T I MBE RLAKE
CAS E STUDY 4NE10t hSt#249Okl ahomaCi t y,OK73104 Phone:( 888)8636195 OKPhone:( 405)7574436
Ti mber l akeTr us s wor ksi sas mal l , f ami l yownedandoper at edt r us s manuf act ur i ngbus i nes si nr ur al Okl ahoma.Thebus i nes swasnowher e t obef oundonl i nei nt hebegi nni ng.
Af t erc r af t i ngas i mpl ewebs i t ei nt hebegi nni ngwi t ht hehel pofanot herfir m,Ti mber l ake wasfinal l yonl i nebutwas n’ tbei ngf oundbyanys ear c hengi neorl oc all i s t i ngsonl i ne,s uc h asGoogl e,Yahoo,Yel p,Ci t ys ear c horot her s . “ T os ayt hel e as t ,ourwe bs i t edi dnote v e ns howuponl i neunl e s sy out y pe di noure x ac twe b domai n.Sohe r ewehav et hi swe bs i t et hati ss uppos e dt odr i v euss omebus i ne s si nt hemar k e t ofwoodt r us s e s ,andt hec us t ome r swewantc oul dn’ te v e nfindus , ”Br adUnr uhs ai d. TheTi mber l aket eam r eal i z edj us thavi ngawebs i t ewas n’ tgoi ngt oc uti t .Luc ki l y,t hey di dn’ tc r umbl eundert hepr es s ur eofs al es mens el l i ngYel l ow Pageads .Theyr eal i z edt he onl i nemar keti st hec ur r entandf ut ur epl at f or mf ormar ket i ngt oanyc us t omer ,butt hey hadt ogetnot i c edonl i nes omehow. 1
Twoyear sago,Ti mber l akedi s cover ed Genes i sNetDevel opmentt hr ougha r ef er r al .Theyment i onedt hewor k Genes i shaddonef ort hei rs i t eand t heknowl edgeabl eGenes i st eam.
Ti mber l akenow hadar ec ommendedmar ket i ngc ompanyt hat woul dt aket hem f r om z er ovi s i bi l i t yonl i net oor gani cvi s i bi l i t yon s ear c hengi nes . I tbeganwi t hapayper c l i c kadc ampai gnt of uelvi s i bi l i t yupf r ont unt i lor gani cvi s i bi l i t yc oul dpi c kup.Whi l epayper c l i c kadver t i s i ng f unnel edi ni t i albus i nes st oTi mber l ake,t heGenes i st eam washar d atwor kpr oduc i ngl i s t i ngsac r os smaj oronl i nedi r ec t or i es ,bui l di ng aut hor i t yonl i newi t hi nt hewoodt r us smar ketandpos i t i oni ng Ti mber l akeasal eaderi nt r us smanuf ac t ur i ngi nt heMi dwes t . 2
Ti mber l akebeganwi t hr anki ngs beyondt he10t hpageonGoogl e, Bi ngandYahoof oranyni che keywor ds ,s uchas“ woodt r us s esi n Okl ahoma, ”“ woodt r us sOK, ”“ wood t r us s esi nOkl ahomaCi t y, ”“ wood t r us s esi nKans as , ”andmor e.
But ,af t ers ever almont hsofc ons i s t entonl i nemar ket i ng,Genes i shel ped Ti mber l aket ur nt hec or nerands how upwi t hfir s tpager es ul t s . Now,Ti mber l aker anksf oreac hoft hekeywor dsabovewi t hi nt hefir s t pageofr es ul t sons ear chengi nes( Googl e,Yahoo,Bi ng) . “ Aswer ankbe t t e randk e e pourwe bs i t eont hefir s tpageofs e ar c he ngi ne s , wege tmor ec al l s .Si nc ewege tmor ec al l sandmor epe opl ek nowaboutus ,i t s ur edoe si nc r e as eourbus i ne s sandhe l pusgr ow! ”Br ads ai d. Notonl yhaver anki ngsi nc r eas edons ear c hengi nes ,butwebs i t et r affic hasi ncr eas edbynear l y200% andt heons i t ebounc er at e( whi c hi st he r at eatwhi c hpeopl ec l i c kandt henl eavet hewebs i t e)i sdownt o59%, meani ngpeopl es t ayont hes i t eandvi s i tmor epagest haneverbef or e. 3
Genes i sal s oi mpl ement edc ont entc r eat i ont ec hni quesandenc our agedt heTi mber l aket eam t obegi nbl oggi ngeffor t s . Now,Ti mber l ake’ sbl ogsandi nf or mat i onhavebeenhi ghl i ght edi nt r us si ndus t r ynewsar oundt hec ount r y. Toget herwi t ht hei nc r eas ei ns ear c hengi ner anki ngs ,i mpr ovementofwebs i t et r afficandi ndus t r ynewshi ghl i ght s , Br ades t i mat esbus i nes shasgr ownby40% i nt hel as tyearduet oonl i nemar ket i ngeffor t sbyGenes i s .
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“ I ’ m ahugebe l i e v e ri nonl i nemar k e t i ng.Wehav e n’ ts pe nt onepe nnyont hel i k eofy e l l owbookadsands oon.Mor e andmor epe opl et ur nt ot hei nt e r ne tandGoogl ei ft he y ne e ds ome t hi ng. “ Ir e c omme ndi tt oe v e r y oneIpos s i bl yc an.It e l le v e r y one t hatas k smeaboutourbus i ne s s ,andhowi t ’ sgoi ng,about howourwe bs i t ei she l pi ngandwhatGe ne s i sdoe sf orus . AndIdot hi sbe c aus eofwhati thasdonef orusand be c aus eofwhati twi l lc ont i nuet odo, ”Br ads ai d. I fonl i nemar ket i ngc anpos i t i onTi mber l akeTr us s wor ks i nf r ontoft hei rmar ketonl i ne,t henonl i nemar ket i ng candot hes amef oryouandyourbus i nes s .I t does n’ tmat t ert het ypeofbus i nes sorwhi c hmar ket you’ r ei n.Ac ar ef ul l yc ons t r uc t edmar ket i ngpl anwi l l dr i veyout ot het op. Youc ant aket hefir s ts t epbys i gni ngupf oraFREE cons ul t at i onandr evi ew ofyourcur r entwebs i t e andmar ket i ngeffor t s .You’ l ll eavewi t ht i psyouc an i mpl ementt odayeveni fyoudon’ tmakeapur c has e!
www. genes i s net devel opment . com Phone:( 888)8636195 OKPhone:( 405)7574436 5