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Casey Reed & Jordan Lange bios
CASEY REED
EXECUTIVE ASSISTANT 1ST SEASON • FLORIDA ’10
Casey Reed joined the Georgia Basketball staff as the Executive Assistant in May 2022 after spending a decade working within the spirit programs at the University of Florida.
Reed handles a vast list of job responsibilities for the Bulldogs, managing different aspects of the program’s office, facility, travel and budget needs. In addition, she also coordinates Georgia Basketball’s outreach efforts within the Athletic Association, the Athens community and with former players; serves as a liaison to the promotions, marketing and fan engagement departments; and aids with the Ultimate Guide to Achievement (UGA) initiative to provide players with off-court development opportunities on topics such as financial literacy, community service, social awareness and career development.
From 2012-22, Reed served as the coordinator for Florida’s Dazzlers dance team and mascots, with the focal point of enhancing the game day atmosphere for students and alumni at Gator athletic competitions. She also served as liaison between the men’s basketball program and the Tip Off Club, its support group, concerning meeting programming, guest speakers, team relations and compliance procedure execution.
During her tenure in Gainesville, Reed managed all travel, equipment purchasing and scholarship distribution for the Gators’ spirit squads. Additional duties included coordinating more than 300 internal and external appearance requests for the spirit program, developing and executing various partnership and trade contracts for the spirit teams and assisting with activation of sponsorship-related requirements for the spirit in association with IMG. She also operated multiple “Jr. Spirit Day” camps to raise revenue for the spirit programs and build community involvement.
Reed earned both her bachelor’s and master’s degrees in Entomology from Florida in 2010 and 2014, respectively. She was a member of the Dazzlers Dance Team throughout her four years as an undergraduate, serving as the team’s co-captain from 2007-09 and captain from 2009-10.
After securing her bachelor’s degree, Reed served as an intern at the Walt Disney World Resort from 2010-11. She worked within the “Living with the Land” attraction inside EPCOT and conducted daily “Behind the Seeds Tours,” providing guests within an interactive insight at EPCOT’s greenhouses, labs and aquaculture facilities.
Reed returned to Gainesville and was a graduate assistant within the school’s Entomology program from 2011-14. Her professional experience also includes serving as a judge for Varsity Spirit cheerleading competitions across the country in 2016 and 2017.
Jordan Lange joined the UGA Athletic Association as Director of Creative Services and Social Media for Georgia Basketball in the summer of 2021. He arrived in Athens after previous stints at Oregon State and Wyoming.
From 2019-21, Lange was the director of graphic design for Oregon State’s football program. He created and maintained brand guidelines, while developing a unique and consistent brand for the Beavers. Lange worked with OSU’s videographers, photographers and social media team to tell story of OSU football. Those efforts featured personalized recruiting campaigns, as well as creating all other internal and external materials.
Lange was director of graphic design at Wyoming from 2018-19. There he coordinated and monitored projects within the design team to create engaging content for Wyoming’s 13 different athletic programs. Those efforts included social media content, printed materials and recruiting graphics. Lange also developed and managed the athletic association’s first project management system for its graphic efforts.
Prior to working in college athletics, Lange was a senior graphic designer for Diplomat Specialty Pharmacy in Flint, Mich., from 2016-18. In addition to creating digital, printed and video materials, he taught classes to employees on utilizing product management methodologies to keep projects on track, providing updates and transparency to daily progress.
A native of Davison, Mich., Lange graduated from the University of Michigan-Flint with a bachelor’s degree in Graphic Design in 2012.
Jordan and his wife, Kayla, have three sons – Bentley, Blaine and Beau.
