Gemma Bacon INDUSTRIAL DESIGNER Gemma Bacon
USER EXPERIENCE DESIGNER
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Reducing the negative effects of
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Creating sustainable packaging for
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Exploring the circular future of
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Increasing refugee and student
stress on a persons’ mental health
Hallmark’s Christmas range
Unilever’s Care & Hygiene products
employment through oral hygiene
FINAL MAJOR PROJECT
Inspiring positive daily habits to reduce the negative effects of stress on mental wellbeing
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Customer Journey
Wireframes and Branding
Creating Possitive Habits: Touchpoints
AWARDED PLACEMENT AT:
HALLMARK SUSTAINABILITY
Improving the sustainability of Hallmark’s packaging for their Christmas range
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Aims and Personas
Celebratory
Sustainable
Minimalistic
Ethical
Seasonal
Friendship
Togetherness
Conscious
Sarah (31)
Kathryn (36)
Mark (39)
Personal Trainer Single Likes spending time with her nieces “I feel better when I buy sustainable products. I know I’m helping to create a better future”
Home-maker Married with 1 year old Interested in interior design “I want something that will look good but is also better for the environment”
HR Manager Married with 3 kids Is teaching his children to recycle “I wish I could buy the same high quality products with less plastic and packaging”
Development of Triangular Cracker
TRIANGULAR CRACKERS Unbleached card with soy bean wax paper wrap 100% recyclable cotton ribbon Assembled with tabs - no adhesives needed Product and packaging are 100% recyclable Triangle shape to reduce wasted space in packaging All crackers and designs are viable Can be carried without an additional plastic bag Only one side of the cracker exposed to outside with ends protected
Development of Wrapping Paper
WRAPPING PAPER Unbleached paper with soy bean wax paper wrap Sustainable ink and print method used Variety of inclusive design possibilities Assembled with tabs - no adhesives needed Product and packaging are 100% recyclable Minimalistic package design displays product Can be carried without an additional plastic bag Only one side of roll exposed to outside with ends protected
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Development of Pop-up Cards
POP-UP CARDS No envelope needed Assembled with hat tab - no adhesives needed Product is 100% recyclable
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Unique pyramid shape for display Flat pack pop-up card Only two sides exposed when flat packed and sent Inside design and message protected Easy to personalise and assemble
PERSONAL LIVE PROJECT BRIEF WITH:
UNILEVER’S CIRCULAR FUTURE
Exploring the circular future of Unilever’s Care and Hygiene shower products
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The Ideal Hygiene Product Attraction Compacts product and packaging – easy to transport
Removes dirt, oil, make-up and impurities without removing moisture from skin
Concentrated product not as much needed per use and multi use
New “magic” experience in the product when using or unpacking
Variety of products in same style: suited to different skin types or scent preferences
Customer personalisation opportunities
Adoption Natural ingredients and non irritating to sensitive skin with long term benefits
No leftover film/ secondary packaging from product after use
Easily removable from packaging
Personalisation – ability to choose product best suited to them easily
Luxurious feeling primary packaging – how product is displayed
Thick, creamy, foam texture to product that easily lathers
Easy to travel with – no risk of spills
Correct product amount for single use per capsule (around 5g)
3-in1- Dissolvable Tablets Proposal
Dispenser sticks to shower wall through suction pad
All sized containers slot into dispenser easily
Variety of sized containers to suit customer travel or bulk buy needs
Produces 5g of thick, foamy liquid - perfect amount for single use Product fully dissolves leaving no leftover and removes bottle clutter in shower basin
When under water, magic effect occurs with tablet dissolving within 2-3 seconds
Push button activates mechanism to release a multipurpose tablet
- Combination product: can be used as shampoo, conditioner or body wash - Natural pH and moisturising formula - Reusable container which doubles up as dispenser and travel container - Refill discount applied when customers refill their existing container instead of buying another
Further Exploration
Website with unique code printed on side of tubes
Subscription activated with personal details and personalisation of products delivered
Refills delivered through the post when current tube is running out
Dispense refills into your tube at home
Filled tube returned to dispenser in your shower to use again
Subscription Refill Proposal
Personalised Refill System Proposal
- Removes chore of returning to shops for refills and having to remember the tube to gain the refill discount
- Inspired by Coca-Cola Freestyle: customers to make their own variety packs - Maintains separate shampoo, conditioner and body wash products
- Personalisation option maintained through choosing product refill types and quantities online
- New formulas can be easily tested and reviewed through this system
- Refills delivered in recycled cardboard packaging to be recycled
- Customers have the freedom to stick to their favourite product or to experiment
ROYAL SOCIETY OF ARTS AWARDS
A service to increase refugee and student employment through collaboration in oral hygiene
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Researchand andCase Insights Insights Studies
Eleni Venaki Director of the Comfrey Project
“
In a survey of 540 refugees, taken by the Irish Dental Trade Association:
5%
Volunteers 15-20 hours a week
Community base to connect refugees to local
Many refugees reach significant evident issues with their teeth which employers look unfavourably on.
x”
4X
- TheJournal.ie
Support charities pride themselves on improving the general well-being of refugees through community.
