The Digital Marketing and Data Analytics Hub
ACADEMY
BROCHURE CERTIFIED DIGITAL MARKETING TRAINING SHORT TERM & INTERNSHIP TRAINING India's Premium Digital Marketing Academy for Job Seekers, Entrepreneurs, Corporates and Marketing Professionals
Become A Google & Facebook Certified Professional
One Training Program - 9 Certifications It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting certified along with skills then we have got you covered. After completion of the training not only will you become an expert in digital marketing but you will also be a Google & Facebook certified professional.
Google Analytics Certificate
Google Adword Certificate
Analytics Certification
AdWords Certification
YOUR NAME
YOUR NAME
is hereby awarded this certificate of achievement for the successful completion of the Google Aanlytics certification exam.
is hereby awarded this certificate of achievement for the successful completion of the Google AdWords certification exams.
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VALID THROUGH
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MM/DD/YY
Mobile Advertising Certificate
Shopping Advertising Certificate
Mobile Advertising Certification
AdWords Certification
YOUR NAME
YOUR NAME
is awarded this certification for passing the Adwords Fundamentals and Mobile Advertising exams.
is awarded this certificate for passing the AdWords Fundamentals and Shopping Advertising exams.
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VALID THROUGH
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6 Adwords Certification- To become AdWords Certified, you'll need to pass the AdWords Fundamental exam and one more AdWords exam. GDA will prepare and help you to clear all these exams AdWords Fundamental
Video Advertising
Google Analytics Certification
Search Advertising
Shopping Advertising
Facebook Blueprint Certifications
Display Advertising
Mobile Advertising
Industry Recognized GDA Certificate
Vide range of Career Options available that you can choose after completion of Digital Marketing and other courses Social Media Analyst
PPC Analyst
Salary : 15k to 30k After 2 years of experience Designation - Social Media Manager Salary 35k to 65k
Salary: 15k to 30k After 2 years of experience Designation - PPC Expert Salary: 35k to 65k
Content Marketing Executive
Digital Marketing Executive
Salary: 15k to 30k After 3 years of experience Designation - Content Marketing Manager Salary: 40k to 60k
Salary: 15k to 30k After 3 years of experience Designation - Digital Marketing Manager Salary: 40k to 75k
Online Reputation Executive
Freelance Digital Marketer
Salary: 15k to 30k After 3 years of experience Designation - Online Reputation Manager Salary: 30k to 50k
Monthly earning with just 2-3 projects: 20k to 50k Monthly earning with just 4-5 projects: 75k to 1.5lacs
CAREER COMPARISON
Duration
Fee
No of Jobs
Job Seekers
Average Monthly Salary
Placements By Course
MBA
2 Years
2-12 Lacs
1 Lac
3 Lacs
15k to 35k
26%
MCA
2/3 Years
2-4 Lacs
58k
2 Lacs
12k to 25k
18%
B.tech
4 Years
3-12 Lacs
4 Lacs
18 Lacs
10k to 25k
13%
PGDM
2 Years
2-8 Lacs
60k
4 Lacs
15k to 30k
23%
Advanced Digital Marketing Course @GDA
2-6 Months
0.25 Lac
35 Lacs more in next 3years
45 K
15k to 40k
92%
12 Lacs +
TRAINING PROCESS
The training is initiated with Digital Marketing Introduction where you will learn the basics of digital marketing that helps you build a strong base for the practical sessions that follow.
Then, to provide hands-on-practical exposure you create a website. The purpose behind creating a website is to provide you a practical exposure of every component. At GDA, you are not just learning digital marketing, you are actually doing it.
Once you have the basics in order and your website is up and running, the training kick starts to more advanced modules wherein you learn SEO, PPC Advertising, Google Analytics, E-mail marketing, Mobile Web Marketing and Online Advertising.
