EMBRACE THE NEW SPIRIT OF YOUR TOWN WITH NEW AMSTERDAM VODKA. clean, crisp taste, the premium vodka offers unique sweet notes that give a modern,
Capturing the essence of city life, New Amsterdam Vodka is smooth enough to enjoy straight, yet distinctive enough to hold its own in any cocktail, offering a versatile and intriguing drinks choice to transform any social scene. From pre-party to after-party, the iconic bottle of New Amsterdam Vodka is the perfect ingredient for all walks of modern city nightlife, at home or out in your town. New Amsterdam Vodka is now available at leading retailers nationwide, RRP ÂŁ5.49 for 20cl or ÂŁ15.99 for 70cl For further information, visit: http://www.newamsterdamspirits.co.uk
THE AMSTERDAM AMSTERDAM MULE. MULE. THE INGREDIENTS: INGREDIENTS: 50ml New Amsterdam Vodka 50ml New Amsterdam Vodka 75ml Ginger Beer 75ml Ginger Beer 12ml fresh lime juice 12ml lime juice Sprigfresh of mint Sprig of mint
METHOD: MethoD: Pour vodka over ice. Add simple syrup and lime juice. Pour vodka over ice. Add lime juice. Top with ginger beer and stir. Spank a mint sprig Top with ginger beer and stir. Spank a mint sprig (to release aromas) and add as garnish. Serve in (to release aromas) and add as garnish. Serve in Amsterdam Mule mug or metal mug. Amsterdam Mule mug or metal mug.
E. & J. Gallo Winery supports responsible drinking and is a supporter of Drinkaware. For more information visit www.drinkaware.co.uk.
Welcome to It's Your Town, a collaboration between New Amsterdam vodka and Generic Greeting Collective. This is our take on our city, Manchester; the birthplace of the industrial revolution, the original modern city. From 1842 Manchester’s emblem, the worker bee, has represented the city’s role as the hive of the industrial north and is still a relevant motif to this day. The Mancunian spirit of industry rings true in our modern city; mills previously hives of industrial production now host creative studios and event spaces, driving the young blood in a thriving build-it-yourself cultural scene. Despite being about a fifth of the size of London, Manchester consistently punches above its weight, whilst facilitating the grapevine networks which would be disparate in a larger city. It’s this close knit atmosphere that allows our city’s bar and club scene to exist on a largely word-of-mouth basis. Whether it’s secret gigs in disused factories (p4) or rumours of superstars such as Aphex Twin hanging out in one of the cities basement clubs (p8), the most memorable moments bubble up organically, unexpected and sometimes unplanned. With a strong feeling of unified independence people forge their own fun, making what they want to happen, happen.
02
Manchester’s Caribbean Carnival (p3), epitomises this feeling of homespun cultural happenings. We stumbled across the festival completely by chance following the sound of dubwise bass lines through the summer streets all the way from Platt Fields to Alexandra Park. Rusholme is another jewel in Manchester’s crown (p5 & 6). Commonly referred to as ‘The Curry Mile’, the Wilmslow Road area of Rusholme is home to an astonishing variety of restaurants, jewellers, shisha bars and kebab houses each with their own ornate neon signage. The Curry Mile operates as a corridor to much of the South of Manchester, and a late night bus ride amongst the kaleidoscopic colours and illuminated signage can be mesmeric. A figure who crops up on the roads of our city is Boom Box Bike Man Danny Smickel on his bike mounted sound system (p7). Danny describes himself as a cool guy taking the rough life easy. Often heard before he’s seen and when you least expect it, Boom Box Bike Man brightens up many a gloomy Mancunian day. For our final story we spoke to Rich the friendly doorman at the world renowned club, bar and canteen Soup Kitchen (p9). Few people have as many stories to tell of the melodrama and spectacle of Mancunian nightlife than its bouncers, and we weren’t disappointed with the tales Rich had to tell.
01
08
THE RUMOURS EXPRESSED ARE SOLELY THOSE OF THE ORIGINAL AUTHORS AND OTHER CONTRIBUTORS
Us Generic Greeting is an arts collective founded in Manchester in 2010. Initially set up as a platform to support its four founding members artwork, the collective quickly expanded organically to encompass a wide range of members all with their own areas of speciality. The idea behind the collective was that artistic projects are more rewarding, enjoyable and can reach a wider audience when undertaken as a collective. We thrive on collaboration both within the collective and with outside organisations, companies and individuals.
10
Our Work
In the past we have put on exhibitions of all kinds of artwork from illustrations to multimedia installations; made award winning short films and music videos; put out 4 compilations of music and run a monthly mix series; put on club nights and gigs; appeared at festivals and ran print workshops and applied and designed wall murals.
www.genericgreeting.co.uk
@genericgreeting
01