Undergraduate Portfolio 2021 by Genesis M. Rodgers

GENESIS M. RODGERS architect | researcher | brand consultant genesismrodgers.com

904.610.0918 genesis.m.rodgers@gmail.com /in/genesismrodgers

genesismrodgers.com

PROFESSIONAL Career Center, University of Virginia Charlottesville, VA

Program Chair

August 2020 - Present | (Remote)

EDUCATION University of Virginia

Charlottesville, VA | May 2021 | 3.7 B.S. Architecture Concentration: Design-Thinking Minor: Global Commerce in Culture (Anthropology)

SKILLS Graphic Design Adobe Creative Suite Data Visualization Rhino 6.0 Grasshopper

Presentations Microsoft Office Scale Modeling Wood Construction Cooking

OTHER LEARNING Study Abroad

India and UAE | January 2020 Innovation and Consumption Surveyed international, non-western business practices through 10+ company visits and discussions, 2 weeks.

Data Analytics Certificate Radify Labs, Inc. | May 2019

Learned about data visualization through online Python and Excel exercises. Completed final collaborative machine learning model and presentation, 4 weeks.

Study Abroad

Paris, France | January 2019 Making Paris Modern Explored socio-historical events and cultural influences through daily readings and field visits, 2 weeks.

Collaborate with full-time program directors and student executive team to lead 20-member team of student peer advisors. Ideate + implement a new ‘buddy-pod’ team organization to complete 5 group projects for Career Center. Support weekly trainings by presenting information and planning new topics.

Career Peer Educator, Creative Community August 2018 - May 2020

Advised students on resume development, skills assessments, and internship opportunities (100+ hours). Educated student groups on career-building topics by presenting verbal slideshow presentations (30+). Coordinated 4 virtual chats with UVA alumni to inspire students. Curated relevant and encouraging content for 30 weekly newsletters.

Digital Design Intern

Bowler Pons Solutions Consultants Annapolis, MD | May 2020 - Present | (Remote) Develop conceptual visualizations using Adobe Illustrator to communicate strategic security and defense technology for high-level U.S. Military clients. Create a brand style guidebook to streamline graphic deliverables for internal and external use, including an updated logo package and website relaunch project.

Project Engineering + Construction Estimating Intern Howard Shockey & Sons, Inc. Winchester, VA | June - August 2019

Supported Project Coordinator on new construction healthcare project by organizing Excel spreadsheets and communicating with ~40 project subcontractors. Conducted safety reports at site visits in Front Royal, VA using Procore, a construction management platform. Reviewed competitive quotes from subcontractors for 2 projects with hard bid-day deadlines.

Exhibition Design + Production Intern Smithsonian Freer-Sackler Gallery Washington DC | June - August 2018

Assisted in design lab and wood shop to construct showroom cases, install mounted displays, and build a 1/4” = 1’ scale model for an upcoming exhibition. Explored 8 Smithsonian museums to learn about design, production, and preservation techniques for various archival objects and exhibitions.

architecture 03

HOME-MADE

THE BLOCK

TRUE BRIDGE

research 09

DESIGN RESEARCH MANUAL

CAN YOU GET TO WORK?

branding 13

PL. LOGO DESIGN

BP. GRAPHIC STANDARDS

ALUMNI VIRTUAL CHATS

HOME-MADE PRODUCTIVE HOUSING + MARKET COMPLEX Yamuna River Project, Rajasthan Cities: Jaipur Advanced Research Studio // Fall 2020 Rhino 6.0, Illustrator, Photoshop, InDesign

Indiaâ&#x20AC;&#x2122;s % GDP per industry (2016)

Problem: Many Jaipur residents are manufacturers, who struggle with long production-supply chains. Outside of shopping and sight-seeing, tourists have limited exposure to local culture. Project: To optimize commerce for local artisans, this productive housing complex doubles as an interactive market where tourists can browse ground floor market stands, and maybe even paint some ceramics themselves.

popular handicrafts sold in Jaipur

handicraft production

# of Workers per Industry in Jaipur (2019)

family unit types (4-10 people)

outdoor space types

longitudinal section

THE BLOCK MIXED-USE RESIDENTIAL Radical Domesticities for 21stc. Urban Life in Charlottesville, VA Architecture Studio // Spring 2019 Rhino 6.0, Illustrator, Photoshop, InDesign, Laser-cutting Problem: Minority and low-income social communities are often ignored in the conversation about urbanization in the Charlottesville Downtown neighborhood. Project: To better integrate a residential development into the existing site context, mixed-income tenants, food and retail programs, and an activated recreational ground floor blur the distinction between privileged space and shared community space.

concept foam model

longitudinal section

N site ground plan

Double-paned Glass Aluminum Flashing Concrete Flash Sill Concrete, load-bearing walls

90*F

Rigid Insulation

Sunlight + heat radiation filter through the wall assembly to regulate air temperature to prevent mositure build up

Interior Wall, Plaster Vapor Barrier Metal Plate Hardware Wood Interior Floor, sound absorption

Central AC works with wall insulation to control and maintain interior temperatures in bi-polar Charlottesville climate

