Recycling service bolsters sustainable Simba

Simba’s mission to solve the world’s sleep crisis is underpinned by an ambitious sustainability strategy to protect people, planet and health. By slashing emissions in the supply chain, nurturing a positive environment for its people, giving back to the community and creating engineered products that promise to offer more restful sleep, Simba is working to improve outcomes across the board.

Low recycling rates are a persistent issue for the sleep industry. The challenge is that only 24% of mattresses are officially sent for recycling, says Simba, with the rate of ‘real’ recycling estimated at only 14% (‘real’ recycling refers to when more than 80% of components are salvaged). As a result, this leaves a huge 76% of mattresses unaccounted for, most of which will be sent to landfill, equating to 167,000 tonnes per year.

Currently, consumers have three options to deal with an end-of-life mattress: council pick-up or drop-off at the local tip (which does not guarantee recycling); donating to friends, family or a charity; or using a recycling service, some of which are more transparent than others on how they recycle.

Democratising access to goods and services is a core part of Simba’s pursuit for more sustainable sleep. This month, Simba will open its state-of-the-art recycling service, to accept any brand of mattress (no purchase necessary), encouraging more consumers to dispose of their mattresses responsibly.

Simba works closely with its partner, The Furniture Recycling (TFR) Group – a large team of skilled recycling operatives who strip, segregate and sanitise any mattress into recyclable components for use within the UK.

Simba’s not-for-profit service will allow people to sleep soundly, knowing that their old mattress will be responsibly recycled. Simba customers will also benefit from clear signposting on how to recycle the packaging, and the different options available to help dispose of their old mattress, highlighting Simba’s own take-back Mattress Recycling Service. “Simply add this hassle- free, carbon-neutral service to your basket, and look out for a mattress bag, which will arrive in advance of collection, to protect your old mattress for recycling,” says the brand.

As an integral part of its ‘Planet’ pillar of goals, Simba is moving towards B Corp status by continuing to innovate ethical new product development within the sector. Later this year, Simba will expand its Green Organic range, while innovating and improving its Hybrid range with sustainability and carbon footprint in mind – watch this space.