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Promoting Green Features in Residential and Commercial Listings By Nadia Evangelou, NAR Research
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co-friendly home features have broad appeal among homebuyers and can play a valuable role in the real estate market, according to the 2019 Sustainability Report from the National Association of REALTORS®. NAR surveyed REALTORS® about sustainability issues in the residential and commercial real estate markets, and the preferences they are seeing among consumers.
• 59 percent of the respondents found that residential consumers were very or somewhat interested in sustainability. • 41 percent of the survey respondents said that their multiple listing services included fields where they can input data about a property’s energy efficiency and other eco-friendly features. • Seven in 10 residential and commercial agents and brokers reported that promoting energy efficiency in listings is either somewhat or very valuable.
24 CAPITAL AREA REALTOR ® — March/April 2020
