pm on March 4, a suspect entered the arcade’s staff area and took a purse from a handbag. The purse was discovered after the incident, but it was missing £50. Anyone in the area with information can contact police on 101.

will descend upon the Grosvenor House Hotel in Park Lane in May for the British Institute of Inn Keeping’s 2014 AGM and Annual Lunch. The BII’s chief executive Tim Hulme will open this year’s event with a ‘major announcement’ about the future of the organisation and the unveiling of ‘a whole new image’. “The BII has been through a huge transformation over the past 12 months, reviewing and improving what we do for our members and making sure we offer a best in class service,” said Hulme. “It is now time to unveil the new BII and what better occasion to do that than our Annual Lunch which has been a must-attend in the industry calendar for 26 years. I look forward to revealing more about our plans on the day.” The 2014 AGM and Annual Lunch will also feature the announcement of this year’s Licensee of the Year Award trophy as the centrepiece of a new awards show.


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Burnham Pier roof plan set for rejection PIERS

Burnham Pier’s plan to build a 35ft retractable roof over its forecourt looks set to be turned down this week.

ast month Burnham Pier sought permission from the local council to install a new roof as part of a series of refurbishments to mark its 100th year in operation. But in a report to Sedgemoor District Council,case officer Chris Gomm recommended that it reject

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Interactive Flappy Bird plush toy in development PLUSH

Crowdfunding campaign has begun to A develop plush birds that

the application to for the roof and food forecourt. His report claimed that the economic benefits of the application would not outweigh the “significant harm” the new structure would cause. Gomm wrote:“The proposed canopy structure is to be erected in a highly vis-

ible, high profile position on the principle, streetfacing elevation of the building. “The building’s principal elevation and attractive roof structure will be obscured from the adjacent Esplanade by virtue of the proposal’s inappropriate massing, scale and height. “The proposal will dominate, rather than be subservient to the existing building.The proposal will detract from and fundamentally change the attractive and unique silhouette of the building. “Ultimately, the proposal’s overall design and materials are such that it will significantly harm the character and appearance of the existing building and

that of the surrounding conservation area.” Sedgemoor District Council has received five letters in support of the application, including one from the National Piers Society, and three objecting to it. If rejected, it would be a bitter blow for pier manager Louise Parkin, who told Coinslot that the new roof would provide a significant uplift to trade during periods of bad weather. It would also have a negative impact on coin-op distributors, as Parkin said she was ready to purchase several new kiddie rides viewed at January’s EAG show if the roof was installed.

BBPA welcomes World Cup extended hours consultation SINGLE SITE

he BBPA has welcomed the publication of the THome Office consultation on“The relaxation of licensing hours during the FIFA World Cup, 2014”.The consultation follows the Prime Minister’s decision to reconsider the initial rejection of the BBPA’s request for an extension across England and Wales. The pub trade body believes that this short consultation, which runs from March 13-26, is an opportunity for the trade, and foot-

ball supporters, to make it clear that they want to see England’s opening game at their local pub. Brigid Simmonds, CEO, commented:“We welcome this consultation as an opportunity to make clear the wish of publicans, the wider industry and most importantly England fans to enjoy World Cup 2014 in their local pub - the next best thing to being there. Over the next fortnight I encourage publicans and fans to make their voice heard by responding to the consultation.”

control the Flappy Bird app game. Flappy Bird’s creator retired from the world of app-fame a few weeks ago, but it’s far from ‘game over’, with many still playing it - including patrons of a pub in Chorley who had a bespoke cabinet built by a regular. Now a Crowdfunding campaign - where multiple investors pledge to back entrepreneurs - is under way to produce a wireless plush toy game controller to interact with it. The project is being independently developed from the game’s creator, Dong Nguyen, and features a sensor that connects to tablet and mobile devices, allowing players to navigate past the pipes by moving Flappy up and down. Creator ZowPow has developed both the toy and a new version of the Flappy Bird app, and is now seeking $25,000 (approximately £15,000) to produce it all. “The game that we’ll release will be different enough from Dong’s game, and we’re making our SDK available to other developers who have made clones of Flappy Bird so that their game can work with our toy as well,” stated ZowPow cofounder Jenn Lu. He added: “We are reaching out to Dong and would be happy to collaborate with him if he chooses to.”


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Coinslot March 21 - March 27, 2014

Amusements

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Seaside hotel tax mooted by minister TAX

Although a similar idea was rejected three years ago, local government minister Stephen Williams has repeated the call to allow councils to introduce a tax on hotel rooms at seaside resorts.

government minister has caused controversy after suggesting that local authorities should be able to raise money through a tax on holidaymakers at tourist destinations like seaside resorts. The idea was raised in a speech by local government minister Stephen Williams at a fringe event of the Liberal Democrat party conference in York earlier this month. Williams said that a £1-a-night tax on hotel rooms - a policy that has yet to be adopted by his party or the government - would generate significant income for councils. He commented:“You could have a genuine bedroom tax on hotels, for instance, in major tourist areas - seaside towns and cities like York. “The city council would have done very well out of us this week if there was a £1 bedroom tax on every room. That’s where I want us to get to - in

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local government being able to raise more and more of its own money. “At the moment any new tax would require House of Commons approval.What I would like to see this is just an idea, not party policy or anything yet - is that possibly why shouldn’t we generally provide that local government can set new taxes, possibly across a range of areas,property or income, within given parameters, and then go from there?” Malcolm Bell, head of tourism

with complexity.” Williams’ idea raises the spectre of a plan mooted three years ago by a Cornwall Council officer, which aimed to take advantage of the boost in visitor numbers the region experiences over summer. In 2011,Tom Flanagan, Cornwall Council’s corporate director for the economy, told a select committee of MPs that the fee could raise £26m a year to improve transport and faciliboard Visit Cornwall, said that with ties that would benefit tourists. It was dismissed by businesses, the level of tax Cornish businesses already pay, many would argue that politicians and tourism boards as a “they should have a £1-a-night back”. potential PR disaster that could lose He said:“The industry’s response Cornwall trade to other parts of the would be that the visitor economy UK and Europe. The argument then - that tourists is already one of the highest taxed in the world - Cornwall already pays who spend millions of pounds holisomething like £600m a year to the daying in the region every season already bear enough burden from car Treasury. “How do you collect it? Would it parking charges, petrol prices and cost more than a local council the high rate of VAT - is likely to be would collect? So there is an issue repeated now.

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B 2 B

22 B2B listings and industry marketplace

24 This week’s machine charts

25 Classified sales, job and business opps

29 Jabro Surreal Soccer season

Essential Guide to... Cranes & Prizes KEYNOTE

VIEWPOINT

Crown Direct optimistic for crane future

A 21st century amusements solution

With the crane sector showing signs of growth, Coinslot spoke to David Hurst, managing director of major UK supplier Crown Direct. oinslot: Which cranes did you showcase at EAG this year, and how would you gauge the response from your customers? David Hurst: Crown showed the Elaut E Claw range of cranes, single, double and triple, as well as the Cosmic. Response was excellent. Sales have been growing every year since the launch of E Claw.

ers. Also this year we have seen the launch of a new PET Crane from Elaut, called Plucky Duck.The crane is themed round plastic yellow ducks and comes with 2,000 pieces of merchandise as a start pack.This has proved very popular with operators and players alike.

CS: In which venues are cranes performing best? DH:The FEC market is still the strongest sector for us, but the pub sector has embraced cranes in the last couple of years. We have seen the smaller single player cranes, such as Mr Claw prove very successful. Some of our customers have personalised the Mr Claw with their own branding and colouring. This has proved very popular on location.

CS: What are the hot licences to be looking out for in 2014? DH:[Despicable Me’s] Minions,minions, minions.

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CS: Do you feel it is best to stock cranes and the redemption counter with different prizes? CS: How would you assess the current state of the cranes and prizes sector? The redemption counter will always DH: It is fair to say that cranes are not offer more than what is on offer in the what they were 10 years ago,but we have cranes. It’s a personal choice for the seen growth, as I have mentioned, in operator on whether they offer crane recent years.Without doubt the income prizes in the shop. If they do offer the from cranes has been strong for our cus- prize,at least the players can get the prize tomers in 2013 and this is due to a com- through a number of different games. bination of the best crane and strong The more choice we give the family when on location the better. plush lines on offer.

MARCH 21 - MARCH 27, 2014

Essential Guide Category C Next Week Coinslot MARCH 21 - MARCH 27, 2014

CS: What are your thoughts on prize-everytime cranes? Do you feel these ‘guaranteed-win’ products are set to increase in popularity? DH:The prize every time cranes are a must when in a multi-machine location. They add to the mix and overall customer offer. It again will come down to the merchandise on offer. The prize-every-time cranes that offer bundles of redemption tickets have been great perform-

The crane has retained its place as a vital ‘attract piece’ for multiple amusements operations through a steady evolution of both its functionality and the types of prizes available within. t over a century old it might be one of the coin-op industry’s longest established A machine genres, but the crane machine still stands physically and metaphorically tall as one of the mainstays of the UK amusements sector. The reasons underpinning its enduring popularity are straightforward. Along with vibrant signage and LED lighting, crane machines are still one of the best visual marketing aids that an operator has in his armoury when it comes to attracting families - and prising the money out of their wallets. Whether it is an oversized cuddly toy for toddlers, an X-Box game for teenagers or the latest handheld electronic device for the parents, cranes can stock them all, loud and proud, and entice everyone to step over the threshold and invest their all-important leisure spend on the rest of the machines on the arcade floor. The bottom line is if operators are prepared to experiment, exercise good judgement and learn what is right for their premises and their customers, then cranes can create another valuable revenue stream to boost their profits. Players have become very familiar with the way cranes work, which is an inevitable by-product of their longevity among most amusement arcades’ machine offerings. For larger value prizes, operator feedback would suggest that players are moving on to the newer prize grab or prize merchandiser machines, where they might be more willing to pay a higher price per play as there is slightly more to the experience than a quickfire move-and-grab. While crane machines have developed into, or at the very least inspired, prize merchandisers, there is still plenty of room for both genres to happily co-exist within arcades, given their different price point and potential prizes. Having seen the latest in what’s on offer at the recent EAG International, there’s certainly plenty of innovation and invention going on in the sector and with interesting gameplay - with the potential of a reward at the end of it - at the forefront of all FEC visitors’ minds.