SCALE: 1” = 1’-0”

70*F

Rain Gutter, cast in concrete

Concrete works as the load-bearing wall structure while wood frames cap the wall asembly

Wood Sill Frame

Rain + Moisture Light (Sun, Artif.) Heat/Cold (Air) Structure

SCALE: 1/2” = 1’-0”

CONCRETE + WOOD

scale model photograph

perspective collage

construction detail

TRUE BRIDGE CULTURAL COMMUNITY CENTER Urban Catalysts on the Charlottesville Downtown Mall Architecture Studio // Fall 2018 Rhino 6.0, Illustrator, Photoshop, InDesign, Laser-cutting Problem: An underutilized site located one block south of the bustling Downtown Mall could better engage the surrounding community, including nearby residents, university students, and locals that commute into the Downtown neighborhood.

exchange of ideas

Project: Three distinct programs create a dynamic, flexible, and educational spaces that encourage collaboration and teamwork. The ground floor provides public seating, a scarcity along the Mall, to foster a sense of equitable community space.

formal concept

A EDUCATION

B EXHIBITION

C COWORKING

program concept

ground plan

view from foyer tower +4

N site diagram +1

floor plans

1â&#x20AC;&#x2122;=1/4â&#x20AC;? model

DESIGN RESEARCH MANUAL THESIS PREP SEMINAR Redistributing Access: Local Food + Play Ecologies in Jacksonville, FL Design Seminar // Fall 2020 Illustrator, Photoshop, InDesign, ArcGIS 10.7 Problem: Fourth year architecture majors must complete a senior design thesis. This fall seminar course provides an exploratory framework to help students focus their research interests. Project: The urban core of my hometown, Jacksonville, lives with the legacy of 20th c. racism and urban renewal. Community revitalization could be achieved through better connected food + play spaces, using education infrastructure.

01 TOPIC research questions annotated bibliography literature review 02 INSPIRING WORK three precedent studies 03 LOCATION map of jacksonville, fl region historical timeline 04 NEIGHBORHOOD New Town Success Zone initiative existing program inventory 05 PEOPLE + PLACE food-play-education networks landscape scenarios

circumstance

site

program

poverty

assembly incremnetal interventions

Jacksonville, Florida

people-first streets

food access

pocket parks

structural racism

‘green’ pavilions

bus stops, sidewalks, crosswalks, seating

New Town urban renewal or urban vacancy

public health + well-being

ecological beauty public realm

industrial park

educational development

play + exercise

architecture of abadonment

temporary, mobile farmer’s market

local art murals + black culture facade rehabilitation

gardening inner-city neglect disconnected

outdoor gathering

planting trees

Edward Waters College

public memory + historic commemoration

local + democratic

cultural erasure

Harlem, NYC Pittsburgh, PA South Los Angeles

wayfinding system

FOOD

PLAY

EDUCATION

Inequitable distribution and market options have distanced this neighborhood from healthy food options.

Empty spaces carved out for development can be reclaimed and cultivated for more safe, accessible play.

Multi-use food + play pavilioins can be used to promote healthy lifestyles.

CAN YOU GET TO WORK? CARTOGRAPHIC ANALYSIS A Graphic Userâ&#x20AC;&#x2122;s Guide to Brooklyn, NYC Architecture Studio // Fall 2019 ArcMap, Grasshopper, Excel, Rhino 6.0, Illustrator, InDesign Problem: Brooklyn is one of the most culturally diverse places in the United States, yet it suffers from deeply unequal social conditions. This economic index of demographic census data aims to spatialize controversial patterns. Project: Using four investigative lenses, Population, Housing, Work, and Transit, these categorical frameworks establish a model for visual analysis that can be implemented to study any urban area.

HOUSING AFFORDABILITY (2017)

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! !

!Total ! ! !

! !

service manufacturing !

LAND USE TYPES (2017) !

WORK

! !

$25 !

! !

! ! 7%

! !

$900

! !

! ! ! ! ! ! ! ! ! % of Income toward!Rent ! ! ! ! ! ! ! ! ! ! ! Median Rent ! ! Monthly ! ! ! ! !

! !

! ! ! Neighborhoods ! ! with higher ! ! incomes !pay ! ! ! of that!income!toward! ! 9,500 ! ! a lower percentage ! monthly ! rent.! Rent prices ! ! ! generally ! ! are ! ! ! ! ! ! higher.! These! higher where incomes are ! $17,600 ! ! ! ! ! ! ! areas are !gentrifying, raises! ques- ! ! ! ! ! which accessibility to! affordable ! ! tions !about ! ! ! tenancy and How ! else !are the ! ! amenities. ! ! 60% ! ! ! ! ! ! minority families ! low-income and outside ! ! ! core ! being!affected!by this ! the Downtown ! ! ! development? ! ! ! ! ! $2000 ! ! ! ! ! ! ! ! ! ! ! American!Community Survey Data, !2017 ! ! ! ! ! ! ! ! !

! !

10 ! !

! !

! ! ! Population

! !

! Monthly ! ! ! Median Income !

! !

