CONNECTED TV
Connected TV is the phrase used to describe the current trend of integration of the Internet and Web 2.0 features into modern television sets and set-top boxes, as well as the technological convergence between computers and these television sets / set-top boxes.
CONNECTED TV Less focus on traditional broadcast media
SERVICES PROVIDED Traditional broadcast TV channels Catch-up services VOD EPG Interactive Advertising Personalisation Voting Games Social Networking Other multimedia applications
NOTICEABLE PLATFORMS
http://www.youtube.com/watch?v=l_MyEAMyftw
TV WIDGETS •TV widgets combine the visually rich and engaging passive characteristics of television with the personalised interactive elements of the Internet. •Yahoo! Has partnered with LC, Samsung, Sony, and Vizio to provide this service, and widgets are already available from Yahoo!, eBay, CBS, Flickr, USA Today, and Twitter. •Widgets can deliver the benefits of the Internet to a TV audience and advertisers whilst enhancing the viewing experience.
“YAHOO!CONNECTED HITS 8 MILLION DEVICES”
Yahoo! is now preparing to unleash two new technologies for the Yahoo! Connected TV platform—called broadcast interactivity and device control—that will help online publishers and advertisers engage consumers more personally and immediately than ever before:
B R O A D C A S T
I N T E R A C T I V I T Y
Broadcast Interactivity will help “bridge the emotion and effectiveness of television advertising with the metrics, interactivity and audience targeting of Internet advertising�.
This opens up more creative options for publishers and advertisers to build inventory, reach wider audiences and engage consumers in new ways. For example, if a publisher creates a long-form video, it can be offered to consumers via mobile phones and tablets, then linked to a Yahoo!Connected TV application to watch it on the big screen.
D E V I C E
C O N T R O L
COMPETING PLATFORMS
Dell Inspiration Zino HD
CLOSED VS OPEN SYSTEMS This approach incorporates Viewers have access to
pre-selected content and services via apps only. It makes for easeof-use, but denies viewers access to the Internet
Apple TV and Yahoo Connected TV favour this approach. generally.
not only apps
but also a Web browser which gives viewers full Internet access.
However, the much wider range of content and services comes at the expense of usability.
Google TV typifies this open alternative.
THE STATE OF CONNECTED TVs The next generation of connected TVs will bring with it aggregation of content, personalization and recommendations technology. Implications of connected TV is that there will be an increase in broad access to content. There has been a rise in solid programming on newer or non-traditional networks and less expensive programming to produce, like reality shows.
OPPORTUNITIES The possibility of bundling online and mobile viewing with the TV subscription could be a churn-buster and might encourage people to upgrade to more valuable packages. If operators can get their best content onto additional screens, they could make content a differentiator assuming sufficient attention is given to content security.
EVOLUTION OF THE USER INTERFACE The EPG of the future locates content that is of interest for the specific user. Not only will it offer automatic recommendation – either personal TV channels or personalised programme tips – it will also include suggestions from friends and from customers with similar interests from sites like Facebook. The EPG is evolving into an interactive personalized and integrated entertainment guide.
TiVo It’s key selling point is that viewers can navigate left as well as right in the EPG, allowing Virgin to combine classic cable VOD or catch-up TV with IP broadband delivered video assets.
TiVo 100,000 movies and shows (Netflix, HuluPlus, amazon, blockbuster on demand) Millions of videos and songs (YouTube, Pandora, Rhapsody) Collection of Oscar films
TiVo delivers YouTube into your living room Far superior search to an ordinary DVR Free iPadŽ app that other DVRs won’t give you
Personalized suggestions not available with an ordinary DVR Stunning interface versus old-fashioned grid guides
The plan is to combine digital TV channels (delivered via digital terrestrial) with the last seven days of broadcaster catch-up content (delivered via broadband).
THREATS Consumer Adoption
Regulation, Privacy and Security Concerns
Changing TV Habits
The distinction between multi-screen TV and TV will eventually disappear as all video services inherently incorporate any device where we want to consumer content.
Fetch TV
ZON
Jinni
Active Video Networks
Samsung