Graphic Design Portfolio by Gabby Burleson

GABBYBUR

LO VES H A N D - D R AW N

& G

I L L U S T R AT I O N

DESIGNING

WEBSITES

GABBY

WEBSITES

HONEST

GABBYBURLESON

AT ED

BURLESON

2012 PASSIONAT E

GRAPHIC

DESIGNER

GAB RIELLE GB

LO V E S H A N D - D R AW N

& G

PASSIONAT E

DEDIC

GAB RIELLE GB

LOVES H A N D - D R AW N WEBSITES

BURLESON HONEST

2012 PASSIONAT E

GRAPHIC

DESIGNER

DEDICAT ED

GAB RIELLE GB

ABBYBURLESON

AT ED

HONEST

DESIGNING

WEBSITES

GABBY

BURLESON

I L L U S T R AT I O N

DESIGNING

S I GN E R

2012

& G

I LLU S T R AT I O N

RA PHIC

GABBY

DEDICAT ED

GABBYBURLESON

S I GN E R

LOVES H A N D - D R AW N

& G

I LLU S T R AT I O N

RA PHIC

GABBY

BURLESON HONEST

2012 PASSIONAT E

DEDIC

GAB RIELLE GB

Project 1

SCHMAGELS BAGELS

Project 2

DIVE AGAINST DEBR I S

Project 3

STICKS & STONES SC I E N C E C A M P

Project 4

CRAZE MAGAZINE

Project 5

THE GRIND GOURME T B U R G E R T R U C K

Project 6

DON PABLOS

Project 7

COLOR SELECTOR

Project 8

SEA & LAND ZO O

Project 9

JUICE IT UP

Project 10

WIND GAP MUSIC FE S T I VA L

1. SCHMAGELS BAGELS

OVERVIEW SCHMAGELS BAGELS is a restaurant

CHALLENGE The challege was to create an updated brand to

located in downtown St. Augustine nearby Flagler

appeal to Schmagelsâ&#x20AC;&#x2122; diverse target audience. Also,

College. Schmagels serves breakfast sandwiches,

to get new customers to try Schmagels by

bagels, paninis and more. This local restaurant specifically targets college students, tourists and locals. Each month they promote a different cream cheese flavor for the customers to try.

implementing a fun, illustrated design.

SOLUTION The coasters were designed with the target audience in mind, illustrating the Schmagels Regulars in the four coaster designs. The logo, infographic and website also use those same illustrations and style choices. The website and gift cards also have an enticing slogan to attract customers. The design choices such as the patterns, characters and illustration style were carried throughout all of the branding pieces.

Schmagels Bagels | pg 4

Schmagels Bagels | pg 6

This is an illustrated coaster series of the Schmagels Regulars. The back of the coaster explains the Schmagels Regulars in more detail and also tells the customer about each character and what they normally get when coming to Schmagels.

Project 1 | pg 7

IT’S NOT JUST ANY

ORDINARY,GENERIC BAGEL.

IT’S A HAND CRAFTED,

MOUTH WATERING, LIFE CHANGING SAUCER

OF PERFECTION. Schmagels Bagels | pg 8

SCHMAGELS GIFTCARD

IT’S NOT JUST ANY BAGEL.

MOUTH WATERING, LIFE CHANGING SAUCER

OF PERFECTION.

This giftcard can be redeemed for merchandise or food at Schmagels Bagels and cannot be redeemed for cash or credit except where required by law. No value until purchased. For balance information, or to replace the remaining value on a lost, stolen or damaged card with the original purchase receipt, call 1.800.SCHMAGELS. ©2012 Schmagels. All rights reserved.

ITALIAN

6.95

Oven roasted turkey, honey maple ham, hard

peppers, banana peppers & balsamic vinaigrette.

salami, roast beef or hummus.

6.95

GRILLED FIVE CHEESE & TOMATO

904.824.4444

Mayonnaise, mustard, honey mustard, spicy

with tomato.

mustard, ranch & balsamic vinaigrette.

6.95

Choice of any cream cheese, swiss, provolone or

tomato & ranch dressing.

american.