Another interesting component in this training program is Social Media Marketing comprising of Facebook, Twitter, LinkedIn, Video and Viral marketing. Keeping modern day business requirements in mind, this training has a very important component, i.e., Lead generation for business. Under this component, you not only learn how to generate potential business leads but, also how to convert those leads into sales and increase your business revenue.
Our team of renowned digital experts will train and share techniques on how you can make money online with AďŹƒliate Marketing and AdSense Blogging. So, this will help you earning money online anytime, as a part-time or full-time freelance. You just need a laptop and an internet connection!
Once your training is over and you are well versed practically with all the components, you are awarded an industry recognized certiďŹ cation from GDA in association with IMarks (Digital Marketing and Media Agency) and gain advantage with our free job assistance to ďŹ nd your dream job in the ever-growing digital marketing industry.
WHAT YOU LEARN? The only digital marketing training program where you get in-depth knowledge of all the 12 modules of digital marketing with practical hands-on exposure. The same modules can be trained as individual short-term courses and under internship programs.
Advanced Digital Marketing
Search Engine Optimization
Social Media Marketing
Google Adwords
Email Marketing
Online Reputation Management
Web Analytics
Mobile Marketing
Content Marketing
Video Marketing
E Commerce Marketing
Lead Generation for Business
CERTIFIED ADVANCED DIGITAL MARKETING (CADM) COURSE
DM INTRODUCTION What is Marketing?
Converting TraďŹƒc to Leads
What is Digital Marketing?
Types of Conversion
Understanding Marketing Process
Conversion Process
Digital Marketing Vs Traditional Marketing? Understanding Digital Marketing Process Visibility What is visibility? Types of visibility Visitors Engagement What is engagement? Why it is important? Targeted TraďŹƒc Inbound Outbound
Retention Importance of Retention Types of Retention Performance Calculation Importance of Performance Calculation Tools Needed
Digital Marketing for Job Seekers, Corporates, Entrepreneurs and Working Professionals
Understanding Internet Understanding websites Domain names & their extensions Web Server & Web Hosting Types of web servers Types of websites Website Planning & Conceptualizing Booking a domain name & web hosting Adding domain name to web Server Adding webpages & content Adding Plugins
Building website using CMS Identifying objective of website Deciding on number of pages required Planning for engagement options Creating design of every webpage Best & Worst Examples
WEBSITE MANAGEMENT
EMAIL MARKETING What is email marketing?
Auto responders and its setup
How email works?
How to do Bulk Emailing?
Sending bulk emails and Challenges
Open Rate calculation
Overcoming these challenges
Click Rate
Types of email marketing- Opt-in & bulk emailing
Unique Opens
What is opt-in email marketing?
Unique Click
Setting up email marketing account
Hard and Soft Bounce
Best platforms to do opt-in email marketing
Best practices to send bulk emails
Types of Newsletters
Top email marketing software and usage
Email scheduling
Improving ROI with A/B testing
Email Template design Setting up lists & web form Creating a broadcast email
SEARCH ENGINE OPTIMIZATION (SEO) What is SEO? Introduction to SERP & Layout Search engines – How it works Importance of Search Engines in Digital Marketing Major functions of a search engine Keywords - Different types of keywords Keywords research process Understanding keywords mix Google keyword planner tool Google Operators On Page Optimization
Importance of backlinks and citations in SEO Off page activities Press Release Setting up blog Link building - Types of link building Do’s and Dont’s of link building Link building strategies for your business Easy link acquisition techniques
Local SEO Google places optimization Classified submissions
Keywords optimization
Using H card
Content optimization & planning
Citation
Understanding your audience for content planning Difference between keywords stuffing & keyword placement Internal linking Meta tags creation On Page Setup activities Creating Webpage in HTML Google webmasters tool & website verification Writing optimized content Sitemap creation & submission in website & webmasters Writing content for article, blog and press release
Off Page optimization What is Domain Authority? How to increase Domain Authority? Back links - Types back links
Top tools for SEO Preparing SEO reports Creating SEO Strategy for your business What is link juice? Importance of domain and page authority Optimizing exact keywords for your business Google Panda Algorithm Google Penguin Google EMD Update Saving your site from Google Panda, Penguin and EMD Update Recovering your site from Panda, Penguin and EMD
SOCIAL MEDIA MARKETING (SMM) What is Social Media?