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Essential Guide to ... Cranes & Prizes Sector Overview SWOT ANALYSIS

SPARES & REPAIRS

Cranes continue to retain their value John Ferguson of John Ferguson Spares explains how his company helps ensure cranes across the UK remain operational.

Craning for a view While the concept is as simple as they come, cranes and their modern-day counterparts, prize merchandisers, remain as interesting and alluring for families as they were when they first arrived on the amusement scene over a century ago. ake a look at any FEC, arcade, park or pier and you will find that many of them use their stock of crane machines or,as their modern counterparts are called, prize merchandisers, as attract pieces, boldly positioned at the front of their premises. There are several compelling reasons for this. Cranes are the ultimate in ‘in your face’ amusement staples and - if presented with the ‘right’ merchandise (nowadays this boils down to the latest branded plush trends, hi-tech gadgets or, failing that, the ubiquitous massive teddy bear) can prove irresistible to the amusement sector’s most important demographic group - families. Another quality that generates maximum player appeal - like that other amusement staple the pusher - is the crane’s inherent simplicity. Like hook a duck, but in an enormous glass box, the gameplay concept couldn’t be simpler - grab a literal piece of the action using your own skill and dexterity. Obviously, if that player realises that they have scant chance of winning, a crane’s appeal soon diminishes.Today’s futuristic models, however, allow operators to adjust payout levels at the flick of a switch to ensure that the ratio is just right for tantalising players and encouraging further turns. Like any well-established coin-op machine sector, the crane and prize merchandiser arena isn’t without its challenges. Without payout level-calibrating

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processors added at some point during an older crane’s life cycle, for example, vintage models can become nigh on worthless. The existence of the above mentioned processors, however, has proved to be another feather in the cap of the crane with their rejuvenating powers. Furthermore, due in no small part to BACTA and its members’ efforts, cranes remain cost-effective in terms of cashbox takings post-MGD.While Category D nonmoney stake and prize (crane grab) levels are currently £1/£50, however, the conundrum of offering compelling gameplay and achievable prizes - on the highest stake remains. That is not to say there has been no great thought put into maximising the opportunities of the above as innovation - and more varied product sourcing - on the part of the companies featured on this week’s product pages has meant that operators have a much wider choice when it comes to stocking their cranes. Plenty of models have emerged that can dispense larger and/or more expensive prizes such as giant chocolate bars through to tablets and smartphones. Overall, cranes still offer one of the best possible methods of securely showcasing the latest plush lines.With the over-riding trend being high quality licensed lines to cater for brand-aware consumers, there is no easier or more effective way to present the soft toy versions of popular TV and movie characters than through a crane’s window.

SWOT ANALYSIS CRANE MACHINES STRENGTHS • Actual, physical showcase for latest merchandise, gift and plush trends • Human nature enjoys the challenge of manipulating the claw or grabber, thus appealing to all the family • MGD-free if stocked with non-monetary prizes WEAKNESSES • Some models are just way too big for more modest sites • ROI, while steady, is not always spectacular • If stocked with cash prizes or combination of money and non-money prizes they become liable for MGD OPPORTUNITIES • Suppliers of additional LED lighting strips are often called in to help illuminate cranes • Huge variance in gameplay styles available from win every time to tougher challenges which lead to high-value prizes • Pubs, bars and shopping malls becoming more receptive to siting crane machines THREATS • Stake and prize levels have increased for other categories but not for cranes • Machines may be sacrificed for quicker earners in difficult times • Cranes positioned outside are at greater risk of suffering wear and tear, theft and vandalism

As a distributor for Elaut - the most famous brand name in “cranes around the world - it is the most part of our business. Nearly every arcade, FEC, bowling centre and motorway service area will have an Elaut crane, making sure we have stock of parts is essential to keep operations running, short lead times on repairs and technical back up has kept us as a market leader. Elaut comes into its own in terms of quality and reliability. Even some Elaut cranes that are over 12 years still hold 50 per cent of their buying value, which is incredible. Here at John Ferguson Spares, we do our utmost to help source and supply parts as quickly as possible to prevent downtime in the busy periods. This will include travelling to Elaut’s headquarters in Belgium to collect parts on a weekly basis, if necessary. Spare parts are now unavailable for some older cranes, particularly ones that are over 20 years old. However, when necessary we will use local suppliers to see if something can be made. We still have array of secondhand parts. Prize-every-time cranes are a great way of getting rid of unwanted stock. The only downside of this is the price of play against the value of the gift or toy.”



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Essential Guide to ... Cranes & Prizes Market Perspectives COASTAL OPERATIONS

Crane wins encouraging repeat visits Both traditional and prize-every-time cranes are the perfect way to ensure visitors leave your amusements venue with a smile on their faces, according to Lee Stefani, manager of Harbour Lights in Fleetwood. Cranes are an essential part of any seaside arcade. If your plush looks right in the crane and the price-per-play isn’t too expensive, they will always be good performers. I have five traditional-style cranes operating at Harbour Lights - an EX1, an X-Factor, a Topper crane and one of the old fashioned Good Luck Grabs on 10p per play.You have to set them up right to make sure the odds of winning are reasonable. It’s good to see punters come in and win. Our cranes run at 25p per play. If I was in Blackpool I might consider doing it differently, but here at a resort like Fleetwood that is reasonable. I think the days of AGCs in seaside arcades is over, and you have to be more family-focused now. A bear was won from one of the cranes already today, and the look of happiness on the

kid’s face as he left the arcade was priceless. It’s moments like that,where families leave with a smile on their faces, that you know you are going to get them back for repeat customers. £1 per play is great for prizeevery-time but we look at the figures every month, and our traditional cranes are performing well at this price. In terms of prize selection, every January we always make sure to look ahead to the big films that will be released over the course of a year and see what corresponding licensed plush there is.We still stock a mix of licensed and generic plush, however. For example, right now we have everything from Meerkats and Toy Story, to colourful parrots and footballs. One of the most popular ranges at the moment is the text message abbreviation plush from Sega.

We have been operating prize every time for the past two or three years, and it has grown in popularity throughout that time. It gives players a good choice they can either spend £1 to be guaranteed a prize, or they can spend 25p per play to try and win some of the larger plush we stock. Sometimes we see people playing on them, and even though there is a sign there telling them they will get a prize every time, when they inevitably win something they think they have cracked it through their own skill, not realising the win was guaranteed. There are some operators who can vend at £2 per play on their prize every time cranes, but I know where I am here in Fleetwood that they wouldn’t be as popular as they are on the £1 per play I currently have mine operating on.”

COASTAL OPERATIONS

Finding the right prizes Cranes remain a core revenue earner for coastal amusement operations, but finding the right prizes is key, according to Marcus Kravis, owner of The Arkade in Minehead, Somerset. oinslot: Do cranes remain an important part of your offering? C Marcus Kravis: I have 60 slots filled with

a real eye-opener, because they had never seen anything like it before. It was so popular we only just managed to have enough stock for the year. Cranes that stocked it performed three times better than those filled with the next best line. I know it was a ‘freak’ product, but it did make us realise that we need to be a bit more savvy with what we choose to put in them. Essentially, it means going back to licensed product, having tried to avoid it before because it is more expensive.

cranes, and every year I wonder if I should reduce that number and replace a few of them. But then I realise there is nothing I can replace them with that is going to do better. Similarly, I do sometimes worry that we have got into a rut with them, but last year the Minions plush proved that if you’ve got the right line they will take the money. Very often the struggle isn’t with the crane itself as a product but with finding the right prizes to put in them. CS: How have you maintained the performance of your older cranes? CS: What impact did the success of the MK:We try to invest in keeping the cranes Minions plush have? appealing,both visually and in the way they MK: For the newer members of staff it was play. I have spent a lot of time replacing the Coinslot MARCH 21 - MARCH 27, 2014

lighting in mine with LEDs, and all of them have had Lotelle’s The Won processor in them for several years. I have an old Jumbo crane on the arcade floor in a firm position, and if we get a line that we think is going to be good we will put it in that. It might be MK: I’m still on 20p per play. I have thought old,but it’s a perfectly good crane that,with about upping it to 25p,but it’s all about your the right product, can take a lot of money. margins with cranes and how you get that margin right. The problem we have had CS: What demographic will play on cranes over the past few years is that as times have got tighter most arcades are running with today? MK: It’s largely the same as it is for redemp- staff, who then have less time to set up a tion. You could argue that both are genres crane right. Not everyone can do it, and suited more to families with young chil- unfortunately when you’ve cut down on dren, but I see all sorts playing our cranes. staff numbers that is probably one of the things that suffers. I used to have someone whose sole job was to set up the cranes,but CS: What price per play do you operate those were different times. your cranes on?