6.95

Choice of lettuce, tomato, onion, roasted red

vonaigrette.

peppers, carrots, cucumbers & banana peppers.

ANY ORDINARY, GENERIC BAGEL.

KIDS MENU

GREEN SALAD

5.00

MOUTH WATERING,

Fresh greens, tomato, onion, carrots & cucumber.

SAUCER OF

CHEF SALAD

LIFE CHANGING

PERFECTION.

VEGGIES

Roast beef, provolone, roasted red peppers, onion &

SALADS

IT’S NOT JUST

CHEESE

Oven-roasted turkey, honey maple ham, bacon swiss,

PHILLY

IT’S A HAND CRAFTED,

CONDIMENTS

Swiss, provolone, american, cheddar & jack cheeses

TURKEY CLUB

MENU | SCHMAGELS STORY | CONTACT

BOAR’S HEAD MEETS (CHOOSE ONE)

Ham, hard salami, provolone, onion, roasted red

SCHMIZZA

3.25

Bagel pizza.

Add meat, cheese or hummus.

5.95

3.25

BERRY-BERRY Toasted blueberry bagel with peanut butter & strawberry cream cheese.

Green salad with oven roasted turkey, honey maple ham, bacon & swiss.

DRESSING OPTIONS: Ranch, Honey Mustard, Balsamic Vinaigrette or Fat-Free Raspberry Vinaigrette

SCHMAGELS STORY

MR. SCHMAGELS

PANINIS

FRESHLY BAKED BAGELS

BREAKFAST SANDWICHES

Your choice of bagel with cream cheese or nutella.

Freshly made with real eggs & your choice of cheese on a bagel croissant, bread or wrap.

13 BAGEL VARIETIES: Poppy, Sesame, Onion, Garlic, Cheddar-Jack, Cheddar-Jalapeno, Sun-Dried Tomato, Everything, Everything Whole Wheat, Cinnamon-Raisin, Blueberry, Whole Wheat or Plain

CREAM CHEESE OPTIONS:

2.83

Vegetable, Scallion, Herb, Cheddar-Garlic,

SAUSAGE, EGG & CHEESE

4.50

BACON, EGG & CHEESE

3.95

JELLY

0.50

HONEY BUTTER OR PEANUT BUTTER

2.50

How did Schmagels Bagels become Schmagels Bagels?

The one thing that stuck with him though was that first job he ever had, how much he loved working at that bagel shop. So he

Schmagels, walked into a bagel shop. Actually, a bunch of bagel

gathered up his chutzpah and headed down to sunny St.

EGG & CHEESE

3.25

shops; and asked for a job. He was only 10 and even then he knew

Augustine in search of a new beginning. After some random,

6.95

how to shmooze his way into working at a shop (brilliant right?).

part-time jobs he had saved up enough money to buy his own

Only problem was, Charles was a klutz and a shlimazel. Dropping

shop. Schmagels Bagels was born that day and ever since then

food, utensils and pretty much anything he could get his hands on.

we have been attracting numerous customers. So Mazel Tov to

So that meant that by the time he was 18, he had gone through

you and enjoy Schmagels Bagels.

Nova Salmon served with capers, onion & tomato.

1.75

AND WE’VE ENJOYED EVERY MINUTE OF IT.

3.95

LOX & CREAM CHEESE

BUTTER

23 YEARS IN THE MAKING...

HAM, EGG & CHEESE

Strawberry, Honey Almond, Blueberry or Plain

4.50

2012

Interesting story, really. Back in 1954, this little lad, Charles

Green Olive, Jalapeno, Chocolate-Chocolate Chip,

HUMMUS

1989

6.95

BREAKFAST BURRITO Eggs screambled with sausage, onion, roasted red

about 12 jobs and was pretty much broke.

peppers, tomatoes & cheddar cheese in a wheat, spinach or traditional tortilla - with jalapeno cream cheese.

CONTACT

WRAPS Served on choice of multi-grain, spinach or traditional wrap; sourdough or multi-grain bread.

