GEORGIA LOUCA INDUSTRY REPORT DESIGN, ENTERPRISE & INNOVATION http://georgia-louca.tumblr.com
CONTENTS PAGE
INTRODUCTION . INDUSTRY FORECAST
TAILORING WITHIN A MODERN SOCIETY
.
JOB ROLE FORECAST . PERSONAL FORECAST . APPENDIX ONE:
INDUSTRY INTERVIEW . APPENDIX TWO:
COMPANY SWOT . APPENDIX THREE:
PRESENTATION PLAN . ILLUSTRATIONS . BIBLIOGRAPHY . LEARNING AGREEMENT . CV
INTRODUCTION
For the Design, Enterprise and Innovation unit, I have undertaken a nine week industrial placement at the bespoke tailoring company Charlie Allen, located in central London. I have chosen this route as I believe that the best way to understand how this industry works is to experience it first hand. This placement will allow me to put the current knowledge and skills I have developed from my two years of university study into practice as well as developing new skills relevant to this industry. As an intern I will have a number of roles which I will execute to the best of my ability in order to gain the level of knowledge I believe will further my future career aspirations, as well as enough information for me to be able to write a report for assessment. The report will focus on the art of bespoke menswear tailoring and its relevance within today’s modern society.
INDUSTRY FORECAST
TAILORING WITHIN A MODERN SOCIETY In a world where personal image has become everything, it is not surprising that the number of men spending money on fashion has risen to higher than ever be-
fore. ‘Menaissance’ the modern movement within the male lifestyle, that promotes the ‘metrosexual’ man encompasses the epitome of refinement and style in a classic but masculine way. Increasingly concerned with what they are wearing and how they are wearing it, this breed of men have discovered the power that style can offer.
FIGURE 1
FIGURE 2
The suits produced are still seen today as Bespoke tailoring, a form of art that has
iconic pieces of menswear as fashion be-
picted as one of the essential require-
ciety, especially in Britain. Those deemed as
as a gentleman, however how is this rel-
to dress the part as they understood that
been round for many centuries, was de-
came a way to display where one fit into so-
ments necessary for a man to be classed
‘gentlemen’ back in the day were expected
evant within today’s modern society?
only they are responsible for the way in
which they present themselves to the world.
The legendary street Savile Row, comprised of an array of bespoke tailoring shops, was first built in London in
As the centuries have passed and fashion
named after his wife Lady Dororthy Savile.
tion that a well dress man is directly corre-
the 1800’s by the Earl of Burlington and
Today it’s renowned reputation as the ‘home of bespoke tailoring’ still remains due to the outstanding quality and crafts-
manship shown within the garments.
styles have changed, this hierarchical no-
lated to their significant status still remains.
Bespoke
tailoring
has
always
been
recognised as prestigious due its clien-
tele formed of those with stature, nevertheless what is it specifically that gives it
this reputable status and makes it more desirable to those
purchasing suits in
comparison to a ‘ready to wear’ from a branded store such as Hugo Boss?
Impeccable Fit- The precision involved when measuring a client is very important to ensure that the garment fits perfectly. Expert tailors measure the client over a period of four to five fittings that when combined with 100+ hours spent on construction, creates the perfect fitting suit. It is also beneficial for those with an uncommon shape/size as it allows the clothes to fit the client in all areas. This is something that fashion labelled brands cannot offer as the clothes made are created using block patterns based on a grading system.
The word bespoke is speculated to have been created by Savile Row tailors who
would say that a clients cloth had ‘been spoken for’. The suit is designed and
created based on the selections made
by the client in terms of materials, colours and styling. The end product is directly tailored to the clients preferences
unlike a fashion branded item which is designed based on outside inspiration
and created with ‘every man’ in mind.
It is no secret that a well tailored suit
is a formal way to make an impression due to its uniqueness but what are the main benefits of going bespoke?