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Essential Guide to ... Cranes & Prizes Market Analysis DISTRIBUTORS

PMS INTERNATIONAL

The perfect combination Namco offers UK amusement operators the perfect combination of great machines and desirable prizes. amco showcased a range of prize machines at EAG International 2014, including the latest incarnations of the Drop the Hook. “The new Jelly Bean and Power House Drop the Hook kits allow operators to theme their machines to create extra impact,” said the company’s John Crompton. “The perfect combination of great machines and really desirable prizes, such as 4.2kg buckets of jelly beans and Nam-Gear electronics was understandably a hit with our customers.” Discussing the group’s continued focus on quality cranes and prize vendors, Crompton said:“I feel that Namco has managed to innovate in this sector with our range of skill prize vending machines such as Barber Cut, Dunk Tank Prize and Drop the Hook, which gave operators something different to work with.When we combined these with the electronic prizes, which were new to the sector, we really opened up the market for both traditional and new types of sites.” Expanding on Crompton’s thoughts, James Anderson of Namco Prize Europe said the division had an “unbelievable” EAG this year.“We definitely benefited from the fantastic new Pac-Man and the Ghostly Adventures TV show, which boosted demand for the accompanying plush range at EAG, as well as the fantastic

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range of accompanying machines on the stand from Namco,” Anderson said.“Classic Pac-Man is also going from strength to strength due to its wide appeal and the incredible variety of gifts that we can offer, from watches to footballs. “Namco Prize Europe’sTrash Pack range of characters was also a favourite with buyers during EAG. In addition, the market-leading NamGear range of electronics caused great excitement among buyers especially as the entire range is in the process of changing over to a dazzling white colour.” Anderson added: “For Namco Prize/Brent Electronic, the sector is doing pretty well.We are in our fifth year already and are still growing.We got off to a great start as pioneers of electronic prizes with our Kyoto range, the updated Nam-Gear range of prizes has built on that success and confirmed our position as market leaders in this field. In addition, our retail quality plush at leisure quality prices are growing in market share.” When asked which key licences operators will be looking out for in 2014, Anderson said:“Firstly PacMan and the Ghostly Adventures, which is going from strength to strength on the back of the TV show, Bandai retail toys, consumer game software, global Burger King promotion and our arcade games. In addition, we have just received delivery of our Shaun the Sheep summer 2014 range, and publicity for this licence will be ramping up considerably in anticipation for a film from Aardman Animat i o n s , which will be released at Easter time next year.”

PMS predicts electronic future for prizes With a strong history in stocking cranes with soft toys, PMS International are looking to a future filled with technology. s one of the industry’s leading suppliers of prizes for crane and claw machines, PMS A International has a unique take on the health of the sector. “The innovation in new gaming machinery has allowed much more diversity with regard to prizes to be won,” said business development manager John CostiMouyia. “The £50 limit has caused much debate, but has provided enough scope to give the technology and gadgets product categories a chance to be included.” Stocking a machine with the most alluring prizes makes all the difference when it comes to attracting players. With the price of tablets and other electronic goods dropping, PMS have been able to provide operators with rewards that are even more attractive that the traditional soft toys. “Many of our customers explained that due to it’s popularity with their customers techno products will play an ever increasing role,” said Costi-Mouyia. “We therefore will continue to seek out entertainment technology innovation wherever possible.” PMS believe that, as development of these products advances the demand from operator’s will increase. “Our ambition is to align our business with the growing trend of technology gifting that is very prominent in all aspects of retail sales,” said Costi-Mouyia. Away from the traditional crane machines, there is a growing demand among players for prize-every-time games. These devices typically pay out a smaller value reward, but have proved very attractive with younger players. “Prize every time serves as a strong revenue vehicle when we can provide great value for the £1 vend,” said Costi-Mouyia. “The challenge currently is to keep providing the market

with enticing enough prizes that sustain the interest of the player. Prize cost increases enforcing a £2 and £3 vend will obviously create a reduced participation level, but we continue to rise to the challenge.” Cranes are increasingly sharing arcade space with a complex redemption offering, providing visitors with two ways to win prizes that could potentially conflict. “There is always a consideration to be made when placing crane prizes and redemption prizes in the most appropriate environment,” said Costi-Mouyia. “Crane games of skill are offering sophisticated prizes such as tablets and headphones and other technological items, while the same items are appearing within redemption offers. In the interests of encouraging a wider variety gaming participation it makes sense to keep these categories separated.” Part of the motivation for this overlap is a demand from players for more valuable prizes. “The noticeable trend in both areas is that there is quite evidently a demand for better quality toys in the cranes and a desire for high value redemption,” noted CostiMoutia, “and we are very well positioned to cater for both.” Ultimately, PMS International understand that by listening to feedback from its customer, the company can develop and understanding of what prizes players are most keen to acquire. The nature of crane games means that not every play will be rewarded, so the potential benefits have to be great enough to motivate family’s to risk their hard earned pounds. “Games of skill can offer a real challenge,” said Costi-Mouyia, “but the player knows there is the chance of a high value win at the end.”


Designed to perform, built to last www.sbmachines.co.uk +44(0)1656 783894


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Essential Guide to ... Cranes & Prizes Products CROWN LEISURE

Crown Leisure offers Elaut’s finest Cranes from across the spectrum are available from Crown Leisure, with the cream of Elaut’s machines proving most popular with operators. ith cranes growing in popularity in pubs and family entertainment centres, it has become vital for suppliers such as Crown Leisure to provide a variety of different machines. History has shown that products from Belgian manufacture Elaut drive the cashbox like no other and it has become vital for Crown to offer a selection of their most poplar machines. Among the selection of Elaut products on Crown’s books is the eClaw Cosmic, one of the company’s newest creations. Designed to hold soft-toys as its main prize, Crown offer a version which pays out footballs, just in time for the 2014 World Cup in Brazil.

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The Cosmic also comes equipped with colour LED lighting, which create lower utility bills for operators without sacrificing on player attraction. The Cosmic also makes use of Elaut’s new IntraXion crane machine control system, designed to make it easier than ever before for players to use the crane successfully. The same technology is also present in Elaut’s single player eClaw 900, which has provided Crown with a number of sales over the past twelve months. Utilising the same low-energy LED lights, operators can choose from eight different lighting configurations or simply program the machine to cycle through different colours throughout the day. As they have increased in popularity, operators have begun to stock their

venues with more an more cranes, which has increased the demand for diversity. This has largely come in the form of prize-every-time (PET) machines, which allow a player to continue until they can grab a reward. “The prize every time cranes are a must when in a multi-machine location,” said Crown managing director, David Hurst,“they add to the mix and overall customer offer.” Chief among these PET cranes is the Plucky Ducky, which comes packaged with 2,000 rubber ducks to stock the machine. In practice, the chance to provide a guaranteed win machine with the extra value of built-in prizes has proved a very popular combination with operators and a major seller for Crown Leisure.

that we have almost sold out and we are now placing orders for more and increasing production,” Anderson said. “We changed the Nam-Gear range to brilliant white, in order to set it apart from others in

the market and freshen up appeal. It has obviously worked well with customers. Other items in the range including Bluetooth headphones and speakers are also performing extremely well.”

NAMCO PRIZE EUROPE

Prizes for all Namco Prize Europe has everything the operator needs for the 2014 season in its current line up. plush toys for cranes to industry-pioneering electronics for prize machines Fandrom redemption, Namco Prize Europe has something that should appeal to all player demographics. Shaun the Sheep is a consistently high performing licence for Namco and this summer the plush characters appear in the form of two super heroes – complete with Y-fronts and capes! – two pirate characters and wearing two different t-shirts emblazoned with the phrases ‘Keep Cool and Flock On’ and ‘Keep Cool and Count Sheep’. “Shaun the Sheep is a favourite with customers of all ages,”says James Anderson, general manager of Namco Prize Europe.“The new range is cute and fun and we have high expectations. Shaun is already huge as you can see from the 3.3 million‘likes’his character has on Facebook.We expect his popularity to rise still further over the next 12 months Coinslot MARCH 21 - MARCH 27, 2014

due to Shaun getting his own movie next year,and so the brand will receive a lot of publicity over the upcoming months.” Also new this season are Namco’s new Dino range of cuddly dinosaur toys,which have sparkly eyes.They join the popular and successful licensed Canimals and Trash Pack ranges. Pac-Man is well covered with both the Classic collection of plush in various sizes and prizes – including the latest plush ghost character Bluetooth speaker, which has just been released. The Pac-Man and the Ghostly Adventures range of plush toys had an incredible reception at EAG and is doing phenomenally well. Finally, Nam-Gear goes from strength to strength.EAG saw the unveiling of the 7 Plus Tablet computer, which is the same size as an iPad Mini. “Such was the demand for the new tablet


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PMS INTERNATIONAL

Strong licences bolster PMS catalogue Soft toys of all shapes and sizes have been added to the range of licensed and un-licensed products provided as prizes by PMS International. International’s extensive range of prizes for crane machines was out in full PforceMS at this year’s EAG expo at the ExCeL arena in London. “We had a fabulous response to our licensed range,” said business development manager, John CostiMouyia. PMS has enjoyed great success working with brands around the world to create licensed toys for its customers, but contin-

ues to produce its own range of attractive prizes. Costi-Mouyia notes that, “Monster Party, our own range of Neon soft toys, was a great success at the show.” PMS has also been extending its reach into the world of video games, with the release of a downloadable title and another range of licensed toys. “Through the medium of the phone app we launched Zeptolab’s Cut the Rope this year which

has enjoyed huge success with 500,000,000 downloads to date,” said Costi-Mouyia. “Gaming has also provided us with Skylanders Swap Force which is one of the highest rated games, right now.” Toy based on the popular children’s animated series Yoohoo and Friends made their debut at EAG and PMS expects to see them appearing in cranes around the world in the near future. “Yoohoo has enjoyed huge success at retail around the world and it is early days for this license in the amusement category, but we expect to see

good levels of business over the next couple of years,” The eternally popular Sesame Street also made its debut for PMS earlier this year and has proved predictably popular with customers. The company has also experience success exploring less traditional avenues for the creation of licensed toys and prizes and the Discovery Channel’s wildlife programming is one such example. “Animal Planet with our Dinosaur and Wildlife collections are very popular, particularly the wildcats,” said Costi-Mouyia. “Of course we are always looking out for any IP that is suitable for the Amusement channel and will reveal more later this Spring.”

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Essential Guide to ... Cranes & Prizes Products JOHN FERGUSON SPARES

BANDAI-NAMCO

John Ferguson Spares is working hard to ensure minimal downtime for the UK’s amusement cranes.

