Media Pack 2014
about us International Casino Review is an award winning periodical dedicated to servicing the business needs of the international casino industry. High quality magazine production meets incisive and informed journalism to deliver a compelling monthly news analysis covering the people, places and products which make the international casino industry tick. With sections dedicated to Europe, Asia & Oceania, Africa & Middle East, North America, and South America, International Casino Review provides global news coverage to match its global print and digital distribution. Produced by the highly respected GB Media team of writers, International Casino Review represents the perfect partner for organisations wanting to market products and services to a truly global audience of buyers and influencers. For an informal chat on how International Casino Review can help you deliver your message to the international community of gaming professionals, simply contact Publisher John Sullivan at jsullivan@gbmedia.eu
Overview of the industry
Global gaming Market
Global CAGR (Compounded Annual Growth Rate) 2010-2015
9.2%
Despite the impact of the world recession, gaming continues to demonstrate its resilience and remains a major force in the world leisure economy. International Casino Review is a powerful ally for all organisations which are part of this dynamic and robust sector.
yearly % change
Global Gaming Outlook 2006-2015 200,000
$
150,000
100,000
50,000
0
$99,878
$107,692 $109,734 $107,308
$117,579
$132,410
$146,680
$159,709
$171,040
$182,773
06 07 08 09 10 11 12 13 14 15 year
Figures from PricewaterhouseCoopers Global Gambling Outlook (2010) – Projected figures from 2011 to 2015
2006
2011
2007
2012
2008
2013
2009
2014
2010
2015
8.7% 7.8% 1.9% -2.2% 9.6%
12.6% 10.8% 8.9% 7.1% 6.9%
A fast developing industry The casino sector is in a state of continuous change with major gaming developments taking place throughout the world. As the most respected publication in the industry, International Casino Review is an ideal partner for manufacturers and suppliers seeking first-mover advantage.
Puerto Igazú, Argentina Plans have been revealed for a new casino riverboat. It’ll accommodate four gaming rooms, 52 five-star hotel suites across eight floors and more than 8,000sq m.
Europa Vegas – Madrid, Spain Europa Vegas is a resort project over 15 to 18 years made up of six casinos, which will ultimately represent 1,000 tables, 18,000 slots and 12 hotels over 750 hectares.
Colombo, Sri Lanka
Resorts World Las Vegas – Las Vegas, USA
A US$350m casino complex is due to open in the Sri Lanka capital, which could be made up of a 36-storey luxury hotel and resort on a 1.2 hectare site.
Resorts World Las Vegas is a $2bn development resort over a 35-hectare site, with 3,500 rooms, 16,250sq m of total gaming space and several luxury dining and retail amenities due to open in 2016.
South Africa A minimum of ZAR750m (E63.3m) will be invested for the expansion and redevelopment of the Silverstar casino and the refurbishment and expansion of the Gold Reef City Casino and theme park.
Adelaide Casino – Adelaide, Australia A$300 million will be invested into the transformation of the Adelaide Casino, with the right to acquire to 505 more slots machines and to lift the total number of gaming tables from 90 to 200.
Why advertise with us?
Our readership B
C
D
A
With such an extensive, worldwide distribution coupled with award winning production and content it’s no surprise that International Casino Review is the preferred media partner for so many leading industry associations
A readership of influencers and decision makers Readership breakdown by job title
A
C
C-Levels (chairman, president, CEO, partners)
Senior management (Operational managers, sales/ marketing/PR managers…)
30.1% B
D
Managing directors/ general managers
Others (senior game designers, financial directors…)
46.6%
On average, each print copy of International Casino Review is read by
4.13 readers
20.4% 2.9%
B
C
The best way to reach Operators A
C
Operators
Regulators/Government/Law
84.2% B
13.8% Suppliers
2%
Readership breakdown by sector
A
B
C B
D C
A D
A
C
A
C
A
Land based casino
Readership breakdown by type of gaming Readership breakdown by type of gaming
COVERAGE
INCREASING CROSS CHANNEL READERSHIP INCREASING CROSS CHANNEL READERSHIP 62.9% 2.5% 62.9% 2.5% B
Land based casino
16% 16%
Global GlobalCirculation Circulation
16,844
Lottery D
Lottery
18.6% 18.6% D
B
Slot halls/ Street Slot gaming halls/
Online/Mobile
Online/Mobile
Street gaming
Western Europe Western Europe
global coverage
10,072 59.8% 10,072 59.8%
USA/Canada/Caribbean USA/Canada/Caribbean
Central & Eastern Europe Central & Eastern Europe
1,769 10.5% 1,769 10.5%
2,004 11.9%
Asia Pacific Asia Pacific
1,465 8.7% 1,465 8.7% Middle East/Africa/South Africa Middle East/Africa/South Africa
539 3.2% 539 3.2% Central& &South SouthAmerica America Central
995 5.9% 995 5.9%
circulation breakdown print print4,061 4,061
digital digital12,783 12,783
Your perfect marketing partnership
case study: Batumi, georgia With such an extensive, worldwide distribution coupled with award winning production and content it’s no surprise that International Casino Review is the preferred media partner for so many leading industry associations, b2b events and commercial organisations throughout the world. When the Government of the Autonomous Republic of Ajara, Georgia, wanted to launch it’s gambling tourism vision for the Black Sea resort of Batumi, it immediately turned to Casino Review appointing it as sole and exclusive media partner. The integrated campaign exploited the full spectrum of marketing disciplines available from Casino Review including digital adverts, belly bands, advertorials, strips, conventional display adverts and, of course, extensive editorial support. The campaign exceeded all expectations and resulted in 120 C-Level casino and hotel investors from 25 countries traveling to Batumi all intent on doing business! If you want more information on how International Casino Review can work with you to help achieve your commercial objectives simply contact Publisher John Sullivan at jsullivan@gbmedia.eu
International Casino Review is the EXCLUSIVE European media partner for the Association of Gaming Equipment Manufacturers (AGEM), the Official Publication of the European Casino Association (ECA), and is also used by Reed Exhibitions to promote G2E Las Vegas and G2E Macau, by Monografie S.A to promote SAGSE Buenos Aires and by Clarion Events in support of its flagship London event, ICE Totally Gaming and EiG, Barcelona.
