V E N U E
sports + legacy
AMALIE ARENA B U d L I G H T PA R T Y D E C K P H A S E i R E N O VAT I O N
Who is generator
i c e pav i l i o n | k a n s a s c i t y i c e c e n t e r
A b o u t G e n e r at o r S t u d i o Generator Studio is an architecture firm specializing
What distinguishes Generator’s work is a passion
in sports, hospitality and mixed-use developments.
for the business of sports - first understanding
Most
an
recent
projects
include
a
$70
million
organization’s
unique
challenges,
market,
renovation to Scottrade Center, a new Minnesota-
brand essence and revenue goals. What results is
themed group sales concept at U.S. Bank Stadium
differentiated design, with branding rooted in the
and a comprehensive renovation to Amalie Arena
very architecture itself and revenue opportunities
for the Tampa Bay Lightning, all with the distinct
appropriate for high profile environments.
goal of improving patron experience. To see our work: generatorstudio.com.
1
TRUSS BAR + NEW BRIDGE U.S. BANK STADIUM
“Tom Proebstle has been committed to the Vikings stadium efforts for many years. He has always understood the importance of incorporating the Vikings brand, as well our unique culture in Minnesota, into his stadium design work. Tom helped the Vikings lay the foundation and build excitement that led to the success of the new stadium in Minnesota.� LESTER BAGLEY Vice President of Public Affairs and Stadium Development Minnesota Vikings
2
MINNESOTA VIKINGS
3
MINNESOTA VIKINGS
gROUP SALES CABIN
LODGE BAR
U . S . B A N K S TA D I U M INTERIOR FIT-OUT SCOPE
4
MINNESOTA WILD
XCEL ENERGY CENTER BUD LIGHT LOUNGE + LOGE
5
SCOTTRADE CENTER CLARK AVENUE BEER GARDEN
“I would recommend the Generator team to my colleagues across the league and beyond.” ALEX RODRIGO Group VP, Sports + Entertainment Operations St. Louis Blues
6
ST. LOUIS BLUES
37
SCOTTRADE CENTER MASTER PLAN & RENOVATION
8
ST. LOUIS BLUES
9
XCEL ENERGY CENTER NEW CENTER HUNG SCOREBOARD AND TECHNOLOGY PACKAGE
10
MINNESOTA WILD
11
ST LOUIS ICE CENTER + BLUES PRACTICE FACILITY
12
ST. LOUIS BLUES
13
ST LOUIS ICE CENTER + BLUES PRACTICE FACILITY
14
ST. LOUIS BLUES
15
LARGE GROUP LOFT SUITE AMALIE ARENA, PHASE II
“We set high expectations for the design and construction team but they delivered in extraordinary fashion. There’s a new energy in the arena that is allowing us to tune to our brand, and our revenue from suites, corporate partnerships and ticket sales are all up.” TOD LEIWEKE CEO, NHL Seattle (Previously CEO, Tampa Bay Lightning)
16
tampa bay lightning
17
VOLOGY LOGE BAR AMALIE ARENA, PHASE I
18
tampa bay lightning
“Tom and Mike have shown remarkable creativity in developing both a short and long term vision for the Tampa Bay Lightning and Amalie Arena.” MIKE O’DONNELL Senior Facilities PM Tampa Bay Lightning
19
C E N T U R Y L I N K F I E L D | s e at t l e , w a
MIKE KRESS Senior Project Architect Ellerbe Becket
MINNESOTA WILD legacy
l a m b e a u f i e l d | G r e e n b ay, w i
WHERE WE CAME FROM Tom Proebstle and Mike Kress, founding partners of
Since founding Generator studio, Tom and Mike’s
Generator Studio, are long-standing and significant
legacy in the world of sports architecture continues
influencers in the field of sports architecture. Both
to grow, with recent clients including the St. Louis
Partners held leadership roles at their previous firms
Blues, Minnesota Vikings, Tampa Bay Lightning
on sports projects in Kansas City and around the
and Minnesota Wild. A tremendous opportunity
world, a select few of which are highlighted in this
exists for businesses in sports and hospitality to
document.
create meaningful connections with people through authentic and local experiences. What binds our
Kansas City’s renowned sports architecture market
sports work together is not architecture; it’s the
and its aggressive recruitment of young talent
idea of hospitality and in delivering genuine, tailored
brought Tom + Mike to the city in the mid 1990’s,
solutions that fit our client’s and end-user’s needs,
and the prowess and continued advancement of
while true to the brand. This is where Generator
that market has compelled them both to stay.
Studio thrives.
21
VECTOR ARENA AUCKLAND, NEW ZEALAND
Nominated for the 2008 International Arena of the Year Award by CIC Pollstar. “This is a huge honour for everyone at Vector Arena and is a tribute to all the hard work that goes on behind the scenes,” says Guy Ngata, Vector Arena’s General Manager. “And to be the only venue in the southern hemisphere to be nominated is fantastic.” TOM PROEBSTLE, Partner & Design Director Crawford Architects
22
INDIANA PACERS
USA Today calls the Fieldhouse “A Cathedral to Basketball” and Amusement Business Magazine refers to Conseco Fieldhouse as “The Camden Yards of Basketball.” NBC’s Bob Costas said, “…many think it’s the best building in the NBA.”
TOM PROEBSTLE Lead Project Designer Ellerbe Becket
25
P E N N S TAT E PEGULA ARENA FEASIBILITY STUDY TOM PROEBSTLE Partner + Design Director Crawford Architects
NOTRE DAME
p u r c e l l pav i l i o n at t h e j o y c e c e n t e r
TOM PROEBSTLE
MIKE KRESS
Partner + Design Director
Senior Project Architect
Crawford Architects
Crawford Architects
25
SEATTLE SEAHAWKS
v i r g i n i a m a s o n at h l e t i c c e n t e r R E N T O N , WA S H I N G T O N
26
“It’s probably the nicest facility I’ve ever been in.” MATT HASSELBECK Seahawks Quarterback The News Tribune 2008
TOM PROEBSTLE Partner & Design Director Crawford Architects MIKE KRESS Senior Project Architect Crawford Architects
27
LAMBEAU FIELD GREEN BAY, WISCONSIN
28
GREEN BAY PACKERS
For four times in five years, Lambeau Field ranked No. 1 in stadium experience in all of professional sports in ESPN The Magazine’s Ultimate Standings. “We’re proud of the fact that fans continue to enjoy their experiences at Lambeau Field,” Packers President/ CEO Mark Murphy said. “We’re always looking at ways to enhance the fan experience, to keep things fresh while also maintaining the traditions inherent to Lambeau Field.”
TOM PROEBSTLE Lead Project Designer Ellerbe Becket
29
UNIVERSITY OF NORTHERN IOWA
MCLEOD CENTER ARENA C E D A R FA L L S , I O WA
30
“There is a clear definition between the skin and the structure and an enormous amount of day lighting, which you often do not see in sports facilities.” DAVID RIZ Jury Member AIA Philadelphia
TOM PROEBSTLE Partner & Design Director Crawford Architects MIKE KRESS Senior Project Architect Crawford Architects
Tom Proebstle, AIA, ncarb Partner & Design Director tom@generatorstudio.com Mike Kress, aia, ncarb Partner & Chief Architect mike@generatorstudio.com Call Us: 816-333-6527 Generatorstudio.com