P O R T F O L I O
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P O R T F O L I O
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06 TREs: PRODUCT DEvelopment 12 ALPINE TREND REPORT 16 PATAGONIA SIX MONTH BUYING PLAN 22 VIETNAM COUNTRY REPORT 28 GREAT ADIRONDACK BREWING CO. 32 W MAGAZINE 34 ELLE DECOR MAGAZINE 36 RALPH LAUREN LOOK BOOK 38 NEW YORK NINETY
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T A B L E O F C O N T E N T S
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N E w y o r k R A N G E R S N I N E T Y For my senior capstone I was able to combine my love for sports with Fashion Marketing by creating a 90th Anniversary collection for the New York Rangers that infiltrates a new market of consumers. After a full analysis of the sports licensing industry it was apparent that there was a missing link between the most powerful consumers and the sports licensing industry. Today the most active and aware consumers are women, but the product stock within the New York Rangers fan shop is not at par with the demands of female consumers. That is where my initiative comes in, to grab a hold of a new millennial target market and provide the appropriate collection to fulfill the needs of these new young, powerful consumers.
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T R E S P R O D U C T D E V E L O P M E N T Tres is an American brand that emerged from a need to fulfill a market that had yet to be catered to within the handbag industry, identifying a need for bags that were versatile enough for the consumer on the go, for all genders. The Tres name has a direct link to one of the unique features of the bag, deriving from the Spanish word “tres“ meaning three, each bag has the ability to be transformed into three distinct silhouettes, a cross body bag, a tote bag as well as a clutch. By French definition the word Tres means, very, which is indirectly linked to the mission statement, to provide the very best quality products possible, made in the U.S.A.
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A L P I N E T R E N D R E P O R T The Alpine Trend Report for Fall | Winter 2016 was made for a Current Trends and Forecasting class. It is a trend-forecasting magazine that was completely inspired by high altitudes, low temperatures and life on the summit. This report focuses mainly on trends within the alpine world, primarily ski and snowboard culture. Forecasting trends in all categories including colors, prints and patterns, textiles, accessories, and silhouettes.
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P A T A G O N I A B U Y I N G P L A N The Purpose of this project is to create a six month buying plan for a company of choice. Patagonia is our company of choice due to our interest in athletic wear, as well as being a company we felt we shared common goals and values with. Our strategy within our buying plan is to plan an aggressive year of sales and low markdowns. Our goal for this buying plan is to understand our customers as well as grasp the concepts of thinking like a retail buyer. We carefully looked at the past sales figures from Patagonia and analyzed our market the best we could.
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V I E T N A M C O U N T R Y R E P O R T The purpose of this report is to give an analyzed look at Vietnam, its culture and its textile and apparel manufacturing industry. The goal of this was to create a brochure to help manufacturers identify whether or not Vietnam is a suitable country to source within, based on its importing and exporting requirements and feasibility. In hopes to develop a professional and successful business relationship with manufacturers. The following document will examine Vietnam’s geographical and economic standing, trade agreements & laws, business etiquette, and the possible risks and opportunities are involved in doing business within Vietnam.
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G R E A T A D I R O N D A C K B R E W I N G C O . The Great Adirondack Brewing Company was founded in 1996 in Lake Placid New York, For over ten years the Great “ADK“ Brewing company has distributed mass quantities of beer up and down the East Coast. With Three Silver Medal’s in the World Beer Cup and multiple awards & recognitions within the Great American Beer Festival, it is proof the Great ADK Brewing Company sets a high standard for quality and tradition. The goal of this assignment with a graphic design internship was to design craft beer can exteriors for the start of canning production in 2016.
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D Y S P N E A S H O P -IN-S H O P B A R N E Y S With an objective to create a shop in shop within a retailer of choice. With creativity and luxury in mind our small group agreed to take on the task of a visual merchandising team to create Shop in Shop in Barney’s for Australian emerging designer Dyspnea’s new collection Dyslexi-cola. This included rendering floor plans that showcased the aesthetic of the brand as well as maximizing floor space, creating an efficient and safe retail space without compromising the dramatic essence of the brand.
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W H O W H A T W E A R In this Project to Re-design a W magazine the deliverables included a mock logotype and cover, features including “Geo’s Journal” a spring travel guide around, Street style photography and recap from Savannah Georgia, departments pages including moodboards, accessories, travel, music and more. This mock magazine also including articles featuring this 2015’s SCAD emerging designers.
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E L L E D E C O R A R T I C L E This mock article for Elle Decor Magazine dives into a beautiful restaurant in Guadalajara, Mexico. Named hueso, the Spanish word for bone, for its predominantly bone-white interior. This piece was personally written and curated for an assignment to fit within an Issue of Elle Decor Magazine.
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R A L P H L A U R E N L O O K B O O K As a part of a Digital Presentations and Techniques project, this look book was curated to resemble the style and layout of a real Ralph Lauren Look book and catalog. Inspired by elegance with ease. Each look was personally produced, styled, as well as digitally and hard copy formatted.
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