Member Recognition

MEMBER SPOTLIGHT

BEULAH PARK

Beulah Park is a New Urbanism 220-acre master planned community redefining the art of living with a place, product and park for all ages.

Whether you find your home at The Paddock at Beulah Park, Beulah Place, The Courtyards at Beulah Park, Danbury on Beulah Park, Town House Living or a Putle community, there is something for everyone. Selections include custom home lots, luxury apartments, and town homes.

To learn more and discuss New Urbanism post-pandemic, Beulah Park will be joining us June 2 for a Zoom call, click here to register.

3811 Southwest Blvd Grove City OH 43123 614-228-5775 beulahparkliving.com

JEFFREY TADLOCK PHOTOGRAPHY

Jeffrey Tadlock Photography is based out of Grove City, Ohio and serves the Grove City and Columbus area. Jeffrey’s areas of focus include: headshots, business and personal branding photography (including product photography), events, and real estate and architecture. Jeffrey was also the 2019 Arts in the Alley Grove City Easel Award winner, and his work can be seen in a variety of places around town.

Jeffrey will share his photo expertise, and how you can take photos like a pro for your business, on June 4 in a Zoom call. Click here to register.

(614) 808-4786 jeffreytadlockphotography.com

COLUMBUS SPRINGS

Columbus Springs is a local leader in mental health and addiction treatment. We want to applaud their response to the pandemic as they continue to work with current patients/clients, while having their virtual doors open to help new patients seeking mental health help as a result of the pandemic. That said, they offer both on-site and online programs including a remote program that is tailored to, and named, Coping with COVID.

To learn more about their programs, and the state of our mental health in a pandemic, Columbus Springs will join us for a Zoom call on June 16. Click here to register.

2085 Citygate Drive Columbus Ohio 43219 (614) 954-7028 columbussprings.com

WELCOME NEW MEMBERS

R&R Lawn Care Lisa Lelux, Realtor at Key Realty Compass Travel/Memorable Milestones Weddings & Events

Communication Your Customers Need Right Now

Stacy McPhillips of Pencil Point Marketing sent us some great marketing tips as we headed into shutdown mode back in March. Now that doors are reopening and customers returning to our businesses, we reached back out to Stacy to provide us with some tips and advice for communicating with customers in this latest season of life.

What’s it like to be a consumer now?

Still pretty unclear. We’re still in a position of not really knowing what’s going on out there. These are all questions we’ve asked at my house in the past few weeks.

• “Is that restaurant open?” • “If I go to the dentist, do I need to wear a mask?” • “Are we allowed to go to the park?” • “When is my stylist going to call me!?” So, what do consumers need from us right now? INFORMATION!

6 Questions Your Customers Probably Have

On an ongoing basis, customers want to know key information about your business. Communicate frequently. (Remember that the shelf life of a social media post is only 24 hours and if you sent an email last week, no one’s thinking about it this week.)

1. Are you open? 2. When are you open? 3. How can I buy from you? 4. What measures are you taking to ensure my safety? 5. What should I know before I show up to your business? 6. What should I do once I get to your business?

Consider the following places to set expectations and communicate with your customers.

• Physical signage (like banners, sidewalk signs, yard signs, door posters, floor stickers) • Website • Google My Business (GMB) • Social media profiles, posts, and groups (like Facebook, Instagram, Linkedin) • Nextdoor • High-traffic third-party sites (like Yelp, home advisor, Thumbtack) • Email • On-hold messaging/voicemail message And - this is super important - create a checklist wherever you are communicating so that you can change that communication as your business information changes. Don’t update your hours on your GMB profile, but forget ever to change them back.

Next question: How do consumers want to be communicated with?

Well, I think they want us to lighten up a bit! Check out this chart below.

See - consumers want the facts - what are you selling, and how can I buy it? But they also want some levity. Things that are entertaining or funny are compelling right now. And maybe they want to know a little more about your business values, and why you’re making the choices you are.

Just remember - you’ve got this! When in doubt, put yourself in your customers’ shoes (or ask a few customers!) and communicate accordingly. R

Feel free to catch up with Stacy at: stacy@pencilpoint.marketing