Broad Selection- Bespoke allows a unique garment to be produced as all the parts are chosen by the client. There are a general set of rules that should be followed when creating a suit however, in terms of colours, materials, patterns, textures and styling the possibilities are endless. Instead of having to an item based on which colour way you prefer the most, like in branded fashion shops, you are able to tailor the whole product to your taste. Craftmanship- Those in the tailoring industry see it as a form of art and not just a job. The level of effort and time put in means that the outcome is of an outstanding quality. In turn this means that the clothing produced has a higher life expectancy than those that are mass produced as they are not just focused on creating large quantities to be sold. On the flip side, this means that bespoke does come at a cost due to the higher level of craftsmanship involved; yet many would argue
that the benefits outweigh the costing.
Charlie Allen is a modern bespoke
tailoring company that has been creating
For a brand to be successful it must stand
twenty five years. Bespoke tailoring has
available from other brands. They want to
and being based in Islington, this is exact-
Allen suit that differentiates from any oth-
hand made suits and menswear for over
out and offer something unique that is not
always attracted an elite target market
focus on what it is about buying a Charlie
ly the clientele that Charlie Allen attracts.
er tailoring house. The brand specialises in mixing a classic cut with a ‘soft’ shoulder which removes the rigidness of the suit
yet still provides refinement and therefore
class. This creates a current alternative to
the standard business suit which will appeal to todays modern society. The main competitors include Ozwald Beotang who
provides ‘innovative classicism’ and Thom The company, known for creating the
Sweeny who ‘blends tradition and heritage
currently undergoing a ‘makeover’ in an
ing a new contemporary type of tailoring.
quintessential modern tailored suit, is attempt to redesign its image and cre-
ate a more contemporary and relevant brand. The idea behind the redesign is to attract a slightly younger clientele such
as those in their late twenties and thirties as the rise in younger generations
entering the work force is increasing.
with modern cut and finish’, both produc-
As there has been a large increase in
the amount of time that consumers are
spending on social media, the company has decided to focus on redesigning the
brands image as opposed to the prod-
ucts, including the logo, shop layout and the use of social media as a means of
promotion, educating people about the
brand and allowing the discovery of what the brand has to offer. They aim to make
bespoke tailoring more appealing to a younger audience as they become more aware of the advantage that dressing the
part can have on their prospective career. The art of bespoke tailoring is an area within menswear that will continue to remain a sym-
bol of status and sophistication, as despite the ever changing fashion trends, the com-
plete classic ensemble remains timeless.
To conclude, the use of social media as a means of promotion through platforms
such as Facebook, Instagram and Twitter allows tailoring brands to stay relevant and
contemporary in todays society as young-
er generations are entering the work force and understanding the impression that what they’re wearing can give. Custom tai-
loring provides the highest level of fashion for the ‘metrosexual’ with the quality
and craftsmanship that it offers, in a world
where dressing smartly equals power.
JOB ROLE FORECAST
Charlie Allen is formed of a small but hardworking team that are passionate about their line of work, with the show-
room located in Islington and the work-
shops dotted around central London.
When in the showroom the delegated
role was showroom assistant, who worked closely with the brand manager and included interaction with current and po-
tential customers through tasks such as creating appointments as well as shad-
owing consultations and fittings. General
admin duties were also handled such as The intern role consisted initially of
three working days on Tuesday, Thurs-
day and Saturdays which is when the majority of fittings took place.
The
days were split into half, with the first
part located in the showroom and
the second in the local workshop.
ordering past and current client files and
stock as well as dealing with customer gar-
ment deliveries that were to be sent and received. This role required good organisational skills as well as time management
and communication which developed
as the level of responsibility increased.
In the workshops was where all the alter-
ations and manufacturing was conducted. This area was fast paced and not as glamorous as the showroom, however it was
important to experience as it showed the processes and techniques used when creFor consultations, customers were offered
drinks on arrival and taken through the suit options available, for example bespoke or
made to measure. For fittings, after hav-
ing had their measurements taken, clients
would try their suit on and have any adjustments necessary pinned ready for alterations. The intern would shadow these
appointments to understand how they
were conducted and assist when required.
ating tailored suits. The interns roles includ-
ed shadowing the construction processes and assisting with any suit alterations in-
cluding shortening, taking in and letting
out specific parts of the garments. Precision
and good machine and hand sewing skills were required as well as an understanding
of how the garment was constructed, to ensure that it was altered correctly and the
end product was of a high quality standard.
