Brand Guidelines 2012
WELCOME The guidelines enclosed here demonstrate how best to apply our brand. You are as important to our brand as our trademark, since you represent the future of our brand. Please help us keep our brand look innovative and professional wherever it is seen.
IIMTS Brand Guidelines 2012 I P 02-03
CONTENTS 2.2.6
BRAND STRATEGIES
1.0 1.1 1.2 1.3 1.4 1.5
Welcome Contents Brand Strategies Brand Vision Brand Mission Brand Values Brand Personality Brand Essence Brand Summary
P03 P05 P04 P05 P06 P07 P08 P09 P10
TRADEMARK IMPLEMENTATION 2.0 2.1 2.1.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5
Identity Elements IIMTS Trademark Stacked Version of the Trademark Full Colour Trademark Usage on Solid Background Full Colour Trademark Usage on Primary Gradient Background 2.2.2 Single Colour Trademark Usage Negative Trademark Usage Negative Trademark Usage on Gradient Background Full Colour Trademark Usage on Photography
2.3 2.4 2.4.1 2.5 2.6 2.6.1 2.7 2.7.1 2.8
P 15 P 16 P 17 P 18 P 19 P 20 P 21 P 22 P 23
Negative Trademark Usage on Photography Black and White Reproduction Corporate Colours Corporate Colour Gradients Exclusion Zones Recommended Sizes Recommended Minimum Size Trademark Positioning & Die cut on upper right Trademark Positioning & Die cut on upper right What Not to Do
P 24 P 25 P 26 P 27 P 28 P 29 P 30 P 31 P 32 P 33
TYPOGRAPHY TREATMENT 3.0 3.1
IIMTS In Copy Latin Typefaces
P 35 P 36
BRAND ATLAS GRAPHIC 4.0 4.1
Graphic Element Graphic Applications
Photographic Styling
P 38 P 39
P 42
BRAND APPLICATION 6.0 6.1
Guiding Principles for Design Business Card Application
Letterhead Application Continuation Sheet Application Compliments Slip Application DL Envelope Application A4 Envelope Application Folder Application Website Application Powerpoint Application Brochure Application Livery Application Uniform Application CD Case & Label Application Bag Application Wrapping Paper Application Flags Identification Card Print Recommendations
P 47 P 48 P 49 P 50 P 51 P 52 P 53 P 54 P 55 P 56 P 57 P 58 P 59 P 60 P 61 P 62 P 63
ADVERTISING MATERIALS
PHOTOGRAPHIC STYLING 5.0
6.1.1 6.1.2 6.1.3 6.1.4 6.1.5 6.1.6 6.1.7 6.1.8 6.1.9 6.1.10 6.1.11 6.1.12 6.1.13 6.1.14 6.1.15 6.1.16 6.2
P 45 P 46
7.0 7.1 7.2 7.3 7.4 7.5 7.6
Communication Advertisement flyer Signage Mupis and Light Boxes Unipole and Billboard Roll-ups/Pop-ups
P 65 P 66 P 67 P 68 P 70 P 71 P 72
IIMTS Brand Guidelines 2012 I P 04-05
BRAND STRATEGIES 1.0 Brand Vision 1.1 Brand Mission 1.2 Brand Values 1.3 Brand Personality 1.4 Brand Essence 1.5 Brand Summary
P 07 P 08 P 09 P 10 P 11 P 12
BRAND STRATEGIES 1.0 Brand Vision IIMTS will be a world leader in the integration of teaching and learning. Further, the Institute will be a world leader in preparing professionals who provide leadership and exemplary educational and related services to improve the lives of individuals in a changing and complex global society.
IIMTS Brand Guidelines 2012 I P 06-07
BRAND STRATEGIES 1.1 Brand Mission
BRAND STRATEGIES 1.2 Brand Values
At IIMTS our one and only mission is to provide the students with the necessary skills to climb the ladder of success and make a difference in the world. At IIMTS, you are our priority.
Unity
Integrity
Dummy united in our common goal to succeed together hand in hand.
