Always use plain language. Offer short, simple words that make your content more conversational. Using short, simple words is not “dumbing down” your content. It’s respecting your busy site visitors’ time.
Taken from Letting Go of the Words, Writing Web Content that Works
Note: Research has shown that using these guidelines for clear writing for the web helps both lowliteracy and high-literacy site visitors.
Guidelines for Useful Lists 1. Use bulleted lists for items or options. Lists help people: Skim and scan See how many items there are Check off items mentally Find a specific item quickly Example of a list in a paragraph. This makes it difficult for the visitor to make a note of all the items.
www.campvoyageur.com Notice how much easier it is to read this bulleted list. 16
