Princeton University Mobility Partner

Campus-wide Mobility Strategy

Princeton’s campus is in flux as the University undertakes a series of ambitious capital projects to expand its footprint and capacity over the next thirty years. A central tenet among them is to “make walking irresistible,” while reducing the reliance on single occupancy automobiles on campus. Princeton partnered with Gehl to realize their campus-wide, humanfirst mobility vision.

To address this challenge, Gehl established and executed a data collection plan to observe how people move throughout campus: designing a replicable methodology for collecting and analyzing mobility data and monitoring micromobility trends. This plan included conducting a campus wide survey and data collection of user movement patterns, existing infrastructure to better understand the site’s unique challenges and opportunities.

Understanding mobility patterns today, for the campus of tomorrow

The Gehl surveys generated clear baseline data and mobility insights to inform future design and circulation strategies on campus. In one instance, the team’s PSPL survey found that foot traffic peaks in the early afternoon and nearly doubles

Findings from the surveys not only offer a snapshot into how people move today but helped to establish seven “Key User Experience Insights” that serve to inform the ongoing development of supportive micromobility policy and design interventions on the Princeton Campus. From this data, Gehl proposed a pathway network focused on routes that remain intact with underused corridors helping to fill the on-campus gaps in mobility and delivered the ‘Princeton University Bike Facilities’ proposal, a comprehensive guide for improving bike and scooter facilities and user experience on campus.

On-Going + Related Princeton Projects:

• Streiker Bridge

• Truck Routing

• Dillon Gym

• Elm Drive

• Schmidt Hall

• Washington Road Roundabout

• Hobson College

• Vehicular Arrival Strategy

• Temporary Campus Pathways

• Campus-wide Bike Inventory