Dummy united in our common goal to succeed together hand in hand.
The mission of the Institute is to help prepare outstanding educators, scholar and to advance in profession through the attainment of advanced and specialized education, through research and analysis thus developing a complete persona with necessary leadership qualities and educational proficiency.
Credibility
Speed
Dummy united in our common goal to succeed together hand in hand.
Dummy united in our common goal to succeed together hand in hand.
Trust
Diversity
Dummy united in our common goal to succeed together hand in hand.
Dummy united in our common goal to succeed together hand in hand.
People Dummy united in our common goal to succeed together hand in hand.
IIMTS Brand Guidelines 2012 I P 08-09
BRAND STRATEGIES 1.3 Brand Personality
International Infinite Freedom
Flame Leaf Hope Inspiration New Ideas Brightness
BRAND STRATEGIES 1.4 Brand Essence
Book Knowledge Management Graduation Cap
Shield Honor Protective Paths Technology
Education Fresh Creativity Unique Elegant
IIMTS Brand Guidelines 2012 I P 10-11
BRAND STRATEGIES 1.5 Brand Summary Vision Our vision is lead by our passion to maintain a unique and professional world class education. We will strive to add value to the society, to provide successful & fulfilling career opportunities to our employees, and to ensure corporate social responsibility. Mission Our mission is to ensure high growth and profitability while providing a dynamic work environment, upholding integrity & ethics and being faithful to our country, society & culture.
Values Unity, Credibility, Trust, People, Integrity, Speed, Diversity Personality Look Professional, Innovative, Approachable, Clean cut Think Dynamic, Committed, Creative, Strategic Speak Straight-forward, Knowledgeable, Proactive, Collaborative Essence Diversity Empowerment Growth IIMTS Brand Guidelines 2012 I P 12-13
TRADEMARK IMPLEMENTATION 2.0 Identity Elements 2.1 IIMTS Trademark 2.1.1 Stacked Version of the Trademark 2.2 Full Colour Trademark Usage on Solid Background 2.2.1 Full Colour Trademark Usage on Primary Gradient Background 2.2.2 Single Colour Trademark Usage 2.2.3 Negative Trademark Usage 2.2.4 Negative Trademark Usage on Gradient Background 2.2.5 Full Colour Trademark Usage on Photography 2.2.6 Negative Trademark Usage on Photography 2.3 Black and White Reproduction 2.4 Corporate Colours 2.4.1 Corporate Colour Gradients 2.5 Exclusion Zones 2.6 Recommended Sizes 2.6.1 Recommended Minimum Size 2.7 Trademark Positioning & Die cut on upper right 2.7.1Trademark Positioning & Die cut on upper right 2.8 What Not to Do
P 15 P 16 P 17 P 18 P 19 P 20 P 21 P 22 P 23 P 24 P 25 P 26 P 27 P 28 P 29 P 30 P 31 P 32 P 33
TRADEMARK IMPLEMENTATION 2.0 Identity Elements Our brand is made of a number of elements, which combined create the look and feel of our brand. It is important that we use these brand elements consistently and well, in order for our brand recognition and value to increase. IIMTS trademark
Logo Icon
Logotype
Primary colourrs
Deep Blue
Cyan Blue
Logotype
Secondary colourrs
Deep Gray
Energy Red
Maroon Red
Latin Typefaces - Internal & External usage
Leftist Mono Serif - Regular IIMTS Brand Guidelines 2012 I P 14-15
TRADEMARK IMPLEMENTATION IIMTS Trademark
TRADEMARK IMPLEMENTATION 2.1.1 Stacked Version of the Trademark
The IIMTS trademark has been designed to reflect the brand values, essence and personality.
The stacked version of the Trademark shown below should only be applied when the horizontal trademark cannot be implemented due to space restriction.
The trademark must be visible on all communications created. It must be consistently applied in the corporate colours, and used directly from master artwork. The precise positioning of the typography with the graphic is set, and should not be altered. Any attempt to recreate the trademark or alter it in any way will undermine the impact and credibility of our brand. No other versions of the trademark are permitted.