Hooked on entertainment Bandai Namco/Brent Sales is a true onestop shop for the cranes and prizes sector. perators can make a big impression with the new Jelly Bean and Power House Drop the Hook kits from Bandai O Namco/Brent Sales, which allow them to set off the prizes

Keep on grabbin’ ohn Ferguson Spares (JFS) started up in 2001, providing a fast and efficient service at a low cost. The company specialises in the world famous Elaut brand of cranes, which include spares, repairs and refurbishments. A family run company, JFS also supplies spare parts for the iconic Cromptons range of amusement products, and has included some of its own modifications to their machines. “We have a healthy stock line in control boxes for exchange for the complete range of Elaut cranes, or the customer can send his control box back to us for

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repair,”said the company’s John Ferguson.“All our staff have a wealth of knowledge in the amusement industry and can be contacted on the number below.We also stock high quality redemption tickets, ticket dispensers and PCBs.” Elaut’s eClaw comes fully equipped with environmentally friendly RGB LED lighting, resulting in lower energy costs. The modern look of the crane was obtained by combining light-emitting facades with white lacquered aluminium profiles. Operators can change the colour of the crane to suit their venue or opt for a continual colour change in order to attract punters.

in a totally themed environment. The Drop the Hook Jelly Beans approved artwork allows the display of prizes including the 4.2kg bucket of jelly beans, the glass and metal retro jelly bean dispensers and the 410g tubes. “The overall effect is simply stunning and the fact that this is branded retail product is not lost on the players. This is a mouth-watering offer which will be a hit with customers of all ages,” said the company’s John Crompton. Drop the Hook Power House is essentially the same game as the traditional Drop the Hook machine, however, there is a two-pin plug that the player needs to position correctly in order to win a prize. This is the perfect backdrop for the extensive range of Nam-Gear quality electronics. Stack the machine with some of the latest range including tablet computers, Bluetooth headphones and DVD players for maximum impact. All prizes are specially boxed to display the contents to their greatest effect, complete with cable ties and non-glare printed, retail style packaging. “Operators can be sure that we have thought of everything when it comes to skill prize vending machines. We truly are a one-stop shop for the best machines, prizes and branding providing the highest quality for the keenest prices,” Crompton said.

SEGA PRIZE

Quality prizes helping operators increase revenues In an effort to help its customers achieve the best possible income during the new season, Sega Prize has been working hard to offer exciting new lifestyle electronics and premium licensed character brands. and developing quality products is Sega Prize’s strength,and this year Stheourcing company has been proud to launch several new products that it hopes will not only boost operator income but also enrich the lives of their visitors, so that they leave amusement venues with great memories and a positive frame of mind, maximising the chances of repeat visits. Today, nearly every, child, teenager and young adult in the UK will spend at least a small proportion of the day playing app games on there smart devices.Smartphones and their associated technologies have evolved incredibly fast in the past five years and have made efforts to affect and improve almost every aspect of our lives. Sega Prize always pays close attention to the changing landscape of today’s culture and society, in doing so this has dramatically affected the Coinslot MARCH 21 - MARCH 27, 2014

key decisions that have gone into constructing their 2014 collection. Plants vs. Zombies and Doodle Jump are two of the most popular app games of all time.Available on both iOS and Google Play Store, these popular characters have been brought to life as high quality plush toys for the first time and are being offered exclusively as amusement prizes. Both of these huge brands are set to make a lot of noise this year with the likes of Electronic Arts backing Plants vs. Zombies by marketing next generation content and Lima Sky rolling out a huge licensing programme for Doodle Jump which include products made by kids brand giants such as Crayola, Goldie Intl and Ravensburger. “Operators who have jumped on board early have already reported great income results from Plants vs. Zombies and with

the highest number of pre-orders recorded to date for any of their plush brands,” Sega Prize said.The company also expects to see great things from Doodle Jump, which arrives in stock later this month.With both of these fantastic brands Sega Prize are offering marketing support for a variety of popular cranes including Exfactor, EX1, Grab n Win and the Sega UFO Catcher.The majority of their customers have genuinely benefited from a significant increase in income by using the marketing support which creates a shop window effect attracting more players who are instantly educated on the brands. Continuing along the theme of technology, the demand for Sega Prize’s ever-popular Tokio lifestyle range has been “astronomical”this year,and once again the company is thrilled to expand the line by

adding more desirable technology to its catalogue. As well as upgrading our Tokio Tablet to 3.0 and Tokio Smartphone to ‘+’ with faster processing power and Android Jelly Bean OS, this year they will be introducing the Tokio Wireless Bluetooth headphones, Sound Bluetooth Speaker and the Tokio Active Action Camera. Sega Prize has selected these key items to compliment their range of lifestyle technology as an essential accompaniment to any young and active lifestyle. The Tokio Wireless uses sophisticated technology to pair with any Bluetooth enabled device and offer a completely cable free private audio experience.The headphones boast high fidelity sound, up to 20hrs of battery life and 10m in range from the connected device. The elegant design is married with an in depth


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LOTELLE

The Won crane enhancement by Lotelle Lotelle’s crane processor, The Won, promises to boost the cashbox by finely calibrating a crane’s win rate to keep customers entertainment and operators in profit. ustomers new to the The Won processor often ask;“Is it really worth C installing on my old cranes?” Sometimes these older machines have virtually no value and are effectively worthless. Although many of them continue to operate without issue, they just don’t provide the gameplay of a newer piece of equipment. However, those operators who have updated these older cranes report an increase in revenue.They also enjoy easier operation, relieved of the burden of adjusting grab strength, and increased reliability, thanks to the lack of adjusting or fiddling with new hardware.The customer experience also receives a boost and those venues usingTheWon have seen a drop in customer complains as a result. “The stake and prize level increase that the Gambling Act changed has boosted crane machine revenue and has attracted more customers,”said Lotelle sales manager

Michelle Andrews. “Amusement arcade’s ability to vend higher value prizes can really increase their appeal and encourage customers to pay more per play.With higher value prizes, it is now more important than ever that prize payout is accurately controlled, to avoid excessive and expensive payouts by badly adjusted cranes.” A summer full of holidaymakers will mean an increase in the amount of plush being restocked or changed, with some cranes being attended too more than once a day. With the pressures of busy hot summer’s days, the last thing you want to be doing is worrying about the payout of your cranes or having to adjust the cranes with a different line of heavier or bulkier toys.Using sophisticated computer control, The Won controls the payout of the crane in the same manner as a fruit machine, simply by setting the optimal number of plays per toy.As the crane is played, the grab strength will be constantly adjusted to ensure that the crane maintains its payout target. Not only does this provide the confidence to place any toy in the crane without the need to adjust any settings, it also reduces time spent configuring the machine. Operators can also rest assured that in-experienced staff will be confident to load toys into the crane without prompting a disastrous payout.

In need of spare parts? Spare parts for the World Famous Elaut you need here!

s

About us John Ferguson Spares started up in January 2001 providing a fast and service at very low costs. We are now the UK distributor of spare parts for the World Famous Elaut brand of crane spares which includes spare, repairs and refurbishments. ergonomic construction resulting in the pinnacle of comfort and beauty. In addition to these fantastic features, the Tokio Wireless has a built in microphone allowing users to answer and receive phone calls conveniently without the need for pulling out your smartphone. The Tokio Sound Bluetooth Speaker wirelessly connects with your tablet, laptop, iPhone, Android or BlackBerry devices via one touch NFC or Bluetooth technology, providing you with a full range speaker, heavy bass and crystal clear tones wherever you go.The simple yet elegant design is complimented by an array of exciting features such as, the touch control interface, the hands free speaker phone,

NFC pairing and the massive 6-10 hour battery life. “The Tokio Active is a versatile high definition sports camera that comes with a variety of useful attachments including, a waterproof case, helmet mount, suction mount, camera shield, handle bar mount, which allows this amazingly small camera to capture the most intense and treasured moments at a glorious 720p,” Sega said. “Whether you are skating, biking, surfing or sky diving,theTokioActive wont miss a beat, boasting an impressive 10m waterproofing and 2 inch touch screen, this is device is built to be intuitive and durable, to withstand the most active sporting lifestyles.”

We are a family run small business with all our staff having vast experience in the Amusement business. We have always supplied “Cromptons” spare parts and have included some of our own modifications to their machines. We offer a polite professional and personal service to our customers which has now been recognised globally. Unit 6, Copperleaf Business Park, Dane Valley Road, Broadstairs, Kent CT10 3AT

NEW & IMPROVED WEBSITE COMING SOON! If you cannot find the spares you require on our website, give us a call on 01843 606 533 or email john@jfspares.com Coinslot MARCH 21 - MARCH 27, 2014


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B2B Amusements

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Ticket House Crane

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Infocash now DC Payments

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Harry Levy Amusement Contractor Ltd Tel: +44 (0)1843 866464 | Fax: +44 (0)1843 860144 Email: sales@harry-levy-amusements.com | Web: www.harry-levy-amusement.com

JNC SALES

info@antrimcarpets.com

B2B Change Machines

“Let’s talk about it” Vast ranges of AWPs, SWPs, Drivers, Simulators, Sit-downs and amusement equipment www.jnc-sales.co.uk sales@jnc-sales.co.uk Tel: 0117 9382552 Fax: 0117 9382218 Aftersales Tel: 0117 9382225

“Great range of Change Machines available” Tel: 020 8391 7700 Fax: 020 8391 7760 Email: sales@suzohapp.co.uk www.suzohapp.co.uk

B2B Finance jcrompton@namco.co.uk

Amusement and Gaming Equipment Finance with Rates from 3.1%

For the best prices please call us today

Tel: 01795 844 169

Email: Stuart@starleisure.biz

B2B Arcade Crane Services

CASH HANDLING CPI EMBARKS ON EUROPEAN SHOWCASE rane Payment Innovations (CPI), formed following the acquisition of C MEI by Crane Company, will be using

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We buy and sell all gaming equipment with over 400 units in stock - From Pool-tables to Fruit machines we have it all.

