ALUMNI SPOTLIGHT
MAAS Alum Anela Malik on Food, Writing, and Becoming a Scessful Entrepreneur Interview with Vicki Valosik
A
nela Malik is a content creator with a focus on food, travel, and “the everyday mundane.” After graduating from MAAS in 2016, Anela became a Consular Officer in the U.S. Embassy in Amman, Jordan. While in Jordan, she started a food and travel website called “Feed the Malik” as a way to push herself to explore beyond the “expatriate bubble.” She found, to her surprise, that friends who had never considered traveling to the Middle East were inspired to do so after reading her blog. "I learned a valuable lesson," writes Malik. "Complex, deeply human stories can challenge and truly move people." In 2021, she decided to leave the diplomatic corps in order to focus on her growing platform. Malik now has more than 100 thousand followers on TikTok, nearly 40 thousand on Instagram, and a thriving community of subscribers. She uses these platforms to elevate marginalized communities, particularly Blackowned restaurants, to discuss the politics and culture of food, and to demystify the process of becoming an influencer and entrepreneur. Malik is currently writing a book about the enduring contributions of Black peoples to American cuisine, which is under contract with National Geographic.
Where does your passion for storytelling through food come from?
20
How did your book project come about?
Tell us about Feed the Malik. What do you consider your greatest accomplishment with the site?
Feed The Malik is my exploration of nuance, imperfection, and wonder through primarily food and travel. This year my focus is primarily on building out my subscription as my primary source of income and also an avenue for creative expression and community building. I’ve worked to make that space as accessible as possible, both financially for members (memberships start at $2 per month) and by ensuring videos are captioned, I include image descriptions and alt text, and other basic ways that you can make digital spaces more accessible. It’s an evolving process but one I’m committed to over time.
Center for Contemporary Arab Studies - Georgetown University
National Geographic approached me because of my platform, after deciding the voice I had nurtured on my blog and social media would lend itself well to a historical narrative about American cuisine. The topic, Black contributions to American cuisine, is one that I had been writing about and exploring on my own for quite a while. In short, my passion projects and skills aligned with their projects.
How do you feel you use the skills or knowledge gained at MAAS in your career now?
Academically, I don’t think I was prepared for a program like MAAS. Floundering through the program created a skillset that lends itself well to any work I will ever do. It taught me how to keep working rather than shut down even when I feel unprepared, overwhelmed,
Image credit: Taylor Piva
It's cliche to say “food is a universal language” though in some ways very true. Maybe it’s better to frame various cuisines and food cultures as dialects of the same language. We all may understand them slightly differently, but we are at least aware of the various meanings and conversations that can be had through food. That’s why so much of my work encompasses food, as it’s at once deeply personal and also communal.
That community is vital to the whole ecosystem of my work. During 2020 - 2021 my work drove an estimated $500,000 in sales to independent Blackowned food businesses. That’s a low estimate based on only one channel of activity. I created free resources used by hundreds of thousands of people to find and engage with independent businesses in their communities. In 2022, a series I put together about Black history & excellence in Arkansas reached over a million people. Recent projects have sparked conversations on power, equity, and elitism, and have reached multiple millions of people. That’s just a small snapshot of my work in the creative space. All of that is/was community funded, by subscriptions that allow me the freedom to pursue those projects. I’d say those impacts, especially on small businesses, are my biggest accomplishments.
