Brandbook A visual identity and brand guide by SUMMIT TECH PARTNERS
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This Brandbook contains all approved items and elements necessary for the brand. It is created to be used by company departments and the marketing team and to be distributed to third party entities such as printing houses, media partners and clients. Š Summit Tech Partners 2021
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SUMMIT tech partners
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We are the unconventional strategists. The disruptive executors. The unmatched implementers. From enterprise to government markets, we deliver process management solutions that inject value, agility and transformation. We disrupt antiquated business practices and propel them with innovation. Changing the landscape of enterprises and team levels into adaptable and forward thinking industry leaders.
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Tone of Voice
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Innovative
Disruptive
We thrive by staying on the forefront of groundbreaking innovation, while leading current trends and standards.
We disrupt antiquated business practices and propel companies with innovative management solutions.
Strategic
Transformation
We strategize across enterprise and team levels to government sectors.
We build digital enterprises with agile behaviors. As societal norms change our customercentric focus pushes us across the agile chasm.
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Logo The SUMMIT logo and tech partners subtext is a logotype made from the Montserrat font. It is designed using Montserrat bold and Montserrat medium. It’s designed with bold, even and fluid characters which symbolizes clarity, authority and seamless agility. The logo mark is a symbol derived from the image of mountains, digital nodes and connectors. Being a company that is established in consulting services, talent solutions, government transformation and business agility, we associate the symbol with growth, flexibility, technology and connection. Scaling to the summit of enterprise transformation.
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SUMMIT tech partners
SUMMIT tech partners
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Logomark The SUMMIT mark is a logomark that depict concepts or ideals of the company. It’s a tool used for visual communication. Stability and confidence are core values represented through brand recongnition with this mark. The logo mark is a symbol derived from the image of mountains, digital nodes and connectors. Being a company that is established in consulting services, talent solutions, government transformation and business agility, we associate the symbol with growth, flexibility, technology and connection. Scaling to the summit of enterprise transformation.
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Exclusion Zone The ‘exclusion zone’ refers to the area around the logo which must remain free from copy or other elements to ensure that the logo is not obscured and has the right amount of breathing space.
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SUMMIT tech partners
SUMMIT tech partners
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Minimize Size Establishing a minimum size ensures that the impact and legibility of the logo is not compromised when used across all devices.
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SUMMIT tech partners
Logo at 2000px width
The SUMMIT logo must never be smaller than 200px width
Logo at 200px width
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Logo Use To make sure our logo remains consistent across all platforms we identified a few examples to avoid when using our logo.
16 Never skew or rotate the logo. Scale in proportion if size adjustment is needed.
Never use other colors aside from the specified colors for SUMMIT logo Never apply gradient, drop shadow or other effects.
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Logo Colors These are the only colors allowed to be used as the logo.
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SUMMIT tech partners
SUMMIT tech partners
Use White when placing the logo on an image or background with color.
SUMMIT tech partners
SUMMIT tech partners
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Brand Colors In order to establish a strong and recognizable brand identity, the consistency with colors used in conveying the company’s messages is adamant. Color palette in branding is a vital factor, they make the messaging material more attractive to help consistently communicate the mood and create a vibrant visual experience.
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Primary Color
Secondary Color
Dark Blue # 0514A8
Golden Yellow # FFD037
Dark Gray #303030
Stark White #FFFFFF
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Typography The style and appearance of text. When a company is designing a brand identity, a consistent set of fonts must be used — each with a specific purpose. Typography lets you create a certain atmosphere and have a personality. You can be modern, vintage, romantic, shy or tough just by choosing the right typeface and arranging it correctly. The SUMMIT logo and tech partners subtext is a logotype made from the Montserrat font. It is designed using Montserrat bold and Montserrat medium. It’s designed with bold, even and fluid characters which symbolizes clarity, authority and seamless agility.
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Montserrat BOLD - Used primarily for headers or when a large text display is needed. MEDIUM - Used primarily for subtext and section headers. REGULAR - Used primarily for body or content text or as a label.
Bold Medium Regular
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“ Imagination is more important than
knowledge. KNOWLEDGE IS LIMITED. Imagination encircles the world.
