MODERN S O U L
This is my intepretation of Northern Soul and is also some of my initial research. I think this mood board sums up Northern Soul really well as it includes the style, the music and the whole vibe of the era. I have found that Norther Soul is a music and dance movement, alongside having a specific style of fashion that would be worn by everyone within this era. I have also carried out additional research where I have found brands that have produced collections influeced by Northern Soul such as Ben Sherman and Topshop, as well as brands that were worn in the Northern Soul era such as Fred Perry.
INITIAL RESEARCH
REVIVING NORTHERN SOUL
CONCEPT
MODERN TWIST
EVOLUTION
MODERN CULTURE
MO
DER
NC
N R E MOD L U O S
TOD A CUL YS TUR E
ULT
URE
CONCEPT. My concept is Reviving northern soul into today’s modern culture and the evolution of northern soul. I came up with this concept as we are really interested in how Northern Soul came about and how it has adapted to become more modern in today’s modernity.
N R E MOD T S I TW
REVIVING NO
RTHERN SOU
L
RATIONALE.
The reasoning and rationale behind the choice in concept is because of the interest in the evolution of a certain fashion, dance and music movement era. In addition, as I am young and have the rave scene surrounding me, I can relate to the change and how it links into today’s modern culture, this is something astonishing to me as it was so long ago, but is still alive in present day.
DANCE LIKE YOU’RE NORTHERN.
Photography & Styling
For the photography shoot, I decided to go for a range of different locations as well as a range of diffrent models, however I focused our work on the one model that I thought had the best look for what I was going for. I used majority of boys for the models,as I was mainly interested in the men’s fashion of northern and modern soul. I visited the Amaro Lounge, some parks and some surrounding areas with edgy looking stairs.
Here are some examples of the style of model I decided I wanted for the Moderl Soul vibe. I wanted mainly male models with strong features like Jaw lines and chizzled cheek bones to show the ‘slim’ look due to the drug scene. I also wanted to portray the female look just a little and went for the same sort of look. In addition, I wanted a natural and simple look for the models.
Models for the photography and videography aspect of this project were: Alejandro Scott Jack Mugglestone Luke Brennan Thomas Lawrence Cox Kirsty Fairbairn Moreno Sachin Patel Rhus
M O D E L S
M U AH
I decided to keep the models makeup and hair quite natural. This is so the photography and film was focused on the clothing worn in the images, as well as the footage. In addition, I wanted the surroundings and backgrounds of the photographs to stand out and portray how Northern Soul and Modern Soul link together.
LOC
I did a lot of shooting on Ecclesall Road in Sheffield, this is where the funky looking pub was which was perfect for the vibe of shoot that I wanted and was going for. The pub we chose called Amaro Lounge was very 60’s looking and perfect to match the model and and styling. In addition, I visited some parks and surroundings with edgy looking stairs and railings to portray the outdoors life they liked to live within the Northern Soul era.
CATION.
VISUAL DISPLAY
The photography and videography parts of this project will be displayed like this in exhibitions, however it would be on range of different scales, not as exaggerated but also big and bold. This is an interesting way to exhibit my work as it is creative and interesting.
FINAL STYLING IMAGE. This image was pefect for my final photograph to submit for this module. This image is shot in a pub called ‘Amaro Lounge’ on Ecclesall road in Sheffield. The style of the pub was very suited to what I wanted surrounding the Northern Soul and 60’s vibe and era. The four things that resembled Northern Soul in my shoot (and this image) was the beer, cigarettes, Ben Sherman Soul top and the bomber jacket. The image is edited using two layers and changing the opactity, this is to portray individuals being under the influence within the Northern Soul culture while partying.
PRO MOT ION
The way I would promote the exhbition showcasing my work, would be through the use of social media platforms such as Instagram, and Twitter, as well as possible billboards that i would be able to gain access to and finally posters to get the word out there about my work and interpretation of Northern Soul.
POSTER.
Modern Soul Details: Theme: Northern Soul Address: Kommine, Castle House, Angel Street, ShefďŹ eld, S3 8LS Time: 6pm - 10pm
POSTER.