The trademark must be visible on all communications created. It must be consistently applied in the corporate colours, and used directly from master artwork. The precise positioning of the typography with the graphic is set, and should not be altered. Any attempt to recreate the trademark or alter it in any way will undermine the impact and credibility of our brand. No other versions of the trademark are permitted.
For obtaining all master trademarks, refer to IIMTS Master Trademark File. For obtaining all master trademarks, refer to IIMTS Master Trademark File.
IIMTS Brand Guidelines 2012 I P 16-17
TRADEMARK IMPLEMENTATION 2.2 Full Colour Trademark Usage on Solid Background
TRADEMARK IMPLEMENTATION 2.2.1 Full Colour Trademark Usage on Gradient Background
When applying the trademark on own brand materials, the full colour trademark can appear on white, Deep Blue and Cyan Blue backgrounds. When applied onto colored backgrounds, the trademark should be treated according to the guidelines shown below.
When applying the trademark on own brand materials, the full colour trademark can appear on blue gradient backgrounds as shown below.
Care should be taken to ensure that the trademark remains legible and visible.
Care should be taken to ensure that the trademark remains legible and visible.
Full colour trademark on white background
Full colour reversed out trademark on Deep Blue background
Full colour trademark on 10% Cyan Blue background
Full colour reversed out trademark on 40% Gray background
Full colour reversed out trademark on 80% Gray background
Full colour reversed out trademark on Maroon Red background
Full colour trademark on white background
Full colour reversed out trademark on Deep Blue background
Full colour reversed out trademark on Deep Blue background
N.B. Ensure that all background colours provide sufficient contrast with trademark. IIMTS Brand Guidelines 2012 I P 18-19
TRADEMARK IMPLEMENTATION 2.2.2 Single Colour Trademark Usage
TRADEMARK IMPLEMENTATION 2.2.3 Negative Trademark Usage
When applied onto white background, the single colour trademark can appear in Deep Blue corporate colour.
The negative trademark can appear on Deep Blue and Azure Blue corporate colour backgrounds as shown below. When applied onto other solid colour backgrounds ensure that all background colours provide sufficient contrast with trademark.
Care should be taken to ensure that the trademark remains legible and visible. Care should be taken to ensure that the trademark remains legible and visible.
Deep Blue trademark on white background
Maroon Red trademark on white background
Negative trademark on Deep Blue background
Negative trademark on Maroon Red background
Negative trademark on Deep Gray background
IIMTS Brand Guidelines 2012 I P 20-21
TRADEMARK IMPLEMENTATION 2.2.4 Negative Trademark Usage on Gradient Background
TRADEMARK IMPLEMENTATION 2.2.5 Full Colour Trademark Usage on Photography
When applied onto white background, the single colour trademark can appear in Deep Blue corporate colour.
The negative trademark can appear on Deep Blue and Azure Blue corporate colour backgrounds as shown below. When applied onto other solid colour backgrounds ensure that all background colours provide sufficient contrast with trademark.
Care should be taken to ensure that the trademark remains legible and visible. Care should be taken to ensure that the trademark remains legible and visible.
Negative trademark on Deep Blue background
Negative trademark on Maroon Red background
Negative trademark on Deep Gray background
Full colour trademark on white biased coloured image
Full colour reversed out trademark on Deep biased coloured image
IIMTS Brand Guidelines 2012 I P 22-23
TRADEMARK IMPLEMENTATION 2.2.6 Negative Trademark Usage on Photography
TRADEMARK IMPLEMENTATION 2.3 Black and White Reproduction
The negative trademark can appear on coloured images as shown below, ensuring that sufficient contrast is provided with trademark.
When applying the trademark within a greyscale or single colour restricted print environment, the trademark can appear in black and white. When positioning the trademark on a greyscale photographic background make sure that the background image provides sufficient contrast with trademark.
Care should be taken to ensure that the trademark remains legible and visible.
Care should be taken to ensure that the trademark remains legible and visible.