Fan engagement
Existing Social Media paradigms & psychology
Important apps to do fan page marketing
Social Media integration with the website
Group Creation
Social Media Branding creation
Ad Creation
Facebook marketing
Event Creation
Types of websites
Hash Tags
Understanding Facebook marketing
Facebook advertising - Types of Facebook advertising
Practical session 1
Best practices for Facebook advertising
Creating Facebook page
Understanding Facebook best practices
Uploading contacts for invitation
Understanding edgerank and art of engagement
Exercise on fan page wall posting
Practical Session 2
Increasing fans on fan page
Creating Facebook advertising campaign
How to do marketing on fan page (with examples)
Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking
SOCIAL MEDIA MARKETING (SMM) Linkedin Marketing
Video Marketing
What is LinkedIn?
Understanding Video Campaign
Understanding LinkedIn
Creating 1st Video Campaign
Company profile vs Individual profiles
Importance of video marketing
Understanding Linkedin groups
Benefits of video marketing
How to do marketing on LinkedIn groups
Uploading videos on video marketing websites
Linkedin advertising & it’s best practices
Using YouTube for business
Increasing ROI from LinkedIn ads
Developing YouTube video marketing Strategy
Linkedin publishing
Bringing visitors from YouTube videos to your website
Company pages
Creating Video ADgroups
Adv on linkedIn
Targeting Options
Display vs text
Understanding Bid Strategy
Twitter Marketing
Others
Understanding Twitter
Slideshare
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
Scribd
Marketing on Twitter Black hat techniques of twitter marketing Engaging with users on Twitter Hashtags Integrating Twitter with other social media sites Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising Twitter Cards
Pinterest Instagram
GOOGLE ADWORDS Google AdWords Overview
Creating Search Campaigns
Understanding inorganic search results
Types of Search Campaigns - Standard
Introduction to Google Adwords & PPC advertising
All features, dynamic search & product listing
Overview of Microsoft Adcenter (Bing & Yahoo)
Google merchant center.
Setting up Google Adwords account
Creating our 1st search campaign
Understanding Adwords account structure
Doing campaign level settings
Campaigns, Adgroups, Ads, Keywords, etc
Understanding location targeting
Types of Advertising campaigns- Search, Display, Shopping & video
Different types of location targeting
Difference between search & display campaign
Understanding Adwords Algorithm How does Adwords rank ads Understanding Adwords algorithm (adrank) in detail with examples
What is bidding strategy? Understanding different types of bid strategy Manual Auto Advanced level bid strategies
What is quality score
Enhanced CPC
Why quality score is important
CPA
What is CTR? Why CTR is important? Understanding bids
GOOGLE ADWORDS What are flexible bidding strategies?