! ! ! !

! !

! ! !

20%

! !

TRANSIT

! !

59%

! !

American Community Survey Data, 2017 ! !

17,000

! !

50,000

735,000

! !

218,000

! 18%

! !

RIDERSHIP PER ! ! ! ! TRANSIT METHOD ! ! ! ! (2017)

! !

ro ve D

lic

Tr a

! ! !

! !

1,190,000 total commuters

! !

62%

Pu b

! !

50,000

! ! !

BROOKLYN

! !

D sort by Number of Families in Poverty !

! ! !

! !

sort by Average Commute Time

! !

32,000

length as number

! !

ro ve

! !

! min 73

W or

length in minutes

! !

2 !

50,000

862

! !

MANHATTAN

102,000

! !

20 min

! !

each line: ! one census tract

ke d

W al

B sort by Number of ! Total Families !

! !

O th

! American Community Survey Data, 2017

sort by Census Tract Number

! !

528,000

Sorting the same data in different ways reveals disparities that are hidden in tradi! ! tional visualization methods. Four distinct sorted-orders create a framework for ! ! ! analyzing the relationship between two variables about a circle.

! !

Sort Order by Census Tracts: questioned These diagrams originally if ! ! travelling longerTract to Number get to work negaA Census tively impacted families by juxtaposing the ! B Number of Total ! Families number of families in poverty with their C Average Commute Time per Tract corresponding commute time. However, ! ! whenD sorted in order by tract number, a Number Families in Poverty pattern is unclear.

187,000

! Average Commute Time for all (42 min)

! !

O th

Average Commute Time per Tract

! !

60,000

890,000 total commuters

Number of Families in Poverty !

! !

! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !A ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! C !

53,000

ke d

Number of Families

! !

Tr a

2032

! !

W or

lic

COMMUTE TIME + ! POVERTY (2017) !

Pu b

H om e

! POPULATION

W al

! !

PL. LOGO DESIGN LOGO + BRAND GUIDE Pamela Lindeback, Interior Design Summer 2020 Illustrator, Pinterest, Adobe + Google Fonts Problem: An interior designer wants to shed the corporate life and start her own business. The challenge of entrepreneurship is not only branding but broader self-definition (discovery). Project: A collaborative Pinterest board guided our conversation about what her logo should represent. Pamâ&#x20AC;&#x2122;s brand is still evoloving, sometimes stretching beyond this guide, but she returns to this foundation when designing her own graphics.

01 VISUAL RESEARCH

02 NATURE SYMBOLS

03 LOGO STRUCTURES

INTERIOR DESIGN

PA ME LA LINDEBACK INTERIOR DESIGN

See her work in action at pamelalindeback.com.

04 REFINE

BP. GRAPHIC STANDARDS COMPANY BRAND BOOK + LOGO REDESIGN Bowler Pons Solutions Consultants, LLC Summer 2020 InDesign, Illustrator, Microsoft Teams Problem: Founded in 2014, this growing small-business has been focused on security technology innovation and consulting relationships. Their graphic brand needed to catch up. Project: After many conversations with leadership, I presented a finalized brand book to the entire company (30+) in August 2020. This guide has already been used to structure internal and client-facing deliverables.

01 BRAND QUESTIONNAIRE

What is Bowler Pons’ origin story? How do you approach your customers’ problems? What colors represent Bowler Pons? What kind of car would your brand be? 02 ICON + LOGO REDESIGN

03 PUBLISH

These template excerpts have been stripped of specific Bowler Pons information for copyright reasons.

SECTION 01 BRAND STORY This section outlines the company mission, values, and origin story. These characteristics inform visual graphic guidelines in Section 02.

SECTION 02 BRAND COMPONENTS This section designates specific colors, fonts, and elements as well as their proper usage. Consistency and audience are emphasized.

SECTION 03 EXAMPLES This section illustrates how to use these Standards in practice. The first step for Bowler Pons was to standardize Outlook email signatures.

ALUMNI VIRTUAL CHATS GRAPHIC MARKETING Program for Creative Arts, Media & Design Career Community Fall 2019 Illustrator, PowerPoint, Instagram, Google Hangout Problem: To combat the stigma that creative majors wonâ&#x20AC;&#x2122;t find work after they graduate, I coordinated a series of virtual chats to educate and inspire creative students about post-graduate opportunities. Project: After reaching out to alums on LinkedIn and finalizing the schedule, I created a collection of graphic advertisements. For each event, I welcomed students into the space and facilitated the conversation with prepared questions. A few students created long-term mentor relationships with these alumni after the series, which is a marker of success to me! print poster (11x17)

print poster (8.5x11)

DIGITAL

instagram story posts (9x16)

slide for rotating tv display in satellite offices (16x9)

Live in Newcomb 170: Each chat was hosted in Newcomb Hall, a central hub for students at UVA. Starting each chat at 12pm essentially created a virtual lunch-and-learn scenario, which is most convenient for students passing through to grab some food from the dining room upstairs.

904.610.0918 genesis.m.rodgers@gmail.com /in/genesismrodgers genesismrodgers.com