Negative trademark on Deep biased coloured image
Greyscale trademark on white background
Greyscale trademark on black background
Black trademark on white background
Negative trademark on black background
Negative trademark on black biased greyscale image
IIMTS Brand Guidelines 2012 I P 24-25
TRADEMARK IMPLEMENTATION 2.4 Corporate Colours
TRADEMARK IMPLEMENTATION 2.4.1 Corporate Colour Gradients
Our corporate colour palette is an essential part of our brand and should be consistently reproduced across screen, print, and merchandise. It is important to note that printing is not an exact science, so colours will look different depending on the type of paper used to print, and the finish applied. Equally so, our brand on-screen will look different due to the backlit nature of a screen. Hence it is the responsibility of each employee to ensure that the colours are consistent across all brand touchpoints.
The light and dark colours of the IIMTS gradient backgrounds should be distributed equally when applied to all applications. The examples shown below give an indication of how this balance can be achieved.
The preferred choice for reproduction of our identity is in Pantone colours, but it can be equally matched in CMYK or RGB using the values presented below. The colours shown on this page and throughout this document are not intended to match the Pantone Color Standards.
Primary colourrs
Secondary colourrs
Deep Blue Deep Blue
Cyan Blue
Deep Gray
Energy Red
Maroon Red
PANTONE 2765 C
PANTONE Process Cyan C
PANTONE 425 C
PANTONE 485 C
PANTONE 505 C
C100 M97 Y0 K45
C100 M0 Y0 K0
C0 M0 Y0 K80
C0 M100 Y100 K0
C30 M100 Y100 K0
R22 G20 B95
R0 G174 B239
R88 G89 B91
R237 G28 B36
R137 G26 B28
Cyan Blue
Maroon Red
Energy Red
Deep Gray 80%
Light Gray 40%
IIMTS Brand Guidelines 2012 I P 26-27
TRADEMARK IMPLEMENTATION 2.5 Exclusion Zones
TRADEMARK IMPLEMENTATION 2.6 Recommended Sizes
A minimum exclusion zone surrounds the trademark keeping it clear and legible in an area away from any other type of typographic or graphic intrusions. As shown below, this exclusion zone is equivalent to the height of the letter ÂŤMÂť in the IIMTS trademark.
There are recommended trademark sizes for certain standard paper sizes such as A5, A4, A3, and business cards, as well as a minimum size. This ensures consistency across all communication materials. The minimum size is the smallest size for which the trademark can ever be reproduced. But it is not a default size, and there is a general preference to make the trademark larger than this.
Minimum Exclusion Zone
A3 page size - 100 mm width
A5 page size - 60 mm width
A4 page size - 75 mm width
Minimum size - 40 mm width
Minimum Atlas icon size - 10 mm width
IIMTS Brand Guidelines 2012 I P 28-29
TRADEMARK IMPLEMENTATION 2.6.1 Recommended Minimum Size
TRADEMARK IMPLEMENTATION 2.7 Trademark Positioning & Die cut on upper right
The stacked version of the Trademark shown below should only be applied when the horizontal trademark cannot be implemented due to space restriction.
When positioning the trademark in communication, it is essential that it is kept clear of all other graphics and is placed in a comfortable space of its own. Although each application will need to be considered individually, there are recommended positionings for the trademark. When using other formats of layouts please reflect the same positioning as below.
The minimum size is the smallest size for which the trademark can ever be reproduced. But it is not a default size, and there is a general preference to make the trademark larger than this. Care should be taken to ensure that the trademark remains legible and visible.
Minimum size - 20 mm width Top left side
Middle left side
Bottom left side
Top
Middle
Bottom
IIMTS Brand Guidelines 2012 I P 30-31
TRADEMARK IMPLEMENTATION 2.7.1 Trademark Positioning & Die cut on upper right
TRADEMARK IMPLEMENTATION 2.8 What Not To Do
When positioning the trademark in communication, it is essential that it is kept clear of all other graphics and is placed in a comfortable space of its own. Although each application will need to be considered individually, there are recommended positionings for the trademark. When using other formats of layouts please reflect the same positioning as below.
