Bye Bye Bed sees mattresses Reborn

Yorkshire-based mattress recycler/ manufacturer Bye Bye Bed is on a mission to “rebuild the world”, says founder Paul Beckett, who has utilised an innovative circular manufacturing model to create a new mattress brand, Reborn …

“It’s never too late to do the right thing,” says Paul, who strives to lead the way in sustainable manufacturing, “setting worldwide remanufacturing benchmarks and standards for eco-design, flammability, integrity and cleanliness”.

The need for new thinking has never been more pressing. According to Paul, allocated lanfill space is dwindling fast, so the costs of mattress disposal will soon become prohibitive. When considered against a backdrop of material shortages and the looming climate change crisis, Paul’s solution offers the bed sector a timely opportunity to get ahead of the curve.

“Recycling alone isn’t enough,” he explains. “Some 70% of the components that come out of a deconstructed mattress have little or negative financial value when diverted to reprocessors (which are already at capacity), and the value of the remaining 30% doesn’t offer a financially viable and sustainable revenue stream unless it is sold back into industry.

“In the 30+ years that I’ve been active in the mattress and mattress fillings industry, I’ve seen margins reduce, standards drop, businesses fail and shortcuts taken, just to be able to compete. The mattress industry in the UK has declined faster than the consumer goods and services sector overall – but we’re confident that our circular-economy solution is a crucial step in tackling the primary negative factors of declining life cycles and high competition.”

Paul says Bye Bye Bed has found a sustainable, ethical and circular solution for 100% of the separated components, and is steadily building up its portfolio of sustainably manufactured products, which include solutions for a range of sectors including pet, packaging, insulation, horticultural and leisure – plus recycled mattresses, pillows and toppers.

“Our pocket mattress will hopefully soon achieve 100% recycled content verification,” Paul continues.

“It has a highly competitive breakeven manufacturing cost, and offers eco-conscious organisations perhaps the most environmentally friendly (non-greenwashed) mattress to date.” www.reborn-products.com www.byebyebed.com

Paul says his business has the ability to remanufacture 100% recycled and 100% recyclable products, and offers those wishing to dispose of products a firm assurance that their end-of-life mattresses will not end up in landfill.

“As well as helping businesses achieve Scope 3 and a fast track to net zero, we’re offering the consumer a choice they’ve never had before – either purchase a product manufactured from virgin raw materials (and pay the economic and ecological price), or choose a Reborn product, of the same integrity and legal compliance, but at a fraction of the price and a tiny fraction of the ecological impact.

“Not only does our circular and ethical solution offer the only ‘real sustainable solution’ to prevent the 4.8 million mattresses still entering UK landfill sites each year, but it conquers the £100m mattress fraud recently reported by the NBF,” he concludes.

With continuous improvements taking place, and a potential crowdfunding drive in Paul’s sights, expansion is just around the corner – many will be hoping that it comes soon enough to help deliver the change the industry needs.