”
— Albert Einstein
` This brand and brand book was creatively crafted by Genevieve Global, Inc. www.genevieveglobal.com
SUMMIT tech partners
SUMMIT tech partners
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Brandbook A visual identity and brand guide by ONE DIGITAL
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This Brandbook contains all approved items and elements necessary for the brand. It is created to be used by company departments and the marketing team and to be distributed to third party entities such as printing houses, media partners and clients. Š One Digital 2021
O
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We are the unconventional strategists. The disruptive executors. The unmatched implementers. From enterprise to government markets, we deliver process management solutions that inject value, agility and transformation. We disrupt antiquated business practices and propel them with innovation. Changing the landscape of enterprises and team levels into adaptable and forward thinking industry leaders.
33
Tone of Voice
34
Innovative
Disruptive
We thrive by staying on the forefront of groundbreaking innovation, while leading current trends and standards.
We disrupt antiquated business practices and propel companies with innovative management solutions.
Strategic
Transformation
We strategize across enterprise and team levels to government sectors.
We build digital enterprises with agile behaviors. As societal norms change our customercentric focus pushes us across the agile chasm.
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Logo The One Digital logo is a logotype made from the Montserrat font. It is designed using Montserrat bold and Montserrat regular. It’s designed with bold, even and fluid characters which also symbolizes unity, collaboration and change. The logo mark is a symbol derived from the image of multiple circles, digital nodes and connectors. Being a company that is established in enterprise transformation, executive coaching and business agility, we associate the symbol with teams, flexibility, technology and connection. Building digital enterprises with agile behaviors..
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O
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Logomark The One Digital mark is a logomark that depict concepts or ideals of the company. It’s a tool used for visual communication. Agility and collaboration are core values represented through brand recongnition with this mark. The logo mark is a symbol derived from the image of multiple circles, digital nodes and connectors. Being a company that is established in enterprise transformation, executive coaching and business agility, we associate the symbol with teams, flexibility, technology and connection. Building digital enterprises with agile behaviors.
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Exclusion Zone The ‘exclusion zone’ refers to the area around the logo which must remain free from copy or other elements to ensure that the logo is not obscured and has the right amount of breathing space.
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O
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Minimize Size Establishing a minimum size ensures that the impact and legibility of the logo is not compromised when used across all devices.
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O Logo at 2000px width
The ONE DIGITAL logo must never be smaller than 200px width O Logo at 200px width
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Logo Use To make sure our logo remains consistent across all platforms we identified a few examples to avoid when using our logo.
44 Never skew or rotate the logo. Scale in proportion if size adjustment is needed.
Never use other colors aside from the specified colors for SUMMIT logo Never apply gradient, drop shadow or other effects.
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Logo Colors These are the only colors allowed to be used as the logo.
46
O
O Use White when placing the logo on an image or background with color.
O
O
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Brand Colors In order to establish a strong and recognizable brand identity, the consistency with colors used in conveying the company’s messages is adamant. Color palette in branding is a vital factor, they make the messaging material more attractive to help consistently communicate the mood and create a vibrant visual experience.
48
Primary Color
Secondary Color
Golden Yellow # FFD037
Dark Blue # 0514A8
Dark Gray #303030
Stark White #FFFFFF
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Typography The style and appearance of text. When a company is designing a brand identity, a consistent set of fonts must be used — each with a specific purpose. Typography lets you create a certain atmosphere and have a personality. You can be modern, vintage, romantic, shy or tough just by choosing the right typeface and arranging it correctly. The One Digital logo and tech partners subtext is a logotype made from the Montserrat font. It is designed using Montserrat bold and Montserrat medium. It’s designed with bold, even and fluid characters which symbolizes clarity, authority and seamless agility.
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Montserrat BOLD - Used primarily for headers or when a large text display is needed. MEDIUM - Used primarily for subtext and section headers. REGULAR - Used primarily for body or content text or as a label.
Bold Medium Regular
Over The Rainbow
Caution: When using capital F, it is designed to come out backwards. Use only when necessary. Lowercase F is preferred.
Regular
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“ Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.
— Bill Gates
”
` This brand and brand book was creatively crafted by Genevieve Global, Inc. www.genevieveglobal.com
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www.summittechpartners.com