DC Payments UK Ltd is now officially the new name for InfoCash Ltd. The name change marks the beginning of a new period for the business. After 14 years expanding its market share in the UK, the company is now part of a global group, DC Payments, which is the second largest independent deployer of ATMs in the world.

Immediate Funds Available 98% Acceptance Rate

Tel: 0844 800 88 25 info@portmanassetfinance.co.uk www.portmanassetfinance.co.uk

both the Enada show in Rimini and FER in Madrid to showcase its full range of products for the European gaming market. Products from NRI, CashCode, Money Controls and MEI will be on display at both shows - the first time that this comprehensive portfolio has been displayed together. Stephan Rosseneu, director of European sales for Crane said: “We launched CPI at ICE where we were still displaying products on two separate stands. These shows will be the first time in Europe that gaming customers will have the chance to see MEI products on the same stand as NRI, CashCode and Money Controls products so customers can see our strengthened portfolio of technologies and solutions.”

I was very pleased to visit the the transformation at first han that the pub has retained its o I was able to see the enthusia joying what the pu important building Egham is brought b

RUNNYMEDE AND WEYBRIDGE MP DEFENC LION IN EGHAM, SURREY, LAST WEEK TO C A MAJOR INVESTMENT OF £350,000 BY LEA PARTNERSHIP WITH PUNCH TAVERNS

older - yet still very popular - Franco slots. DRGT’s DrScreen solution makes this possible, as it replaces the upper pay table screen with a monitor that completely resembles the printed screen yet allows the display of much more information. These slots can be transformed to cashless with the side box to make use of ticket-in, ticket-out. “DRGT provides complete systems solutions, from accounting to cashless, right up to bonusing and jackpots,” said Philip O’Leary, co-manager of FunFair Casino in Ireland. “The Irish gaming market is very challenging from a systems perspective given the number of older reel-based slots here. DRGT opens the market to operators to connect all their slots.”

www.thewon.co.uk

APPOINTMENTS NEW CORPORATE AFFAIRS DIRECTOR FOR GALA

B2B Bingo

SYSTEMS DRGT OPENS NEW WORLD TO IRISH OPERATORS he Irish Gaming Show, which took place in Dublin on March 4-5, was the Tperfect scene for operators to see the

sales@leisure-electronics.co.uk www.leisure-electronics.co.uk Coinslot MARCH 21 - MARCH 27, 2014

almost endless systems solutions from DRGT. One major issue in Ireland is successfully connecting the great number of

ala Coral Group has announced that Fiona Thorne has joined its manageG ment team in the newly created role of corporate affairs director. Thorne, former


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W W W. A M G L E I S U R E . C O . U K

o visit the Red Lion and to see at first hand. It is good to see ained its original features and e enthusiasm among those enhat the pub has to offer, as this t building at the heart of brought back into use.

EYBRIDGE MP DEFENCE PHILIP HAMMOND VISITED THE RED REY, LAST WEEK TO CELEBRATE ITS RE-OPENING FOLLOWING T OF £350,000 BY LEASEHOLDERS ASCOT INNS, IN PUNCH TAVERNS

STA members vote ‘no’ independence Delegates from the Scottish tourism industry have voted against the prospect of a split from the UK as a result of the upcoming independence vote this September. Of those who took part in a mock vote, held over two days at the Scottish Tourism Alliance’s (STA) annual summit, 59 per cent said they would be voting ‘no’, while just 32 per cent said ‘yes’.

RETURN OF THE COUNT NOW IN STOCK

SALES HOTLINE

www.rlms-sales.com sales@rlms-sales.com

RIPON 01765 640 900 KINGS LYNN 01553 692 817 SKEGNESS 07879 841 151

CEO of communications agency Fishburn Hedges, takes up her new role in early April. She will report to Gala Coral Group CEO Carl Leaver. In the new role Thorne will be responsible for the development and delivery of the group’s communication strategy including public affairs, finan- technology of Bluetooth speaker is perfect cial PR, corporate positioning and issues for redemption and the packaging has been specifically developed for use in management. prize machines as it shows the products and players can easily see what it does,” he added.

SALES OFFERS

JNC LAUNCHES PREEASTER SALE

J

NC Sales has launched a range of special offers for amusement and gaming venue owners looking to enhance their estate ahead of the busy Easter season. The used equipment specialist is currently selling the Speed Demon twoplayer redemption piece for £3,595, Fast ‘n’ Furious twin video game (£2,995), NBA Hoops (£995) and It’s a Cracker 12-player pusher (£10,995).

BRANDED GOODS NAMCO LAUNCHES PAC-MAN SPEAKERS

SWP GAMES WAREHOUSE UNVEILS NEW INNOVATIONS ot on the heels of the recent v7.3 Paragon update for the new £100 CatH egory C prize is the full v8.0 release from Games Warehouse, which introduces both brand new SWP games and a series of ‘business-efficient’ systems features. The two new SWP games are Pixel This, an app-styled picture-based game, and Can You Dig It? which is a test of hand-eye coordination in a style that is both familiar and popular with non-trivia players. Both new SWP games burn a single credit on the game dongle with each play. The new v8.0 release will also introduce six new systems features, each focused on greater operator efficiency and increased player appeal.

B2B Juke Box Specialists

kim@arionmusic.co.uk

amco Prize has introduced a collection of Pac-Man plush speakers with N Bluetooth wireless technology shaped like the iconic ghosts from the game. The unit can also be used as a loudspeaker for voice calls from a connected device. This is the first of many Namco Prize developments on the Pac-Man brand. James Anderson, general manager of Namco Prize Europe, explained: “The combination of retail quality plush with the latest Coinslot MARCH 21 - MARCH 27, 2014


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SOUNDNET THE NO.1 MUSIC SERVICE YOU CAN DEPEND ON

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B2B Spares *The only OfďŹ cial Cromptons Machines Spares supplier*

CATEGORYC (ÂŁ1/ÂŁ100 Max.)

CATEGORYB3 (ÂŁ2/ÂŁ500 Max.)

Single site

AGCs

This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 7 6 10 9 -

DOND Winfall BFG Bank Job - Rob the lot QPS DOND Powerplay BFG DOND Lucky Streak BFG DOND The Big One BFG DOND Pure Gold BFG Galloping Jackpots REF DOND Turbo BFG DOND Double Chance BFG DOND Right Deal Right Time BFG

Taken from a representative number of sites around the UK Supplied by national operator

www.cromptons-spares.co.uk For Spares, Refurbishments, Repairs and Special Offers call Matt or Terri on 01843 593335

www.zoltaruk.com

B2B Pool Supplies

For FREE technical support call Steve or Hugh on: 01843 593353 Email: spares@cromptons.com Fax: 01843 588043

THE HIGHEST EARNING POOL, AIR HOCKEY AND FOOTBALL TABLES

T 024 7646 1234 F 024 7646 4433

1 2 3 4 5 6 7 8 9 10

Magic Lotto Ultra Novomatics King of Slots Blueprint Big Party Astra Triple 8 Barcrest Mega Bars Big Hit Project Lady Luck Reflex Triple 7 Barcrest Rainbow Riches Community Cash Barcrest Lucky Lady’s Charm Astra TS22 Barcrest

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

CATEGORYD (10p/ÂŁ5 Max.) FEC - family

AGCs This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 4 3 6 -

Encore T7 (GP2) SG Gaming Magic Games 100 Ultra Novomatic Encore T7 (GP1) SG Gaming Encore T7 (GP3) SG Gaming Triple 7 (GP3) SG Gaming Triple 7 (GP1) SG Gaming Party Time 15th Anniversary Astra Magic Games 3 Novomatic Bullion Bars Arena Astra Bullion Bars ÂŁ100 Astra

Based on data from a minimum of 10 locations. Supplied by Praesepe

1 2 3 4 5 6 7 8 9 10

Bullion Bars (3 Player ) Astra Party Time Classic (3 Player) Astra Party Games (4 Player) Astra Gold Rush Stampede (4 Player) Barcrest Adders And Ladders (4 Player) Vivid Rainbow Riches (3 Player) Empire Chase the Ace Project Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Crazy Fruits Bellfruit

Based on data from four sites Amusement Equipment Co Ltd

sales@samleisure.co.uk sales@samleisure.co.uk

www.samleisure.co.uk www.samleisure.co.uk

B2B Pool Tables & Accessories

FEC - adult This Last Week Week Name / Manufacturer

Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.

