Brand Repair Campaign

This project was a bit different as it involved working with another person but not as a team. I was tasked with picking a brand of my choosing that isn’t doing so well and making a general creative brief on what could possibly be done to repair their brand image. Only once finished, I would have to trade it with a partner and try to make a new campaign to repair the brand they picked using their brief as well as create a few ads with taglines for them.

The brand I had been given was Dyson, and part of my idea to repair the campaign was to appeal to broader audience in which I would make a line of products that were affordable for those with a low-income. It was called Dyson Lite, and it included the same usual Dyson products but made with less utility compared to its usual counterpart. A cheaper option that still gets the job done.