When positioning the trademark in communication, it is essential that it is kept clear of all other graphics and is placed in a comfortable space of its own. Although each application will need to be considered individually, there are recommended positionings for the trademark. When using other formats of layouts please reflect the same positioning as below.
Top left side
Bottom left side
Top left side
Bottom left side
Middle left side
Do not change the colour of the logotype.
Do not change the order of the colours in the icon.
Do not distort the trademark.
Do not change the order of typography.
Do not add drop shadow.
Do not adjust the position of the element.
Do not change the sizes of the elements.
Do not crop the trademark.
Do not give outline for Logo type.
Do not use single colour trademark on coloured background
Do not use single colour trademark on coloured background
Do not use trademark in black on image
Middle left side
IIMTS Brand Guidelines 2012 I P 32-33
TYPOGRAPHY TREATMENT 3.0 IIMTS In Copy 3.1 Latin Typefaces
P 35 P 36
TYPOGRAPHY TREATMENT 3.0 IIMTS In Copy Writing IIMTS in copy Whenever the brand name is seen in copy, it should be styled as Al Muhaidib, that is set in Sentence case and in the same weight as that of the text.
IIMTS tone of voice When writing copy and using narration, the following key words should best represent IIMTS: Innovative Knowledgeable Strategic
Professional Committed Trustworthy
Respectful Approachable Collaborative
IIMTS Brand Guidelines 2012 I P 34-35
TYPOGRAPHY TREATMENT 3.1 Latin Typefaces
BRAND ATLAS GRAPHIC 4.0 Graphic Element 4.1 Graphic Applications
P 38 P 39
The primary Latin font used throughout all the communications is the Leftist Mono Serif - Regular. This is to be used in all printed material to be published. When producing internal items, e.g powerpoints, email signatures and website design, use the Georgia font, as it is freely available on all computers.
IIMTS
IIMTS
Leftist Mono Serif - Regular ABCDEGHIJKLMNOPQRSTUVWXYZ abcdeghijklmnopqrstuvwxyz 0123456789 !@£$%^&*()-+=?:;<>,.
Georgia - Regular ABCDEGHIJKLMNOPQRSTUVWXYZ abcdeghijklmnopqrstuvwxyz 0123456789 !@£$%^&*()-+=?:;<>,.
IIMTS Brand Guidelines 2012 I P 36-37
TRADEMARK IMPLEMENTATION 4.0 Graphic Element
TRADEMARK IMPLEMENTATION 4.1 Graphic ApplicationsDivider
The logo icon is derived from the atlas map representing the different continents of the world in a single shape and reflecting the different sectors of IIMTS business worldwide. The graphic forms part of our logotype and when seen with the logotype, it should not be altered or recreated in any way. The Atlas graphic can be used independently from the logotype but should always have a full version of the logotype either on the same visual plane or within the application. When used with the logotype it should be seen in a contrasting execution and a contrasting size.
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
Full colour logo icon application
logo icon application as stroke
Single colour and negative logo icon application
IIMTS Brand Guidelines 2012 I P 38-39
PHOTOGRAPHIC STYLING 5.0 Photographic Styling
P 42
PHOTOGRAPHIC STYLING 5.0 Photographic Styling We have a distinctive photographic style which directs all imagery to be used within all communications. There are principles to follow when commissioning a photographer or designer which guide the look. These need to be applied consistently in order to ensure visual alignment of the brand.
Style Our portfolio of images will grow over time and will be built on specific topics and events, but we have initial areas which are appropriate to guide our library. We have to reflect professionalism, distinction and high standards throughout our imagery and allow the brand identity and any copy to sit comfortably within the layout. Where the trademark is to sit on top of the image, then use background colors that are toned down to set off the expressive images. Always refer to the guidelines while applying the trademark on photography. The impact of the images can be increased by using images that have neutral colours or images of nature that reflect the corporate colours of the brand. The images need to reinforce our brand values therefore should be clear, impactful and insightful.
