Gerald Kasaija Portfolio

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ME&THEADVERTISINGINDUSTRY

“Choosethejobyouloveand you’llnevergotowork ” Myfavouritequote

Likethethreestonesonalocalstovethatsupportthecookingpotinmy culture,myadvertisingcareersitsonthreecorevalues;Passion,skill andbeinghandson.Withmorethan14years’experienceinthisfield,I believethattherearemorethantwosidesonacoin.That’swhyI’mopen mindedinnatureandtrustteamworktosolveanyadvertisingquestion. MyPortfoliospeaksmorethanican,pleasetakealook.

Sincechildhoodandthroughschool,Artanddesignhasbeenthe avalancheofmysuccessthusfar.Nowadvertisingismywheelhouse!

LeoBurnett(October21,1891-June7,1971) wasanadvertisingexecutive andwasamongthemost‘creative’ menintheadvertisingbusiness

“Curiosityaboutlifeinallofitsaspect, Ithink,isstillthesecretofgreat creativepeople”

Brand Development

BRANDGUIDEBOOKLET

IdentityDevelopment

KCCACorporateIdentity

Client:KampalaCapitalCityAuthority

Campaignname:Rebranding

Aim:DevelopmentofaNewlogo

KCCACorporateIdentity

Client:KampalaCapitalCityAuthority

Campaignname:Rebranding

Aim:StationeryBranding Media:allcompanyproperties

ME&THEADVERTISINGINDUSTRY

IdentityDevelopment

KCCACorporateIdentity

Client:KampalaCapitalCityAuthority

Campaignname:Rebranding

Aim:ConsistentIdentityacrossProperties

Media:allcompanyvehicles

ME&THEADVERTISINGINDUSTRY IdentityDevelopment

IdentityDevelopment

Client:RusadiaFlorist

Campaignname:Re-branding

Aim:DevelopmentofaNewlogo

LOGOREDESIGN

IdentityDevelopment LOGOS&ICONS

Client:Various Campaignname:Branding&Rebranding

Aim:Representation&ConsistentIdentity

PRODUCT LABELS

COMPANY & EVENTLOGOS

Advertising PRESSADVERTS

DavidMackenzieOgilvy,CBE, (23June1911-21July1999) wasanadvertisingexecutive. Heiswidelyhailedas “TheFatherofAdvertising.”

“Ifitdoes’tsell,itisn’tcreative.”

FORTHATLONGLASTINGBUILD

Client:RoofingLtd Campaignname:Forthatlonglastingbuild

Aim:Awarenessofdurableroofingsproduct

Concept:Longlasting/hardestanimalparts

Execution:CraftedinPhotoshop

Media:PressAdverts

Advertising

Takeyoubilldown(Pakachini)

Client:UMEME-electricitydistributingCo.

Campaignname:Takeyoubilldown(Pakachini)

Aim:Encourageeffectivepowerusage

Concept:Financialoverloading

Execution:CraftedinPhotoshop

Media:PressAdverts

Advertising

WALLPAINT

Client:BascoPaints

Campaignname:UndisputedPaint

Aim:Introducingthenewpaint

Concept:UndisputedChampion

Execution:CraftedinPhotoshop

Media:Print&Digital

Advertising

UGACHICKSUPA

Client:Ugachick

Aim:Introducingthenewpackagechickenpieces

Campaignname:UgachickSupa

Concept:Easierandconvenientcooking

Execution:CraftedinPhotoshop

Media:PressAdverts

Advertising

Cement

Client:HimaCement

Campaignname:RightCementfortherightjob

Aim:Creatingawarenessofthevarioustypes

Concept:RightCementfortherightjob

Execution:CraftedinPhotoshop

Media:360

Advertising

BOAMOBILEWALLET

Client:BankOfAfricaUganda-BOA

Campaignname:BOAMobileWallet

Aim:Introducingthemobilephonebanking

Concept:Easierandconvenientmoneytransactions

Execution:CraftedinPhotoshop

Media:PressAdverts

Advertising

CommunicationDesign

POSTERSPRESSADVERTS

ShowmeandImightremember. InvolvemeandIwillunderstand.”

BenjaminFranklin (January17,1706–April17,1790) wasoneoftheFoundingFathersofthe UnitedStatesandinmanywayswas “theFirstAmerican”.Hewashonored oncoinageandthe$100bill

“TellmeandI’llforget.

MALARIAKILLS

Client:UgandaHealthMarketingGroup(UHMG)

Campaignname:ProperMalariacheckup

Aim:Encouragepropermalariacheckups

Execution:CraftedinIllustrator

Concept:MalariaKills

Media:Posters

Communicative

Communicative

TOPOWA

Client:Citizens’CoalitionforElectoralDemocracyinUganda

Campaignname:Topowa(streetslangforDon’tgive-up)

Aim:Encourageparticipationinleadershipelections

Concept:Topowa

Execution:CraftedinIllustrator Media:Posters

Insistongenuine

Client:UgandaCommunicationsCommission(UCC)

Aim:Encouragethepublictobuygenuinegadgets

Campaignname:Insistongenuine

Execution:CraftedinPhotoshop

Concept:FakeisDeath

Media:Print&Digital

Communicative

LayoutDesign

POSTERSBROCHURES

FLIERSBOOKLETSMAGAZINES

ShowmeandImightremember. InvolvemeandIwillunderstand.”

BenjaminFranklin (January17,1706–April17,1790) wasoneoftheFoundingFathersofthe UnitedStatesandinmanywayswas “theFirstAmerican”.Hewashonored oncoinageandthe$100bill

“TellmeandI’llforget.

LayoutDesign

POSTERS

Client:GOODAFRICAN&GOtv

Campaignname:ProductPosters

Aim:Awarenessoftheproduct’spresence

LayoutDesign

FLIERS

Client:Roofings&FUELSAVER

Campaignname:ProductFliers

Aim:Awarenessoftheproductpresence

LayoutDesign

PHYSIQUEMAGAZINE

Client:PhysiqueMagazine

LayoutDesign

MEMOIRMAGAZINE

Client:JacobZikusooka

Branding

BRANDING

Client:DATANET

Aim:Creatingaweranessofthequalityservice

Campaignname:Internetgonewild

Concept:CheaterAnimalprinttoshowspeed andbinarytoshowdata

Brand Experience

“AbrandisnotjustaLogo,
AnonymousBlogger
Awebsite,oryourbusinesscards... it’sanExperience ”

BRANDEXPERIENCE

Ihavehadtheoppotunitytoworkwith mostofthebigbrandsinthatshape theeconomyofUganda. TheserangefromBanksthrough telecomstomediahouses

BrandExperience
Thankyou ME&THEADVERTISINGINDUSTRY +256701107315(WhatsApp) +256774614561 kasaijag@gmail.com

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