TICKETS | LCD KITS | CONSUMABLES TICKET EATERS | CHANGE MACHINES

Telephone

01952 586226

WWW.SEGATOTALSOLUTIONS.COM www.segatotalsolutions.com

TEL: 0208 391 8060

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

Magic Games U/R Novomatic Rainbow Riches Party Barcrest Free Play 70 Project Find The Lady 70 Project Sevens Up Electrocoin Party Time Aerna (4 Player) Astra Rainbow Riches Party Barcrest Magic Games S/D Novomatic Party Time Classic (3 Player ) Astra Win Wall Astra

Based on data from four sites Amusement Equipment Co Ltd

To subscribe please call Sarah Haworth on 01204 396 397 Coinslot MARCH 21 - MARCH 27, 2014

CATEGORYB4 (ÂŁ2/ÂŁ4000 Max) Members clubs This Last Week Week Name / Manufacturer

1 2 3 4 5

2 1 3 -

Public Enemy Reflex Street Casino 2014 Storm Flamin’ 400 Reflex Judgement Pay BFG Magic Six JPM

Based on data from representative sites. Supplied by sector professional


2360-p22-25-Listings_Coinslot NEW 18/03/2014 16:14 Page 4

Sponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

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ANY CONDITION DEAD OR ALIVE Highest prices paid always 07973 188493

IN THE NORTH WEST OF ENGLAND & MID/NORTH WALES AREA’S SMALL/MEDIUM SIZES CONSIDERED

FILMCHARTS UK Box Office Chart This Last Week Week Name

300: RISE OF AN EMPIRE

http://www.sound net.net/ www.soundnet.net

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 9 6

300: Rise of an Empire The Lego Movie The Grand Budapest Hotel Non-Stop Ride Along The Book Thief Escape from Planet Earth Mr Peabody & Sherman 12 Years a Slave Tinker Bell and The Pirate Fairy

WANTED

MUSICCHARTS

BEST PRICES PAID

BEST PRICES PAID

BEST PRICES PAID

UK Jukebox Chart

01179382552

01179382552

01179382552

EX1 TERMINATOR SEGA RALLY 3 /RAMBO CRANES TWINS /TC4 DLX

Highest Earning Tracks on Sound Leisure jukeboxes This Last

Happy Pharrell Williams Rather Be Clean Bandit feat. Jess Glynne Money On My Mind Sam Smith My Love Route 94 feat. Jess Glynne Timber Pitbull feat. Ke$ha Dark Horse Katy Perry feat. Juicy J Hey Brother Avicii Shot Me Down David Guetta feat. Skylar Grey Red Lights DJ Tiësto Trumpets Jason Derulo

This Last WeekWeek Name

1 2 3 4 5 6 7 8 9 10

1 3 5 13 21 8 2

The Take Off And Landing of Everything Elbow A Perfect Contradiction Paloma Faith Girl Pharrell Williams Bad Blood Bastille AM Arctic Monkeys Love In The Future John Legend Love Letters Matronomy Pure Heroine Lorde If You Wait London Grammar Halcyon Ellie Goulding

Downloads This Last WeekWeek Name

1 2 3 4 5 6 7 8 9 10

1 2 8 4 3 5 -

Tsunami (Jump) DVBBS & Borgeous/Tinie Tempah My Love Route 94 ft Jess Glynne Happy Pharrell Williams I’m A Freak Enruque Iglesias ft Pitbull All Of Me John Legend Dark Horse Katy Perry ft Juicy J Rather Be Clean Bandit ft Jess Glynne How I Feel Flo Rida Money On My Mind Sam Smith Nasty Pixie Lott

For Sale HARRY LEVY PUSHERS

3 OLD McDONALD 10p PLAYER • 1 NEW YORK 10p PLAYER 1 PARTY TIME 3 PLAYER • 1 PACMAN BALL SINGLE PLAYER All the above £750 each

E

1 2 3 4 6 5 7 8

R FO

1 2 3 4 5 6 7 8 9 10

Albums

DBVVS & BORGEOUS/TINIE TEMPAH: TSUNAMI (JUMP)

WANTED

WANTED

Based on data supplied by Soundnet

ELBOW: THE TAKE OFF AND LANDIG OF EVERYTHING

Wanted

L SA

Max)

To advertise: Contact Kathryn Norris on 01204 396 397

Businesses Wanted

ax.)

)

Classified

1 WHITTAKER BROTHERS ARABIAN GOLD 3 PLAYER PUSHER £550 1 WHIRL POOL 4 PLAYER MACHINE 3 years old £1250 1 STACKER £500 • 1 LOW BOY CRANE £200 1 HARRY LEVY SLAM DUNK BASKET BALL £300 7 (All change) CHANGERS • 4 10p CHANGERS • 3 NOTE CHANGERS £450 each 1 SCAN COUNTING MACHINE £300 NO VAT ON ALL THE ABOVE PRODUCTS

Special deal for buyer to take all (LEICESTERSHIRE AREA)

Telephone Jimmy Bond on 07804 826951 or 07956 213354

/LFHQVLQJ IRU \RXU EXVLQHVV DW SULFHV \RX FDQ DIIRUG &DOO 'HEELH +RXJK RQ

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TEL 01772 816677 EMAIL SALES@PINBALL.CO.UK For Recruitment

Authorised and Regulated by the Solicitors Regulation Authority. SRA No 44948. Authorised and Regulated by the Financial Services Authority

please see Page 28

Coinslot MARCH 21 - MARCH 27, 2014

25

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26

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JNC SALES

UNIT 1, CCT BUILDINGS, GREENSPLOTT ROAD, CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB 777 *.# 3!,%3 #/ 5+ s 3!,%3 *.# 3!,%3 #/ 5+

TEL: 0117 9382552 AFTERSALES TEL: 0117 9382225

REDEMPTION SENSATION HAPPY FROG

£1,195 CHEEKY MONKEY

WONDERWHEEL

BAYTEK ROLL DOWN

WATERPARK SPLASH

£1,595

£1,595

£1,250

CYCLONE

PONG PONG

(NEW)

£1,495

£1,195

SHREW MOUSE BONUS

LUCKY ZONE

£995

SPIDER STOMPIN

£995

£995

WONDERWHEEL – BAYTEK ROLL DOWN . £1,595 BEAT THE CLOCK – 2PL .................. £1,595 SEA WOLF........................................ £1,595 WATERPARK SPLASH ...................... £1,595 DEEP FREEZE – BAYTEK ROLL DOWN .... £1,595 WESTERN GOLDEN DREAM ............. £1,595 WHEEL EM IN EXTREME .................. £1,495 DOG POUNDER................................. £1,495 PONG PONG (NEW) .......................... £1,495 WONDERLAND ................................. £1,495 SPONGEBOB SQUAREPANTS........... £1,495 WINNERS WHEEL ............................ £1,495 FOOTBALL FRENZY ......................... £1,495

SHARK ATTACK WHACKER ............. £1,295 FISH CATCHER ................................ £1,295 FUN HOOPS ..................................... £1,295 WACKY DUCKS ................................ £1,295 CRAZY CARS ................................... £1,295 WILD COBRA .................................... £1,250 CHEEKY MONKEY ............................ £1,250 CLAIM JUMPER ................................ £1,195 HAPPY FROG .................................... £1,195 CYCLONE .......................................... £1,195

FAST GUNMAN....................................£995 LUCKY ZONE ......................................£995 ROLL A WIN 1PL TICKET ....................£995 SHREW MOUSE BONUS ......................£995 SUPER ROCK N BOWL ........................£995 COMET CATCHER ................................£995 SPIDER STOMPIN................................£995 BEE BEE BOPPIN RED ........................£995 LOTTO FUN .........................................£995 SPEED CATCHER ................................£995 SPARKS ..............................................£895 SPIN DOCTOR .....................................£895

ANY 3 FOR £4,000

ANY 3 FOR £3,000

ANY 3 FOR £2,000

ALL MACHINES FULLY WORK-SHOPPED AND HAVE A FULL 28 DAY WARRANTY HERONDATA HOUSE, ROSS ROAD, PORTRACK, STOCKTON-ON-TEES, CLEVELAND TS18 2NH

CONTACT BRIAN OR ALAN ON

HERONDATA

TEL: 01642-613844 EMAIL: sales@herondata.co.uk WEBSITE: wwwherondata.co.uk FAX: 01642-615679

£895

BILL & BEN WHEEL BARROW

WINNIE THE POOH

£550

£495

4 WHEEL DRIVE

£495

POLICE HELICOPTER

£495

SCHOOL BUS

£550

DOND RED MIST

£600

DOND LIVE THE DREAM

£550 DOND MAKE OR BREAK

£450

DOND COPS & ROBBERS

£600

TELLYTUBBIES

SOOTY CAMPERVAN

£1200

£550

DOND PERFECT DEAL

£475 CREDIT CARD FACILITIES AVAILABLE FOR ALL PURCHASES Coinslot MARCH 21 - MARCH 27, 2014

£100 CAT C CONVERTABLE

ALICE IN WONDERLAND

TWEENIES

£495

KIDDIE RIDES

£895

10P£5/10P£8 CAT D TWIN HOPPER

SNOW WHITE & THE SEVERN TENNERS


New & Used Machine Prices Cat B3 £2 Stake

T8 VEGAS PARTY PERFORMER 22 KING OF SLOTS SLANT CASINO KING TS22 KING OF SLOTS VISION BIG PARTY 500 A-SERVE MEGA 7 / D&J / MEGA BARS MEGA GAMES SLANT JACKPOT KING RUMPLE WILDSPINS

£7,995 £7,995 £7,795 £7,495 £6,995 £6,995 £4,495 £2,995 £995 £995

Cranes E CLAW 900 TWIN E CLAW COSMIC

£8,995 £4,995

Multiplayer Gaming SUPER REPEATER 3 PLY £14,495 RAINBOW PARTY 3 PLY £14,495 BULLION BARS STREAK £10,995 CRAIC IN FUN 3 PLY £5 £8,495 PARTY TIME CLASSIC £5 £8,495 BULLION BARS CLASSIC £8,495

Pushers SWEET FALLS COIN/TKT £18,495 MRY GO ROUND COIN/TKT £16,995 BIG PRIZE WINNER £4,995

Redemption

WIZARD OF OZ 2 PLY £12,995 EXPLOSIVE £11,995 TICKET MONSTER £11,795 CONNECT 4 MINI £8,995 HARPOON LAGOON £7,995 MONOPOLY £7,495 DOWN DA CLOWN £6,995 RAINBOW SHOOT TO WIN £5,995 MILK JUG TOSS £5,995 DOODLE JUMP £4,995 TEMPLE RUN £2,995

Kiddy Rides GALAXY SPACE FLIGHT £6,995 HOT WHEELS £6,995 SPORTS CAR GT £3,250

THIS WEEKS KS SPECIAL CLEN A FEX ONLY

£995 +VAT

All prices subject to VAT and Carriage

W W W. A M G L E I S U R E . C O . U K

B3

CAT C LOW TECH

(RR Freespins, RR Pure Pots, Monty’s Millions, Star Wars, Money Mad Martians, Thai Flower)

