"Don't you see that the whole aim of Newspeak is to narrow the range of thought? ... Every concept that can ever be needed, will be expressed by exactly one word, with its meaning rigidly defined and all its subsidiary meanings rubbed out and forgotten...Every year fewer and fewer words, and the range of consciousness always a little smaller."
Sun, Google Images
Love, Google Images
Gustav Klimt The Kiss, 1907
"After reading a passage from George Orwell's novel 1984, we started a project to define a familiar word from a totally new approach. I chose "the world" with the aim of addressing both the relationships within the world, and the creator of world. In other words, I wanted to present the world as a "system" in which there are orders and which has a creator. I chose a cube, which is a symbol of something created, something that does not accidentally emerge. The strings which move around the cube are representing the relationships between each part of our world. Last but not least, the strings go above to represent that these orders originated from somewhere else."
The World, Google Images
The World, Farhad Binazadeh
MISSION: How do you capture the essence of something? Choose a word - an object, a concept, or a feeling - and try to represent that word without using the typical symbols or conventions. How do you communicate abstract concepts like love? How do you represent a sun without using a yellow circle?