Didyouknowthattheimpactof influencermarketinghasdoubled inthelastfiveyears?
Youmightbeitchingtodiveinandsee whereitcanleadforyourbrand,but beforeyoumakearookieerrorandcold pitchahugeaccount,ScottHalloffersa greatidea.
Byfocusingonmicroinfluencersratherthanbig accounts,youcanoftenget muchbetterresults.
Oneofthemostprominentbenefits, especiallyifyou'reasmallerbrand,isthe cost.Pricesrangefrom$500perpostat 10,000followersupto$5,000perpostat 100,000.
Butalsokeyistheauthentic connectionthatmicro-influencers havewiththeirfollowers,whichcan leadtomoreclickthroughforyour business.
ScottHallprovidesactionable tipsifyou'relookingtobegin yourfirstinfluencer-led marketingcampaign,from determiningauthenticityto buildingastrongpartnership
Findoutmoreat https://scotthall.co/the-power-ofmicro-influencers-in-social-mediamarketing/