THE SCAM

6.95

GARDEN TURKEY WRAP

Honey ham, scallion cream cheese, swiss, lettuce,

Oven-roasted turkey, vegetable cream cheese,

banana peppers, cucumbers & tomato.

lettuce, tomato, onion, roasted red peppers,

SHAKIN’ BACON

6.95

Cheddar garlic cream cheese, roast beef, onion &

LOADED VEGGIE

6.95

Choice of hummus or green olive cream cheese with red onion, roasted red peppers, tomato & cucumbers.

JAMMIN’ SALMON WRAP

tomato.

6.95

Nova, herbal cream cheese, cucumber, capers, onion, lettuce & tomato.

Hummus and provolone cheese with all the veggies & balsamic vinaigrette.

PANINIS

BUILD YOUR OWN

Hot grilled sandwiches on your choice of sourdough or multi-grain bread.

Served on choice of bagel, multi-grain, spinach or traditional wrap; sourdough or multi-grain bread.

ITALIAN

6.95

BOAR’S HEAD MEETS (CHOOSE ONE)

Ham, hard salami, provolone, onion, roasted red

Oven roasted turkey, honey maple ham, hard

peppers, banana peppers & balsamic vinaigrette.

salami, roast beef or hummus.

GRILLED FIVE CHEESE & TOMATO

6.95

{ S T. A U G U S T I N E , F L 3 2 0 8 4 }

cucumbers & carrots.

MEDITERRANEAN

Green olive cream cheese, bacon, lettuce & tomato.

SUNSET STRIP

6.95

CONDIMENTS

7.00

OPEN 7AM - 3PM SUNDAY THRU THURSDAY // OPEN 7AM - 8PM FRIDAY & SATURDAY

904.824.4444

Schmagels Bagels | pg 10

BREAKFAST SANDWICHES

SAUSAGE, EGG

BACON, EGG

LOX &

BREAKFAST

& CHEESE

CREAM CHEESE

BURRITO

Nova Salmon served

Eggs scrambled with

with capers, onion &

sausage, onion,

tomato.

roasted red peppers,

Freshly made with real e g g s & y ou r c h o i c e o f c h e e s e o n a b a g e l , c ro i s s a nt , b r e a d o r w r ap .

tomatoes & cheddar cheese in a wheat, spinach or traditional tortilla with jalapeno cream

HAM, EGG &

cheese.

EGG & CHEESE

CHEESE

THE STAPLES

SCHMAGELS

DON’T KNOW WHAT TO ORDER? WANT TO KNOW WHAT GOES ON SCHMAGELS BAGELS DELICIOUS SANDWICHES? WELL THIS IS THE CHART FOR YOU!

WRAPS

SHAKIN’

THE

GARDEN TURKEY

JAMMIN’

THE

BACON

SCAM

WRAP

SALMON WRAP

MEDITERRANEAN Choice of hummus or

Green olive cream

Honey ham, scallion

Turkey, veggie

Nova, herbal cream

cheese, bacon,

cream cheese, swiss,

cream cheese,

cheese, cucumber,

green olive cream

lettuce & tomato.

lettuce, banana

lettuce, tomato,

capers, onion,

cheese with onion,

peppers, cucumbers

onion, red peppers,

lettuce & tomato.

& tomatos.

cucumber & carrots.

PANINIS

SUNSET STRIP

roasted red peppers, tomato & cucumbers.

Hot grilled sandwiches on your choice of sour dough or multi-grain bread.

Cheddar garlic cream chees, roast beef, onion & tomato.

GRILLED 5 CHEESE

TURKEY CLUB

Ham, hard salami,

Swiss, provolone,

Oven roasted turkey,

Roast beef,

provolone, onion,

american, cheddar &

ham, bacon, swiss,

provolone, roasted

roasted red peppers,

jack cheeses with

tomato & ranch

red peppers, onions

banana peppers &

fresh tomatos.

dressing.

& vinaigrette.

ITALIAN

LOADED VEGGIE Hummus and provolone cheese with all the veggies & balsamic vinaigrette.

balsamic vinaigrette.