This role required a professional manner, especially when interacting with clients as well as a good level of knowledge of
the possibilities available with regards
to cloth, construction and adjustments
Both areas allowed the intern to gain an overall view of how the business was run
and provided the opportunity to experience what it was like under pressure and a
time frame within an industrial environment.
PERSONAL FORECAST
Interning at Charlie Allen, the bespoke tailoring company for the past three months has been immensely enjoyable for me as it has given me the opportunity to gain valuable knowledge and experience within an industry that I am eager to pursue a career in.
All the members of the team, were very friendly and supportive towards me, particularly the owner Charlie Allen who made me feel greatly welcome. Once I began the placement I realised quickly that the majority of the company was male dominated which slightly intimidated me especially since I was in an unfamiliar setting. As time went on, I found this to be advantageous as it helped me to gain confidence, particularly when engaging with clients.
As an intern, initially the hours I was given to work as well as the responsibility was fairly limited due to my lack of knowledge but as my understanding and confidence grew, so did the work load. During this time I did a lot of shadowing of my supervisors, to help me understand how things were run and handled.
I had the opportunity to experience both the glamorous showroom aspect of the business as well as ‘behind closed doors’ within the workshops. I was able to observe both aspects of the business and meant I was able to develop both practical and social skills, which will be very beneficial to any future projects and business opportunities I come across.
Working within the luxury end sector has shown me the importance of client relations and the level of professionalism necessary when interacting with them. I found that I had to be very attentive to both the potential and current clients to ensure that their needs were met to each of their differing tastes.
Through my admin duties when in the showroom I have gained many transferable skills such as communication, time management and organisation. I was particularly interested in this side of the business as I was eager to see the design process for the garments. It was a great experience as it showed me the significance of the materials selected, the colour, the cut and the texture as well as understanding the importance of making the customer happy by making sure that all the measurements were taken precisely.
I especially enjoyed all the hand sewing skills I developed during my time in the workshops. As the weeks went by I was given more responsibility on alteration garments starting off with small tasks such as sewing buttons and hemming to larger tasks such as cutting pattern pieces. Having already used industrial machinery before, I was fairly confident, however knowing that these garments were for paying customers I was eager to do my best.
It was insightful to see the way in which the tailors worked and to have had the opportunity to help with certain aspects of the construction process, allowing me to put my existing manufacturing skills and knowledge into practice within an industrial environment.
Reflecting on my time at Charlie Allen, I have gained a ed to, however, has clarified that menswear tailoring is the path that I would like to pursue a career in.
My time in the showroom has taught me the importance of client relations and I have developed skills including organisation, time management and communication. The time in the workshop has been very informative with regards to the practical aspect as I have observed how different garments are manufactured and the level of effort and time put in.
Overall I have thoroughly enjoyed my time at Charlie Allen. The many transferable practical and social skills that I have developed are imperative to this industry and will aide my future projects and career choices. I have made great connections as well as friends and am very grateful to have had this experience.
INDUSTRY INTERVIEW CHARLIE ALLEN- COMPANY OWNER DARON BAILEY- BRAND MANAGER
HOW DID YOU FIRST BECOME INTERESTED IN BESPOKE TAILORING?
CA: Its been our family business for three generations, so from birth.
DB: My love for fashion and tailoring started at an early age. Watching films such as ‘Blow Up’.
WHO OR WHAT WOULD YOU SAY IS YOUR BIGGEST INFLUENCE?
CA: My mother and Uncle Roy Pasard. He took me to the movies, art exhibitions and taught me how to draw and paint.
DB: Steve McQueen and Stefano Pilati.