Evaluating campaign stats
Understanding flexible bidding strategy
Optimizing with conversion report
Pros & Cons of different bid strategies
Optimizing with keywords
Understanding ad-extensions
Optimizing performing keywords
Types of ad-extensions
Optimizing non performing keywords
Adding ad-extensions in our campaign
How to decrease CPC
Creating adgroups
Analyzing your competitors performance
Finding relevant adgroups options using tools Creating adgroups using tool Understanding keywords Display vs text Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Broad, Phrase, exact, synonym & negative Examples of types of keywords Pros and cons of diff. types of keywords Creating ads Understanding ad metrics Display & destination URL How to write a compelling ad copy Best & worst examples of ads Creating ads
Tracking Performance/Conversion What is conversion tracking? Why is it important How to set up conversion tracking Adding tracking code in your website Checking conversion stats
Optimizing Search Campaigns How to optimize campaigns at the time of creation? Optimizing campaign via adgroups Importance of CTR in optimization How to increase CTR Importance of quality score in optimization How to increase quality score Importance of negative keywords in optimization
Creating Display Campaign Types of display campaigns- All features, Mobile app, Remarketing, Engagement Creating 1st display campaign Difference in search & display campaign settings Doing campaign level settings Understanding CPM bid strategy Advance settings Ad-scheduling Ad-delivery Understanding ads placement Creating diff. adgroups Using display planner tool Finding relevant websites for ads placement Creating text ads Creating banner ads using tools Uploading banner ads
Optimizing Display Campaign Other Opportunities Mobile Ads Video Ads Track & Measure view through conversions
Remarketing What is remarketing? Setting up remarketing campaign Creating Remarketing lists Advanced Level list creation Custom audience
Landing page optimization Call to actions Importance of UI/ UX Design
ONLINE REPUTATION MANAGEMENT (ORM) What is online reputation management? Why online reputation management is need of hour Understanding ORM scenario How to deal with criticism online? How to engage with customers? 10 Online reputation management Commandments 15 ways to create positive brand image online Understanding tools for monitoring online reputation Step by step guide to overcome negative online reputation Best examples of online reputation management
WEB ANALYTICS
GEO
Social Media Analytics
Interests
Facebook Insights
Behavior
Twitter Analytics
What is Web Analytics?
Technology
YouTube Analytics
Analytics Vs Intuition
Mobile
Google Plus Analytics
Benchmark
Social Ad Analytics/ ROI Measurement
Users Flow
Sentiment Analysis
Introduction
Google Analytics Getting Started With Google Analytics How Google Analytics works?
Acquisition
Accounts, profiles and users navigation
Tree maps
Google Analytics
Channels
Basic metrics
SEO
The main sections of Google Analytics reports
Adwords
Traffic Sources
Social Media
Direct, referring, and search traffic
Campaigns
Campaigns AdWords, Adsense Understanding Metrics
Behaviour Behaviour Flow Site Speed
User
Site Search
Session
Site Content
Visits Page Views Unique Page Views and Sessions Audience Active Users Cohort Analysis Demographics
Text Analytics
User Management Adding Users to the account Goal Tracking Setup
MOBILE MARKETING Understanding Mobile Devices Mobile Marketing and Social Media Mobile Marketing Measurement and Analytics Fundamentals of Mobile Marketing Key industry terminology Creating mobile website through Wordpress Using tools to create mobile websites Using tools to create mobile app Advertising on mobile (App & Web) Targeting ads on Apps Targeting ads via location Targeting ads on search engine
Content Marketing on mobile Mobile strategy-segmentations option targeting and dierentiation SMS marketing
AFFILIATE MARKETING What is affiliate marketing? Earning through affiliate marketing Affiliate marketing history Scenario in India How to be a super affiliate? Different ways to do affiliate marketing Affiliate marketing secrets Examples of making money as an affiliate Getting your started as an affiliate Some of the top affiliate network in the world How to identify, recruit and retain Publishers How to identify Merchants
CONTENT MARKETING What is Content Marketing?
Article Marketing
Introduction to content marketing
How to market your content?
