Adjust and republish Using your content for multiple purposes

Originally published by Manta at manta.com. Manta is one of the largest online resources dedicated to small business. Learn more and create your free company profile at manta.com.

Adjust and republish

Using your content for multiple purposes

by Kristine Pratt for Manta

Creating new and engaging content

is a crucial aspect of small business content marketing. However, you may think that once a piece of content is created and published, it can’t be used again. But not so fast!

Just because you’ve created content in the past doesn’t mean it can’t be useful down the road. Minimal effort to adjust content and publish it in new ways will help you get the most value out of it. You can re-use your content to reach new customers and make the most out of your efforts. Here’s a guide to effectively repurposing content for your small business.

1. Use existing information to create an infographic. Visually appealing content is highly likely to generate attention for your business. Chances are you have some helpful tips, professional insights, or intriguing bits of data that your followers and potential customers may enjoy. You can develop an infographic to post on your website, blog, and social media accounts. Post statistics to Twitter. Let’s say you have some interesting statistics, data points, or facts about your industry. One easy method for getting leverage from these pieces of information is by turning them into tweets. Putting compelling facts in a bitesized tweet makes them more shareable and more likely to reach a wider base of potential customers. Consider putting the stats into a Twitter-friendly image for the best performance.

Use visual content for a Pinterest

board. If you don’t have Pinterest for your business already, it’s time to get started. It’s just one useful platform to engage with loyal followers and prospective customers alike. You likely have social media content or blog posts full of images. Why not make the most out of these photos by republishing them

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on Pinterest? These pins can easily increase traffic to your website.

4. Combine your best blogs into a roundup post. Readers love listicles. Creating a “best of” list of blogs will help new and busy readers to get a look at your content. You can create roundups to highlight the most popular pieces or your own favorites.

Republish content on different platforms.

A super simple way to give your social media platforms a boost is simply re-using posts that perform well. This is similar to cross-posting one link across multiple networks. Not everyone who follows you on Instagram will also follow your Facebook. When republishing content, try to adjust the title, wording, or tone depending on the different audience.

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6. Turn your blog posts into a newsletter.

When you work hard on new content for your blog, you want to maximize what you get for your effort. You can write a series of blog posts about particular tips, instructions, or themes. This gives people a good reason to subscribe to your email campaign.

7. Cut your videos into shorter videos or GIFs.

Longer videos are generally great for your YouTube channel and website. But many other sites, such as Facebook, Instagram, and Twitter, favor shorter videos and GIFs. You can trim down your videos to have an attention-grabbing appeal on other platforms.

About the author

Kristine is the Content Marketing Manager with Manta. She brings a decade's worth of communications strategy work to the company. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.