Ad specs PDF Files
FILE DELIVERY
PDF is our preferred format, supplied as PDFv1.2-1.4, composite CMYK. PDFs made to the PPA Pass4Press standard will meet our specifications. Correct Acrobat Distiller settings will be supplied on request by contacting gdk@sjc.co.uk
We can also accept files in these formats, providing they adhere to the file specifications: Quark Xpress 7, Adobe CS5 or as EPS.
Delivery by FTP upload can be made available by using a web based facility: http://www.sjc.co.uk/cgi-bin/fileman.cgi U: sjc P:sjcpass1 Please note, files should be zipped/compressed and have no spaces in the filename. A low res proof should be attached with an email with notification of the upload. Emails should be addressed to gdk@sjc.co.uk By mail on CD or DVD, Mac or ISO 9660 format. (Disks will only be returned if accompanied by return packaging).
FILE PREPARATION NOTES
ONLINE MAGAZINE SPECIFICATION
All files should be supplied in CMYK process only without ICC profiles. The maximum ink density should not exceed 360% (C+M+Y+K) No spot, rgb, lab or solid pantone colours should be used. Images must be CMYK and 300dpi at the finished size, preferably supplied in TIFF or EPS format without compression. Avoid logos or images from websites, as the resolution will be 72dpi.
For advertisements that require contact details to be hyperlinked within the site, please ensure a pdf file or vector eps is supplied, failure to comply will not guarantee this function
OTHER FORMATS
Fonts should be PostScript type 1. We cannot guarantee that TrueType, Opentype or Multiple Master fonts will print correctly. NO Word, Powerpoint, Excel, Corel Draw, MS Publisher or PageMaker files can be accepted. Text for setting should be supplied as a digital text file.
ALL LIVE MATTER TO BE 10mm AWAY FROM TRIM MEASUREMENT Bleed should be added to all 4 edges as shown here
Ad rates Display Advertising
RATES
Double page spread Advertisement Size Double page spread
Type Area Trim Bleed
274 x 437 300 x 460 310 x 470
Full page
Type Trim Bleed
274 x 207 300 x 230 310 x 240
Half page (Horizontal)
135 x 207
Half page (Vertical)
274 x 102
Third page (Horizontal)
89 x 207
Third page (Vertical)
£3, 350
Full page
£1,950
Half page (Horizontal)
£1,250
Half page (Vertical)
£1,250
Third page (Horizontal)
£900
Third page (Vertical)
£900
Quarter page (Standard)
£685
Advertising series discounts available on request
274 x 67 All measurements are in mm - height x width
Quarter page (Standard)
135 x 102
All live matter to be 10mm away from trim measurement. Bleed should be added to all 4 edges.
publishing
sister titles
Betting Business Interactive is the only quality business monthly which covers the clicks-to-bricks betting sector. Betting Business Interactive features the leading companies and thought leaders within betting and has regular columns dedicated to iGaming, Betting, Politics, Retail, Sportsbooks and Business. As well as reporting the news that matters, Betting Business Interactive also provides a rich source of analysis and commentary. Essential reading for those working in the Betting and iGaming sectors, Betting Business Interactive with its informed writing, quality production and extensive distribution in both print and digital formats, represents a perfect partner for companies and brands wishing to build profile, enter new sectors or territories and market products and services.
Coinslot is the industry bible for the UK low-stake gaming and amusements sectors. Produced each week, Coinslot is written by a team of journalists which is highly knowledgeable of the sector, the people and the issues it faces. Coinslot is a highly effective media partner for companies wishing to promote products, services and job opportunities using either classified or display advertising. Its weekly frequency enables companies to build campaigns using a mixture of advertising, sponsorship and editorial. The Coinslot machine charts detail the most successful products on a weekly basis, providing invaluable information for buyers of coin-op equipment. The Market Place section enables advertisers to keep their names in front of buyers in a cost-effective way. Coinslot’s new digital version allows manufacturers and suppliers to target buyers based outside of the UK.
GB Media services
More than just a leading publisher
GB Media Marketing Services provides a complete communications service comprising Consulting, Corporate Identity, Creative Marketing, Crisis Management, Design, Events, Exhibitions, Market Research, Public Relations, Publishing, Social Media and Video. With a management team boasting decades of international industry experience, GB Media is the only company of its type in the gambling space. Teams of designers, marketers, journalists and business development executives operate from the organisation’s offices in Brighton, Bolton, Amsterdam and Palma.
contact
Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Email: ebeau@gbmedia.eu Bolton Technology Exchange 33 Queensbrook Bolton BL1 4AY United Kingdom
Media Pack 2014
icr the business newspaper for the global casino industry