Coach’s corner

Are you stuck in a rut?

When you think of innovation, you probably think “fresh” or “brand new.” Even if you’ve never considered yourself to be an innovator, now is the perfect time to challenge those assumptions. It’s time you looked at every aspect of your business with fresh eyes, from how you answer your phone, to how you greet open-house visitors, to how you follow up with new prospects and past clients. Too often, real estate agents get in a rut of doing the same thing over and over again, without taking the time to analyze why. Often, we don’t know if what we’re doing is producing results. Just because you’ve been an agent for decades doesn’t mean all your strategies are effective. You could simply be a survivor rather than a thriver. Does the way you’re currently doing business still make sense in 2020? Do your branding and presentations look dated? Are you meeting your goals with the tools you’re using? If you aren’t sure, ask a person you trust or admire for their

Innovation is not always about creating something new. honest opinion. When engaging with their critique, keep an open mind: Don’t try to justify why you It can also be viewed as creating do what you do. Instead, listen and learn. better solutions that meet Some of you may be thinking the way you’re doing business works just fine, which might be new requirements. true. But the goal here is to see what you can do better. All of us have room for improvement. Take your years of experience and rebrand them so you can capture a different buyer or seller.

Reinvent yourself.

Innovation is not always about creating something new. It can also be viewed as creating better solutions that meet new requirements. How can we improve the way we conduct business? How can we improve the client experience? These are the questions that spark innovation. In our ever-changing real estate world, we must constantly evaluate and reinvent ourselves to stay relevant, to stay current and to appeal to every generation of clients as best we can. For real estate agents, innovation is not optional.

CANDY MILES-CROCKER, “The Real-Life REALTOR®,” coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success. She is a firm believer in managing expectations and her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience. Candy’s unique training methods have shown agents what it takes to be successful! Inman News selected Candy as one of the Top 25 Real Estate Coaches in 2016. Learn more at www.RLRETraining.com.