Objective of content marketing
Understanding online inuencers
Types of content
Ways to connect with online inuencers
Writing captivating content
Writing magnetic headlines
Keyword research
Case study on content marketing
Optimizing content for search engines Discussing authority blog Steps towards developing authority blog Ways to monetizing authority blog
GOOGLE ADSENSE What is AdSense? Getting approval for AdSense Using your AdSense account interface Placing ads on your blog Creating blogs How to make money with AdSense
ECOMMERCE MARKETING What is E-Commerce? Top ecommerce websites around the world & it's scenario in India Difference between E-Commerce software and Shopping Cart software Payment Gateways, Merchant Accounts & Logistics Woocommerce Integration Affiliate Marketing by promoting products. Case studies Google Product Listing Ads (PLA) SEO for an ecommerce website
LEAD GENERATION FOR BUSINESS Understanding lead generation for business
Landing page types
Importance of lead generation
A/B testing
Landing page
Selecting landing pages after A/B testing
Thank-you page
Converting leads into sales
Website Vs Landing page
Lead nurturing strategy
Creating a landing page
Lead funnel
Creating a thank-you page Practical session - creating a landing page
GDA FOR WORKING SPECIALISTS
Give boost to your career today! Currently, Digital Marketing is one of the most sought after career options globally because of various reasons, one being its growth rate. While other industries are fighting with a rate of growth being 5 – 10%, Digital marketing Industry is growing at a rate of 30% which is not going to be stagnant, rather it is going to expand its horizon. The role of Digital marketing across various industries is increasing day by day and is becoming even more relevant. Majority of the corporates are hiring the specialists in Digital Marketing. Hence it makes sense for almost all the marketing professionals to get expertize in digital marketing. The scope for marketing professionals in this domain is increasing alarmingly. But it is advisable for the professionals to do thorough research and identify the area of specialization in order to get best out of it.
How GDA will enhance your skills? Working professionals who are not satisfied with their current career or salary, etc. may definitely utilize this new ocean of opportunities in this field. Not only private organizations but even sectors like banks, education, medical, hospitality industry and Government sectors are employing the digital platform for their marketing needs. So, specialists who are as of now connected with both of these fields may have an advantage over their career by learning digital marketing. Remember: In the coming years, Digital marketing would not remain just a choice but it would become the need of marketing industries because of the increasing competition and Globalization. Almost all the companies will commence to advertise their products/ services digitally apart from the traditional way of marketing. This gives ample of opportunities to the working professionals to make career in digital marketing. In this regard, we are here to boost your career by adding advance skills in digital marketing.
Don’t be late - It's time to get started. Benefits Boost your Salary by upto 30%
Have an extra edge over other employees
Earn part time or as a freelancer
Get more career opportunities
Add most demanded skills to your CV
Faster career growth
GDA FOR BUDDING ENTREPRENEURS
Initiate your business New Brands across the world are being propelled each day and they are struggling to keep pace with the consumer buying experience. The opposition, therefore, is with each other, as well as with the huge number of advertising eorts that buyers are immersed consistently. The attention is henceforth on showcasing operations including talented individuals, consistent procedures and productive innovation. New companies ordinarily work on a tight spending plan and time. They require their promotions to empower them to digitize their client experiences which will be adaptable.
So, what should you know? Advanced digital promotions has the ability to change the process through innovation in a more economical way. This ability gives it the edge over other advertising channels and is precisely what a startup needs to develop and manage in this exceedingly aggressive market. Digital Marketing enables a brand to develop and manage by conveying with an innovation that mechanizes the processes, customizes, and coordinates the activities. It works on countless, attempting to reach everybody globally.
How GDA will kick-start & propel your growth? Without an advanced digital marketing techniques set up, new customer acquisitions, brand awareness, and opportunities will probably be harmed. Just with a limited promoting plan, a little organization with exceptionally restricted budget plan seek to connect a group of people of millions around the world. In this regard, in order to take the best of the decisions, whether you outsource or do it yourself, the digital marketing course will focus on your learning by doing it yourself with industrial live case studies and assignments.
BeneďŹ ts Find & get more clients online for your product/ service.
Increase your revenue.
Create your brand awareness using social media and visibility.
Gain proďŹ ciency in operating your online business.
Reduce your advertising cost by 60%.
Lead generation through inbound marketing.
