SUSANNA HAYWARD

DEPUTY ART DIRECTOR NEW YORK MAGAZINE, BROOKLYN NY

My name is Susanna Hayward, I’m a New York City based graphic designer and illustrator. I’m currently the Deputy Art Director for New York Magazine. I live in Brooklyn with my boyfriend Cole and mini dachshund, Bug.

Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Why do you feel that way? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?

We will always need graphic designers! The past three years have taught us that our ways of working have changed along with the way we take in content. Whether it be a print magazine, social media, or an online article, a designer is a necessary visual storyteller in any medium.

Most influential graphic designer(s) or art directors(s) of the past 60 years?

I’m biased, but I’m a huge fan of New York Magazine cofounder Milton Glaser. During my time at Esquire I had a trove of the archival issues by George Lois that always come to mind when looking for inspiration.

Most influential graphic design firm(s), ad agency(s), or inhouse department(s) of the past 60 years? Of today?

I’m still referencing the work of Pushpin Studios from the 60s! Their designs are timeless. Modern day I love seeing what Pentagram is coming up with, they set the bar for branding design.

Favorite or most influential logo or branding project of the past 60 years?

The Pan Am logo design is iconic, and something you’d want to hang on a print in your studio. Biased again, but the New York Magazine logo has stood the test of time, and is a beautiful ode the city.