Graphique

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Graphique

The biggest Graphic Designers:

- Carlos Segura -David Arey

Tutorials that you can not miss.


Graphique Better Websites

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David Arey

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Carlos Segura

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Bamboo

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Tutorial I

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Tutorial II

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Volvo

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David Arey

about the direction their companies are heading and about I’m a graphic designer and octhe success they will achieve. casional author who specialises in The ideas I create don’t just designing brand identities. People hire ensure my clients stand-out, me because I help make their busithey also provide timeless nesses more profitable. visual expressions that enable Companies I’ve worked with in- clients to engage and conclude Yellow Pages (Canada), Giacom nect with their own customers (England), Asian Development Bank more effectively than ever (Philippines), and Berthier Associates before. (Japan). The people I work with are Self-employed since 2005, my often kind enough to offer business is successful because it’s less about me, and more about my clients;

“We have been very much impressed by David’s ability to literally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.” — DAVID SADIGH, FOUNDER & CEO,

testimonials. I’ve gained experience in both the United Kingdom and the United States and you’ll now find me in my home studio in Northern Ireland where I work with great people all over the world. A selection of previous identity projects are in my design portfolio.


Graphique My first book, Logo Design Love: A Guide to Creating Iconic Brand Identities, has been translated into Chinese, Portuguese, Czech, German, Polish, Korean, Russian, and Japanese (publisher links). “Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.” — AIGA MEDALIST TOM GEISMAR

My second book, Work for Money, Design for Love, went on sale in November 2012. I’ve featured in publications including Creative Review, Computer Arts, HOW Magazine, Digital Arts, LogoLounge, and others. My graphic design blogs Logo Design Love, davidairey.com and brand identity showcase Identity Designed are visited by more than 600,000 designers each month.My Twitter account is followed by thought leaders in design that include Chermayeff & Geismar, Pentagram, Debbie Millman, John Maeda, Siegel+Gale,

Mark Boulton, John Boardley, Moving Brands, Landor Associates, The Partners, Antonio Carusone, Tina Roth Eisenberg, Vitaly Friedman, Interbrand, Simon Manchipp, Cameron Moll, and Khoi Vinh. If you’re in need of a new brand identity it’d be great to talk. “I recommend David unequivocally and would hire him again in a heartbeat.” — DR TAMMY LENSKI


Carlos Segura Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991 he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could.

Segura Inc was the beginning of a series of commercial ventures that expanded Carlos Segura's creative efforts. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. T26 fonts are now distributed throughout the world. Segura Inc. and T26 have received numerous awards from organizations around the world, including the Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. Segura's work has been shown in many journals including Graphis, Print magazine, HOW, and publications by PIE Books, North Light Books, Duncan Baird Publishing, F&W Publications, Rockport Publishers, Die Gestalten Verlag Publishing and others. His work has been shown in exhibits from the Denver Art Museum to Tokyo Japan.


Graphique

In 2001, He again ventured into a new category by starting 5inch, and in 2004, launched Cartype with further expansions of the typographical segment with Biketype Mototype and Trucktype. In 2004, Segura was named 1 of the 21st Century’s 100 best designers.
(See pages 512 through 517 of Graphic Design For The 21st Century (100 of the World’s Best Graphic Designers) 2003 annual. Taschen Publishers. 4 projects published).


Create your world. Here’s a Bamboo that is just right for those with artistic interests! With its larger digital canvas, Bamboo Create is great for all types of digital art projects, including sketching, illustrating and digital painting. Inspire. Create. Imagine. Bamboo Create opens up a new world for digital art and photo projects. With twice the workspace of other Bamboo tablets, Bamboo Create gives you plenty of space to express yourself, enabling broad brushstrokes or arm movements.

Let your imagination

soar as you freely and naturally draw, paint, doodle and sketch in your favorite software. Use software applications like Adobe® Photoshop® Elements, Corel® Painter™ Essentials and Autodesk® SketchBook® Express, all included in the box, to explore a variety of digital media, including pencils, pens, markers, chalks, watercolors, oil paints and more. Your pen gives you the feel of working in natural media.