PHILLY

2. DIVE AGAINST DEBRIS LOCAL SILVER STUDENT ADDY 2012

OVERVIEW DIVE AGAINST DEBRIS is a cause that Project AWARE

CHALLENGE

SOLUTION

The challenge was to create an ad

The imagery used throughout the ad campaign was

has created, organizing thousands of underwater

campaign to show that marine animals need our help

influenced by the question: how would the animals

cleanups to protect marine species and habitats.

but not in the typical way. The ad campaign must

be able to communicate with the humans? The

give a call to action and bring awareness to the

answer to that question was their own bodies.

Dive Against Debris is a year-round data and debris collection effort that has grown to 180 countries. Local diving groups go down into the ocean and collect trash such as plastic bottles, old tires or food to be collected and reported.

pressing issue.

The ad campaign took three sea animals and combined that with the words help, S.O.S. and mayday. These illustrated images are meant to evoke emotion as well as a sense of sadness for these animals. The infographic is meant to reach prospective divers and present to them how much Dive Against Debris has grown.

Dive Against Debris | pg 12

Dear Land Dwellers, We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference and contributing to a clean, healthy future for our home. DIVE AGAINST DEBRIS

Find a dive spot near you at - www.diveagainstdebris.org/divespots

Dive Against Debris | pg 14

Dear Land Dwellers, We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking

DIVE AGAINST DEBRIS

Dear Land Dwellers,

We need your help! Our homeland is being polluted by your human waste, things like fishing nets and car tires. We are choking on the debris that gets left behind by humans. By joining Dive Against Debris you can help the ocean and us, making a difference and contributing to a clean, healthy future for our home.

Find a dive spot near you at - www.diveagainstdebris.org/divespots

DIVE AGAINST DEBRIS

Find a dive spot near you at - www.diveagainstdebris.org/divespots

Project 2 | pg 15

Dive Against Debris | pg 16

Project 2 | pg 17

3. STICKS & STONES SCIENCE CAMP

OVERVIEW

SOLUTION

STICKS & STONES SCIENCE CAMP is a concept for a

Create a brand identity that speaks to parents and

The solution was to have the look and feel of an old

California summer science camp for children. The

children, requiring a logo that clearly represents the

scrapbook but modernize the style to make it more

campsite, which was originally intended for a Boy

outdoor nature of the camp, as well as print

current. The logo features an outdoor color scheme

collateral and a website. The branding should

and arrows to give off a nature vibe. The brochure

Scouts camp, has 30 acres of land for the activities to take place. Sticks & Stones offers acedimic activities such as geology and recreational activities including skit night in order for the kids to make new friends.

Sticks & Stones Science Camp | pg 18

CHALLENGE

communicate a fun but modern take on summer camps.

takes on more of the vintage scrapbook feel by using different sized images that overlap one another and a hand-drawn look throughout. The poster and website carry that same theme.

Sticks & Stones Science Camp | pg 20

STICKS & STONES S U MMER CAMP 2012

F R OM JUNE 6-20

EDUCATIONAL AND

E N J OYA B L E INFOR MATIONAL MEETING If you want to learn more about the Exploration Breeds Innovation Summer Science Camp there will be an informational meeting March 7 at 6 PM. It will be held at our main office area on our campsite. If you canâ&#x20AC;&#x2122;t make it their will be information up on our website - www.SticksAndStones.com. Hope you can make it!

Project 3 | pg 21

OPEN MENU

OUR CAMSITES HISTORY The area around Sticks & Stones Science Camp is rich with history.

it was officially renamed Stones Park. Over the years, the park has

Native Americans gathered acorns here for centuries before the first

grown to more than 470 acres.

Spanish settlers arrived in 1769. The boundary of two Mexican land

OUR M I S S I O N

UPCOMING EVENTS

To serve all youth of California by providing quality outdoor educational programs that instill in them an appreciation of the outdoors and the environment, teach effective teamwork, instruct about the cultural history of Redlands and provide access to the area’s natural resources.