IIMTS Brand Guidelines 2012 I P 40-41
IIMTS Brand Guidelines 2012 I P 42-43
BRAND APPLICATION 6.0 Guiding Principles for Design 6.1 Business Card Application 6.1.1 Letterhead Application 6.1.2 Continuation Sheet Application 6.1.3 Compliments Slip Application 6.1.4 DL Envelope Application 6.1.5 A4 Envelope Application 6.1.6 Folder Application 6.1.7 Website Application 6.1.8 Powerpoint Application 6.1.9 Brochure Application 6.1.10 Livery Application 6.1.11 Uniform Application 6.1.12 CD Case & Label Application 6.1.13 Bag Application 6.1.14 Wrapping Paper Application 6.1.15 Flags 6.1.16 Identification Card 6.2 Print Recommendations
P 45 P 46 P 47 P 48 P 49 P 50 P 51 P 52 P 53 P 54 P 55 P 56 P 57 P 58 P 59 P 60 P 61 P 62 P 63
BRAND APPLICATION 6.0 Brand Application It is essential that all our communication material demonstrate our ability to exhibit fresh ideas that enhance our communication in an intelligent and respectful way. Therefore we must adhere to the corporate colors, photographic and typographic style to maximize recognition and have a lasting impression. When applying out brand language please refrain from being over decorative or over indulgent with our Atlas graphic as we donâ&#x20AC;&#x2122;t want to dilute its impact. The examples shown in the following pages demonstrate how our brand can be applied. All visible collaterals should not be used as artwork from this document.
IIMTS Brand Guidelines 2012 I P 44-45
BRAND APPLICATION 6.1 Business Card Application
BRAND APPLICATION 6.1.1 Letterhead Application
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
SAHID CHOLAYIL Managing Direcor Mob : 00971 4759 09757 Email : sahid@iimts.com
Recto
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
Verso
Recto
Note: 100% of actual size (Actual size: 90 X 45 mm)
Verso
Note: 35% of actual size (Actual size: 210 X 297 mm)
IIMTS Brand Guidelines 2012 I P 46-47
BRAND APPLICATION 6.1.2 Continuation Sheet Application
BRAND APPLICATION 6.1.3 Compliments Slip Application
WITH COMPLIMENTS
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
Recto
Verso
Note: 35% of actual size (Actual size: 210 X 297 mm)
Recto
Note: 50% of actual size : 210 X 90 mm)
Verso
IIMTS Brand Guidelines 2012 I P 48-49
BRAND APPLICATION 6.1.4 DL Envelope Application
BRAND APPLICATION 6.1.5 A4 Envelope Application
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
Recto
Verso P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
Recto
Note: 35% of actual size (Actual size: 220 X 110 mm)
Verso
Note: 25% of actual size (Actual size: 245 X 320 mm)
IIMTS Brand Guidelines 2012 I P 50-51
BRAND APPLICATION 6.1.6 Folder Application
BRAND APPLICATION 6.1.7 Website Application
How can IIMTS impact your career ?
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
Back Cover
www.iimts.com
Front Cover
Note: 20% of actual size (Closed size: 245 X 320 mm)
Inside
Level 1, home page
Level 2, About us page
Level 3, Register page
IIMTS Brand Guidelines 2012 I P 52-53
BRAND APPLICATION 6.1.8 Powerpoint Application
BRAND APPLICATION 6.1.9 Brochure Application Your Subtitle here Who we are... IIMTS serves the society by providing world-class educational opportunities to one and all.
Your Subtitle here
Your Title here
IIMTS is both the promoter of innovation and the protector of tradition. In an increasingly uncertain and volatile world it is both:
Education Simplfied
A dynamic change-agent creating new knowledge, molding new skills and shaping new social identities A technology oriented institution International Institute of Management and Technology Studies recognizes the key role knowledge will play in social and economic development in the new millennium.
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
www.iimts.com
Title page
Divider page
Text page
Brochure Back Cover
www.iimts.com
Brochure Front Cover
Your Subtitle here IIMTS will be a world leader in the integration of teaching and learning.
Who we are
Further, the Institute will be a world leader in preparing professionals who provide leadership and exemplary educational and related services to improve the lives of individuals in a changing and complex global society.
