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Chairman’s Message

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By: Jeff Fishbein Chairman of the La Quinta Chamber of Commerce

As we embrace the arrival of summer, June marks a significant milestone for our vibrant city, and I am honored to highlight the progress and initiatives we have undertaken to foster prosperity and community growth. Together, we are creating an environment that nurtures business success and enhances the quality of life for all residents and visitors alike.

At the heart of the La Quinta Chamber of Commerce’s mission lies the unwavering commitment to supporting local businesses. Through various programs and initiatives, we continue to champion the growth and development of our entrepreneurial community.

In the past year, we have organized numerous networking events, workshops and seminars to provide valuable resources, knowledge and connections to our members. By fostering an environment of collaboration and sharing, we empower businesses to thrive in the competitive landscape.

We have worked diligently to foster strong relationships between businesses, residents, and community organizations. Through our various events, such as the annual La Quinta

Hot Rod and Car Show and community events and ribbon cuttings, we bring people together, sparking connections and building lasting relationships. Furthermore, the Chamber actively supports local charitable initiatives and nonprofit organizations that contribute to the betterment of La Quinta.

As we move forward, the La Quinta Chamber of Commerce remains steadfast in its commitment to promoting economic growth and community development. I encourage you all to engage with the Chamber, attend our events, and take advantage of the resources and networking opportunities we offer.

Brandon Marley Takes the Helm at the Greater Coachella Valley Chamber of Commerce

The Greater Coachella Valley Chamber of Commerce (GCVCC) has announced that Brandon Marley – who has in-depth chamber experience, including several years of prior service with the GCVCC –has been named CEO of the organization.

“The Executive Committee was impressed with Brandon’s dedication to the vision of our Chamber as the voice for businesses large and small across the Coachella Valley,” said Richard Ramhoff, Board Chair of the GCVCC. “He is intimately familiar with our history and commitment to building a Chamber that has the resources to speak with a regional voice while maintaining deep connections to our cities through our Local Chamber Boards in Cathedral City, Coachella, Desert Hot Springs, Indio and La Quinta, as well as our business district in Indian Wells.”

Marley worked with the GCVCC from 2018-2022 as Director of Communications & Public Outreach before leaving to work at Local IQ and the Desert Sun. He has deep roots in the community, and said he will build upon his relationships with city council members, state and federal officials, as well as other community stakeholders to help advocate for the Chamber and the businesses it serves.

“I truly believe in the importance of our Chamber and how vital it is to be a true ‘voice of business,’ ” Marley said. “I understand the effort it takes to build and maintain a team that is truly passionate about our communities, and I’m excited by the possibilities.”

Ramhoff thanked Interim CEO Diana Soto, who has served since October 2022, for the energy and dedication she has given the Chamber. He added, “We could not have made it this far without her leadership, and we’re committed to finding the best way to keep her wisdom, knowledge and love of our Chamber to help us to move forward.”

“I’ve been honored with the opportunity to help take this organization to the next level, and as I return to Arizona to be with my family full time, I am confident the Chamber will continue to grow as a business resource and advocate,” Soto said.

“I think this is a pivotal time for the GCVCC,” Marley said. “I’m thrilled at the opportunity to bring my leadership skills – as well as my background in marketing, advertising and advocacy – to help grow the GCVCC and the business community here in the Coachella Valley.”

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