CAT D FEC/AGC

RR COMMUNITY CASH 3 PL ....£30,995 T8 .............................................£7,995 KING OF SLOTS VISION SLANT TOP . £7,795 SIZZLING SLOTS NV11 FITTED ...£4,495

MAGIC SLOTS ...........................£1,095 JACKPOT KING .............................£995

CAT C £100 MULTI PLAYERS SUPER REPEATER 3 PL ..............£14,495 RAINBOW PARTY 3 PL................£14,495 GOLD RUN ARENA 3 PL ..............£12,995 BAR X EXTREME 2 PL ...............£6,495

CAT C PUB/ARCADE JACKPOT £100 .........................£2,995 TURBO DOND ...........................£2,695 RETURN OF THE COUNT .............£2,395 COP THE LOOT NV11 FITTED ......£1,795 DOND RED HOT .........................£1,095 DOND RED MIST........................£1,095 DOND MAKE OR BREAK ............£1,095 DOND DESERT ISLAND ..............£1,095 CASH AHOY...............................£1,095 ASSORTED BFG KITS IN STOCK .. FROM £195

RAINBOW PARTY SINGLE ..........£5,195 GENIE KING OF GAMES .............£4,995 DIAMOND GAMES CASINO CONV KIT DECAL KIT £395 .............LED KIT £495

CRAIC N FUN 3 PL.....................£8,495 GOLDEN WINNER 3 PL...............£5,995 GOLD RUN DYNAMIC .................£1,995 LUCKY LADDERS DYNAMIC .......£1,995 BANDS OF GOLD DYNAMIC ........£1,995

PUSHERS

ROCK-IT 8 PLAYER TICKET AND CASH . £12,495 MEGA 7 6 PL ............................£2,995 SALSA 6 PL ..............................£2,495 BIG TOP 8 PL ............................£2,495

TICKET REDEMPTION/PRIZE NOVELTY GHOST TOWN 4 PL ....................£7,995 SPEED OF LIGHT .......................£7,995 UFO EXPRESS ...........................£6,995 COLOR MATCH ..........................£6,995 PINATA .....................................£5,995 BALLOON BUSTER .....................£4,495 SNAKES AND LADDERS ROLL DOWN 2 PL .£4,495 FRUIT MANIA EXTREME ............£3,995 LITTLE SPEEDY .........................£1,995

CALL AMG NOW FOR IMMEDIATE DELIVERY!

gaming...and so much more!

VDOHV#FURZQGLUHFW FR XN

27

VDOHV#GHLWKOHLVXUH FRP O #G LWKO L

CALL FOR MORE INFORMATION! SALES HOTLINE RIPON 01765 640 900 K I N G S LY N N 0 1 5 5 3 6 9 2 8 1 7 SKEGNESS 07879 841 151 Coinslot MARCH 21 - MARCH 27, 2014

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F O R

S A L E

Best of British

UDC - Family Bowling (Ticket)............................ £850 Football Fortune (Ticket) 4pl .............................. £850 Unis - Xball (Ticket) throw balls at screen game .....£795 Coastal Double Jam (Basketball-Ticket) ..............£475 Falgas ghost hunter whacker (Ticket) .................£375 LAI lighthouse (Prize) ......................................... £295 Cromptons Frantic fruits (not fully working) ....... £295 Football Table (Home Edition) .............................. £175 7X4 Pool Table ..................................................... £150 Collectors original machines Taito Crazy Balloon............................................. £995 Konami The Simpsons ........................................ £325 Konami Xmen ..................................................... £325 N e w t on Le i su re PRICES OR

To subscribe, email:shaworth@gbmedia.eu or asullivan@gbmedia.eu

07 939 600444

N EAREST OFFER

N O VAT

01204 396 397

j a y 5n@ho tm a i l . c o . uk

Recruitment

Technical Services Engineer

Scepture Leisure are looking to recruit

REGIONAL DIRECTOR Based from our Preston depot.

This challenging yet rewarding role involves the overall responsibility for our depot serving Birmingham and surrounding areas. Running circa. 3,000 machines and the team of staff that supports this requires a multitude of skills, including but not limited to the following:

Ainsworth (UK) Limited are recruiting a Technical Services Engineer to be based at their warehouse in Crawley, West Sussex.

Brief Description of Duties: Assist in all aspects of day-to-day running of manufacture and distribution of company products, including:

• Experience of the amusement machine sector within the licensed trade.

• Build and test gaming machines before dispatch to customers, including full quality assurance.

• Track record of building and developing customer relationships.

• Resolve technical queries and issues quickly and efficiently.

• Ability to manage a team including collectors, installers, engineers, workshop technicians and administration staff.

• Provide customers with advice regarding technical problems.

• Knowledge of P&L accounts; being able to manage revenues and costs.

Required:

• A desire to use entrepreneurial skills to enhance the business.

• At least 2 years previous experience working on technical side of gaming machines.

The successful applicant will become part of an ever growing organisation with depots nationwide and a strong head office support network. If you feel you would be suitable for this role, or would like to find out more, please contact Debbie Arnold. debbie.arnold@sceptreleisure.co.uk t: 01772 69 42 42

• Minimum GCSE Maths and English. • Good communication skills. Salary dependent on qualifications and experience.

or alternatively send your CV to Debbie Arnold, Sceptre Leisure, 139 Brookfield Place, Walton Summit, Preston, PR5 8BF

Cat C

• Electronics qualification or relevant experience.

Please e-mail CV to Sonia Black at sonia.black@ainsworth-uk.com

UPCOMING Features Cat B3

Issue 2361 - 28th March

Issue 2364 - 18th April

Machine Spares & Components

Northern Showcase (Crown Direct)

Redemption Machines & Prizes

Juke Boxes & Music Solutions

Issue 2362 - 4th April

Issue 2363 - 11th April

Coinslot MARCH 21 - MARCH 27, 2014

Issue 2365 - 25th April

Issue 2366 - 2nd May


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Coinslot FEBRUARY 14 - MARCH 20, 2014


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Coinslot March 21 - March 27, 2014

Comment Let’s do a deal alex lee comment hile idly channel surfing the other day, I noticed the proliferation of TV shows about savvy antique dealing. While the second hand and refurbished machines in circulation at present couldn’t exactly be classed as antiques, these programmes reminded me just how important bargain hunting is in the coin-op sector. Operators are always on the look-out for quality second hand stock - of all types. There’s always a market for refurbs, especially in the seaside sector. Cat C to Cat D conversions, for example, have been helped products’ life cycles for years. The machine starts out as a brand, spanking new Cat C piece then it comes down the food chain in its new guise as a 10p/£5 Cat D offering. Second hand hi-tech Cat Cs, meanwhile, give operators a ‘way in’ without the initial expense of buying new.Some,for example,buy older machines previously deployed in pubs, then further down the line they’ll become Cat D machines. When new B3s, for example, cost upwards of £8,000, it’s inevitable that sometimes the value lies in previously-owned ones. Swapping, changing and bringing in reconditioned machines keeps premises looking fresh.The redemption sector is a particular

W

strand of UK coin-op that needs its refurbs.There are proven cashbox takers which will last a decade or more,so these are generally trusted if they become available second hand as they’re known for their longevity. When arcade owners are actively dealing in the second hand market, their staff members become familiar with a number of different games as a natural by-product - and of course visitors get to see and play machines that weren’t there the last time they came along. While UK coin-op industry thrives on a deal, it also survives on the quality of equipment available. Despite what seems a slightly more buoyant marketplace at present, not every buyer can afford newly-manufactured products all the time. Furthermore, deals can be done at any time of the year and the industry has always traded in such a way. Even that much-loved staple of the coastal operation - the pusher - is a very expensive outlay when brand new.Let’s face it,suppliers and distributors thrive on repeat business. Therefore, with British summertime just around the corner, let’s hope for some brisk pre-season trade as we all look forward to maximising our profits for another year.

“These are as good as new!”

Pubs still catching up with techno

A new report has sho technologies, while th

alex lee media watch ew research has found that only 15 per cent of licensees N would consider giving iPads to staff for taking orders, according to the Morning Advertiser. A study by him! for the Future Pub conference, run by the PMA and M&C Report, found that 69 per cent of publicans have a website for their pub, up from 54 per cent in 2012. The proportion that has a Facebook page has risen from 57 per cent to 65 per cent, with 37 per cent having presence on Twitter, almost double the proportion from two years ago (20 per cent). However, just 3 per cent of the 150 publicans surveyed would consider having selfordering terminals, 15 per cent would consider giving iPads to staff for taking orders, and 30 per cent would think about using a ‘wave and pay’ payment system. “The shock that I had going through the results was how publicans themselves are quite

resistant to these ideas,” said Ed Sibley, senior client manager at him! A separate study based on a nationally representative sample of 500 pub customers suggests they are also increasingly engaging with pubs using digital means. Three in five across all age groups had engaging directly with pubs via pub websites. But while 23 per cent of customers have visited a pub’s Facebook page, just 4 per cent have visited their Twitter page, suggesting an opportunity here. The Future of Pubs 2014 research also found that customers are more likely to use a pub’s website for functional reasons, while Twitter or Facebook are more popular for other means. While 78 per cent have visited a pub’s website to view the food menu, just 34 per cent have looked at their Facebook or Twitter pages for that infor-

mation. A higher proportion also use the website to find out a pub’s opening times and location (50 per cent against 27 per cent for Facebook and Twitter) and to find out their telephone number (36 per cent against 23 per cent). However, 38 per cent have looked at a pub’s Facebook or Twitter page to find out information about upcoming events; just 27 per cent have visited their website for this reason. And 9 per cent have used the social media tools to write a review, against 6 per cent who have visited a website for this reason. Meanwhile, 49 per cent of customers say the quality of pub staff is very important to their pub experience. Sibley said: “Technology should work around that to make the service easier but not replace that personal touch.” The research also found that 41 per cent of publicans plan to run more events over the next


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Coinslot March 21 - March 27, 2014 31

“For the pay-to-play amusement industry, social media offers an opportunity to broaden its base and engage with both operators and players that has never really existed before. Yet, arguably, the industry has yet to even scratch the surface.”