Kevin Shanahan creates dentures for the homeless in Dublin.
the amount of decayed, missing, filled teeth (DMFT) present compared to non-refugees
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We’re not just giving them a smile, we’re giving back dignity and the confidence they’ve lost, building a person from the inside out.
x”
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We have a down to earth approach to social integration and community health. Listening, sharing and inclusion are fundamental to everything we do.
x”
Kevin Shanahan, Dental Technician at Lexilip
The Comfrey Project’s Aim
The results of not having teeth:
Opportunities at the Comfrey Project:
of refugees were experiencing acute pain at the time of examination
£835
the average cost to cover the dental care of each refugee
Can’t chew food properly
Not absorbing nutrients
Causes inflammatory digestive problems
Listening and sharing groups
Financial support with travel costs
Community Cooking for others
Personas and Customer Journeys
> Joins local support charity to access app Belmira Montague Refugee living in Gateshead
Unqualified in UK Fully qualified masseuse in her home country
Seeking Employment Wants to save up for a UK masseuse qualification
> Charity registers on Community Smile app
Needs Dental Care Struggling at interviews due to dental hygiene
> Charity refers Belmira for an appointment
< Increased chance of employability
Our Education Plan
>
Charity gains Charity educates access to the Belmira on dental Community Smile hygiene with help education plan from the app’s guide
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< Receives dental care from Nathan
Gains smile, confidence and increased education
< Informed of confirmed appointment
Log 720 hours of patient care to receive accreditation
> Registers as dental student on app
Nathan Smith Dental student at Newcastle University
> Goes through accreditation with University
Welcome back Nathan! Input your available volunteer hours into the calendar below
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3 appointments pending approval:
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Receives and confirms requested appointment slot
Inputs practice availability into app
Not yet fully qualified Access to Dental Needs patients Has all dentistry Practice Requires half a years knowledge but no Able to use university worth of patient care practice facilities and work unpaid
Welcome back Nathan! Confirm or deny the requested appointments below
Provides care to Belmira
Log 720 hours of patient care to receive accreditation
236 / 720 hours logged
< Gains experience and accreditation towards degree
< University receives live copy of hours logged so far
Log 720 hours of patient care to receive accreditation
236 / 720 hours logged
Logs hours of practice on app
<
Gemma Bacon
USER EXPERIENCE DESIGNER
Personal Statement
About Me
A passionate designer in social innovation with a flair for social entrepreneurship. Interested in working with people and for people to create an innovative and more sustainable future.
gemmanicolebacon@gmail.com LinkedIn: In/gemmabacon Mobile: 07885415862
Experience
Education
Hallmark Cards - Product Designer
May 2019
Awarded the placement through my strong performance in creating a sustainable Christmas packaging range, I developed an exceptional plastic free shop front display during the first week, enabling me to work on a confidential Hallmark brief. Unilever - User Researcher
April - May 2019
Contracted into the Personal Care department, I tackled a brief on product sustainability and ‘Circular Futures’. By re-framing the role of packaging, I explored ways to trigger new customer behaviours from emerging trends in circular economy. Hodwell Associates - Marketing Assistant
March - April 2019
After understanding the basic principals of marketing, I was trusted to advice on how the client packs could be improved to appeal to a larger audience. Working remotely, I updated my colleagues on any changes through morning Skype meetings. Shed - Website Designer
March - May 2018
After initial project work, I was granted full control over the re-branding of the company’s website with a responsibility to research and propose viable solutions to senior staff members and creating consistent marketing materials with the team.
Extra-curricular Enactus - President/ Team Leader
January 2017 - 2020
I lead and inspired the team to start up sustainable projects that create positive social, economical and environmental impact. Gaining skills in team dynamics, project management and future planning I gained the president position after just one year and received the ‘Community Impact’ award twice.
Northumbria University (2020) BA (Hons) Design for Industry Achieved an Upper-Second (2:1) Wyggeston & Queen Elizabeth 1 College (2016) A-Levels: Design Technology, Fine Art and Mathematics AS-Level: Physics Leicester Grammar School GCSEs: 10 at A*-C including Maths and English Language
Current Work Part-Time Lifeguard Educating in poolside safety and responding with First Aid. School Cover Supervisor Assisting with classes when teachers are having to isolate. Lateral Flow Tester Registering and reporting in school test results to the NHS. Trained Volunteer Vaccinator at St John Ambulance to help with the COVID vaccine roll out
Software Skills
THANK YOU Mobile: 07885415862 Email: gemmanicolebacon@gmail.com LinkedIn: in/gemmabacon