IN YOUR OPINION, WHAT ARE THE MOST IMPORTANT COMPONENTS NEEDED WHEN CREATNG AN EXCELLENT SUIT?
CA: All are very important to make a perfect suit, so don’t be afraid to undo each one until you get it right. DB: To me the most important components are fundamentally the cloth. Then its taking into account the clients posture, gait and personality and crafting a silhouette that enhances his or her strengths and minimises the weaknesses.
WHAT WOULD YOU SAY ARE THE MAIN ADVANTAGES OF BUYING A BESPOKE SUIT?
CA: The biggest I would say is that you want it to last forever. So you look after it and cherish it, you also GROW with it and you can alter it.
DB: The main advantage of a bespoke suit is the craft. The precision and the experience. True bespoke matures as it gets older, like a fire urn.
WHO HAS BEEN YOUR FAVOURITE CLIENT TO WORK WITH SO FAR AND WHY?
CA: Mr Andrew Payne because he works and writes for TV and film, so he knows what he wants. He makes me thinking about what I am designing for him. PLUS he buys a suit every six months DB: We have had the privilege of working with some very interesting people. One that springs to mind is a British Diplomat who lived and worked in Northern Italy for 30 years. An MI6 agent and a professional triathlete. WHERE DO YOU THINK THAT TAILORING FITS IN WITH TODAYS GENERATION IN REGARDS TO MENS FASHION?
CA: At the top of the male fashion chain because there is no way of looking more formal than being in a well tailored suit.
DB: Tailoring fits as it is one of the oldest industries that is by definition classic. In relation to todays mens fashion, classic tailoring is not transient or trend led, thereby timeless.
WHAT HAS BEEN THE MOST MEMORABLE MOMENT OF YOUR CAREER SO FAR?
CA: Being asked and commissioned by the Football Association to design the England National kit from the tailors point of view.
DB: Getting my new business cards and realising that all of the work behind the scenes is starting to bear fruit.
DO YOU HAVE ANY TIPS FOR AN ASPIRING TAILOR?
CA: Just keep doing your best possible work every day and never give up because one day it will be your TURN to be a star. DB: Truly love fashion, menswear and be a perfectionist.
COMPANY SWOT
STRENGTHES
• Good Location situated in central London, the hub of fashion
• High quality garments produced creates good customer satisfaction
• Three avenues of distribution, Be-
OPPORTUNITIES
• Undergoing brand makeover- become appealing to a new market, attracting a
spoke, Made to Measure and Ready to Wear, appeals to a wider audience.
•
•
different clientele
Only one showroom, therefore could
expand the business and create a fran-
chise
Create an online store where customers are able to buy the ready to wear
garments
WEAKNESSES
• Lack of PR and advertisement on social media forms
• Focuses mainly on menswear
• Premium price range, limiting as most cannot afford
•
THREAT S
Located in the city of fashion there is
immense competition with a high number of tailoring companies providing a
•
similar service
Loyalty decrease as suits are able to
be purchased from high end branded
stores for a lot cheaper as well as less
•
hassle
Focusing mainly on menswear de-
creases the size of the clientele and
therefore business
PRESENTATION PLAN
SLIDE
CONTENT
T I M E (15 Minutes)
Introduction
Brief ntroduction to Charlie Allen- What I hoped to gain from the experience
2 minutes
Industry Overview
Watch ‘Charlie Allen- The Art of Bespoke’ video clip- explaining line of work
2 minutes
Job Role
Explaining my job role- Tasks I was assigned in both showroon and workshop