8

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Email: al@sjc.co.uk

STAFF WRITER, INTERGAME

“ ”

quote unquote

“A small, but growing band of video-game developers are focused on the so-called ‘silver generation’ - Japan’s burgeoning army of elderly people, who are living longer and healthier lives than ever before.” KEIZO SATO, PERISCOPE POST

“Groups including CAMRA, the BBPA and the ALMR used their Budget submissions to call for a freeze on beer duty. They claimed that a duty freeze would create 2,400 jobs in the first year alone. Early Day Motion 892, calling for a freeze in beer duty in the 2014 Budget, had attracted over 100 signatures from across all parties as of 7 March.”

Paint the town, not shut it down Ewen Macgregor from national law firm Bond Dickinson reflects operators’ views that Early Morning Restriction Orders are a bad idea and has compelling reasons as to why.

ewen macgregor politics

BUDGET 2014 SPECULATION BRIEFING, DEHAVILLAND

“It is very difficult to see how an objective review of the facts, including the success of the Third Anti-Money Laundering Directive in combatting money laundering, could have led Parliament to this conclusion. The licensed online gambling sector has highly developed tools for identifying possible threats and has an excellent record in preventing money laundering. As an industry we are never complacent, but quite simply there is no justification for singling out our sector for this kind of treatment.” CLIVE HAWKSWOOD, CHIEF EXECUTIVE, RGA

echnology

report has shown that UK pubs still have much to do with regard to embracing new ologies, while the bidding war for the next casino in Southampton is hotting up.

12 months - 70 per cent of customers think pubs should host more events. In other news, a second operator has entered the battle to run the super casino in Southampton, according to the Intergame website. Grosvenor, the UK’s biggest casino operator, has announced it is set to launch a bid to run the complex at the proposed Royal Pier development. It will compete with Aspers and there is likely to be further interest in running the casino over the next few months. Southampton has one of only eight licences in the country to run a super casino, which could have up to 150 slot machines and 30 blackjack and poker tables. But there are currently only two super casinos in the UK - in Milton Keynes and London - both run by Aspers. The Royal Pier project would also contain a luxury hotel, a

new marina, new homes, restaurants and bars and could create 7,000 jobs. The competition for the casino will begin on April 1 and Aspers has already confirmed that it will bid. A spokesman for Grosvenor said: “We see this as a good opportunity and are likely to be making a bid.” The firm owns 55 casinos in the UK, including one in West Quay Road, Southampton. The first stage of the competition will see companies submit bids and the council decide which applicants meet their criteria. In a second stage, in the autumn, the bids will be analysed by experts before the council’s licensing committee makes a final decision. Labour council leader Simon Letts said: “We expect this to be the most competitive large casino licence in the country. We welcome this as it will maximise community benefits.” And finally, around 500

mourners were reported to have attended the funeral of Charles Thurston at Norwich Cathedral, Norfolk, UK, last week, according to Coin-op Community. Charles died on February 24, two days before his 60th birthday, of a heart attack. Charles had The Mint arcade at Great Yarmouth, Norfolk. He was a member of a well-known British seaside arcade owning family with travelling fairground roots - some members of the wider family continue to travel. Charles was a widower, his wife passing away several years ago. His brother, John had the Golden Nugget arcade in Great Yarmouth for many years.

ecent decisions made by two licensing authorities - BlackR pool and Lambeth - have called into doubt the viability of the Early Morning Restriction Order as an appropriate tool to deal with problems associated with the supply of alcohol late at night.Last month, Blackpool City Council’s licensing sub-committee was the first to reject the imposition of an EMRO which would have prevented the supply of alcohol between 3-6am within an area covering 260sq.m and directly affecting 22 premises. Blackpool has suffered from recurring significant levels of violent crime within the town centre and an EMRO was proposed to try and combat alleged related problems.It was acknowledged that, overall, there was limited criticism of the two main operators who opened beyond 3am. The sub-committee concluded that the imposition of the EMRO would not promote the licensing objectives and there was an increased likelihood of crime and disorder due to everyone leaving pubs and clubs at the same time or alternatively“hoarding” alcohol before the 3am cut off.The fact that investment had been put on hold and that in actual fact it was the behaviour of a small minority which led to the problems was also taken into account. Whilst the proposals for the first two EMROs have been rejected, this has not been the case with the Late Night Levy which enables licensing authorities to raise a contribution from late opening alcohol suppliers towards policing the night time economy.The amount of the levy is set by the government and is payable annually.The first LNL was introduced by Newcastle City Council in November 2013. The concept of a LNL has generally not been welcomed by the licensed trade who feel they

already have excessive outgoings in terms of business overheads, fees and rates without having an additional tax to pay.There is also the feeling that the off-trade should have some accountability due to many patrons“pre-loading” on cheap alcohol before going out. It is questionable how much practical effect the government’s imminent ban on selling alcohol “below cost” (the amount of duty plus VAT) will have on pre-loading. A pack of four 440ml tins of “value” lager currently retails at £1.00 at a major British supermarket retailer. From April 6, the minimum price will be the amount of duty plus VAT meaning the minimum price for the four tins will be 39p – less than half the current retail price. Arguably, blanket approaches such as the levy and the EMRO do not encourage individual operator accountability and frustrates those who do act responsibly. There is also a lack of transparency on how the revenue generated from the levy will be spent. In delivering its decision to reject the EMRO, the Blackpool sub-committee said that it hoped that the hearing would help to “rebuild relationships” and recommended that the Council support partnerships and a multi-agency approach with the formation of a Night Time Economy Working Group. The decision has been welcomed by the licensed trade. What is clear from the recent EMRO decisions is that proactive engagement with licensing and other responsible authorities to help tackle alleged alcohol related crime may help to avoid a LNL or EMRO being adopted in the first place. Dealing with the root cause of the problem by working with all relevant stakeholders rather than reactive remedial measures is potentially a better approach than heavy handed blanket restrictions.


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Coinslot March 21 - March 27, 2014

Newsweek BELGRADE PREPARES FOR GAMING EXPO ow in its seventh year, the Gaming Expo Belgrade provides the chance for suppliers and operators in Southeastern Europe to gather and view the latest gaming innovations from around the world. Held in Hall 5 at Belgrade Fair, the event is scheduled to run from 27-29 May, 2014. Many of the major European brands are expected to attend the show in Serbia, which last year include stands from Novomatic, Eurocoin and Suzo-Happ.

N

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Video show returns to Norbreck Castle show away.“It just outgrew the venue because this year we are expecting about 25,000 people to attend our Manchester show. However, we always hoped to bring something back here,and the feedback we got was that people did want to come to a show in Blackpool. It is a really family friendly event and many people make a weekend of it.” As well as exhibiting classic games from the past, people will also be able to try some new games and meet the experts behind their development.There will also be gaming tournaments and a trade hall where memorabilia, t-shirts and collectors’ items will be on sale.The show takes place on May 3 and 4,with the Manchester show set to be held nearer to Christmas. The Blackpool event will also feature a qualifying heat for the UK’s first nationwide Classic Gaming Championship.

he Retro Games Expo will return to its original venue - the Norbreck Castle hotel - having relocated to Event City in Manchester in 2012 after it outgrew the Blackpool venue.But,things are about to change with the popular event set to return to the resort over the May bank holiday with circa 5,000 people expected to attend. OrganiserAndy Brown told the media:“We are really pleased to be bringing a show back to the Norbreck Castle because gaming started in the arcades and so Blackpool is part of its history. There will be over 50 arcade machines on display, like we used to have in the seafront arcades. These machines are all set to free play so there is no need for people to bring loads of 10p coins. Once inside everything is free.” Brown admitted that, hailing from Blackpool himself, it was a difficult decision to move the

T

BINGO SUMMIT PROMISES TO BOOST ROI he list of speakers for May’s Online Bingo Summit continues to grow. Will Collins, head of real money gaming at Face-

T

book, is the latest big name on the programme. He will be talking to attendees about how to make their mobile bingo a commercial success. Alongside him, speakers such as Google’s finance

and e-gaming expert, Fintan Costello, will discuss modern bingo marketing. The Online Bingo Summit is scheduled to take place at Park Plaza, Victoria, London from 15-16 May, 2014.

Calendar UK EVENTS MARCH 2014 26 TiLEzone London Transport Museum, UK www.tileweb.org

INTERNATIONAL EVENTS MARCH 2014 12-14 RAAPA Expo 2014VVTs, Moscow Russia www.raapa.ru 19-21 ENADA Spring 2014 Rimini Fiera, Rimini Italy www.enadaprimavera.it

25-27 2014 Amusement Expo Las Vegas Convention Center Las Vegas US www.amusementexpo.org 25-27 FER-Interazar 2014 Feria de Madrid, Madrid Spain www.ferinterazar.com

26-28 China Attractions Expo 2014 China National Convention Centre Beijing China www.caapa.org

APRIL 2014 8-10 DEAL 2014 Dubai World Trade Centre, UAE www.dealmiddleeastshow.com

MAY 2014 8-10 GTI Asia Taipei ExpoTaipei World Trade Centre, Taiwan www.gtiexpo.com.tw/taipeien

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 01204 396 397 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 01204 396 397 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton, BL1 4AY

Tel: 01204 396 397 Fax: 01204 392 748 Email: jsullivan@gbmedia.eu OFFICES Editorial and Production: 3rd Floor, 20 New Road, Brighton, East Sussex BN1 1UF (UK) Tel: 01273 699 900 Advertising and Subscriptions: Coinslot International, Bolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748 Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication.

Notes for contributors: Coinslot welcomes the submission of articles for consideration by the editor with a view to publication. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk. © GB Media Corporation Ltd, 2013 All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission given, full acknowledgement of author, publisher and source must be given.


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