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BUSINESS
GEORGIA TODAY
FEBRUARY 11 - 17, 2022
Carrefour Launches 10 Days of Love Campaign to Reward Customers with Romantic Prizes loyalty programme – MyCLUB, to ensure that they are earning all their points. The 10 Days of Love promotion will also offer customers the opportunity to win several prizes from local and international brands. To be in with a chance to win, customers should simply redeem their MyCLUB points while paying. The first Carrefour hypermarket opened in Tbilisi Mall in 2012 and, since then, the brand has continues to provide its customers with unrivalled shopping experiences, competitive prices, and the highest quality of fresh products. Throughout these 10 years of operation in the Georgian market, Carrefour has been at the forefront of serving customers’ best interests and providing them with unbeatable value. The brand has celebrated many milestones over the past 10-years including
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arrefour, owned and operated by Majid Al Futtaim in Georgia, continues to celebrate 10 years of serving Georgian communities. As part of the celebrations, Carrefour is extending its anniversary rewards by running a romance themed ’10 Days of Love’ campaign for Valentine’s Day. This 10-day campaign follows on from a 10-day raffle held in January which gave customers the opportunity to win exciting
prizes from 10 international brands. As part of the 10 Days of Love campaign, Carrefour has launched a grand raffle in partnership with MasterCard. From 10 - 20 February, customers visiting any Carrefour store will have the chance to win a two-day trip for two people to Lopota Spa Resort in Kakheti. Trip winners will be treated to a luxurious welcome which included access to an indoor swimming pool, jacuzzi, saunas and a high-end fitness centre. Win-
the expansion of its cutting-edge in-store and innovative digital offerings; the establishment of international shopping experiences in Georgia; self-service cash desks for safe and flexible shopping during the pandemic; its own home delivery service; as well as the MyCLUB loyalty programme. Alongside these, Carrefour has supported its communities by prioritising job creation and economic contribution through the employment of more than 2,500 Georgians. Carrefour is a customer-centric brand focused on providing comprehensive tech-driven services and experiences at all levels. The physical and digital expansion of the brand actively continues, and Carrefour is expected to offer ever more innovative products to its loyal customers, aiming to improve the living conditions of the communities it serves.
ners will also be able to cycle around Lake Lopota and enjoy the well-preserved natural environment of Kakheti with their loved ones. To take part in the raffle, customers should shop in any Carrefour store and pay for their purchases using a MasterCard credit or debit card. They must check then their receipt to see if they are the lucky winners of the two-day trip to Lake Lopota. Customers are also encouraged to make the most of Carrefour’s
Georgian Wine Export up 51% in January 2022
In April, 2 New Ships to Start Operating in BakuTurkmenbashi-Baku Direction
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ith the involvement of the Georgian Railway, the transport connection between Europe and Asia has increased, reports Georgian Railway. In April, two new container ships will start operating in the Baku-TurkmenbashiBaku direction. Along with the number of ships, the number of weekly flights will also double when the weather is appropriate in the Caspian Sea. Shipping Georgian Railway subsidiary GR Logistics and Terminals, Turkish company Pacific Eurasia Logistics, Azer-
baijani company “ADY Conteiner,” the Turkmen Transport-Logistics Center, Uzbek company “Uzbekemiroyl-Expedition” and the Kyrgyz Railway Operator will jointly implement the connection. The first ship on this route has been operating since April 2019 and has transported 17,500 containers. The strengthening of this union in the Caspian Sea serves to meet the growing demand for container shipping between the countries. In 2021, compared to 2020, the volume of freight traffic on the route increased by 101%.
BY ANA DUMBADZE
G
eorgia exported 5.3 million bottles of wine to 35 countries in January 2022, 51% more compared to the same period last year, the Ministry of Agriculture and Environmental
Protection announced on Tuesday. Based on the same source, the exports generated $11.6 million from the sale of wine abroad in January, marking an increase of 43%. “Dynamics of export growth are maintained in strategic markets, where in order to promote and increase awareness of Georgian wine, the National Wine Agency implements marketing measures: Poland
103%, China 514%, Lithuania 114%, USA 245%, Latvia 22%, Estonia 102%, Japan 482%, and the United Kingdom 35%. “Growth is also noticeable in the following countries: Ukraine 93%, Kazakhstan 106%, the Netherlands 74%, Sweden 234%, Russia 34%, Mongolia 23%, etc. “12,123 companies exported different amounts of wine from Georgia,” reported the state agency.