Adventures In The Foothills - March 2 to March 6

FIELD TRIP DATES

In 1935, James Irvine II leased 30 acres to the Orange County

the Rancho Lomas de Santiago. Both were owned by the Yorba

Council, Boy Scouts of America for a Boy Scout camp. Camp Irvine

family, who ran cattle on the land. James Irvine and his partners

was used for camporees, training sessions, Courts of Honor, and

bought the ranchos in 1866.

other Boy Scout events. The camp was closed during World War II when the Army took over the entire area and renamed it Camp

Cedar Elementary - February 19

Day On The Rancho - March 14

Partin Elementary - March 4

Summer Discovery Camp 2012

Lawton Rhodes Middle School - March 18

Sticks & Stones Science Camp 101 East Redlands Blvd. Suite 180, Redlands, CA 92373 P: (909) 792-5163 Email: Sticks&StonesScienceCamp@hotmail.com

Sticks & Stones Science Camp | pg 22

grants cuts through the camp, the Rancho Santiago de Santa Ana and

By the 1870s, the “picnic grounds” in the oak grove along the

Rathke. After the war, the Boy Scouts renewed their lease, and even

Santiago Creek were a popular recreation spot with local pioneers.

held summer camp there for a few years before eventually returning

In 1897, James Irvine II donated 160 acres of this property to the

the property to Sticks & Stones. Today, the area is a part of Sticks &

County of Orange to create the first County Regional Park. In 1929,

Stones Science Camp.

Sticks & Stones Science Camp 101 East Redlands Blvd. Suite 180, Redlands, CA 92373 P: (909) 792-5163 Email: Sticks&StonesScienceCamp@hotmail.com

The brochure is for prospective families who want to know more about Sticks & Stones Science Camp. The brochure tells customers about the different activities their child will do and has pictures of past summers at the camp.

Project 3 | pg 23

4. CRAZE MAGAZINE

OVERVIEW

CHALLENGE

SOLUTION

CRAZE MAGAZINE is a proposed magazine for women

The challenge was to create a magazine to intrigue

who are interested in fashion. Craze will feature the

viewers and make them want to buy it. The magazine

magazine has a constant geometric theme. Craze

features four articles and four columns with a

also uses bright colors to attract buyers and the

top up-and-coming designers, showcasing what collections they are working on.

consistent design layout.

From the cover pattern to the drop caps, the

color scheme will change with each issue to correspond with the cover image that is being used. The spreads are not typical layouts but are instead surprising layouts that move the viewers eye from page to page. There is also an outer box design that contains the magazine.

Craze Magazine | pg 24

FUTURE FACES OF FASHION

FEATURING

DU YANG’S COLLECTION

FEATURING

RODARTE F/W 2011 LINE

CRAZE MAGAZINE ISSUE TWO FEBRUARY-MARCH 2012 $5.99

CRAZE MAGAZINE ISSUE ONE JANUARY-FEBRUARY 2012 $5.99

DON’T MISS THIS ISSUES SELECTION OF TALENTED DESIGNERS

MY DEAD PONY KAREN WALKER SILKE WERZINGER WHITENY POZGAY

DON’T MISS THIS ISSUES SELECTION OF TALENTED DESIGNERS

LOUISE GRAY MARY KATRANTZOU LAURA MACKENSS SILVA BRADSHAW

The outerbox features the Craze logo with windows inside each letter so the viewer can see the cover of the magazine. The coversâ&#x20AC;&#x2122; color schemes and background patterns will change for each issue, depending on the cover image that is used.

Craze Magazine | pg 26

Project 4 | pg 27

Craze Magazine | pg 28

Project 4 | pg 29

5. THE GRIND GOURMET BURGER TRUCK

OVERVIEW GRIND GOURMET BURGER TRUCK is a food truck located in Louisville, Kentucky with a focus on local ingredients and uses quality meats to achieve excellent, gourmet burgers. Straying from what a typical burger place has to offer is what sets Grind Gourmet apart. Besides the standard burger you can expect to find one influenced by Spanish cuisine featuring peppers, goat cheese and an olive spread. Bison, lamb and tuna are also available including several house-made sauces or fried eggs.