Graphique

Bamboo Create is perfect for art projects that require a larger digital canvas. Turn digital images into special mementos. Use the pen to add hand-drawn embellishments or journaling to your projects and photos. Create unique, personal invitations, greeting cards and photo books to print and share digitally with friends and family.


fKeegan Phillips

I love my Create tablet. I got it a year ago, set it aside for awhile, but then started testing it out...and I was extremely satisfied! It is very user-friendly, in my opinion, and everything Had mine for almost a year. Twice I had is working properly. I really appreciate being to reboot my pc to get it going and I am half able to adjust the pressure sensitivity, and I was way through my second nib. I use it almost daily. I thought the connection at the tablet end very satisfied with the accompanying programs looked a bit dodgy so I added a little foam and considering the considerably low price of the complete package. I highly recommend this tape around it. The tablet and pen have both product to others looking to purchase a drawing survived a couple drops. It works perfectly. Out of the bundled software I like Autodesk’s tablet at an affordable price! Sketchbook the best, bought the $29 upgrade to Sketchbook Pro. Even better. Thank you Wacom and Autodesk, good stuff, I’d buy another in a second.

Al Jollimore

Bamboo Create


Graphique

discover inspirational shapes and textures everywhere. I’ll talk you through how to warp and abstract these images to bring your artwork to life. 01 The first step is to source images from your local surroundings. Hunt out DINES from Studio Blup walks textures and interesting visuals – in this through how to inject life into your work by maparticular design I’ve included natural nipulating found imagery and natural elements. In elements. These will form the key fothis tutorial I’ll explain how to create a stunning cal point in the final collage. Look out piece of artwork using found natural elements and for unusual and abstract shapes that you hidden shapes within objects. By creating a story think will work well in your design. within your work, you can really bring your art02 Take your images and cut them out work to life – the theme for this piece is be free’. in Photoshop using the Pen tool, with When you get yourself out into a natural envifeather settings at 0. ronment and photograph found objects, you’ll


05 Cut out your chosen sections and position them on your art board. I’ve also added sections of purple cloth, which can be found on your disc, to build up my design. At this stage, experiment with the shapes in your collage and try out different arrangements to create the effect you want within your image. 06 Now sharpen the colour contrasts of the dancer figures. Firstly adjust the saturation to -83 and then change the levels to 25 black, 0.48 grey and 223 white. The white output levels need to be set at 213. 07 Select the tree stump from the support files and place it onto your art board. Use the Warp Transform func03 Add a coloured circle (mine is yellow): this will act as a guide for the core shape of your artwork. You can now begin adding in elements to your collage by selecting the clouds and dancers from your disc and placing them on your art board. Use the Transform tool to play about with the size of your images. 04 Start selecting interesting shapes and contours to use in your collage. Look for contrasting textures – I’ve used sharp edges as well as the soft curve highlighted in sections 2 and 4 of my bin bag image.


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ments, so don’t overuse these vector shapes. 09 Next, begin to cut the tree stump out. Adjust the levels of this to 40 black, 0.50 grey and 225 white. The white output level needs to be at 124. Once this is done, place the stump onto the back layer of your image. 10 When you’ve added in these various eletion on this ments, you can begin to bring the piece to image and adjust its levels to help the life. You want to create the impression of object blend into the collage effectively. movement and organic life by wrapping the You can duplicate as many of these as warped tree stumps around the arms and faces you want. of the dancers. To do this, select any stump 08 Place the purple vectors from the supwith the Free Transform tool, and adjust and port files onto your design, and use the rotate to the desired size. Transform tool to decide how big you 11 Continue to build up your design with want them to be. Keep in mind that you different items – I’ve included doves, a large want the focus to be on the natural elewarped log, gold fabric and spots on your


