Adding value with confidence since 2006

When Staingard entered the market in 2006, its founders were adamant that the business wouldn’t be “just another warranty provider”, says MD Paul Aiston …

Today, Staingard offers a range of products, including: five-year insured care plans; fabric, leather, cabinet and carpet care kits; mattress protectors; leather repair products; furniture glides and pads; and its very own Staingard fabric protector.

However, says Paul, at the outset, the business had to work hard to set itself apart from its existing competitors. “The FCA hadn’t long been involved with furniture warranties at that stage, and it’s fair to say the reputation of the industry could have been better,” he says. “So, with Staingard, we aimed for a policy without ambiguity, with exceptional service, and supported by outstanding care products. If we introduced clarity for both customer and salesperson, we would have a product that delivers the very best service.”

Over the 17 years since, the business has retained those values, enabling growth in various areas and allowing it to diversify with the many different care products described above.

“For the furniture retailer, Staingard is now the place to go for all value-added products, supporting their margin and augmenting their customers’ purchases,” Paul continues. “Whether they need insured care plans, Mattressgard mattress protectors, Floorgard floor protectors and glides, furniture repair products or leathercare kits from the most extensive range, Staingard can provide the solution.”

Paul goes on to explain that working with Staingard offers various other benefits, too. “Staingard holds extensive stock in the UK,” he says, “and in most cases we can receive your order, fill, label, assemble, pack and dispatch products (personalised to your brand if required!), within just 48 hours.

“And that’s another area where we’ve led the way. After years of development, our brand is strong. The Staingard name inspires confidence – but so too does your brand. That’s why we championed personalisation for short-run orders, be it care kits or mattress protectors, to enable you to have the benefits of one of our great products, but carrying your own company’s name.

“It hasn’t always been an easy journey, but we’ve made some great friendships along the way with great people, and now, Staingard has been awarded both Interiors Monthly awards for both Best Protection Product and Best Mattress Protection Product – the first company to be awarded both titles simultaneously!

“These awards were voted for by you, our retail partners, and I can’t thank you all enough for showing the appreciation and recognition for our products and our service. Furthermore, I would like to thank my family – who all work in the business – for their unstinting support, and to my fantastic team of employees for their hard work and dedication.” www.staingard.co.uk

To find out more, call Staingard on 01244 888658, visit its website, or email sales@staingard.co.uk.