The Grind Gourmet Burger Truck | pg 30

CHALLENGE

SOLUTION

Create a food truck design that is dynamic, loud and

The solution was to have one bold color that grabbed

bold. A design that catches peoples attention but

peoples attention and center that around the rest of

also makes them confident in the quality of the food.

the design. The illustrations tell the customer what

Additionally, create a promotional piece

ingredients Grind Gourmet is using. The mailer,

to get people living in Louisville to try Grind Gourmet.

business cards and the website carry the same design elements that are featured on the truck. These collateral pieces are meant to attract new customers.

The Grind Gourmet Burger Truck | pg 32

Project 5 | pg 33

Project 5 | pg 35

The Grind Gourmet Burger Truck | pg 36

LOCAL ingredients

GRASS FED

BEEF

MOUTH-WATERING FRESH QUALITY-CUT BURGER

INGREDIENTS

PERFECTION

Grind, a gourmet burger truck, is a moving food truck with a focus on local ingredients and using the best quality meat and cuts to achieve an enviable blend for our burgers. Straying from what a typical burger place has to offer will be what sets us aside from the rest of the pack. Besides the standard burger with its 1/4lb meat patty, cheese and veggies you can expect to find one influenced by Spanish cuisine featuring peppers, goat cheese and an olive spread with a few special ingredients that will change the way you think about a burger. Bison, lamb and tuna also make appearances on the menu and with lots of ad-ons available including several house-made sauces, fried eggs, pork belly and wide variety of cheeses. In addition, there is a seasonally rotating menu of specials where you will find items that you may not expect to see on a food truck like handmade pastas, salads, pot pies, and chili.

Want to find out where we will be... keep in touch >> BE OUR FRIEND

HEAR US TWEET

READ OUR BLOG

502.735.2251

Project 5 | pg 37

6. DON PABLOS

LOCAL SILVER STUDENT ADDY 2012

OVERVIEW DON PABLOS is a tex-mex restaurant chain that

CHALLENGE Create an updated look and ad campaign for a

SOLUTION The imagery used throughout the ad campaign was

serves big, bold flavors. For more than 20 years Don

company that many people know and love.

Pablos has been the place to go for genuine Big Tex,

Additionally, create a campaign that promotes

Bold Mex. Don Pablos has won the coveted ”Choice

their Monday through Thursday deals and generate

in Chains” award from Restaurants & Institutions

a promotional item that draws customers to

different tagline that kept in theme with Tex-Mex.

the restaurant.

The coasters had four different designs that stated

Magazine three times. Most of the chain is located in the East, with the exception of Texas.

created by pairing photos of Texan and Mexican culture with Don Pablos’ food. The campaign highlighted Don Pablos deals and each ad had a

the same deal. The employees gave these out to prospective customers so they would receive a free appetizer when they returned with the coaster to the restaurant.

Don Pablos | pg 38

Don Pablos | pg 40

Project 6 | pg 41

Don Pablos | pg 42

The coasters are a promotional piece that brings people to Don Pablos. People who work at the restaurant would hand these coasters out to potential customers. When the customer brings the coaster back to Don Pablos they get a free appetizer in return.

Project 6 | pg 43

7. COLOR SELECTOR

OVERVIEW COLOR SELECTOR is a concept for an iPhone app that helps people mix colors more easily. The user can take a picture of a color they like, type in the CMYK values, or pick from a color wheel. The app then generates a mix of the different paint colors one would need to create that shade. If the user doesnâ&#x20AC;&#x2122;t have all of the paint colors available then the app will generate a new mix until the user finds one that works. The user can also customize the app by putting in the brand of the paint for Color Selector to use.

Color Selector | pg 44

CHALLENGE Create an app with minimal steps and make a website promoting the app. The website would help alleviate any questions that users would have.

SOLUTION The use of notebook paper and tape gives the app a carefree style. Using a wood background and minimal color, the design of the app is simple and easy to navigate. The one-page site carries the same design choices that the app has and uses screen shots to help explain the app in more detail.

