LAURA FRISVOLD

ASSOCIATE CREATIVE DIRECTOR MAVERICK STUDIOS, HUDSON, WI

As an Associate Creative Director, Laura Frisvold is helping grow the Maverick Studios creative team. Maverick Studios is the in-house agency for Inspire Brands, one of the largest restaurant companies in the U.S. With clients like Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In, each day is a new creative challenge and (yummy) strategic solution.

As Inspire Brands has grown, so has the role of Maverick Studios. Laura’s leadership provides creative solutions to the brands, striving to produce quality content without compromising savings and efficiency. Laura leadership has helped establish a clear, mindful design process for the team. She focuses on the individual needs of clients and team members providing leadership and collaboration, and resulting in the Teams’ production of award-winning work.

Laura loves the variety of work at Maverick Studios. Back in 2012 she started as a graphic designer with Buffalo Wild Wings in-house creative team and had no idea it would lead to a career with multiple restaurant clients. Each day is a new challenge with a growing design team and a wide range of services from branding updates, marketing campaigns, packaging and menu design, to digital asset versioning, motion graphics and photo retouching.

Laura graduated from University of WisconsinStout with a BFA and Graphic Design concentration. She started her career with a variety of internships and entry positions before falling in love with designing for the restaurant industry.

Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Why do you feel that way? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?

I am very optimistic about the role and impact of Graphic Design and Visual Communications going into 2023 and beyond. We are seeing a huge trajectory of Graphic Design focused in the digital space. This has made a big impact on how the public consumes advertisements, along with the media they are searching for. Design will continue to play a key role in the success of those advertisements and products for companies.

Most influential design products, services or technology of the past 60 years?

It is hard to choose just one product, service or technology but I would have to say the Apple Computer.