IMTS serves the society by providing world-class educational opportunities to one and all. IIMTS is both the promoter of innovation and the protector of tradition. In an increasingly uncertain and volatile world it is both:
At IIMTS our one and only mission is to provide the students with the necessary skills to climb the ladder of success and make a difference in the world. At IIMTS, you are our priority.
A dynamic change-agent creating new knowledge, molding new skills and shaping new social identities A technology oriented institution International Institute of Management and Technology Studies recognizes the key role knowledge will play in social and economic development in the new millennium.
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
IIMTS puts students at the heart of it's enterprise. It is committed to offering them a wide array of academic programs consistent with a rigorous approach to higher education, through the development of a flexible but coherent modular system. IIMTS has new opportunities: to develop radical ideas and expert knowledge on which future society will depend while celebrating a liberal academic culture to establish a democratic entitlement to lifelong participation in higher education while safeguarding high standards in teaching and research facilitate a smooth and seamless continuation of education
Brochure Spread Pages Image page
End page
IIMTS Brand Guidelines 2012 I P 54-55
BRAND APPLICATION 6.1.10 Livery Application
BRAND APPLICATION 6.1.11 Uniform Application
www.iimts.com
www.iimts.com
www.iimts.com www.iimts.com
EDUCATION SIMPLFIED
An example of how to apply the IIMTS brand identity on livery.
www.iimts.com
Demonstrated here are options on how the brand should be applied on a variety of uniform items. The images used to represent this are not the actual design items. They remain as an impression.
IIMTS Brand Guidelines 2012 I P 56-57
BRAND APPLICATION 6.1.12 CD Case & Label Application
BRAND APPLICATION 6.1.13 Bag Application
www.iimts.com
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
CD Sticker
CD case front and back
IIMTS Brand Guidelines 2012 I P 58-59
BRAND APPLICATION 6.1.14 Wrapping Paper Application
BRAND APPLICATION 6.1.15 Flags Flags will have a centralized logo in the middle of the flag to best display our brand. It will treated in original colours and mono
IIMTS Brand Guidelines 2012 I P 60-61
BRAND APPLICATION 6.1.16 Identification Card
BRAND APPLICATION 6.2 Print Recommendations
The IIMTS corporate ID, in line with our brand.
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
RADHA KRISHNAN IT Manager Employee no. 123456
Recto
Verso
Print in high resolution Always print the logo using vector artwork to avoid pixelation. Using vector logos will also allow you to print at any size. Printing in colour Wherever possible, it is preferred to print in Pantone colours, as they are more vibrant and consistency can be accurately matched. Paper stocks We recommend using a bright white matt stock of good quality and weight for all our communications. Do not choose low grammage stock as this creates a negative cheap impression which contradicts our value. Finishes Suitable finishes for our brand include matt laminates, embossing and spot UV on the IIMTS trademark. Care should be taken when considering using extra finishes to ensure that we match our guiding principle and that the execution adds to the communication of the item rather than complicating it. IIMTS Brand Guidelines 2012 I P 62-63
ADVERTISING MATERIALS 7.0 Communication 7.1 Advertisement 7.2 flyer 7.3 Signage 7.4 Mupis and Light Boxes 7.5 Unipole and Billboard 7.6 Roll-ups/Pop-ups
P 65 P 66 P 67 P 68 P 70 P 71 P 72
BRAND APPLICATION 7.0 Communication It is essential that all our communication material demonstrate our ability to exhibit fresh ideas that enhance our communication in an intelligent and respectful way. Therefore we must adhere to the corporate colors, photographic and typographic style to maximize recognition and have a lasting impression. When applying out brand language please refrain from being over decorative or over indulgent with our Atlas graphic as we donâ&#x20AC;&#x2122;t want to dilute its impact. The examples shown in the following pages demonstrate how our brand can be applied. All visible collaterals should not be used as artwork from this document.
