SPORT & LEISURE EXPO Exhibition Booth Holder Information A unique opportunity to showcase and sell sport and leisure related products and services to a target market at the 2012 Gold Coast Airport Marathon
MARATHON • HALF MARATHON • 10KM RUN • 5KM CHALLENGE • JUNIOR DASH
A unique opportunity to showcase and sell sport and leisure related products and services to a target market at the 2012 Gold Coast Airport Marathon
Introduction We welcome and encourage businesses from the areas of tourism, sport, nutrition, recreation, leisure and health and fitness to take advantage of this unique marketing opportunity. The ASICS Sport & Leisure Expo is hosted at the Gold Coast Convention and Exhibition Centre, a high-class purpose-built venue which provides an excellent location for the Expo. The Expo itself forms part of the Registration Centre of the Gold Coast Airport Marathon where participants collect their Race Day bibs and timing devices. It is estimated that over 20,000 competitors and their supporters from more than 40 countries will visit the Expo and Registration Centre over the duration of the 2012 event. “ASICS has been involved with the Gold Coast Airport Marathon Expo for over 10 years now and during this time we’ve been extremely impressed with the professionalism of the Events Queensland Gold Coast team. We’ve achieved great sales at these events and expect to continue doing so in 2012.” - Simone Bushnell, Promotions Manager, ASICS Oceania.
Dates and Details: Thursday 28 June
3:45pm – 8pm
Friday 29 June
10am – 9pm
Saturday 30 June
9am – 5pm
Objectives of the Expo Starting off as a peripheral activity of the Gold Coast Airport Marathon in its early years, the ASICS Sport & Leisure Expo has now established itself as an outstanding premier event in its own right. The objective of the Expo is to provide a platform for the fitness, health, sport and leisure industries to market and sell its products direct to a captured market. The organisers aim to provide participants, their friends, family and general public with a high quality, interactive display of cutting-edge products and services! The organisers’ objective for exhibitors is to create a high-traffic Expo that provides an exceptional foundation for Exhibitors to maximize their return on investment. Admission:
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Complimentary entry for both the public and Gold Coast Airport Marathon participants. Parking: Parking is available in the Gold Coast Convention and Exhibition Centre at the flat rate of $10 per day. If participants of the Gold Coast Airport Marathon stay for under 30 minutes, parking is complimentary. Parking is also available in the general Broadbeach shopping area, at Jupiters Casino and in Oasis Shopping Centre. Expo Features: Participants of the Gold Coast Airport Marathon will attend the ASICS Sport & Leisure Expo to pick up their race pack from the Registration Centre. An event stage will be used to host the Official Press Conference, along with free seminars and other activities for visitors to enjoy, as well as provide a platform for exhibitors to further promote their products and services.
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Expected visitor volume of over 20,000 people through the Expo Promote and direct sell to a targeted audience of people who have a genuine interest in pursuing an active and healthy lifestyle Elevate your brand name to a new level of national and international awareness Align your products with the Gold Coast Airport Marathon; a highly reputable and internationally acclaimed marathon event Turnover stock in a high-traffic environment or demonstrate, launch and market-test new products Discover new suppliers, make industry contacts and research ways to improve your own products Build your electronic database or membership base, or sell tickets to your event Get up to speed on how your competitors and associates are doing business Network, network, network!
goldcoastmarathon.com.au Gold Coast Events Management Ltd is a wholly owned subsidiary of Events Queensland Pty Ltd Gold Coast Events Management Ltd ABN 30 087 348 329
expo@goldcoastmarathon.com.au
How does Events Queensland Gold Coast market the Expo? Prior to the Event •
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Who are you exhibiting to? Event Demographics (Statistics from the 2011 Gold Coast Airport Marathon)
Pre-event media releases previewing the Expo are sent to media contacts for publication in local newspapers Advertisements that promote the ASICS Sport & Leisure Expo are published in the Gold Coast Bulletin and aired on 102.9 FM Hot Tomato Regular newsletters are sent to the 80,000+ database of sponsors, supporters and past participants with a section specifically promoting the ASICS Sport & Leisure Expo A dedicated ASICS Sport & Leisure Expo page is linked to the Gold Coast Airport Marathon website
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Facebook and Twitter pages are also used to promote the event
During the Event
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0-14 15-24
The Expo is advertised in the Gold Coast Airport Marathon entry form and other official event collateral
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Age demographics
All interested parties can download an Expo specific e-brochure from the official Gold Coast Airport Marathon website
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25-39 •
40-54 •
55+
Ads on official radio partner 102.9 FM Hot Tomato Live crosses from 102.9 FM Hot Tomato Expo and exhibitor information at www.goldcoastmarathon.com.au Inclusion in the Official Gold Coast Airport Marathon Program Media calls and conferences held at Expo The opportunity to showcase your products/services on the main stage within Expo
Other benefits and inclusions Age group
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0-14
7.5%
15-24
11.0%
25-39
45.9%
40-54
27.7%
55+
7.9%
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Gender demographics •
List of exhibitors and their contact details will be available on the website from the close of bookings until early 2013 Exhibitors can place an “Official Exhibitor” logo on their website with a link to the Gold Coast Airport Marathon website to maximise traffic to their booth Exhibitors have the opportunity to secure a ½ hour spot on the ASICS Sport & Leisure Expo Stage to further promote their product or service via interactive media to a captive audience The ASICS Sport & Leisure Expo will have a single-page spread in the Official Gold Coast Airport Marathon Program to be inserted in the Gold Coast Bulletin on Friday 29 June. This will include an exhibitor listing and layout map An exclusive ASICS Sport & Leisure Expo email will be sent to 2012 Gold Coast Airport Marathon entrants in the week prior to the Expo with an exhibitor listing, logo and profile, as well as an expo map and stage schedule
Female Male
Gender
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Male
49%
Female
51%
goldcoastmarathon.com.au Gold Coast Events Management Ltd is a wholly owned subsidiary of Events Queensland Pty Ltd Gold Coast Events Management Ltd ABN 30 087 348 329
expo@goldcoastmarathon.com.au
Packages and Layout Floor plan and flow The Expo has been designed so that visitors enter through the Registration Centre and exit through the Expo maximising the number of people who pass through the exhibition. Exhibitor requests are taken into consideration while keeping similar products and services separate where possible to create an optimal spread of exhibitors. The 2012 layout will encourage guests to follow a path through the entire exhibition, passing all booths and discouraging shortcuts to the exit. Exhibition Booth Options Booth
Detail
Price
Single
3 x 3m White Shell Scheme
$2,200
Double
3 x 6m White Shell Scheme
$3,950
Triple
3 x 9m White Shell Scheme
$4,950
To book your booth, visit www.goldcoastmarathon.com.au, contact us directly on (07) 5668 9888 or email: expo@goldcoastmarathon.com.au
About the venue The Gold Coast Convention and Exhibition Centre •
First and only purpose-built convention centre on the Gold Coast
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Contemporary and functional design
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Expanses of glass allowing natural light and scenic views which create an open feel
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Large spacious foyers and outdoor areas
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Undercover parking
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Walking distance from large shopping precinct, many restaurants, bars and cafes
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Adjacent to Jupiters Casino and other quality accommodation houses
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20 minutes drive north of the Gold Coast Airport (Coolangatta)
goldcoastmarathon.com.au Gold Coast Events Management Ltd is a wholly owned subsidiary of Events Queensland Pty Ltd Gold Coast Events Management Ltd ABN 30 087 348 329
expo@goldcoastmarathon.com.au