GDA FOR BUSINESS OWNERS
The developments in digital marketing across the globe is moving at a fast pace. It can be difficult to update yourself if you are not frequently looking up the latest happenings and best practices. Also managing this in addition to your daily activities can be quite traumatic. An easier solution is to benefit from digital marketing training which will explain the latest developments within each area of digital practice with up to date case studies and relevant examples for your business. With an array of digital channels to choose from, it’s important that your business is using the right digital marketing mix to engage with potential and current customers. An effective digital strategy will help you make the best decisions to reach your KPIs. This training will take delegates through the SOSTAC model to produce a digital marketing strategy that you can apply in your business straight away.
What should you know? Today every industry across the globe is employing digital marketing and media services to promote their businesses and getting more reach, brand and success than using traditional marketing techniques. Your job as a business owner or an entrepreneur is to boost sales for your business, generate more revenue and to keep the business going, acquiring more new customers and become a brand in the market. By marketing your business online, using channels like social media, e-mails, search engines, you can easily reach out to a wider audience with no geographical boundaries, increase brand awareness, bring targeted traffic to your website, generate potential leads and convert them into sales within your budget constraints.
The focus of digital marketing is to drive traffic to a website. However, once you have generated traffic you need to encourage your visitors to convert, otherwise the budget spent on the website and generating traffic is lost. Learn how to make your website more productive by joining this one day course looking at the best tools you can use to identify ways to improve your customer experience and increase your conversion rate.
How GDA will help you increase your revenue? The world of digital marketing is very vibrant. SEO can put you ahead of the competition. Search Engine Optimized web site is more likely to have more customers and make more sales. Social media channels for your business get you more followers, reach, engagement and leads. Social Media advertising can be a cost effective way to promote your business versus traditional advertising methods. Google Analytics provides opportunities in being able to update and improve website usability, identify target audience, breakdown keywords and analysing traffic – and the biggest benefit is that it is free to use
Benefits Get better ROI on your marketing expenditure
Increase sales revenue
Spend you marketing budget for your target audience only
Create brand awareness and increase visibility
Generate potential leads
Convert your company name into a brand name
GDA FOR JOB SEEKERS
18 Lacs Jobs in Digital Marketing at present Almost every single company across the globe, be it small, medium or large have started using digital marketing to showcase their brand, reach and increase their sales. For this, they require efficient digital marketing professionals who can run their online marketing activities successfully. You can be one of them. Learn the latest techniques and enhance your skills to become a complete digital marketing expert with our training program.
How GDA makes it possible? The whole purpose behind providing hands-on practical industrial training including handling PPC campaigns and generating business leads so that you get recognized for a wonderful career at the companies who are looking for skilled digital marketing experts, can reach you for offering a high paid job.
How you will get benefitted with a job? Today every industry across the globe is employing digital marketing professionals to promote their businesses for getting more reach, brand and success. Your job as a digital marketing expert is to boost sales for your business, generate more revenue and to keep the business going, acquiring more new customers and become a brand in the market. Every single second of this professional course will focus on your learning by doing it yourself with industrial case studies and assignments. This is a result oriented, industry specified course tailor-made to meet the growing demands of corporates who are trying their best to offbeat their competitors online and expand their customer base.
Benefits Make your C.V. stand out & get more call & crack interviews.
High career growth with advanced skills.
Have increased self-esteem and respect from fellows.
Learn what others will learn later.
Earn commissions as an affiliate marketer.
Work part time as a freelancer along with your studies
Give companies extra reasons to hire you.
Get focused, action-oriented training to grow your expertise Get CERTIFIED by leaders in the Digital Marketing Industry
Comprehensive practical training
24/7 access to Trainer’s Support on Discussion Forum
10 REASONS WHY YOU COULD JOIN
Live Projects and Assignments
Google & Facebook Certification
Customer’s review 8.6/10
Gain access to professionaldevelopment webinars
Develop and execute digital marketing strategies Placement Assistance for Freshers & Digital Marketing Experts
INTERESTED? CONTACT US!
+91 73307 10407, +91 73307 10403
info@globaldigitalacademy.in
www.globaldigitalacademy.in