IIMTS Brand Guidelines 2012 I P 64-65
ADVERTISING MATERIALS 7.1 Advertisement
ADVERTISING MATERIALS 7.2 Flyer
We have a distinctive photographic style which directs all imagery to be used within all communications. There are principles to follow when commissioning a photographer or designer which guide the look. These need to be applied consistently in order to ensure visual alignment of the brand. Block color backgrounds can be used, as long as it is part of IIMTS’s corporate gradient of red, blue and grey colour.
The graphic elements of the IIMTS brand guidelines have been designed to convey an original, easily recognizable and consistent visual presence. Below is the application specifically for flyer helps to maintain the consistency in our message. We have maintained the same recommended placement for our logos, corporate colors and standard information.
How can IIMTS impact your career ?
P.o. Box 231, Dubai, UAE Tel: +966 5245454545 Fax: +966 5245454545 Email: info@iimts.com www.iimts.com
How can IIMTS impact your career ?
How can IIMTS impact your career ? IIMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all.
IIMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all.
How can IIMTS impact your career ? IIMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all.
IIMTS with it's specially designed courses which are provided by the famous and accomplished International universities help you in carving for yourself a a nich in today’s competitive environment.
IMTS is purely oriented in delivery of world class educational and skill advancement facilities to students and professionals who thrive in a day in and day out format to acquire the potential to grow above all. IIMTS with it's specially designed courses which are provided by the famous and accomplished International universities help you in carving for yourself a a nich in today’s competitive environment.
The courses at the universities are specifically designed and detailed by experts in the field who are faculty at these universities. Working professionals who have amassed hard earned knowledge, also contribute in formatting the courses which are imparted to the students. The counseling service at IIMTS can help you remove all the confusion from your heart and tell you the best way to get to your goal
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Tel: +966 5245454545, Email: info@iimts.com
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IIMTS Brand Guidelines 2012 I P 66-67
ADVERTISING MATERIALS 7.3 Signage To maintain consistency in IIMTS’s signage, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the size and design of the signages. Block color backgrounds can be used, as long as it is part of IIMTS’s corporate gradient of red, blue and grey colour.
www.iimts.com
www.iimts.com
Tel: +966 5245454545, Email: info@iimts.com
www.iimts.com
www.iimts.com
www.iimts.com
www.iimts.com
IIMTS Brand Guidelines 2012 I P 68-69
ADVERTISING MATERIALS 7.4 Mupis and Light Boxes
ADVERTISING MATERIALS 7.5 Unipole and Billboard
To maintain consistency in IIMTS’s advertising on mupis and light boxes, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the design of the mupis or light boxes.
To maintain consistency in IIMTS’s advertising on billboards, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the size and design of the billboard.
How can IIMTS impact your career ?
How can IIMTS impact your career ? Tel: +966 5245454545, Email: info@iimts.com
www.iimts.com
Visit US :
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IIMTS Brand Guidelines 2012 I P 70-71
ADVERTISING MATERIALS 7.6 Roll-ups/Pop-ups To maintain consistency in IIMTSâ&#x20AC;&#x2122;s roll-ups/pop-ups, we have have a recommended logo position and our graphic elements can be moved into a variety of positions in order to best suit the design of the roll-ups/pop-ups.
How can IIMTS impact your career ?
Thank you for building our brand
www.iimts.com
IIMTS Brand Guidelines 2012 I P 72-73
Contact
DUBAI
SHARJAH
212, 2nd Floor,Sultan Business Center, Near Lamcy Plaza, Dubai, United Arab Emirates.
PO.Box: 70192, Suit No.546, 5th floor, Damas Building (Burj2000), Near General Post Office, Rolla, Sharjah, United Arab Emirates
Contact : 600 544 543, 04 3708411 / 2 E-mail : marketing@iimts.com
Call : 600 544 544
ABU DHABI
RAS AL KHAIMAH
Mezzanine Floor M 01, Al Hamid Building Behind Jumbo Electronics, Old Passport Road Near Al Falah Signal, Abu Dhabi, United Arab Emirates
UG-13, M Floor, RAKIA, Ras Al Khaimah, United Arab Emirates
Call : 055-3257083