Source: SAnews
FEATURE
Transforming the marketing, advertising and communication sector
I
n an effort to match
cil has been tasked with
head from time to time in
the investment drive led
the success of other
broadening the meaning-
ways that set back the way
by the President [Cyril
countries in redressing
ful participation of black
South Africans feel about
Ramaphosa] with a target
economic imbalances in a
people, women, youth and
themselves and the way
of R1.2 trillion in domestic
digital and multiplatform
people with disabilities
in which we relate to one
and international invest-
environment, government
in the sector - not just as
another as citizens of this
ment in a five-year period
recently launched the
consumers but also as
country,” he said.
that began in 2018,” Minis-
Marketing, Advertising and
entrepreneurs.
Communications (MAC) SA Charter Sector Council.
According to Minister
tor transformation of
Progressive partnerships
The council will moni-
ter Gungubele said. The council has representatives from academia,
the sector by facilitating
The council is tasked with
the regulator, marketers,
in the Presidency Mondli
the implementation of
building progressive part-
women, youth, and people
Gungubele, through the
the Broad-Based Black
nerships that will unleash
with disability, public rela-
MAC Charter Council,
Economic Empowerment
the creative abilities of pro-
tions institutes, organised
South Africa will focus
(B-BBEE) sector code.
fessionals and technically
labour, outdoor media,
skilled people in this sector
industry associations and interactive marketers.
its attention on eco-
“Although we have made
nomic growth and the key
great strides since the
and change the sector and
problems affecting the
advent of our democratic
society for the better.
economy.
dispensation, we still do
“This is the transforma-
It functions independently and the annual transfor-
see sexism, racism and
tion agenda for the MAC
mation report it produces
the council in Pretoria, the
other offences of the
sector – alongside its
is processed through the
Minister said the coun-
Constitution rearing their
potential to contribute to
Government Communi-
Addressing the launch of
28
Public Sector Manager • April 2022