2 minutes
Experience Overview
Skills and knowledge I gained / developed from tasks- What I found difficult and whyHow I perservered
SWOT Brand Analysis
S W O T analysis of Charlie Allen
Conclusion
Conclusion- What I have learnt about the industry- Future career aspirations
3 minutes
Q+A
Question + Answer
1 minute
3 minutes
2 minutes
ILLUSTRATIONS FIGURE 1: ANNUAL AMOUNT SPENT ON MENSWEAR Ferdman, R.A. (2014) The rise of man-shopping in five study charts [Online Image} Available at: http://qz.com/186074/the-rise-of-man-shopping-in-five-studly-charts/ (Accessed: 7 May 2016). FIGURE 2: ITEMS BEING PURCHASED Ferdman, R.A. (2014) The rise of man-shopping in five study charts [Online Image] Available at: http://qz.com/186074/the-rise-of-man-shopping-in-five-studly-charts/ (Accessed: 7 May 2016). FIGURE 3: CHARLIE ALLEN SHOWROOM Louca, G. (2016) Charlie Allen Showroom [Photograph] Authors Own FIGURE 4: CHARLIE ALLEN SHOWROOM Louca, G. (2016) Charlie Allen Showroom [Photograph] Authors Own FIGURE 5: ALTERATION EXAMPLES Louca, G. (2016) Charlie Allen [Photograph] Authors Own FIGURE 6: ALTERATION EXAMPLES Louca, G. (2016) Charlie Allen [Photograph] Authors Own FIGURE 7: ALTERATION EXAMPLES Louca, G. (2016) Charlie Allen [Photograph] Authors Own
FIGURE 3
FIGURE 5
FIGURE 4
FIGURE 6
FIGURE 7
BIBLIOGRAPHY A look at the significance and history of Savile row (no date) Available at: http://www. sousterandhicks.com/savile-row/ (Accessed: 28 April 2016). administrator (2011) ‘Classic makes a comeback in menswear’, 17 October. Available at: http://www.hiras.com/blog/2011/10/classic-makes-a-comeback-in-menswear/ (Accessed: 28 April 2016). ‘Bespoke menswear is staging a comeback’ (2015) Available at: http://www.deccanherald.com/content/378714/039bespoke-menswear-staging-comeback039.html (Accessed: 28 April 2016). Brown, A. (2013) ‘Suit up - the rise of the modern gentleman’, Huffington Post, 23 June. Available at: http://www.huffingtonpost.co.uk/amma-brown/james-bond-modern-gentleman_b_3140916.html (Accessed: 21 April b2016). Fashion: The history of tailoring (no date) Available at: http://www.lnstar.com/mall/literature/tailor4.htm (Accessed: 21 April 2016). Ferdman, R.A. (2014b) The rise of man-shopping in five studly charts. Available at: http://qz.com/186074/the-rise-of-man-shopping-in-five-studly-charts/ (Accessed: 11 April 2016). KaKKi and profile, V. my complete (2013) ‘Follow KaKKi on Instagram’, 19 October. Available at: http://kaluswika.blogspot.co.uk/2013/06/topic-difference-between-fashion_26. html (Accessed: 21 April 2016). N. (2011) DIFFERENCE BETWEEN A TAILOR AND A FASHION DESIGNER. Available at: http://www.fashiondesignscope.com/?p=1158 (Accessed: 21 April 2016). NICHOLSON, S.G. (2012) The comeback of the century: Dressing well again. Available at: https://parisiangentleman.co.uk/2012/11/03/the-comeback-of-the-century-dressingwell-again/ (Accessed: 21 April 2016). Reyner, M. (2008) Steve Doyle: A men’s lifestyle publication for the Menaissance. Available at: https://www.lsnglobal.com/the-big-idea/article/204/steve-doyle-a-men-s-lifestyle-publication-for-the-menaissance (Accessed: 11 May 2016). Style, M. (2013) THE ADVANTAGES OF BESPOKE TAILORING. Available at: http://www. menswearstyle.co.uk/2013/12/11/advantages-of-bespoke-tailoring/894 (Accessed: 23 April 2016). Williams-A, T. and profile, V. my complete (2012) About this site. Available at: http:// www.fashionbeyondstitches.com/2012/01/difference-between-fashion-designer.html (Accessed: 21 April 2016).