Color Selector gives the user 3 ways to help find the color they want: the user can take a picture of a color they like, type in the CMYK values, or choose a color from the color wheel. Color Selector will then generate a mix that will achieve that color choice.

Color Selector | pg 46

Project 7 | pg 47

8. SEA & LAND ZOO

OVERVIEW SEA & LAND ZOO is a futuristic concept that morphs

CHALLENGE Create a poster series that shows people what these

a sea and a land animal. If any two animals could

animals would look like and to get people intrigued

breed and produce offspring this would be the zoo

about the new zoo. Also create a mailer that tells

families would go to to see these creatures.

families about the grand opening of Sea & Land Zoo.

SOLUTION The logo and sub-logo were created to give off a historic feeling. The poster series used coffee-stained paper and the illustration style of old scientific journals to portray this. Mailers were made to tell people about the grand opening and the imagery used also came from old scientific books. The mailer used these images along with the poster series animal illustrations, giving the viewers another graphic element.

Sea & Land Zoo | pg 48

Zeburtle (zebra & turtle)

N O C

IO ENT

NAL ANI MA LS

D N A L & A SE 928 Since 1

Sea & Land Zoo | pg 50

ZOO

EXCI

D TING A

N VE

Allican (alligator & toucan)

Project 8 | pg 51

Left: FramĂŠl (frog & camel) Right: Searaffe (sea horse & giraffe)

Sea & Land Zoo | pg 52

These mailers were made to promote the grand opening of Sea & Land Zoo. The style of the mailers mimics the style of the poster series by using the same animal illustrations but pairing them with old, scientific found images.

Project 8 | pg 53

9. JUICE IT UP

DISTRICT SILVER STUDENT ADDY 2012

OVERVIEW JUICE IT UP is a franchised smoothie and juice bar

CHALLENGE Delightful Blends is a sub-category of smoothies

SOLUTION The ads focus on the fact that Juice It Up uses real

chain that specializes in blended-to-order fresh fruit

for people who want a healthier option for watching

fruit to make their smoothies. The ad campaign

smoothies and juices in a relaxed environment. For

calorie or carbohydrate intake. The challenge was to

portrays this in a unique way. The ads also have an

over 15 years and over 100 locations across the US,

promote the new smoothie line and get customers

image of the smoothie with fruit swirling around it

customers have flocked to Juice It Up for their delectable smoothies.

to try the new smoothies. Also create a promotional item to attract customers.

and a call out at the bottom for the Delightful Blends smoothie line. The promotional piece was a Juice Truck that would travel from city to city so that people could try the new line of smoothie flavors. There would also be a poster that would tell people in that specific city when and where the truck would be.

Juice It Up | pg 54

DRINK AS MUCH AS YOU WANT,

IT GROWS ON TREES. NEW Passion Delight. Delightfully light smoothies.

Juice It Up | pg 56

IF YOU LOVE FRUIT, YOU’RE

BARKING UP

THE RIGHT

TREE. NEW Pineapple Delight. Delightfully light smoothies.

NEW DELIGHTFULLY LIGHT SMOOTHIES! Strawberry Delight Mango Delight Pineapple Delight Passion Delight

16 oz. - $3.95 24 oz. - $4.45 32 oz. - $5.45

NEW DELIGHTFULLY LIGHT SMOOTHIES! Strawberry Delight Mango Delight Pineapple Delight Passion Delight

16 oz. - $3.95 24 oz. - $4.45 32 oz. - $5.45

LIVE LIFE

JUICED

Project 9 | pg 57

10. WIND GAP MUSIC FESTIVAL

OVERVIEW

CHALLENGE

SOLUTION

WIND GAP MUSIC FESTIVAL is a bluegrass music

The challenge was to design a poster series that

The poster series took parts of bluegrass instru-

festival located in Wind Gap, Pennsylvania. It is a

grabs peoples attention and redesign the logo, giving

ments such as a harmonica or guitar and pieced

four-day event suitable for camping out. When the bands arenâ&#x20AC;&#x2122;t playing people can go to different workshops.

it a more modern feel.

them together to make a modern, elegant design. The posters tell people information they need to know about the Wind Gap Festival. The mailer design uses the posters as an envelope. Upon opening, there is a postcard that gives more information about the event. The website carries the same style choices that the logo, posters and mailer use.