disc. At this stage, you also want to consider your background. I changed the background colour to a light grey and darkened it in areas by applying a deeper shade of grey with a soft brush tool. 12 Now to add a sense of dimension to the piece by adding a shadow effect. Begin by mapping out the areas where you think a shadow would naturally fall. I tend to look out for curves and sharp edges as indications of where the shadows should go. You can insert red circles to act as a guide to where you will be placing your shadows. I set the opacity to 78% so that I could still see through to the artwork underneath. 13 Once you’ve mapped out where they should go, you can begin to cast your shadows. To create the shadows, select the soft brush tool and set the master diameter to 90px, the hardness to 0%, the blend mode to Multiply and the opacity to 69. 14 Add the finishing touches to

your artwork by bringing in more natural imagery – I’ve chosen some leaves. Use the Duplicate command to place these throughout the design. Feel free to adjust the sizes and colours to help blend these into your image. I’ve also put in some white highlights behind the doves to create a soft glow and really accentuate the sense of movement. 15 Finally, add a vector from Illustrator. I’ve created my own typeface – the lettering reads ‘BE’ to fit the title of the artwork ‘Be Free’. Copy and paste your vector into your image in Photoshop, and position it or layer it as you wish.


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image. 03 You can now add a light source to make it look like the lines are shining from the core of the image. I’ve chosen white and then painted onto a new layer before adding a lot of Gaussian blur to it. Next, transform the layer with the Perspective tool to keep 01 To create the futuristic effect seen here, start off with it in line with the perspective we already have in the photograph. Now that there are lights and light a simple photograph – in this case, an office ceiling, beams following the photo, it makes our image feel which we’ll add speed and action to through the admuch more realistic. vanced use of some Photoshop techniques. First dupli04 Now it’s time to change the colours. The easicate your photo and expand the canvas vertically, then est way to do this is to create several colour layers transform and mirror it to create a kaleidoscope effect. (multiple shades of blue and purple, in this case) 02 Now add more depth to the image by enhancing the and play around with them to get the look you want. feeling of perspective. Create a single line with the Pen tool on a new layer and then add some motion blur to it Experiment with the Exclusion and light source tools by selecting Filter>Blur>Motion Blur. Do this vertically on dark- and lightcoloured layers. only and the edges will become much more fluent. Select 05 Now add some motion to the image. Draw a circular object, go to Filter>Distort>Twirl, and then the layer with the Marquee tool and use the Transform add blur by going to Filter>Blur>Radial. Repeat and command to place your new lines on the roof of the


duplicate layers until you get the feeling you want. 06 Now to add an element of 3D perspective to the focal point. Select the Marquee tool and, vertically through the centre of the image, mark an area 1 pixel wide and the height of your canvas. Go to Edit>Define Pattern, then create a new layer and select it with the Rectangular Marquee tool. Now Ctrl/rightclick the image and choose Fill, open the drop-down menu, select

sions of the image you’re working with. You can also use the Marquee tool with Ctrl/Cmd pressed down and View>Snap on, to mark a circle out of the centre of the image. Then go to Select>Inverse to delete all content outside this circle 09 To integrate this element more fully into the picture, I’ve added thin, white-lined circles around the focal point. If you have Snap on and drag guidelines onto the work area, you can snap them as a cross in the centre of your image. This way, if you use the Marquee tool with Cmd/ Ctrl held down, the circles will be centred and look far more symmetrical. 10 Finally, add some particle details by making dots with the Pen tool. Now add blur to the layer, duplicate it, move Pattern and choose the new pattern you just it, and scale it to a smaller size. This process can be recreated. peated as many time as you like for more particles, but 07 With this layer selected, go to Filter> when you’ve finished, merge all the particle Polar Coordinates to create a circular pattern. layers. To make them blend into the imThis filter can be used in other ways too, and age use a bit of twirl, or add the your whole image doesn’t need to be filled. Filter>Distort>Polar coorPlay around and see what kind of effects you dinates again. can create – why not try half-filling the pattern layer, for example? 08 You can turn it into a symmetrical circle by selecting the Marquee tool, Ctrl/ right-clicking and choosing Scale, depending on the dimen-

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