ARTS BOURNEMOUTH UNIVERSITY LEARNING AGREEMENT
Name: Georgia Louca Course: BA (Hons) Fashion Level: 5 Unit: Design Enterprise and Innovation Unit Code: FSC556 Credit Points: 40 Study Hours: 400 hours Tutor(s): Karen Ryan SYNOPSIS OF STUDY For this unit I am going to be undertaking a placement within the menswear tailoring industry. I am eager to learn the methods and processes used when constructing a bespoke suit in particular, starting with the design selection and initial measurements to the final fittings and construction, whilst also learning how a company is run within this industry. I will achieve this through shadowing my supervisors, allowing me to observe and then assist which will give me the opportunity to put my existing knowledge into practice. This will give me first hand experience and a broader understanding of how garments are manufactured in the tailoring industry as well as teaching me new transferable skills and techniques that I may not have used before which could potentially be used in future assignments. For assessment I will be presenting a 2,000 word report based on the research I have conducted during my placement. This report will include an overview of my experience, including an insight to the job roles I am assigned, the brand and the tailoring industry in general. I will also reflect on how my experience could benefit my future career aspirations. I aim to conduct an interview with an employer and will also be completing a weekly blog which will act as an ongoing aide for primary report research as well as allowing me to reflect on my week. The placement will be based in Islington with the bespoke tailoring company Charlie Allen. As part of the internship I will be acting as a showroom assistant, which will include interacting with the customers, creating client relations and observing how suit fittings and measurements are conducted as well as any general admin duties. This will allow me to understand how tasks are carried out in a professional manner in industry. I will also be learning the tailoring construction processes through shadowing and helping with any alterations on existing garments in the workshops, allowing me to further my practical construction skills. At the end of my placement I will have had the opportunity to help with the production of suit garments based on the knowledge I have gained through the observation of my supervisors during client fittings, learning how measurements are taken and acquiring knowledge on new processes and techniques within the workshops. This will increase my understanding of bespoke menswear tailoring in an industrial environment which in turn will further my professional development.
C O N T A C T: Charlie Allen Owner/ Director 181 Upper Street, Unit 1 Coopers Yard. Islington, London, N11RX 07850 049999 info@charlieallen.co.uk AIMS A1 To further develop my creative, intellectual and practical applications of specialist study to the appropriate level. A2 To demonstrate my understanding of the historical, cultural, professional and contextual frameworks, which inform my work. A3 To introduce myself to the career and future study possibilities relevant to my subject interest through the promotion of self-evaluation and review as an essential part of my personal and professional development. LEARNING OUTCOMES On completion of this unit you will be able to: LO1 Develop existing skills and acquire new competences evidenced through a comprehensive body of work that will enable me to assume significant responsibility within organisations. LO2 Demonstrate the ability to apply underlying concepts and principles in relation to my specialist practice. LO3 Demonstrate the qualities and transferable skills necessary for employment requiring the exercise of my personal responsibility and decision-making. ASSESSMENT REQUIREMENTS For assessment I will be producing a body of work consisting of a 2000 word report based on my experience at the Charlie Allen tailoring company, as well as a blog that will reflect on my activities weekly, including imagery of any practical work that I may complete. (Tutor assessed) 100% REFERENCES Barrie, L. (2011) Tailoring trends from Savile row to mass market. Available at: http:// www.just-style.com/analysis/tailoring-trends-from-savile-row-to-mass-market_ id112570.aspx (Accessed: 16 April 2016). Charlie Allen Bespoke (no date) Available at: http://charlieallen.co.uk (Accessed: 9 April 2016). Javed, I. (2016) Charlie Allen Bespoke. Available at: https://www.facebook.com/CharlieAllenTailors/timeline (Accessed: 9 April 2016). Savile row Bespoke (no date) Available at: http://www.savilerowbespoke.com (Accessed: 16 April 2016).