Wind Gap Music Festival | pg 58

D G N A I P W MUSIC FESTIVAL

D G N A I P W E F S TIVAL C I S U M

Wind Gap Music Festival | pg 60

TICKETS

SCHEDULE

LINEUP

VENUE

GALLERY

CONTACT

TICKETS

SCHEDULE

LINEUP

F O U R D AY S O F w o r k s h o p s , s o u t h e r n f o o d a n d

VENUE

GALLERY

F R I D AY F E S T I VA L L I N E U P

f r o m J U N E 9 - 1 2 , 2 0 1 2 i n w i n d g a p p e n n s y lv a n i a

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tickets go on sale

FEB 1 2012 $25 LIMITED TIME OFFER

vestibulum.

SEE THE LINEUP

audie blaylock

JAMES KING BAND

AISSA LEE

the doerfels

M O R E D E TA I L S ORDER TICKETS

There are many flavors of

James King was born Sept. 9,

By the time AJ was 12, she

We are from a small town in

bluegrass, but none so

1958, in Martinsville, Va., and

was actively involved in 2

western NY called Springville.

delicious as what you’ll

grew up in Carroll County --

working bands in the

Our dad was self-employed in

hear on Rural Rhythm

one of the most fertile

California bluegrass scene.

construction and specialized

Records’ I’m Going Back To

breeding grounds for

Her hard work with these

in roofing, siding, and

Old Kentucky by Audie

bluegrass and old-time

bands eventually brought

windows. Our mom home

Blaylock and Redline. Audie

musicians. One of James'

her honored awards from

schooled us all, gardened,

Blaylock, along with Redline

closest mentors was Ted

the members of the Northern

and kept after us to take care

members: Patrick McAvinue

Lundy, whose raw and

California Bluegrass Society.

of chickens, pigs, and goats.

(fiddle/vocals), Reed Jones

heartfelt brand of bluegrass

She was voted female

She had grown up playing

(bass/vocals), and Russ

exerted a particularly strong

vocalist of the year for two

piano and clarinet and had

Carson (banjo) comprise a

influence on his music.

consecutive years.

taught piano lessons before

wealth of talent alone.

audieblaylock.com

so many children came along.

jame skingband.com

ajlee.u s

thedoerfels.com

S AT. L I N E U P >

Wind Gap Music Festival | pg 62

CONTACT

Project 10 | pg 63

These mailers use the poster as an envelope to contain a postard with additional information about the festival. These pictures show what the customer would see as they open the mailer.

Wind Gap Music Festival | pg 64

Project 10 | pg 65

GABBYBUR

LO VES H A N D - D R AW N

& G

I L L U S T R AT I O N

DESIGNING

WEBSITES

GA B B Y

WEBSITES

HONEST

GABBYBURLESON

T ED

BURLESON

2012 PASSIONAT E

GRAPHIC

DESIGNER

GAB RIELLE GB

LO V E S H A N D - D R AW N

& G

PASSIONAT E

DEDICA

GAB RIELLE GB

LOVES H A N D - D R AW N WEBSITES

BURLESON HONEST

2012 PASSIONAT E

GRAPHIC

DESIGNER

DEDICAT ED

GAB RIELLE GB

ABBYBURLESON

T ED

HONEST

DESIGNING

WEBSITES

GA B B Y

BURLESON

I L L U S T R AT I O N

DESIGNING

IG NER

2012

& G

ILLU S T R AT I O N

AP HIC

GABBY

DEDICAT ED

GABBYBURLESON

IG NER

LOVES H A N D - D R AW N

& G

ILLU S T R AT I O N

AP HIC

GABBY

BURLESON HONEST

2012 PASSIONAT E

DEDICA

GAB RIELLE GB