ACTION PLAN/TIME
PLAN
• WEEK 1: Begin placement, introduction and inductions to the showroom and workshop. Gather primary report research Evaluate and reflect on blog • WEEK 2: Shadow my supervisors, watching how the company is run, performing general admin duties, learning the retail and business side of the company. Gather primary report research Evaluate and reflect on blog • WEEK 3: Beginning to learn the techniques and processes used when constructing a suit. Helping with small tasks such as alterations and watching how fittings are taken. Gather primary report research Evaluate and reflect on blog • WEEK 4: Carry on developing my practical skills using the techniques and processes I have learnt, helping with alteration garments and any other task assignments as well as assisting with fittings. Gather primary report research Evaluate and reflect on blog • WEEK 5: Carry on developing my practical skills using the techniques and processes I have learnt, helping with alteration garments and any other task assignments as well as assisting with fittings. Gather primary report research Evaluate and reflect on blog • WEEK 6: Carry on developing my practical skills using the techniques and processes I have learnt, helping with alteration garments and any other task assignments as well as assisting with fittings. Gather primary report research Evaluate and reflect on blog • WEEK 7: Carry on developing my practical skills using the techniques and processes I have learnt, helping with alteration garments and any other task assignments as well as assisting with fittings. Begin initialising ideas for report Evaluate and reflect on blog • WEEK 8: Carry on developing my practical skills using the techniques and processes I have learnt, helping with alteration garments and any other task assignments as well as assisting with fittings. Carry out interview with employer Begin writing report Evaluate and reflect on blog • WEEK 9: Finalise report based on all primary research gathered previously and reference all sources. Evaluate and reflect on blog
GEORGIA
LOUCA
CURRICULUM VITAE
C O N T A C T
PERSONAL PROFILE
Miss Georgia Louca
To be able to freely express your views and characteristics, is an important
07523214424
factor in society today. Fashion is a form of art and part of an industry that
georgia_louca@hotmail.co.uk
enables individuals to convey their different personalities, which excites me.
about.me/georgia_louca
Through my studies at The Arts University Bournemouth, I have been exposed to the fast paced and continually evolving environment of the fashion industry. Determined to succeed in my chosen career path, I am willing to explore any challenges that will ensure I gain a high level of understanding and useful skills.
E D U C A T I O N THE CAVENDISH SCHOOL, eastbourne, east sussex, 2007-2011 SUSSEX DOWNS COLLEGE, east sussex, 2011- 2014 ARTS UNIVERSITY BOURNEMOUTH, dorset, 2014- present
QUALIFICATIONS Fashion BA 1st Year- 2:1
S K I L L S •
toshop, Illustrator and Indesign. • • •
WORK EXPERIENCE •
•
• •
Science GCSE- AB
•
R E F E R E N C E S aVaILabLe upon reQuest
Other design skills include: technical flat production and working drawings of garments, using industrial machinery, hand sewing and beading.
Textiles GCSE- a*
English GCSE- B
An advanced knowledge of Microsoft Office including Microsoft Word, Excel and Powerpoint.
Diploma- pass
Mathematics GCSE- B
A fundamental understanding of the Lectra Software; including Modaris, Diamino, Kaledo and 3D Fit.
Art and Design Foundation
Art and Design GCSE- a*
An intermediate knowledge of the Adobe Creative Suite; including Pho-
Interning at Charlie Allen Bespoke has shown me what it is like to interact with clients, learning suit construction processes, shadow fittings and assist with alterations, all within a working environment which has broadened my understanding of the tailoring industry. Volunteer at Graduate and Bournemouth Fashion Week 2015 preparing garments and the models for the show gave me an insight into how a catwalk show is assembled and the organisation involved. Foundation Final Major Project Fashion Catwalk Show and exhibiton tested my time managment and communicative skills. Waitressing for numerous restaurants has allowed me to interct with customers in both casual and formal settings providing me with transferable skills such as prioritzation and multitasking. Voluntary work at both a care home and secondary summer school which allowed me to undertake leadership roles and put me in positions where I had to problem solve.
GEORGIA LOUCA INDUSTRY REPORT DESIGN, ENTERPRISE & INNOVATION http://georgia-louca.tumblr.com